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8 Times When You Shouldn't Feel Guilty About Using PPC

Hubspot

Many marketers are moving away from using pay-per-click (PPC) advertising in lieu of more cost-effective lead generation methods, like blogging, social media marketing, and creating excellent offer content that drives net new leads and reconversions.

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13 Times We Actually Enjoyed Facebook, LinkedIn, Twitter & Banner Ads

Hubspot

To do that , you'll need to make your ads relevant, interesting, and compelling. So check out the following banner ads, Facebook ads, Twitter ads, and LinkedIn ads, and learn why they're just so awesome. Image Credit: Twitter. Relevance is critical for an advertisement's success.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

How to Design Content Remarketing Campaigns That Actually Work

Hubspot

You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. And people come -- they find your content in search results and in their social media feeds.

2011 #Nifty50 Top Twitter Men

Blue Focus Marketing

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

The Difference Between Earned, Owned & Paid Media (And Why It Matters for Lead Gen)

Hubspot

An effective content strategy doesn’t rely on only one tactic. Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content.

5 Smart Reasons to Create Content Outside Your Niche

Hubspot

5 Smart Reasons to Create Content Outside Your Niche. A smart content promotion strategy changed all that. Bottom line: What you lose in topical relevancy you'll make up for in volume. You need to think about the tone and style of your content.

@fearlesscomp congratulates the Nifty 50 Men of Twitter

Fearless Competitor

The Nifty50 Men of Twitter. Cheryl Burgess of BlueFocus360 and Tom Pick of KC Associates (both good friends of the Fearless Competitor , President of the B2B lead generation consultancy, Find New Customers ) recently announced the Nifty 50 men of Twitter on the Blue Focus Marketing Blog.

How to Market Your Ebook: Don't Let Content Offers Collect Dust

Hubspot

Inbound marketing preaches content creation, but you shouldn’t create content without first figuring out who you’re marketing to and how you will market to them. If you don’t take these initial steps to ensure your content reaches the right people, your content will not be successful.

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. Twitter is about in the middle (55% of users age 35 or older) while 65% of Facebook users are over 35 (didn’t this start with college students?) 66% use Facebook while 54% utilize Twitter.

Stats 142

Content Marketing Strategy: A Comprehensive Guide for Modern Marketers

Hubspot

I've written my share of blog posts about content marketing. That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. What Is Content Marketing? Visual Content.

13 Bright Ideas for Running Smarter Retargeting Campaigns

Hubspot

Pixel-based retargeting is also available on Facebook and Twitter. 1) Promote your best content. Why not use retargeting to drive people towards blog content, for example? But how do you figure out what content should be promoted using retargeting ads?

Your Simple Guide to Launching a Twitter Advertising Campaign

Hubspot

So you want to start using Twitter's Promoted Tweets, huh? You've weighed the pros and cons , and decided that experimenting with Twitter's PPC advertising feature is a good move for your business. How Do Twitter's Advertising Options Work? On Twitter, get started here.

Content Retargeting: A Marketer's Guide to Getting Started

Hubspot

As online marketing methods converge and we find new and creative ways to stay connected with our audience, retargeting is something every content marketer should do. Increase the effectiveness of your SEO and content marketing tactics. You can follow him on Twitter and Google+.

Twitter Introduces 'Negative Keyword Targeting,' and Other Marketing Stories of the Week

Hubspot

Let’s get started: Twitter Introduces 'Negative Keyword Targeting' to Make Ads More Relevant, From Mashable. Twitter now allows advertisers to target negative keywords for Promoted Tweets. Suddenly, advertising on Twitter is getting much more relevant, personal, and dynamic.

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6 Questions to Answer When Launching a B2B Content Marketing Program

KoMarketing Associates

This shift in behavior has opened up an endless need for content, especially among B2B marketers. In fact, The Content Marketing Institute released statistics leading up to 2015, showing that 86 percent of today’s B2B marketers employ a formal content strategy.

4 Content Strategies for B2B Corporate Blogging

delicious b2bmarketing

I am going to set up PPC for three senior living communities, all. Besides Google Adwords and Bing, what other major PPC sevices are. I am doing PPC for a franchised company with several locations. Are you a Search Engine Watch Member? |

SEM 62

The ABCs of Content Marketing: A Glossary of Terms

Hubspot

You probably know what content marketing is by now, but do you know all those little nitty gritty terms you need to know to be fluent in content marketing speak? Having the ability to move quickly in the world of content creation is a necessity for inbound marketers. Twitter.

Best Web Presence Optimization Guides and Tips of 2010

Webbiquity

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog.

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity

The original WPO model focused on content-sharing to maximize organic brand visibility; as the WPO framework evolved , it incorporated paid and industry (e.g., How can paid and organic content promotion channels be used together most effectively?

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26 Content Marketing Tools to Use in 2013 | OMI Blog

delicious b2bmarketing

26 Content Marketing Tools to Use in 2013. On 01.09.13, In Content Marketing , by Kari Rippetoe. Content marketing is so hot right now. Marketers certainly need to focus less on producing more content and turn their attentions towards producing quality content.

Tools 62

47 Essential Social Media Tools for Content Marketers

Junta 42

It’s hard to believe the sheer number of social media tools we use everyday to help grow the Content Marketing Institute and SocialTract , as well as my own personal brand. Twitter - The best way to broadcast great business content…period. Twitter Management.

Tools 58

Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

Buzz Marketing for Technology

Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for. Since then, a lot has changed in the PPC world.

Click 115

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

Phase One: Content Assessment. Additionally, our content approach covers three main goals: Increased website traffic. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. Therefore, our content plan includes the following elements: A deep dive into understanding who your audiences are and where they obtain information on your solutions. Content Coaching.

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

Phase One: Content Assessment. Additionally, our content approach covers three main goals: Increased website traffic. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. Therefore, our content plan includes the following elements: A deep dive into understanding who your audiences are and where they obtain information on your solutions. Content Coaching.

Influencer Marketing Vs Influencer Relations- What’s the Difference?

Onalytica B2B

Some brands will prioritise an influencer’s reach (follower/subscriber number) with the sole intention of gaining brand exposure, while others will focus more on the influencer being extremely relevant, with a laser focus on topics that matter and are at the core of their brand.

6 Ways to Align SEO With Your B2B Content Marketing Strategy

Savvy B2B Marketing

While keyword research provides the foundation for every search engine marketing initiative, content marketing delivers results. In fact, there is a direct relationship between a successful search engine marketing and content marketing strategy. Avoid Duplicate Content.

5 Common Reasons Good Content Fails

ion interactive

One of the biggest surprises from the Content Marketing Institute’s 2016 benchmark report wasn’t that three quarters of reporting organizations are using content marketing, but that only 30% say their content is effective (and that’s down from 38% last year!).

PPC 22

Your 6 Step Guide to Creating a Holiday Marketing Campaign

ScribbleLive

For example, offering special incentives to make a purchase or providing helpful, timely content to your audience are both effective options. Ultimately, more information will result in better decision-making when it comes to content creation and promotion. There are so many types of content that you can choose from to bring your campaign to life: gated videos, webinars, podcasts, ebooks, whitepapers, templates, courses, apps — the list goes on and on.

MarTech: Top 100 Influencers and Brands

Onalytica B2B

Be sure to follow them to stay up to date on the best content and resources on MarTech! 2017 will see some exciting new content types and channels come to the fore. Programmatic Ads: PPC manager? Below is a list of the top 50 influencers talking about MarTech on Twitter.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

At its current rate, Twitter will process almost 10 billion tweets in 2010. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. However, Facebook and Twitter send the most-engaged traffic as measured by average viewing spent time per visitor.

Stats 77

Top 5 Marketing Skills

PR Meets Marketing

” When 57% of the buying research happens before they contact you (Source: B2B’s Digital Evolution ), digital marketing will ensure that potential customers find your company during the buying process through banner ads, remarketing, SEO, PPC and more. Plus, digital marketing is one area where you can literally track a prospect from first touch, downloading content, visiting your website to completing a lead form. And great content helps you stand above the noise.

Google’s New AdWords Quality Score Reporting: Where Did All My 10s Go?

Hubspot

If we take Google at their word, the answer is no -- these apparent changes have nothing to do with your actual ad/keyword quality and relevance, so your ad positions, CPCs and other paid search KPIs shouldn’t change. Elisa is the content marketing manager at WordStream Inc.,

Utilizing Paid to Boost Your Social B2B Marketing Strategy

Fathom

Social media for B2B can be an effective tool for your lead nurturing strategy by engaging with your target audience and sharing relevant content. Incorporating paid advertising into your strategy is a great way to further promote and share your content. Increase content engagement. Promoted posts and tweets are a great way to increase visibility of your content and engagement. Once your content is posted, it can quickly drop within feeds of your followers.

How to Make Highly Visual Content: The Anatomy of an Interactive Infographic

SnapApp

Data shows that infographics are 30x more likely to be read than text and that they are one of the most shared forms of content on the web. Infographic creation also showed the biggest increase in B2B content in 2016. Content Land. Content loading

Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses

Webbiquity

Many small businesses work on SEO, SEM, and advertising on Facebook, LinkedIn, Twitter and YouTube simultaneously, and end up generating little return on investment (ROI). However, very few experiment with Bing Ads and other reputable pay-per-click (PPC) advertising services.

What Is B2B Social Media Marketing?

KoMarketing Associates

In that sense, strategic social campaigns can help support different aspects of your business and lead to some pretty great results, including: More Brand Exposure: Without a doubt, social media helps you reach a broader and relevant audience based on their existing customers (or followers). In order to do this, you must create and distribute content that appeals to your existing audience. Twitter. Not just any content will do the trick.