The Holy Trinity: Inbound, PPC and Social Media Marketing
NOVEMBER 15, 2017
Content might be King, but it should be working together with the Queen (social marketing) and the Prince (PPC) as a family to bring about a fully-effective B2B marketing strategy. Content may be king, but the details are in the pawns.” - Jamie Pitman for White Hat Media. Many people tend to consider inbound marketing, PPC and social marketing as three distinct and separate approaches. The question is never Inbound vs. PPC. PPC & Social Media Marketing.