ViewPoint
DECEMBER 12, 2017
An employee of a targeted company needed only to download some content to be qualified as a lead. As long as they worked for XYZ Company and downloaded the content they were a lead. times more likely than higher level executives to download content. His definition of a lead was the loosest that I have ever heard.
ViewPoint
OCTOBER 3, 2017
If you are paying (just as an example) $750 per appointment, and on average 40% or more of those appointments are with someone who cannot or will not buy, then you are actually paying $1250 per appointment—if you consider, as PointClear does, that unless it’s a qualified prospect it doesn’t count. Long term, things get even worse.
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ViewPoint
JUNE 5, 2017
These sales professionals accept responsibility for working all leads to the finish, win or lose. At PointClear, we facilitate accountability that translates into results. Zero in on prospects with high propensity to buy to keep you from incurring marketing/sales costs that don’t deliver return. Map content to audiences of one.
ViewPoint
JANUARY 13, 2017
Zero in on prospects with the most propensity to buy to keep you from incurring marketing/sales costs that don’t deliver return. Map content to audiences of one. Then deliver it via all media (inbound and outbound), across multiple sales cycles, at just the right frequency. Use Dynamic Engagement, including Triggers.
ViewPoint
MAY 23, 2018
Advanced lead generation—the approach PointClear employs on behalf of its clients—nets 154 highly qualified leads against a list of 1,000, or a 15.4% There are no hard and fast rules regarding what content should be presented to prospects at various stages in the sales cycle—every situation is different.
ViewPoint
APRIL 26, 2013
Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Build A Content Hub That Converts. Report: Data, content drive email marketing. Via Marketo.
ViewPoint
SEPTEMBER 23, 2011
PointClear’s success doing lead generation, lead qualification and lead nurturing for our clients is grounded in proactively reaching out and connecting with prospects via a one-on-one telephone conversation. These include custom content, nurturing emails, landing pages, SEO, webinars and podcasts. Live Q&A.
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