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The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark Consulting

The book covers the entire buying process including lead capturing, content, offers, lead nurturing, and measurement. Content Marketing. Ardath goes deeper into developing buyer personas and matching content to buyers throughout their own buying cycles. Maximizing Lead Generation: The Complete Guide for B2B Marketers.

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Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

But that’s content for another blog post. Dig Deep with B2B Buyer Personas - The Content Factor , July 6, 2010 Every B2B marketer I talk to is on board with the concept of user personas to guide their web content strategy. The results are paying off in content that truly speaks to the buyer.

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