Zoominfo

JUNE 2, 2021

Let’s take a quick look at how the ZoomInfo platform offers features to achieve this success. You can craft tailored messaging and content that’s going to resonate and help you connect with folks,” Sophia Chang, product marketing manager at ZoomInfo, said during a recent webinar, “Leveraging Real-Time Intent and Signals as a Secret Weapon.”.

Buy 246

Buy Zoominfo Work Management Marketing Management 246

Zoominfo

OCTOBER 20, 2023

At ZoomInfo, we’ve spent years building and refining outreach practices that you can employ in your sales motions. Notice the F-shape of the lines of text in this email — this reflects longstanding marketing research about how readers scan content online. At ZoomInfo, we find it takes 8-11 touchpoints to convert a lead.

Zoominfo 130

Zoominfo Marketing Analytics Tools Multi-Channel Outreach 130

Zoominfo

APRIL 30, 2021

.” — Danny Daly, manager, marketing events at ZoomInfo. One year later, we’re virtually in the same boat, with most organizations shifting to conducting online shows to generate leads and reach prospective buyers. That’s where she sees the biggest wins because those people are seeking out that content.

Trade Show 264

Trade Show Top of Funnel Acquisitions Enterprise Management 264

Zoominfo

JANUARY 15, 2021

Make Content King. Content is an essential pillar of any lead generation strategy. Your digital content marketing strategy encompasses everything from producing high-quality lead magnets such as e-books, whitepapers, blogs, and optimized landing pages. Your content should present your brand as a thought leader.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Zoominfo

MAY 23, 2023

For example, if several people within an account are browsing content tied to the term “best B2B sales software vendors,” you can infer the company has relatively high intent to make a purchase in that sector. Here’s another example from ZoomInfo CEO Henry Schuck. Let’s say we set up an intent signal for “ZoomInfo.”

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

Zoominfo

MARCH 17, 2021

Having increasing website traffic is a great indicator that your business is growing organically with online visibility. One of the main aspects of SEO is figuring out how your audience will find you online. Keywords are short phrases consumers commonly use to find something specific online (i.e. Embrace Keyword Rankings.

Traffic 246

Traffic SEO Marketing Websites Zoominfo 246

Zoominfo

OCTOBER 3, 2022

But there are also serious business implications for fake, unverified, or even outdated online profiles — one of the core tradeoffs of the social media era. However, it also restricted more than 9 million fake accounts that made it onto the platform, and removed 136 million instances of spam and scam content.

Ideal Customer Profiles 130

Ideal Customer Profiles Profiling Linkedin Zoominfo 130

Zoominfo

AUGUST 16, 2021

Imagine, however, that on top of having access to a universe of sales and marketing data, you could sift through it all quickly to zero in on just those in-market prospects on the hunt for a solution like yours — actively doing more research online for a problem that you can solve. The Basics: What Exactly is ZoomInfo Intent?

Intent Data 130

Intent Data Intent Zoominfo Buyer Intent 130

SmartBug Media

JULY 13, 2021

To see even more success from your virtual efforts, consider incorporating an account-based marketing (ABM) approach into your online events. Use a current list when developing your ABM target lists, and supplement information where needed with tools such as ZoomInfo. Adapt your content. Understand your ABM audience.

Account Based Marketing 105

Account Based Marketing ABM Webinar Metrics Marketing & Strategy 105

Zoominfo

JUNE 2, 2021

Let’s take a quick look at how the ZoomInfo platform offers features to achieve this success. Two of the managers at the manufacturing firm have visited your company’s online pricing page, so WebSights shows this firm’s activity for that page. These data points flesh out ideal prospects that you can target.

Buy 130

Buy Zoominfo Work Management Marketing Management 130

Martech

JANUARY 29, 2024

Gone are the days when gating all content to meet quarterly MQL KPIs was effective. Understanding lead generation ZoomInfo refers to lead generation as: “[T]he process of attracting prospects and getting them into the sales funnel, with the goal of converting them into customers. Contradiction? Let’s explore.

Lead Ranking 114

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 114

Zoominfo

DECEMBER 28, 2020

And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. When B2B buyers need to solve a problem, they start researching online.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Zoominfo

DECEMBER 20, 2021

Online chat tools are a cornerstone of this approach, more broadly known as conversational marketing. With conversational marketing, sellers and buyers can exchange content and critical information at the right moment, accelerating the customer journey. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Conversion 130

Conversion Account Based Marketing Zoominfo Planning 130

Zoominfo

APRIL 30, 2021

.” — Danny Daly, manager, marketing events at ZoomInfo Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt. One year later, we’re virtually in the same boat, with most organizations shifting to conducting online shows to generate leads and reach prospective buyers. That makes them hot leads.

Trade Show 130

Trade Show Acquisitions Top of Funnel Enterprise Management 130

Zoominfo

AUGUST 21, 2020

According to ZoomInfo data, it looks like the answer could be new facilities — specifically smart buildings — which may have unintended effects on the trust of consumers, not all of them positive. Figure 1: A representation of what various industries are currently researching online.

Ad Building 205

Ad Building Terms and Conditions Zoominfo Marketing Management 205

Martech

FEBRUARY 8, 2024

And now, here are this week’s releases: ZoomInfo’s ZoomInfo Copilot is an AI-powered solution that unifies a company’s go-to-market data, including CRM data and ZoomInfo’s data. 10Web’s AI Ecommerce website builder provides online store creation, optimization and management with artificial intelligence.

Marketing AI 82

Marketing AI Allocation Zoominfo ROAS 82

Zoominfo

NOVEMBER 16, 2021

As an agency partner of both HubSpot and ZoomInfo, AJ will be speaking at an upcoming webinar discussing how Blue Frog pairs ZoomInfo and HubSpot to help businesses scale their go-to-market activities and avoid the pitfalls of bad data. That’s why we went to ZoomInfo, to serve as a “washing machine” for our data.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Zoominfo Peer-to-peer 100

Zoominfo

FEBRUARY 8, 2022

At ZoomInfo, we’re changing that. Today we’re introducing ZoomInfo’s MarketingOS — an account-based marketing platform designed to give marketers new ways to reach target accounts and drive qualified leads for sales. For the last two decades, our focus has been data,” says Hila Nir, chief product officer at ZoomInfo. “We

Account Based Marketing 100

Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

Zoominfo

MARCH 15, 2018

If you’re not familiar with the ZoomInfo blog, these monthly round-ups feature blog posts, articles, and guides the ZoomInfo team has contributed to outside publications. This month’s round-up features topics like content marketing, managing prospect expectations, lead generation, and more. Enter, data-driven content marketing.

Account Based Marketing 113

Account Based Marketing Zoominfo B2B ABM 113

Zoominfo

MAY 6, 2021

A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020. Inquiries on the company website and engagement with marketing content. “A wise man adapts himself to circumstances, as water shapes itself to the vessel that contains it.”

Customer Surveys 246

Customer Surveys Top of Funnel High Quality Lead Zoominfo 246

Zoominfo

MAY 9, 2022

“If you’re writing emails and sending them manually, your ability to execute on that workflow is limited by the amount of people you have working on your team,” says Michael Maimone, head of sales for Chorus, Chat, and Engage at ZoomInfo. The biggest hurdle that people face is content,” Maimone says.

Marketing Automation Services 130

Marketing Automation Services Buy Enterprise Management Work Management 130

Zoominfo

JUNE 20, 2019

Behind-the-scenes access is a huge draw for 87% of audiences, who would prefer to watch online vs. on traditional television if it meant more behind-the-scenes content ( source ). 78% of online audiences are already watching video on Facebook Live. minutes for live video content. Who’s watching live streams?

Statistics 198

Statistics B2B Marketing B2B Zoominfo 198

Marketing Insider Group

JULY 10, 2023

Buyer Intent Data Buyer intent data is an exploding field that uncovers online behaviors from your target audience. Shop around between companies like DealSignal, Cognism, and ZoomInfo to see who can score you a bargain. Content Management System Marketing automation also means your competitors are pumping out content constantly.

Budget Programs 238

Budget Programs Marketing Automation Services CMS Development Marketing Budget 238

Zoominfo

JANUARY 27, 2019

But more likely than not, you made your choice based on the recommendation of a friend, family member, colleague or online review. Encourage online reviews. Rather than sit back and hope for positive reviews, marketers can take certain steps to increase the number of reviews their business receives online.

Word of Mouth 210

Word of Mouth Peer-to-peer Advertising Agencies Zoominfo 210

Zoominfo

MAY 21, 2019

Welcome to the May edition of the ZoomInfo B2B Blog Post Round-Up series. For those of you who are new to this series, we use each monthly round-up to feature content created by the ZoomInfo writers for outside publications. So, without further hesitation, let’s take a look at our favorite B2B content from the month of May.

Zoominfo 189

Zoominfo B2B Work Management Marketing Management 189

Zoominfo

SEPTEMBER 8, 2019

Content creation. Now, with live tweeting, blogging, and video streams, your company can leverage the event to improve your content marketing strategy. Be sure to analyze the event itinerary and pick sessions that will make for a good social or online experience. For more sales and marketing solutions contact ZoomInfo.

Conference 162

Conference B2B Zoominfo Cold Calling 162

Zoominfo

MARCH 8, 2022

While it may seem like a small thing, these web form fills are responsible for billions of dollars of business, and companies like ZoomInfo have meticulously analyzed and optimized web forms to help sales reps make the most of these leads. Reducing the number of form fields increases response rates.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Zoominfo 100

Zoominfo

AUGUST 19, 2018

Content type. The right candidate will use their social strategy to drive leads—organic and paid—through content distribution, brand recognition, and paid advertising programs. Manage your online reputation. Through online interactions, customers and prospects form opinions about your organization – for better or for worse.

Social Media 174

Social Media Work Management Marketing Management Media 174

Zoominfo

MARCH 9, 2021

Behavioral Scoring: This involves monitoring your target audience’s intent, search behaviors, and what content they engage with. Where do they live online and get the information they need to make buying decisions? Behavioral scoring can include a combination of third party and first party data. Is there only one or many?

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Zoominfo

SEPTEMBER 15, 2020

By monitoring key search terms using cookies, you can pinpoint specific online behaviors that signal an intent to make these purchases. Craft Sales Messaging and Content. Not much argument needs to be made about the pros of personalization — people like content that personally appeals to them. This could be you!). Reduce Churn.

Buyer Intent 182

Buyer Intent Intent Data Intent Budget Programs 182

Zoominfo

SEPTEMBER 24, 2021

Intent data that tracks spikes in online interest in specific topics, which companies can use to find the most interested prospects or, conversely, customers at risk of dropping a product. Email sequences that remind prospects of upcoming meetings, deliver personalized content, or send documents to sign.

Demand 130

Demand Automation Work Management Marketing Management 130

Zoominfo

JULY 1, 2021

“The perfect qualified lead is someone who fills out a form with a great decision-making title, who understands the pain points that their company is experiencing, and is doing some kind of outreach that we could help them with.” – Morgan Schuler, inbound sales development manager at ZoomInfo. What is Lead Qualification?

Lead Qualification 130

Lead Qualification Lead Ranking Lead Scoring Sales Qualified Leads 130

Zoominfo

JULY 1, 2018

In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions ( source ). Monitor online review sites. Stay one step ahead by regularly checking your online reviews. Be authentic and offer value.

Enterprise Management 190

Enterprise Management Tips Budget Programs Work Management 190

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. At that time, nearly 60% of brand managers planned to invest more resources in online video in the next 12 months. More than a billion hours of video content is watched on Youtube every day ( source ).

Webinar Metrics 157

Webinar Metrics Video Marketing Marketing Strategy Marketing & Strategy 157

Zoominfo

JUNE 27, 2018

Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing ( source ). 40% of people say they have purchased an item online after seeing it used by an influencer ( source ). 40% of people say they have purchased an item online after seeing it used by an influencer ( source ). 32% of U.S.

Statistics 202

Statistics Planning Allocation Peer-to-peer 202

Zoominfo

MARCH 19, 2018

It is also an effective tool for social listening – or keeping track of prospects’ online conversations about your industry and brand. ZoomInfo ReachOut. ReachOut , ZoomInfo’s Chrome extension, allows you to simplify your social prospecting process. There’s even a leaderboard to incentive employees to share content consistently.

Tools 227

Tools Lead Scoring Lead Ranking Zoominfo 227

Zoominfo

MAY 22, 2020

“The establishment of a forward-thinking, business-focused data privacy and compliance team that can enable and support your sales team will only become more important as the privacy landscape continues its rapid global expansion ,” wrote Taylor Dronen, director of data practices and data protection officer at ZoomInfo. Digital behavior?—such

Privacy 195

Privacy Marketing Analytics Tools Privacy Policies Zoominfo 195