[Content, Newsletter] Learn How to Create an Internal Communications Plan with Pam Didner
    Pam Didner is a marketing consultant, speaker, author, and a recognized thought leader on the subject of global content marketing. As she writes in her recently published guide How To Develop a World-Class Internal Communications Plan , such preparations are “extremely important for the long-term success of a business.” ” I asked her about the basic process to creating a communications plan for global content, and here are the five stages she suggested.
    [Content, Newsletter] Building an Audience Is Not a Chore: 5 Brands That Began with Content
    Or a great marketing and content strategy? Your content strategy may just need a fresh dose of inspiration. I didn’t just sign up for her newsletter; I stopped regularly to visit her site, checking whether she had posted. I’m struck by how marketers tend to approach their content marketing somewhat apologetically, as though at some point, their followers will feel betrayed when a favorite brand sneaks in that one stealthy product mention.
    [Content, Newsletter] Best Practices for Content Marketing Strategy
    Content marketing is a highly effective tactic for drawing in leads and keeping them engaged with your brand throughout the sales journey. Before you start blogging or creating videos, it is important to take the time to develop the content marketing strategy. You must operate your content marketing strategy like a publisher operates her magazine. When it comes to your content marketing strategy, you cannot “wing it.” Content Marketing
    [Content, Newsletter] 20 Extraordinary Content Marketing Insights
    Arguably, Steve Rayson analyzes more content than any other person in the world — billions of pieces in all. Here’s a sample: Content doesn’t go viral. Don’t bank on your content going viral. Content NEVER goes viral in the true sense of two people share and two of their friends share, then two of their friends share etc. To get content to “move,” you need multiple influential broadcasters at the same time. By Mark Schaefer.
    [Content, Newsletter] 5 Golden Rules for Your Next Content Marketing Hire
    There’s a lot of noise and uncertainty in content marketing, but one thing has remained constant: People are creating more and more content. According to CMI’s 2017 benchmark survey , over 70 percent of companies plan to create more content this year compared to last year—an upward trend that’s held steady over the past few years. In turn, content marketing hiring is on the rise. It’s much harder to teach someone how to write.
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Content, Newsletter] 7 Steps to Documenting a Content Marketing Strategy That Works
    You saw the words content marketing and strategy together in the headline and thought, “Oh, cool, another article telling me how important it is to have and actually write down my strategy -- just what I need.”. But there’s a pretty big difference between knowing you should do something and knowing how to do it -- which might explain why 89 percent of B2B marketers use content, yet only 37 percent have documented strategies. How to Document Your Content Marketing Strategy.
    [Content, Newsletter] How Finance Brands Like Goldman Sachs Use Content to Build Trust and Win Customers
    A Contently survey from 2016 showed that 30 percent of millennials didn’t trust financial services companies, while 43 percent were unsure. Content, on the other hand, is proving to be a more customer-friendly option. In our survey, 47 percent of millennials indicated they’d be more likely to trust a financial services company if it created useful content. We run a lot of ads and we boost all our content because otherwise really no one will see it.
  • ACT-ON  |  WEDNESDAY, APRIL 19, 2017
    [Content, Newsletter] 5 Simple Ways to Write Better Emails
    It might be a tough thing to consider, but, by some estimates, six percent of our total working time is wasted , simply because we have to wade through murky writing. We’ve written about how headlines can make or break a piece of content. Writing subject lines is, of course, an art. Unless you’re publishing a long-form e-zine-type of newsletter (something like The Hustle), keep your emails short. Want to get better at writing shorter emails?
  • BIZNOLOGY  |  MONDAY, APRIL 17, 2017
    [Content, Newsletter] Social media employee advocacy is the heartbeat of your company
    You’ll notice a significant difference in your content, tone, and approach. They engage on social media, write articles, and are thought leaders in their space. You follow the 10:4:1 Rule on your social channels (For every 15 social shares: 10 links to third party content, four links to your own blog articles, and one link to an offer/landing page.). You are seen as a curator of good content in your industry. Employee advocacy is the heartbeat of your company.
  • ACT-ON  |  FRIDAY, APRIL 14, 2017
    [Content, Newsletter] How to Add a Personal Touch to Your Marketing Automation
    If you had, say, some dynamic content blocks in your email newsletter, then you could automatically select which articles to feature for them based on that past behavior. You could also use that past behavior to make a recommendation about which piece of content they should view next when they’re on your website. Or you could also send them a text message when you publish new content they might be interested in. We love interactive content.
  • EMEDIA  |  FRIDAY, APRIL 7, 2017
    [Content, Newsletter] Is It Time to Drop the Blog?
    Because Facebook makes writing online so easy. Social media has become the central place where content is created and shared. If you want your brand to go viral, your content needs to be easily accessible on social media. Short-form (that is, bite-sized ) content should go on social media first. Its content curation process is obscure to the point of absurdity. You know where else you can find blog-like content?
  • HUBSPOT  |  FRIDAY, APRIL 7, 2017
    [Content, Newsletter] The Facebook Ad Types: How to Choose the Best Ad Type for Your Goals
    But it's meant to be used for remarkable content that drives brand awareness by enticing Facebook users who are scrolling on their news feed. Instead, focus on creating remarkable content that makes users who view it want to know more about your brand. While a user might see the add and decide to sign up for Spotify immediately, Spotify used the brand awareness approach to create compelling content to draw the user's attention. 4) Write copy and create assets.
    [Content, Newsletter] Email Marketing Automation Gives Creative Writers Something to Be Excited About
    It’s already been a long week of working with your large B2B sales team to write some one-off emails to meet special requests or circumstances, and just as you’re about to clean up the last little pile of unread material in your inbox, another request comes in for some last-minute messages. Kurt Vonnegut once famously suggested that writers, “Write to please just one person. Perhaps your newsletter would benefit from the episodic nature of TV series.
  • ACT-ON  |  MONDAY, APRIL 3, 2017
    [Content, Newsletter] Back to Basics: The ABCs of a Successful E-Newsletter
    Today we are going to tackle e-newsletters from A to Z, considering key the points, definitions, and strategies associated with these essential pieces of marketing content. Write your e-newsletter accordingly. This may mean selecting unique content or headlines for each audience; or, you may even create multiple newsletters, one per audience bucket. Also consider what you are trying to achieve with your newsletter. Example e-Newsletters.
    [Content, Newsletter] Simple steps to website marketing success
    Deciding whether you want visitors to sign up for your email newsletter, download a case study, or pick up the phone to call you, will be much more productive. If your content isn’t presented in a digestible manner, the relief your visitors will be reaching for won’t be an antacid. This means writing style, visual presentation, type size, and how well you’re breaking up content with white space, imagery, and other elements all have an impact.
  • KAPOST  |  FRIDAY, MARCH 24, 2017
    [Content, Newsletter] 5 Ways to Use Your Blog to Test New Ideas
    Content managers rush to get posts out to announce upcoming webinars, maintain a deluge of articles for SEO’s sake, or worse: simply publish content to check something off the to-do list to “keep busy.” ” But we all know that more content isn’t synonymous with better content. Instead, it’s all about writing the right type of content that is delivered to the right customer at the right time. Consider content.
    [Content, Newsletter] The 15 Best Content Distribution and Amplification Tools
    Creating awesome content won’t do your business any good if no one sees it. So how much time should you spend on content promotion versus content production? ” What is clear however is that with two million blog posts written every day, you need more than great content to stand out. These 15 tools can help you distribute your content more broadly, share it socially, repurpose it for different audiences, and amplify it using paid channels.
  • PUREB2B  |  WEDNESDAY, MARCH 22, 2017
    [Content, Newsletter] How to Nurture Leads with Email Marketing
    Luckily for businesses, this interconnectedness allows them to deliver content in different ways: social media, blogging, video, audio, and a host of other interactive platforms. Email content is six times more likely to be clicked than tweeted content. If you want your prospects to take notice of your message, you need to do so much more than just push your content. Your next move should then be to provide relevant content that’s valuable to each persona group.
    [Content, Newsletter] How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix
    In fact, according to recent research by the Content Marketing Institute , 58% of content marketers said they use webinars as one of their key marketing tactics. Other, more frequently used content marketing tactics include social media, email newsletters, blog posts, ebooks, whitepapers and infographics. If you run a successful blog with lots of followers, including potential clients, you should do a write up about your upcoming webinar.
    [Content, Newsletter] Ask a Content Strategist: How Many Stories Should I Publish Per Month?
    Welcome to the March edition of Ask a Content Guy, which we’re now renaming Ask a Content Strategist! It’s the same old column in which I answer your most pressing content marketing questions, except now with a name that makes a little more sense considering I’m not Bill Simmons. On top of all that, there’s a pretty good chance your CMO is about to stroll by and ask about your content calendar. How much content should I actually publish?
    [Content, Newsletter] How to Start Generating Leads for Your B2B Company
    To attract people’s attention, you need to build on your content, and you can do this in so many ways. Write blog posts. The kind of content you offer will depend on your product or service, but the main takeaway is to craft your content with keywords that match what customers are looking for in their online search, putting a good amount of research in the mix as well.
  • BUZZSUMO  |  TUESDAY, MARCH 21, 2017
    [Content, Newsletter] 7 Effective Techniques for Better Email Marketing
    Two common mistakes that will hurt your email marketing efforts are to write too much and to opt for longer words when you’re doing it. Well, be that as it may, Boomerang’s research found that writing as a third-grader is best for response rates. If you’ve been doing your best to show readers how smart you are by writing like a valedictorian, you may want to rethink that. Oh, and if you’re sending out a regular newsletter, find another word.
    [Content, Newsletter] How to Create the Three Parts for Any Sales Funnel
    The tools available for creating a sales funnel are almost unlimited, with a wide range of apps available for creating content , running campaigns and ads , and designing landing pages. Some funnels use a content blog to market to and nurture an audience. That’s done with great copy writing, whether by internal or external (agency or freelance) expert writers. Guest post by Katrina Manning. What is a Sales Funnel? Sales funnels are everywhere.
    [Content, Newsletter] How to Create a Partnership Marketing Plan that Drives Growth
    Here’s one way you might approach such a plan: Downloadable Content/Email Marketing/Blogging: Email marketing and guest blog swaps are common in partnerships. You might agree to write (and host) guest blog posts a little more frequently than you exchange emails — say monthly. You can make the most of these golden opportunities in front of a new audience by adding educational content to the mix. End your blog posts with a link to download related content.
    [Content, Newsletter] Adjusting to the new sales strategies with Anthony Iannarino
    I saw Keith Richards on an interview say that he didn’t write the song “Satisfaction,” he was just the antenna that it came through. I started to write from that place and immediately people began to say “this is what I believed and you’re the person that says what I believe.” ” I suppose the difference is, I actually write about it, instead of just think it. So I started writing and sharing my best ideas. By Mark Schaefer.
    [Content, Newsletter] The 12 Best Landing Page and Form Builders for Conversion Rate Optimization
    Once you’ve attracted the right visitors to your site—by crafting compelling content and optimizing it for search—you need them to take action! Subscribe to your newsletter or blog, download a white paper or report, complete a brief survey, register for a webinar. 4 ) Thrive Content Builder. Create mobile-reponsive multi-column layouts and add styled lists, buttons, dynamic content, feature grids, countdown timers, and other elements.
    [Content, Newsletter] The 6 most popular email templates for small businesses
    While we may not be able to tell you exactly what to write , we have an arsenal of creative subject lines suggestions and email templates to help you get started. Newsletter. Perhaps the most popular type of email to send, a good newsletter template is as versatile as it is classic. You can pick and choose your content blocks in our template editor, adding as many sections as needed. You know the feeling.
    [Content, Newsletter] The 11 Best Social Media Campaign Builders and Ad Monitoring Tools
    Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers. Includes functions for creating landing pages; curating content for Facebook, Twitter, and LinkedIn; amplifying social reach; and monitoring brand mentions and campaign results. 5: The 23 Best Content Ideation Tools. #6:
  • HUBSPOT  |  MONDAY, MARCH 6, 2017
    [Content, Newsletter] The Beginner's Guide to Small Business Marketing Online
    If you choose to do this, you can use a CMS (content management system) to do so. Once you've created your website, most CMS platforms offer plugins to help you optimize your content for search (look for SEO plugins). Backlinko reports some of Google's top factors, which include having relevant keywords (and their placement on your site), the length of your content, having high-quality content, how fast your page loads, how often you post content, and more.
    [Content, Newsletter] The Best Content Marketing of February: 7 Brands That Mean Business
    Most days, I sit at my desk writing and editing articles, working on Contently’s marketing collateral, and trying not to let our company Slack take over my life. But every so often, I get to go to sales meetings to talk about the nuances of content marketing. My purpose in these meetings is to talk about how we approach content marketing. Because as February’s best content marketing shows, good ideas and a little budget can go a long way.
    [Content, Newsletter] How to Start a Business in 2017: A Complete Guide for Startup Entrepreneurs
    Downloadable case study templates that show you a sample case study structure from top to bottom, along with business case study examples, tips on finding the right candidates, advice on how to reach out to them, and sample interview questions to inform your case study content. 386+ Content Creation Templates. Free templates for all your visual content creation needs when you're first starting a business. How to Create Email Newsletters.
  • ACT-ON  |  FRIDAY, FEBRUARY 24, 2017
    [Content, Newsletter] Back to Basics: How to Write an Effective Business Blog
    Today we are going to get back to one of the basic elements of digital content marketing: blog writing. What I mean by a “business blog” is any blog that you write for your job; not your personal hobby (though you can apply these tips to those, too). What should I write about? What should I … write about?” To help clients unravel what to write about, I ask a series of questions. For example, you may choose to treat your blog as an online newsletter.
    [Content, Newsletter] A strategy to stay relevant in a tumultuous marketing world
    Whether you just want more doors to open for you, you want to write a book someday, or speak before an important industry event, if you’re known, you’re going to have more success. Our content is free because of their generosity. Be sure to check out his amazing newsletter The Full Monty and his new podcast available here: fullmontyshow.com. BuzzSumo is the world’s best way to discover, analyze and amplify your content. By Mark Schaefer.
    [Content, Newsletter] The 21 Best Content Curation Tools
    Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. Content curation offers a way to repackage and repurpose the work of others to serve the needs of your brand’s audience. Automates sharing of curated content.
    [Content, Newsletter] Essential 5 Step BuzzSumo Process For Social Media Agencies
    We wanted to help our clients quickly and fully integrate BuzzSumo into a process that scales to meet the needs of agencies handling content marketing for multiple clients and brands. Create Content: Look to audience preferences (shares and links) for ideas. Curate Content: Look beyond sharing your clients’ content and give the audience what they want. Then take a deeper look at what’s working for your role models using the Content Analysis search feature.
    [Content, Newsletter] Design and send emails in minutes: VerticalResponse’s new editor makes it easy
    In this edition, we show you how to design and send emails with the app’s step-by-step campaign building process and content blocks. The time-saving, easy-to-follow steps guide you through the process of creating your own email campaign — helping you efficiently write a subject line, select a template, create a campaign, edit the email’s appearance, add your subscriber list, and schedule your campaign. Step three: Add content. Content blocks.
    [Content, Newsletter] The 24 Best Email Marketing Tools
    But the potential payoff for effective email marketing is substantial; email messages are more likely to be seen and acted upon by decision makers than online content, social media, or advertising. A full-featured email service provider with capabilities for building auto-responder sequences, campaigns, newsletters, customized sign-up forms, RSS to email, HTML templates with drag-and-drop editing, and email marketing tracking—all with high deliverability.
    [Content, Newsletter] For Email Marketing That Sticks, Story Matters
    From its very bland subject line (and the personalization error it clearly encountered) to its vague content, there’s nothing within the email that sticks with the reader. “Storytelling is the most natural form of communication,” said Robert McKee, a writing lecturer, in a 2015 interview. You get an immediate feel for the voice and personality of theSkimm as soon as you open the daily newsletter, which opens with a fun aside and a daily quote with a clever insight.
    [Content, Newsletter] Research Reveals 7 Keys to Lead Generation Success
    We’ve recently concluded a significant research effort across our different sites/newsletters that evaluated the effectiveness of different lead generation pieces. The title of your lead gen content marketing item accounts for 82% of the variance in performance. Certainly, you want good content, ideally on a topic that will perform well, but the reality is that the title is hugely important. I’m writing an eBook on OKRs and I don’t see OKRs anywhere on the page.
    [Content, Newsletter] 13 Gmail Plugins That Make Client Communication Easier
    SaneBox weeds out unimportant emails after examining your inbox content and history, surfacing only the communications you want to priortize. The tool also provides features for setting notifications for when people don't reply to a message, unsubscribing from unwanted newsletters, and snoozing emails you want to deal with later. With HubSpot Sales pro, you can create up to 1,000 templates and track the performance of your sent emails and content.
    [Content, Newsletter] How to Advance from Licensed and Curated Content to an Original Content Strategy
    Many marketers today find themselves stuck in a cycle that relies on licensed and curated content. Some might work for a small division of a larger company that doesn’t believe it has the manpower to keep up with a rigorous content schedule. Some might be in an enterprise environment where the perception of switching to an original content strategy is that it is too expensive and time-consuming. Focus on One Content Medium to Start. Content Strategy Marketing
    [Content, Newsletter] Best Practices for Content Marketing in 2017
    Content marketing is a key component of business-to-business marketing. By maintaining a steady outbound stream of high-quality content, businesses improve the chances of the company website ranking high in search engine results as well as building the brand in the mind of the customer. If handled well, content marketing can build familiarity, increase affinity and deepen trust with both existing and future clients. Create a strategic content map. Content Marketing
  • KAPOST  |  MONDAY, DECEMBER 19, 2016
    [Content, Newsletter] 10 Must-Read B2B Marketing Blog Posts of 2016
    With 2017 only 12 days away, consider this your New Year’s Resolution: Become a marketing pro by regularly reading cutting-edge content from B2B thought-leaders. 7 Steps to Building a Content Marketing Culture That Works”. Content Marketing Institute. Long gone are the days when content was only used for marketing. With the scale of content production across large teams (e.g., 12 Great Examples That Prove the Power of Repurposing Content”.
    [Content, Newsletter] How to (Quickly) Get Content Marketing Strategy Executive Buy-In
    There’s a major difference between creating content and embracing a full content marketing strategy. Let’s say you’re the VP of marketing at a division of a major financial institution, and you recognize the power of content. You’ve already got many of the biggest pieces of a content strategy in place: you’re regularly publishing on your blog, you’ve got a few active social media accounts, and you send an email newsletter once a week.
    [Content, Newsletter] Learn to create effective content by putting it through the RITE test
    Here’s a proven method to consistently create effective content: Put it to the RITE test. If you create content that hits at least three out of these four angles, you’ll be spinning gold my friend. Can you create content about everything you’re interested in? Now, that’s not to say you can’t bring your hobbies and interests into your content. Publishing your content isn’t a creative writing contest. Why do you share a piece of content?
    [Content, Newsletter] The Dark Power of Medium
    By posting good content frequently, an author can easily get 20,000 views per month. Medium allows its readers to subscribe to content. The benefit of owning a publication is that subscribers can also be reached via email newsletter. Owned media, that is content within your own control such as a blog or your own newsletter, is undoubtedly a safer route to travel. Their consistently solid content has been the draw.
    [Content, Newsletter] Ask a Content Guy: How Do I Scale My Content Marketing Program?
    After all, scaling your content marketing program is on a lot of people’s minds right now. And there’s never a more optimistic time in content than when you’re planning your ideal budget. Unfortunately, figuring out how to scale your content efforts is a much more measured activity, especially when your VP of finance doesn’t see how a hoverboard and 17 GoPros will help the company sell more software. Content marketing is about a lot more than content.
    [Content, Newsletter] 4 Ways to Humanize Marketing to Fit Your Buyer’s Journey
    In this post , Jon Westenberg writes: Treating people like leads instead of humans just doesn’t work. For example, email newsletters. Still, they want relevant content. They don’t expect that every single newsletter personalized to their interests. That said, if enough of the content is irrelevant, they’ll unsubscribe. We need to stop treating our customers like objects and treat them like people. So how do you humanize marketing to fit your buyer’s journey?
    [Content, Newsletter] 51 Essential Email Marketing Tips to Help Marketing Automation
    Marketing automation tools also allow us to better serve our customers by sending meaningful, targeted content that really makes a difference in their lives. Use segments to organize your subscribers so you can send them more targeted, relevant content. Keep Email Content Useful. Your marketing emails are not just “newsletters,” they’re messages. If you want to share a large piece of content, add a link so your subscribers can read it online.
    [Content, Newsletter] The Weird & Wonderful Odyssey Behind the Writing of an Ambitious Book
    Note: I’m making the ENTIRE conversation I had with Jonathan available to newsletter subscribers 1 week from now. The post The Weird & Wonderful Odyssey Behind the Writing of an Ambitious Book appeared first on Marketing Insider Group. Content MarketingSubscribe at unthinkable.fm before October 30, 2016. TODAY: Jonathan Fields has written several books, hosts a top podcast, and speaks all over the world. By most measures, he’s “made it.”
    [Content, Newsletter] 3 Tips for Better Aligning B2B Content Marketing & SEO in 2017
    As every search marketer knows, content is critical in driving SEO efforts. Whether you’re looking to improve traffic, drive conversions, or acquire links, you need quality content in place to help get you there. As noted by Neil Patel , content marketing and SEO are like peanut butter and jelly. In an ideal world, your content and SEO strategy would align perfectly and you’d start seeing your content ranking for your target keywords overnight.
  • ACT-ON  |  THURSDAY, NOVEMBER 17, 2016
    [Content, Newsletter] How to Produce a Great Webinar
    Grab those or write three down now if you haven’t done that already. Once you have the webinar posted, can you embed the video in other media, like your e-newsletter? You can also re-use that text content to make a blog series or even an eBook. It’s even worse when the pitch is up front – before you get to the content. Content Marketing produce a webinar webinar
    [Content, Newsletter] How to Fix a Broken Lead-Nurturing Strategy
    When you’re a content marketer who writes about content marketing, you start to see marketing analogies everywhere. Conventional wisdom tells us to put new subscribers in a drip campaign, send some product-focused content, wait for them to click on a pricing page, then have a salesperson cold call them as they’re about to eat lunch. Content marketing allows you to remain engaged with prospects across long buying cycles.
    [Content, Newsletter] The 7 Marketing Skills Every Professional Services Leader Should Have on their Recruiting Radar
    Even the simplest, most practical and straightforward marketing strategy can require several skills to pull it off — from writing to design to technical skills. Uncertainty over what to write about. While research can take many different forms, let’s look at two important types that are essential to the success of your strategy: Keyword research : Keyword research is critical to any content-based marketing program. Writing Skills.
    [Content, Newsletter] Top Marketing Blogs You Should Be Reading
    Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. After all, how do you make sense of all “noise” with the constant deluge of new content? Why should I read it: If there’s one thing Marketo does really well, it’s content.
    [Content, Newsletter] Top Marketing Blogs You Should Be Reading
    Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. After all, how do you make sense of all “noise” with the constant deluge of new content? Why should I read it: If there’s one thing Marketo does really well, it’s content.
    [Content, Newsletter] Content On Steroids - Maximize the Value of Your B2B Content (Without Actually Writing More Content)
    With around 27 million pieces of content being published online each day, there is no doubt that pushing your content to your target audience has become an uphill task. One has to devise creative ways of making their content stand out so it can give them positive ROI. If you want your old content to continue giving you returns on investment, here are some of the ideas you can use to exploit its potential. Repurpose your old content. Keep promoting your content.
  • ACT-ON  |  TUESDAY, NOVEMBER 8, 2016
    [Content, Newsletter] Need Content for Your Emails? Repurposing to the Rescue
    In fact, this is less of a problem than it appears to be, especially if you consider repurposing old content. The first thing to remember is you don’t need much content to have a nice email messag e. And one piece of content is fine, too. Some conversation rate experts prefer this limited content. Let’s repurpose old content that’s got a lot of life left in it. Promote some recently published content that didn’t get enough attention. Curate some content.
    [Content, Newsletter] Top Personal Branding Tips for Thought Leaders
    One more advantage of a narrow focus is that it limits what you will write and speak about. These will be issues that you write and/or speak about on a regular basis, so you should either understand them in depth already or be prepared to put in the research to get up to speed. And do they connect you to the issues you’ve chosen to write and speak about? Develop a signature piece of content. Here’s a great way to start: write an executive guide on one of your issues.
    [Content, Newsletter] 19 Brands with a Cult Following (And What You Can Learn From Them)
    The Trader Joe’s Fearless Flyer newsletter is one of the brand’s dedicated marketing channels -- and people seem to love it. Branding Best Practice: Incorporate Guest Contributions Into Your Content Strategy. While having a strong, core content team is important, guest contributions are a great way to keep your brand relevant and credible. That devotion to the brand shines through every piece of marketing content produced.
    [Content, Newsletter] Contently Case Story: How Babbel Built Its Global Video Strategy
    Once Babbel found Matthew had a twin brother —they speak 20 languages combined—the company knew it had a special source of content. The subliminal message driving Babbel’s content strategy is: This could be you. Babbel’s video strategy typically relies on two types of content: sensational and local. According to Edward Wood, head of content marketing at Babbel, these videos resonate with a large audience and are thus broadly distributed to “the entire world.”
    [Content, Newsletter] Planning Social Media Content? Ask Yourself These 9 Questions
    Maybe you have a looming product launch to promote, a holiday special, or a particular piece of content to get in front of the public eye. Do you have multiple product or content launches taking place over the course of the year? In the days leading up to it, your blog can feature smaller pieces of content pertaining to the different findings within that report. While you’re at it, have a look at HubSpot’s Social Media Content Calendar.
    [Content, Newsletter] Proven Tips for a Top-Notch Alumni Engagement Program
    Use everything you know about each alum to tailor email content based on their unique history with your school — both off and online. Customize content based on data points such as their graduation date, program, and their preferred social media platforms. Social media is also the ideal channel for encouraging and sharing alumni generated content (AGC). Alumni Generated Content, You Say. Alumni are rich sources for your content machine.
    [Content, Newsletter] So You Want to Create Content That Actually Converts?
    Creating content that leads people to a desired action on your website (filling out a form submission, downloading a piece of content, subscribing to a newsletter, etc.) isn’t just a good idea in content marketing – it’s the very essence of content marketing. That said, it’s not the ONLY important aspect of content marketing. when building out our content strategies. as a means to measure content performance.
    [Content, Newsletter] Thanks to Twitter, Writers Are More Influential Than Publishers
    In fact, when Serrano took a brief hiatus between his Grantland and Ringer gigs, his fans were so voracious in their clamor for new content that he created a weekly email newsletter, focusing on basketball and other things , and featuring funky illustrations from frequent collaborator Arturo Torres. There are writers who I think greatly of because of their writing, and then I’m happy to find them intelligent, funny, and incisive on Twitter.
    [Content, Newsletter] Inbound in the Channel: 3 Ways to Help Channel Partners Make Money
    But before you can help your partners succeed with inbound marketing, you must first realize your own strategy; in other words, how will your content be applied? With-Partner: Content that is equally produced between vendor and partner; with a partner, content marketing is mostly used to attract the attention of end-users. Write Guest Posts for Partners —Write exclusive content for channel partners with a byline back to your company’s homepage.
    [Content, Newsletter] The true goal of influence: Persuasion
    Tom and Tamsen dissect persuasion from both a speaking and writing standpoint, and offer advice for marketers that is more than 2,000 years old, but still holds true. Most content marketing misses including all three, which creates a gap between what the marketer wants to communicate and what they actually do communicate. Our content is free because of their generosity. Check out BuzzSumo’s powerful technology to look at the hottest content trends down to the hour!
  • FATHOM  |  MONDAY, OCTOBER 17, 2016
    [Content, Newsletter] Is Data Actually Killing Content Marketing?
    The traditional ‘which do you hate more – English class or Math class’ has gotten a modern redux in the form of a content and analytics rivalry. Interestingly, the only other comparable source of buzz in the marketing industry is content marketing. The notorious difficulty of measuring content marketing leaves those who only believe in numbers to interpret it as wasteful or ineffective. When it is measured, content marketing unfortunately doesn’t always reflect success.
    [Content, Newsletter] The One Email Tactic That Publishers Shouldn’t Ignore
    The first email newsletter I subscribed to was Warren Ellis’s Orbital Operations. His newsletter is mostly text, with a couple links to books he recommends or a talk he gave at a conference, and perhaps a preview of a comic he’s working on. The upsurge in email newsletters has mostly been a positive experience for publishers and readers. It includes exclusive content that I can’t find on a website.
    [Content, Newsletter] 3 Steps That Took Our Blog From 14,000 Readers to Over 400,000
    A little over three years ago, Sam Slaughter, Contently’s VP of Content, asked me to run The Content Strategist. I’d been writing for the site for a couple years, and I often fantasized that Sam would notice me on the sidelines, admire my immaculate jew fro, and hand me the ball. In true Contently fashion , I ran the blog for the first month as a freelancer, working remotely from Tel Aviv. Content marketing is really like a political campaign.
  • HUBSPOT  |  MONDAY, OCTOBER 10, 2016
    [Content, Newsletter] How to Write a Job Ad That Excites Candidates
    I write a variety of copy, including articles, landing pages , sales emails, and job advertisements. How to Write a Job Ad. You want to write a job ad that consistently drives candidates to fill out an application. When writing your job ad, tap into those emotions by learning everything you can about your target candidate (i.e., So, yes, relevant keywords are still important, especially when writing job ads. Call it what it is: a “Content Marketing Specialist.”
    [Content, Newsletter] Avoid a Nightmare on Email Street: Tips on Creating a Haunting Halloween Campaign
    San Francisco-based shorts retailer Chubbies uses their playful brand voice to collect user-generated content by writing customers, “To whom it may concern (that’s you, dude), send a good Halloween costume idea to the ol’ tipline.” ” Get Our Newsletter. For more marketing tips, guides, and inspiration, sign up for the VerticalResponse bi-weekly newsletter. Fall is officially here.
    [Content, Newsletter] 19 Lead Nurturing Email Examples You'll Want to Steal
    You provided valuable content to your readers and they've converted into leads. Sephora includes a fun video from an employee with educational content as well as product offerings. In other words, when you use a person's behavior -- let's say that downloaded content about email workflows -- to trigger a relevant email based on that action, it will perform well. million Facebook Likes, they put the social, fun aspect of content first. Writing email copy is difficult.
    [Content, Newsletter] Compelling Newsletter Content:2 Big Problems
    From what I see, many small business professionals struggle with writing compelling newsletter content. The trick to creating compelling newsletter content is simple: You’ve got to connect with readers in emotional ways and offer solutions to their problems. . When I’m working with my clients on their newsletters, I often find one of two problems (or both): lack of clarity and lack of connection. When writing your newsletter content, focus on your reader.
    [Content, Newsletter] Email Marketing Best Practices: Testing Your Emails Before Hitting Send
    How do you take all the components we write about week after week, and put them together to create a thoughtful, well-executed campaign? We asked our in-house email marketing specialist, Reid Yoshimoto, for a breakdown on his process creating our bi-weekly newsletter, the VR Buzz, to share his expertise. Twice a month I put together the VR Buzz newsletter, and each time I treat it as if it were the first email I’ve ever sent. Do the images complement the content?
    [Content, Newsletter] Ask a Content Guy: How Do I Monetize My Content Marketing?
    As I sat down to write this month’s column, I decided to do something that I should have done months ago. For the first time, I Googled “content marketing mailbag” to see if anyone else is doing this. It goes to show: You can plan out all the research and intelligent content strategy choices, but sometimes you just make a gut decision that works out. I usually advise against making content strategy decisions with your gut.
    [Content, Newsletter] Easy Marketing Partnerships That Work: Why Every Marketer Needs a Marketing Guild
    Maybe you wrote a guest blog post or allowed someone to write for your blog. You might have a partners page on your website, or you might feature a friendly company in your monthly email newsletter. That said, common activities among marketing guild members include guest blogging, shared social media promotions, writing and promoting group articles, and advertising to pooled remarketing audiences using a tool like BoostSuite. They control their email newsletter.
    [Content, Newsletter] 5 Reasons GE’s Content Goes Viral on Reddit (and Everywhere Else)
    What he didn’t have to worry about, however, were compliance and approvals, plugging a brand message into his content, or getting in trouble for experimenting on a new platform. That’s a big reason why GE Reports has become one of the most successful examples of content marketing. On Tuesday, I hosted an Adweek webinar with Kellner to find out more about his content strategy as GE Reports’s editor-in-chief.
    [Content, Newsletter] Email Design: Let’s Get Typographical
    For example, Comic Sans is often used to denote humor or playfulness, while Times New Roman is frequently the preferred font for writing about serious matters. Different fonts can also be used for different types of content. As an example, you may choose to use one font for your information-themed newsletters, and another font for fun sales or special offers.
    [Content, Newsletter] The Content Marketer’s Guide to Beating Writer’s Block
    As content marketers, we don’t have the luxury of waiting around for the magic to happen; and we definitely cannot let writer’s block – the dreaded ailment/productivity-killer – stop us from meeting the never-ending deadlines that blog posts, whitepapers, newsletters, and all of the other formats demand from us on a daily basis. So what’s a content marketer to do to squash writer’s block? Prepare Tomorrow’s Content Today.
    [Content, Newsletter] 15 Questions to Ask When Hiring an SEO Professional (Seriously)
    Good answer: something about how two factors— relevance and authority —form the fundamental underpinnings of search ranking; something about the hundreds of individual elements Google and other search engines use in determining rank; something about the three pillars of SEO (technical, content, and off-page); and perhaps something about how certain fundamental practices remain constant (e.g., Organic (non-paid) search is the largest single source of visits for most B2B websites.
    [Content, Newsletter] Managing Your Newsletter Email List:5 Must-Do’s
    When it comes to creating or growing your newsletter email list , you need to stay on top of managing it so it brings you clients. Sending newsletters with relevant useful information is a great way to keep connected, but it needs to be done as efficiently as possible. Creating a newsletter email list is no exception. csv file, can usually be used with a newsletter and/or newsletter distribution tool, like MailChimp, Aweber or Constant Contact.
    [Content, Newsletter] How to create a winning strategy with crappy content
    It’s not often that you see a blog post that makes you think, discuss, and maybe even a little sick to your stomach but that’s what Steve Rayson of BuzzSumo achieved with his controversial post “ The Future is More Content.” If you don’t believe me, try competing with Hubspot in the content space. He furthers his argument by noting that cost of content is coming down which will enable a “quantity” strategy.
    [Content, Newsletter] The Future of SEO Strategy and Storytelling Is Fueled by These 3 Components
    Did you know that Google uses more than 200 factors to determine when and if your content shows up in search engine results pages? That’s assuming your content is indexed, optimized, and technically correct enough for Google to even find it. And what’s more, the first 10 aren’t even about content—they all concern the details of your domain name. So what’s a content marketer to do? So the content needs to cater to that channel and audience.
    [Content, Newsletter] How Does Inbound Work for Membership Marketing?
    It's a little bit about you, but in the sense that your organization needs to publish content and engage with your prospects and members on their terms. Using your content and offers to gently push prospects through each phase of the inbound methodology is the second main principle: Every marketing action your team takes, every piece of content it publishes – you should know exactly which persona is targeted , which phase they're currently in, and where you want them to go.
    [Content, Newsletter] 13 Examples of Super Skimmable Content
    With research revealing that 55% of pageviews are less than 15 seconds in duration, your content needs to provide value and pique interest quickly to align with your readers' behavior. This doesn't mean that you should stop producing long-form content all together. However, it does task you with the challenge of creating more skimmable content that can be read and understood without a ton of effort. What does skimmable content look like? Content Marketing Daily TOFU
    [Content, Newsletter] Great Newsletters: 5 Must-Haves for Better Design
    Have you noticed what great business newsletters have in common? They’re easily scannable; that is to say, you can easily scan the newsletter to determine the topic, the key message and what action the writer wants you to take. That’s why newsletter design is so important. I’ve been writing about business newsletters (relevancy and branding), and great newsletters also have a lot of thought put into design and layout. .
    [Content, Newsletter] 6 Content Strategy Questions Marketers Should Ask Their Audiences
    As managing editor of the Content Standard, I’m in Google Analytics and Skyword’s Platform Analytics pretty much all day. I’m clicking into referral sources to see where our traffic is coming from, analyzing why certain article titles seem to lead to more newsletter subscriptions than others, and reviewing the quality of the leads that come into our database. They’ll thank you, and your content strategy will be better for it.
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2016
    [Content, Newsletter] How to Get Caught Up on Email After Vacation: 9 Helpful Tips
    Until then, why not check out [link to piece of interesting company content] ? to mass unsubscribe from every single newsletter that doesn't provide you with value on a regular basis. (In Take a few days to let it sink in, and then re-subscribe only to the newsletters you really, truly miss.). From there, you can name your new canned response, write it, and save it. There's nothing that squashes vacation bliss quite like coming home to a crazy inbox.
    [Content, Newsletter] How to Get More Blog Traffic – Content Promotion Checklist [Infographic]
    As the amount of online content produced each day has exploded over the past few years, it’s become more challenging to grab attention and stand out. The first imperative for marketers and bloggers is to create better content , specifically content that is carefully targeted, answers distinct questions, and resonates emotionally with readers or viewers. The helpful content promotion checklist infographic below from CleverClicks is an excellent guide.
    [Content, Newsletter] How to Build a Great Newsletter
    Email—and newsletters specifically—remains one of the most consistent ways to build a loyal audience, whether you’re a Fortune 500 company or a freelancer just getting started. Newsletters, on the other hand, have seen something of a renaissance. Free services like Tinyletter and MailChimp allow anyone to send personalized newsletters to an audience. She runs The Ann Friedman Weekly , a compilation of her own writing and what she’s read. Media Voices Email newsletter
    [Content, Newsletter] The Top 10 Stats from 2016 that Show the Importance of Email Marketing
    And I think of videos, whose power to transport has rendered the medium invaluable for a solid content strategy. Even in 2016, where spur-of-the-moment, blink-and-it’s-gone content reigns ever supreme, you need email. It’s not enough to have a newsletter or a targeted approach to distribution. As with any good content strategy, email’s efficacy lies in its ability to prove a sender knows and respects their audience.
    [Content, Newsletter] Build a Better Lead Generation Website: Balancing Design and Functionality
    Content. Feature : Content is an essential part of a lead generation website. Instead, I’m referring to a wealth of educational content you will develop and give away for free on your website. You’ll want to create content that will be useful to your target audience. Select a few issues—ones that your clients really care about and reflect your expertise—then start writing on a range of topics that relate to those issues.
    [Content, Newsletter] How to Transform Your School's Image
    Try this free template for schools >> Translate Your New Messages into Content. You do that through your content. You can write a press release announcing the new website and how it reflects the school's mission and message. Repurpose your press release content as articles to go out in alumni and staff/faculty newsletters. You also want to attract new prospects who will be motivated by your new image with a couple pieces of new anchor content.
    [Content, Newsletter] 3 Essential Marketing Skills that Drive Growth in Professional Services
    A quick scan of the techniques favored by high growth firms suggests three essential skill areas for marketing teams: SEO, Content Promotion (specifically blogs), and — by implication — Web Analytics to measure all of those efforts. They should know how modern SEO works: Selecting one or two important keyword phrases per web page and optimizing content by weaving in exact keywords and variations naturally — the way people speak and write in the real world.
  • ACT-ON  |  TUESDAY, AUGUST 23, 2016
    [Content, Newsletter] From Scratch: Three (More) List Building Strategies for Agencies (and Others)
    Your brand’s content strategy and tactics should be sound. Here are three pay-to-play models for list building strategies: Paid media (Google AdWords, LinkedIn sponsored content, banner ads, etc.). Paid Media – Google AdWords, LinkedIn Sponsored Content, Mobile Ads, etc. You’re not offering excellent educational or entertaining content in exchange for contact information in your ads (Point 2, above). These could be blog posts and/or newsletter content.
    [Content, Newsletter] The reality of online influence and the only thing that matters
    Do you want to … Write a book. One of the favorite quotes that I used in my book The Content Code was from the international pop star Taylor Swift: “Today, artists get record deals because they have fans – not the other way around.”. Your dream “record deal” might be a promotion, a contract to write a book, or an invitation to speak at an industry event. Our content is free because of their generosity. I used to be a big shot.
    [Content, Newsletter] Business Newsletters: Is Your Newsletter Still Relevant?
    I am frequently asked if business newsletters are still relevant, or if blogs, social media, and videos have replaced them. When done well, a newsletter is very important for staying in touch with clients and prospects and a great way to build credibility and trust. In spite of all the other social media outlets, e-newsletters and printed newsletters get results. He told me that the employees (the ones I coach) forward him my newsletter.
    [Content, Newsletter] How to Use Content Curation to Overcome the Top 5 Content Marketing Challenges
    Author: Pawan Deshpande Content marketers have a big challenge: continuously filling their content pipeline with fresh, insightful, and relevant information. Whether or not that’s your brand depends on the quality of your content. After all, content marketing is the principal method for connecting with buyers to reinforce brand messages and build awareness in the digital age. But more than that, content marketing helps you build relationships.
    [Content, Newsletter] How to Turn Your Blog into a Lead Generating Machine
    Sure, there’s software that can pull content off the internet for you. Which means that you’re likely to end up with sub-par or duplicate content which can come off as spammy. However, as the term evolved into what we now refer to as a “blog,” its purpose and content have changed right along with its name. When you produce insightful content on a regular basis, you demonstrate industry expertise. Quality content attracts the right audience.
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