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How to Use Fast Content to Keep Your Content Strategy Relevant

Content Standard

A warning to readers: There are a few dirty words in content strategy that are going to be pervasively used in this article. These are words that defy the suggestion that fast content can never also be quality content. A Recipe for Good Fast Content.

My unbeatable process for building links

Biznology

Think about why Google is interested in measuring inbound links—it is an unbiased vote for the quality of the content. My process is to create very good content that answers questions that the target audience is asking. Link to it from places where it is relevant.

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Trending Sources

8 Key Changes In Google Search B2B Marketers Should Know

KoMarketing Associates

As detailed in an article on Search Engine Land this past month, a new Google eye tracking study outlines the evolution of Google search results from 2005 to today. Searchers are looking for the FASTEST path to desired content. Mobile Prioritization in Google Search Results.

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You’re doing a terrible job with search and social

Biznology

I’m looking for issues that have been recently killing their recent performance on search. All of my clients are convinced that there’s something outside themselves that have resulted in their site crashing in organic search. Google hates abandoned content.

The 21 Best Content Curation Tools

Webbiquity

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Store and repurpose content for later reposting.

13 Suggestions for Content Marketing Inspiration

KoMarketing Associates

One of the most rewarding parts of planning and writing content is landing on a new idea kernel. The newfound bounty can power content marketing efforts for a few weeks or even longer. Here are some suggestions for finding your content marketing inspiration.

The 3 Most Effective Ways to Grow Your Email List

Contently

As a content strategist, I ask people about their content marketing goals every day. ” These goals vary greatly since content can impact everything from sales to customer experience , but there’s one goal that’s pretty universal: growing your email list.

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Is marketing content’s quality intrinsic, or proved in the wild?

Biznology

I have seen heated arguments on this subject with my clients over the years over what is a deceptively simple question: can you measure the quality of content based on what it is (its intrinsic quality) or based on how successful it is in meeting customer needs (its extrinsic quality)?

How to Breathe New Life Into Old Content

Act-On

How many pieces of content has your company published? Is it 1,000 pieces of content? All that content should be generating a steady stream of organic search traffic, more email subscribers, more social media followers, more qualified leads… maybe even a few inbound calls.

Did the Fight for Search Visibility Kill Enjoyable Cooking Blogs? Why UX and SEO Should Go Hand in Hand

Content Standard

But over the past few years, whether I’m searching for broad terms—like “steak recipe” and “healthy meal ideas”—or more specific recipe titles, I keep finding myself rapidly scrolling through pages of blog content praying for a succinct recipe at the bottom.

4 Content Promotion Strategies to Increase Engagement

Modern B2B Marketing

The strategy of attracting prospects through content, social media, search engine optimizatio n, and more has taken over the B2B world and for good reason: inbound marketing costs 61% less than traditional advertising and produces 54% more leads than outbound marketing.

Clearing Up Content Confusion

Navigate the Channel

September 2017 was the fifth anniversary of my first visit to the annual Content Marketing World conference in Cleveland. Content. Content isn’t about selling; it isn’t sales collateral, spec sheets, features & benefits, or anything else that drives the audience to buy.

8 Common Ways Most Content Marketers Fail

Modern Marketing

Many of us create amazing campaigns and pieces of content, sometimes even with limited resources. Your Content Lives in Multiple Locations Marketers create a lot of different types of content, from blog posts to videos, and from white papers to eBooks. Content Marketing

Content On Steroids - Maximize the Value of Your B2B Content (Without Actually Writing More Content)

bizible

With around 27 million pieces of content being published online each day, there is no doubt that pushing your content to your target audience has become an uphill task. One has to devise creative ways of making their content stand out so it can give them positive ROI.

15 of Our Favorite B2B Content Marketing Tips

KoMarketing Associates

Content is king.” In fact, 82% of marketers plan to increase their content creation efforts in 2014. However, effectively planning and executing a B2B content marketing strategy is not something that can be achieved overnight. Reuse your content ( Tweet this ).

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15 Questions to Ask When Hiring an SEO Professional (Seriously)

Webbiquity

Organic (non-paid) search is the largest single source of visits for most B2B websites. The majority of sites generate between 40% and two-thirds of their total traffic from search. High-quality backlinks and strong technical SEO will do little for weak, thin, or unfocused content.

SEO 101

How to Generate More Opt-ins With Your Email Marketing Campaign

Modern Marketing

She works primarily with financial technology firms to refine their integrated marketing strategy and content marketing programs, helping them facilitate the customer buying process. or “What types of content are you interested in receiving?” ” Offer a Free Newsletter.

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5 SEO Best Practices for Content Development

Salesfusion

If you create great content but no one sees it, does it provide any value for your business? The other half is getting that content in front of the right people at the right time. How SEO Can Keep Promoting Your Content Long After You Do. Well, search engines do.

Why Your Content Audit Isn’t Actually Helping Your Content Strategy

Content Standard

The term “content strategy” gets thrown around pretty casually at some companies. It’s a phrase that’s come to represent everything from well-documented purpose and operation for a content hub to a vague intention that underlies a collection of blog articles.

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How to Use Content Curation to Overcome the Top 5 Content Marketing Challenges

Modern B2B Marketing

Author: Pawan Deshpande Content marketers have a big challenge: continuously filling their content pipeline with fresh, insightful, and relevant information. Your target audience expects it and turns to trusted sources when they need to search for answers and seek insights.

Am I connecting with my customers enough? 10 tips for customer outreach

Biznology

Correspondence as well as website and social media content should all match the personality and “voice” of your company. Use visual content, and make the story speak to your audience. The great part about social media is you can cross-post content from one forum to another.

Building a stronger brand and culture with “keystone habits”

Biznology

In a recent newsletter from a friend, Rich Czerniawski referred to the concept of “keystone habits,” which came from Charles Duhigg ’s book, The Power of Habit: Why We Do What We Do in Life and Business. In addition to these employer-branding efforts, the principle behind keystone habits is relevant for customer service and marketing practices. Marketing is ultimately about changing the behavior of a customer (e.g. a purchase decision).

11 Content Curation Tools Every Marketer Needs

Hubspot

For the uninitiated, content curation is finding information relevant to your audience from a variety of sources and sharing it strategically through your communication channels. The need for great content curators has never been more urgent. Content Curation For Beginners.

So You Want to Create Content That Actually Converts?

KoMarketing Associates

Creating content that leads people to a desired action on your website (filling out a form submission, downloading a piece of content, subscribing to a newsletter, etc.) isn’t just a good idea in content marketing – it’s the very essence of content marketing.

Book Review: Content Rules

Webbiquity

The phrase “content marketing” may well disappear at some point in the not-too-distant future. Not because the concept will fade away, but because it will be seen as redundant; there won’t be any marketing without content. “By creating compelling content.

Ask a Content Guy: Where Should I Distribute My Content Marketing?

Contently

Welcome to your monthly edition of “Ask a Content Guy,” in which I answer all of your most pressing content questions and try to incorporate as many GIFs as possible. Isn’t paid search easier than devoting hours and money to content creation and hoping for the best?

How to Design a Site Structure Visitors AND Search Engines Love

Hubspot

If you have a website, then you have certain steps that you want your visitors to take; fill out a form, make a purchase, learn about a product or service , sign up for a newsletter, that sort of thing. Organizing Your Site’s Content Areas.

New Twitter Updates Seek to Enhance Search

Content Standard

Twitter is experimenting with a new search experience that allows users to better filter tweets they want to see. These Twitter updates could foreshadow long-discussed, algorithm-based features that front-load the most relevant tweets for users.

How to Take an Audience-First Approach to Your Content

Content Marketing Institute

How do you identify an effective space in the content arena for your brand? We developed the audience journey as a tool for content marketers. Its sole purpose is to align your brand’s content with the needs of your audience. It focuses on “help” content. content).

Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year

Act-On

Content Marketing – This strategy is all about creating and distributing content (blog posts, eBooks, email, infographics, presentations, videos, whitepapers, etc.) Maximize assets by sharing content and digital executions across accounts.

Can Marketing Content Have an Expiration Date?

Content Standard

” While I ruminated on how well Dale Cooper or Rory Gilmore would age, it got me thinking about the dynamics of aging marketing content. Turn to Search. Not only does this lessen the impact of these stories but it also makes for stagnant content. Consider How Content Ages.

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The B2B Content Marketing ROI You Should Care About.

Sales Engine

Measuring content marketing’s return on investment in B2B companies can be a complex calculation, especially if your solution is expensive, requires committee-based decisions, and has long and unpredictable sales cycles. Did they read a newsletter article?

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Stop Blaming Content Marketing For Business Failures: Naysayers Who Missed the Point

Content Standard

As soon as content marketing took off as an industry term, so appeared the naysayers. But give these pieces more than a glance, and you’ll often see the writer’s got their content marketing definition all wrong. In most cases, content marketing isn’t what failed.

How to Create Great Content and Become a Thought Leader

ScribbleLive

Day in, day out, this means writing great content like blog posts, how-to articles, and social media content that brings your creative thinking and unique perspective to a larger audience. “I am a big believer in evergreen long-form content pieces.

What Does A Content Marketing Plan Look Like?

Marketing Insider Group

Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. How do you know if the content you’re producing will reach your target audience and generate more leads or sales for your business? This simple guide can help you overcome the most common problems in content marketing plans and get to a successful and continuous process to deliver successful and rewarding content marketing plans.

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Is Your Content Boring? Here’s 6 Steps To Great Content

Marketing Insider Group

Does your content bore your audience to death? You may be surprised if you asked them, or tracked the amount of engagement your content receives or looked at how often your audience shares your content with their friends and followers. The Content Marketing Challenge.

25 Key B2B Content Marketing Stats

LEADership

This is good advice in general but can have specific relevance for business practices, which need to be updated and assessed as time goes by. This infographic, featured on OpenView and designed by Rachel Worthman , lays out 25 must-read stats about the current state of B2B content marketing.

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Cards That Always Win in Content Marketing (That You Have No Business Playing)

Content Standard

When I got into the game, I didn’t know anything about content marketing, though I was prepared for some amount of social media marketing. Curating outside content that will appeal to our audience to post on social via HootSuite. Forced Content. Content Strategy Marketing

If You Don’t Know Me by Now: Why Personalization Must be Part of Your Content Strategy

Content Standard

You’ve spent years developing your personas and you’re tasked with building a content strategy that will meet the distinct needs of each one. They want content that appears to have been written specifically for them that addresses their pain points. Content feeds the engine.

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The Content Marketer’s Guide to Beating Writer’s Block

ScribbleLive

As content marketers, we don’t have the luxury of waiting around for the magic to happen; and we definitely cannot let writer’s block – the dreaded ailment/productivity-killer – stop us from meeting the never-ending deadlines that blog posts, whitepapers, newsletters, and all of the other formats demand from us on a daily basis. So what’s a content marketer to do to squash writer’s block? Prepare Tomorrow’s Content Today.