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How to Design a Site Structure Visitors AND Search Engines Love

Hubspot

If you have a website, then you have certain steps that you want your visitors to take; fill out a form, make a purchase, learn about a product or service , sign up for a newsletter, that sort of thing. Organizing Your Site’s Content Areas.

My unbeatable process for building links

Biznology

Think about why Google is interested in measuring inbound links—it is an unbiased vote for the quality of the content. My process is to create very good content that answers questions that the target audience is asking. Link to it from places where it is relevant.

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Trending Sources

15 Questions to Ask When Hiring an SEO Professional (Seriously)

Webbiquity

Organic (non-paid) search is the largest single source of visits for most B2B websites. The majority of sites generate between 40% and two-thirds of their total traffic from search. High-quality backlinks and strong technical SEO will do little for weak, thin, or unfocused content.

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3 Tips for Better Aligning B2B Content Marketing & SEO in 2017

KoMarketing Associates

As every search marketer knows, content is critical in driving SEO efforts. Whether you’re looking to improve traffic, drive conversions, or acquire links, you need quality content in place to help get you there.

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Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year

Act-On

Content Marketing – This strategy is all about creating and distributing content (blog posts, eBooks, email, infographics, presentations, videos, whitepapers, etc.) Maximize assets by sharing content and digital executions across accounts.

The Top 10 Best Resources to Learn About SEO

Vertical Response

Most of us pull out our smartphone or laptop and head to Google, or a similar search engine to find answers. Of course, as a business owner, you want your own website to come up when people are searching for your product or service. Search Engine Land.

Search Engine Marketing (SEM) Best Practices

Webbiquity

Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. Search-only or search plus content sites—running a campaign across both search engines and partner content sites requires a higher budget than a campaign focused on search alone.

8 (Free) Google Resources B2B Marketers Need To Know

KoMarketing Associates

The continued adoption of mobile device usage for web browsing ultimately changes the way searchers want to consume information, particularly when searching. Page speed has also become a factor (albeit an indicated small percentage) in Google search relevance.

Here’s How to Create a Modern SEO Strategy That Works

Modern B2B Marketing

Content marketing, lead generation , lead nurturing—if any of these words are in your job title, chances are you either love SEO, hate SEO, or hate SEO with a passion. With 61% of B2B buyers starting their research process with a generic web search, the need for effective SEO is clear.

How B2B Companies Can Use Sitelinks For More Effective Advertisements

KoMarketing Associates

Think of it as a smaller sitemap that’s displayed on the search engine results page. In summer 2013, AdWords announced that advertisers can also add descriptions below their sitelinks, according to Search Engine Watch, which published the screenshot example below.

10 Ways to Use Social Networks for B2B Marketing

Webbiquity

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Grow your influence and attract followers/friends/connections by sharing interesting and relevant content—your own, from third parties, and from people you are following / would like to have following you.

4 Content Promotion Strategies to Increase Engagement

Modern B2B Marketing

The strategy of attracting prospects through content, social media, search engine optimizatio n, and more has taken over the B2B world and for good reason: inbound marketing costs 61% less than traditional advertising and produces 54% more leads than outbound marketing.

5 Goals for Your Blog & Website… and One Big Challenge

Writing on the Web

Yet many professionals aren’t clear about their content marketing goals; their website and blog goals and expectations are vague. The first four goals on this list are met by writing compelling, relevant content that solves the problems of your readers.

A Guide to Retargeting (Remarketing) for B2B Marketers

KoMarketing Associates

According to research from American Business Media , B2B marketers are set to make increasing investments in digital advertising, specifically through search engine and mobile advertising, in the coming year, as detailed in a recent article from eMarketer. B2B Search Engine Advertisin

Is Your Online Content “Just Okay?” Don’t Settle for Mediocrity!

Marketri

Here’s what you need to know: Customized Content + Relevant Key Words = Higher Search Rankings and Improved SEO. On the flip side, consider this equation: Crappy Content (or No Content) = Poor SEO + No Website Traffic.

5 Ways to Use Paid Search & SEO Together

Vertical Response

Paid search and SEO work in different ways to get visitors to your website. Paid search can yield almost immediate results, but can be expensive. Back in 2011, Google shifted the industry in this direction when they started limiting organic search query information in an effort to increase privacy. With that change, it became even more important to combine and leverage paid search and organic efforts into one. Get Content Ideas.

The 3 Most Effective Ways to Grow Your Email List

Contently

As a content strategist, I ask people about their content marketing goals every day. ” These goals vary greatly since content can impact everything from sales to customer experience , but there’s one goal that’s pretty universal: growing your email list.

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5 SEO Best Practices for Content Development

Salesfusion

If you create great content but no one sees it, does it provide any value for your business? The other half is getting that content in front of the right people at the right time. How SEO Can Keep Promoting Your Content Long After You Do. Well, search engines do.

Content On Steroids - Maximize the Value of Your B2B Content (Without Actually Writing More Content)

bizible

With around 27 million pieces of content being published online each day, there is no doubt that pushing your content to your target audience has become an uphill task. One has to devise creative ways of making their content stand out so it can give them positive ROI.

B2B Content Marketing for Lead Nurturing and Retention

KoMarketing Associates

Savvy B2B marketers know that a successful content marketing strategy can generate demand, drive relevant traffic, and establish your brand as a thought leader. Lately it’s been established that content creation is integral to successful SEO.

What B2B SEO Professionals Can Learn From Journalism & The Newsroom

KoMarketing Associates

Content fuels B2B SEO and social media initiatives. We need content for applying keyword strategy, differentiating brand communications, acquiring links, and improving social media visibility. But where do B2B marketers obtain great content? A Content Development Repository.

How to Breathe New Life Into Old Content

Act-On

How many pieces of content has your company published? Is it 1,000 pieces of content? All that content should be generating a steady stream of organic search traffic, more email subscribers, more social media followers, more qualified leads… maybe even a few inbound calls.

Book Review: Content Rules

Webbiquity

The phrase “content marketing” may well disappear at some point in the not-too-distant future. Not because the concept will fade away, but because it will be seen as redundant; there won’t be any marketing without content. “By creating compelling content.

Brand Characters, Invigorating Email Newsletters, and Other Content News

Writtent

It may be a rare occasion when content marketers, social media marketers, sales professionals, and CEOs all see eye-to-eye on a topic, but it happened in businesses worldwide this week. 11 Ways to Breathe Life into Your Email Newsletter. The Best Content Marketing Formats.

How To Extend B2B Marketing With Better Social Media Measurement Tools

KoMarketing Associates

Analysis of when the best times to post content might be and the most relevant / popular post types. Author Note: A variation of this article originally appeared in our company newsletter, which we publish quarterly.

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How To Create B2B Website Content That Sells

B2B Marketing Insider

For B2B Internet marketing and websites, the axiom is “content is king.”. Content is what people – and search engines – are looking for. Without great content, you’ve got a cannon with no cannonballs. Quality – Earlier I mentioned that content is king.

What Does A Content Marketing Plan Look Like?

B2B Marketing Insider

Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. How do you know if the content you’re producing will reach your target audience and generate more leads or sales for your business? This simple guide can help you overcome the most common problems in content marketing plans and get to a successful and continuous process to deliver successful and rewarding content marketing plans.

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10 Reasons to Develop a B2B Blogging Strategy

KoMarketing Associates

With the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search engine marketing goals and objectives. Content fuels keyword visibility and what better way than through regular blog posts.

9 Ways to Measure Content Marketing Success

Writtent

Are you reaching your content marketing goals? Assuming the majority of your content is web-based, the backbone of your content measurement should revolve around your website analytics. What do your readers have to say about your content? Email Newsletter Metrics.

4 Content Strategies for B2B Corporate Blogging

delicious b2bmarketing

Are you a Search Engine Watch Member? | Can you tell me how can I create search query report through Goog. The B2B blog team must develop content that resonates with a target audience and is tailored around specific goals. Newsletter problems?

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Work Together, Not Apart: A Bird’s Eye View of Content Marketing Collaboration

KoMarketing Associates

One such morning as I hummed along to “Make New Friends (But Keep the Old)” I got to thinking about all of the ways content marketing involves relying on friends new and old. Effective content marketing requires collaboration across all functions (search, social, content, PR, etc.).

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Holistic SEO Content Works in the Age of Smarter Search Engines

Content Standard

New evidence shows that higher-quality content may have more to do with stronger search rankings than previously thought, according to a white paper from SearchMetrics. Many of the foundational components of SEO content remain relevant in 2014. Content Strategy Marketing

Want to Take Your Content From Good to Great? 10 Signs You've Hit the Mark

Hubspot

The amount of content created and shared on the internet these days is huge. million pieces of content that are shared on Facebook. That’s a lot of content. Businesses and individuals are creating more content -- more often -- in a bid to attract new customers to their website.

15 Key Facts about Content Curation

Writtent

For many content marketers, curation is something of a silver bullet. Rand Fishkin of SEOMoz has joked that we’re in the midst of a content arms race; companies across all industries have realized the power of custom content , and are actively competing to produce better-quality materials.

How to Promote Your Content Using Paid, Earned & Owned Media

Hubspot

To read more content like this, subscribe to Insiders. Some people think content promotion isn’t complicated. It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right?

How To Create B2B Website Content That Sells

The Forward Observer

" For B2B Internet marketing and websites, the axiom is "content is king." " Content is what people - and search engines - are looking for. Without great content, you''ve got a cannon with no cannonballs.

What My Paper Route Taught Me about Content Marketing

The Effective Marketer

My career in content marketing started at age 12. Every day I’d load up my red Schwinn Varsity bicycle with The Aurora Beacon News and head out to make deliveries, learning valuable lessons about digital content marketing that just starting to sink in lately. 1. Content Marketing Is Hard Work. Trying to pass off lame, rehashed content as something new and relevant. The principle still applies in the age of digital content. Multiple search options.

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Content Marketing by Blogging: Consistency is the Name of the Game

Writing on the Web

Content marketing through blogging is like playing tennis. Are you serving quality, relevant content within the lines of your readers’ needs? As my playing improved through the week, I thought of how it applies to content marketing – specifically, blogging.

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5 Best Business Blog Goals for 2015- And 5 Steps to Get You There

Writing on the Web

Capture interest and convert visitors into leads: If you want to get more than just visitors from your site, you must ask them to do something: take a survey, vote, download a report, sign up for your newsletter, blog or e-course.

9 Ways to Recycle Your Blog Posts Into Other Content Formats

Hubspot

Today, marketers are feeling the pressure to pump out more and more content to get noticed -- plus it''s got to be readable, engaging, and shareable. You need to dedicate more time to researching and write the best and most engaging content you can. 1) Email Newsletters.