SendX

APRIL 26, 2021

It’s permission-based, customizable, measurable, and has the most significant reach - so yes, it’s still effective. Another way to grow your list is to offer valuable content that they’ll engage with. Content-gating is when you require someone to enter an email to access content such as an article or PDF.

Email Marketing 195

Email Marketing Click Rate CAN-SPAM Deliverability 195

Anyword

JANUARY 4, 2022

Leading brands always find a way to appeal to their customers without taking over their day or moving into their space without permission. One way to achieve this is through content marketing. What is Content Marketing? This might include blogs, newsletters, white papers, and social media content.

Content Marketing 52

Content Marketing Planning Work Management Marketing Management 52

ViewPoint

JULY 26, 2018

While most companies scramble to create content, they remain unaware that podcast content is the least expensive tactic per impression and listener. WHY IT MATTERS: “While most companies scramble to create content, they remain unaware that podcast content is the least expensive tactic per impression and listener.”. __.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

Anyword

JANUARY 4, 2022

Leading brands always find a way to appeal to their customers without taking over their day or moving into their space without permission. One way to achieve this is through content marketing. What is Content Marketing? This might include blogs, newsletters, white papers, and social media content.

Content Marketing 40

Content Marketing Planning Work Management Marketing Management 40

PureB2B

MAY 30, 2022

The first is that email marketing is the default form of permission marketing. Seth Godin defines “permission marketing” as “the privilege (not the right) of delivering anticipated, personal, and relevant messages to people who actually want to get them”. No marketing content is relevant to everyone. Why email marketing?

Email Marketing 62

Email Marketing B2B Marketing Work Management Practices 62

LeadSquared

OCTOBER 6, 2013

The webinar on “Newsletter Marketing Best Practices” was a success, thanks to the support and active participation shown by the attendees. For those of you who missed it, here is a summary of the most asked questions at the “Newsletter Marketing Best Practices” webinar. How long should each newsletter be? Question 1.

FAQ 52

FAQ Newsletter Webinar Metrics Practices 52

KoMarketing Associates

SEPTEMBER 13, 2018

You are regularly creating content to get traffic and conversions, but is it really turning into the lead and email list numbers that you or your executives are expecting? If you know content can help you reach more of your target audience, there are some ways you can increase the value of your content.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

Scoop.it

OCTOBER 6, 2022

Upon choosing a contact book, you will be needed to grant permission so that Twitter can access it. But, don’t make the mistake of writing it off. One of the best ways to increase the visibility of your social media handles is by including their links in your marketing emails and newsletters. Facebook, not so much.

Social Media 84

Social Media Media Marketing & Strategy Business 84

SendX

MARCH 30, 2020

Notice how it is titled ‘product design report’ which covers a broad niche for everyone who ever signed up for their newsletter. Apart from promotional campaigns, newsletter is another type of email that is sent to the whole list. To judge if content was relevant, we need to look at CTOR. Thus making it not sound sales-y.

Blast Campaigns 196

Blast Campaigns Opt-out CAN-SPAM Click Rate 196

SendX

MARCH 30, 2020

Notice how it is titled ‘product design report’ which covers a broad niche for everyone who ever signed up for their newsletter. Apart from promotional campaigns, newsletter is another type of email that is sent to the whole list. To judge if content was relevant, we need to look at CTOR. Thus making it not sound sales-y.

Blast Campaigns 195

Blast Campaigns Practices Opt-out Best Practices 195

ClearVoice

APRIL 22, 2021

Why are onboarding emails a vital part of content marketing? Once you design and write your onboarding emails, they usually become automated, based on a customer’s action. Write to that connection,” she says. Whether through a quality product or dependable customer service, they somehow made a lasting impression on you.

Examples 128

Examples Conference Newsletter Ideal Customer Profiles 128

Litmus

MAY 16, 2023

AI has the power to help email marketers write copy, create imagery, provide hyper-personalization , and create automations. Since regulation is still in the works, we’ll have to content ourselves with common sense. That includes artists’ work without their consent or permission. Source: OpenAI.

Marketing AI 76

Marketing AI Email Marketing Practices Paid Search Agency 76

Contently

MAY 2, 2018

But I recently decided to dogfood Contently for a personal project—the launch of my upcoming book Dream Teams. Along the way, I realized this could be instructive to a lot of marketers out there, whether you use a content platform or not. This means you have a lot of time to create content to support it. Okay, back to the plan.

Top of Funnel 144

Top of Funnel Campaigns Optimization Planning 144

Top Rank Marketing

AUGUST 21, 2023

To kick off this series of interviews, we’re honored to present a captivating conversation between Joe Pulizzi , founder of Content Marketing Institute and The Tilt, and Co-Founder of TopRank Marketing, Lee Odden. Join us as we delve into the mind of the “godfather of content marketing” himself.

B2B Marketing 71

B2B Marketing B2B Paid Search Agency Co-Registration 71

Sprout Social

SEPTEMBER 6, 2023

Table of contents: What is a LinkedIn Business Page? You can track data on the number of visitors, followers, leads, content, and even competitors. You can add multiple competitors to your page and monitor their follower metrics, organic content metrics and trending competitor posts.

Linkedin 112

Linkedin Effectiveness Ideal Customer Profiles Business 112

ClearVoice

APRIL 28, 2020

Testimonials can appear in many places: your home page, your capabilities deck, your newsletter and more. You can ask on the fly for permission to use a compliment that was included in an email, or a positive comment that was offered in a meeting. Writing About People: Tips for Stronger Interviews, Quotes and Testimonials.

Video Marketing 100

Video Marketing Tips Best Practices Skype 100

Sprout Social

MAY 4, 2023

Table of contents: What are LinkedIn Groups? You have 2,000 characters to write your description. Also, and this is listed in LinkedIn’s best practices , you should not post the same content in multiple groups. Members who join a group, do so for the express purpose of consuming a particular type of content. Here’s why.

Linkedin 128

Linkedin Work Management Rules Marketing Management 128

Liveintent

SEPTEMBER 8, 2021

Remember that permission and process often determine what you can and can’t do with email addresses, so the six rules below should guide your email acquisition strategy. If they are, you can serve them exactly the right email content to increase the odds of conversion, regardless of which device they’re using at the time.

Acquisitions 71

Acquisitions CRM Privacy Advertising Agencies 71

markempa

JANUARY 19, 2015

Filter content by role and by the stage of the buying process. Executives get too much undifferentiated content. We found that readership went up significantly by sending one targeted piece to leads rather than a generic newsletter targeted to everyone. What content have you shared that has helped the most with conversion?

Tips 120

Tips Sales Qualified Leads Features Lead Scoring 120

Writing on the Web

JUNE 26, 2015

Why is social proof so important when writing on the web? This week I got a call from a person who wanted to buy a subscription to executive coach articles to use for her new newsletter. Do you capture positive email comments from clients, and get permission to use them? What sealed the deal? Do you regularly update them?

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

JUNE 26, 2015

Why is social proof so important when writing on the web? This week I got a call from a person who wanted to buy a subscription to executive coach articles to use for her new newsletter. Do you capture positive email comments from clients, get permission to use them? What sealed the deal? Do you regularly update them?

Trigger Marketing 100

Trigger Marketing Amazon Validation Click Rate 100

markempa

DECEMBER 15, 2014

Bonus material on influencer development: Many influencers and experts will give you permission to post their articles and resources on your website or newsletter. Finally, when experts are doing their consulting, writing and speaking, they are not completely focused on new business development. What can we do to improve?

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

NuSpark Consulting

DECEMBER 9, 2012

A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Write a blog post providing an overview of the white paper with a link to it. Newsletter. Make sure the release includes links to your website and other appropriate content. Now what?

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Heinz Marketing

FEBRUARY 24, 2020

I think as people have the opportunity to just publish things off the cuff on social channels, to just write stream of consciousness on a blog platform and just click, press, go…I don’t feel like we are as good at editing ourselves as we used to be. I got a Master of fine arts in fiction writing at St. I read a lot.

Top of Funnel 59

Top of Funnel Cross-Selling Custom Publishing B2B Thought Leadership 59

Content Standard

DECEMBER 12, 2017

When I first started out in marketing, I was attracted to content marketing because there seemed to be something noble about it. The way content marketers talked about social media storytelling made it sound whimsical and impassioned. Content production and planning felt more like a creative endeavor than a business practice.

Storytelling 84

Storytelling Social Media Effectiveness Media 84

Litmus

FEBRUARY 24, 2016

Conversely, by permission marketing standards, all seems fair. A friend and colleague of mine, Chad White , writes in his book Email Marketing Rules that “Having permission only gets you so far nowadays. Then, most importantly, reduce your messaging to specific lists to the content they expect to receive.

CAN-SPAM 71

CAN-SPAM Relevance Marketing Prospects Lead Scoring 71

ConvertKit

MARCH 10, 2021

Every morning, Holiday sends a short, 500-word newsletter on a particular topic, story, or idea that ties back to ancient philosophy. Ryan Holiday introduces stoicism to a wider audience through his newsletter, Daily Stoic. Build a loyal community with newsletters. Create your free newsletter. It has to be real content.

Newsletter 126

Newsletter Tagging Work Management Custom Publishing 126

nDash

OCTOBER 14, 2021

Before starting, be sure to ask for permission to record. Outline your plans for sharing the case study on landing pages, in newsletters, on social media, and your website. How Gradient Cyber Cuts Through the Noise with nDash Freelancer Content. Some video meeting platforms, like GoToMeeting and Zoom , feature recording options.

Case Study 52

Case Study Case Studies Studies Best Practices 52

Convince & Convert

DECEMBER 29, 2015

How satisfied are you with the way you manage your content right now? Do you use a content marketing editorial calendar but it still kind of… well… sucks? Use an Editorial Calendar to Plan Your Content. This is probably the biggest challenge we all face as content marketers—and I’m using that term holistically.

Social Media 97

Social Media Work Management Planning Custom Publishing 97

Contently

APRIL 28, 2016

” These are the questions that Thinx CEO Miki Agrawal has attempted to answer with content campaigns spewed across New York City’s public transportation system and embedded in our Facebook feeds. What role has content played in propelling Thinx’s mission? . Who creates Thinx content? . How does that work?”

Advertisements 60

Advertisements Advertising Paid Social Agency Paid Search Agency 60

Convince & Convert

JANUARY 8, 2012

I even folded pages and stapled them at a crude attempt at laying out content. Since then, I have worked on over a dozen publications, enjoying the role of editor for newspapers, magazines, newsletters, and corporate blogs over the course of 15 years. We want to get a process down that turns your blog into a content marketing machine.

Work Management 127

Work Management Marketing Management Tools Guidelines 127

Content Standard

DECEMBER 12, 2018

She advises people to stop and think before jumping in, and ensure you have the permission and ability to make the most of digital marketing in China. Writing for Forbes , Kimberly A. Provide tailored, meaningful content for your users, and incorporate your customer service and instant messaging into the strategy.

Social Media 96

Social Media Social Marketing Media Peer-to-peer 96

Mailmunch

FEBRUARY 16, 2021

One of the most impactful strategies taking the marketing world by storm is Newsletter marketing. Email newsletters have become an essential part of marketing strategies by many fast-growing businesses all around the globe. Email Newsletters. An essential part of email newsletters is permission.

Newsletter 74

Newsletter Marketing & Strategy Marketing Strategy Planning 74

Ambal's Amusings

JANUARY 31, 2011

Michael Stelzner is one of the leading authorities on the topic of writing and marketing white papers. Michael is also the author of the bestselling book, Writing White Papers: How to Capture Readers and Keep Them Engaged. WhitePaperSource Newsletter. He’s all about writing helpful content and making screwy videos.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 4 Content Strategies for B2B Corporate Blogging Derek Edmond | Apr 1, 2011 | 0 Comments No matter how much planning and goal setting goes into a B2B corporate blog, the writing and content ultimately is what will make a blog successful. This article focuses on the writing component.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Litmus

FEBRUARY 14, 2020

While a lot of companies send from something like “noreply@example.com”—which is bad for a number of reasons—Google recommends matching the from address to the content and purpose of your email campaign. Content-wise, there are three key recommendations. Senders can specify which email address is doing the sending.

CAN-SPAM 77

CAN-SPAM Deliverability Guidelines Google 77

Convince & Convert

JANUARY 8, 2012

I even folded pages and stapled them at a crude attempt at laying out content. Since then, I have worked on over a dozen publications, enjoying the role of editor for newspapers, magazines, newsletters, and corporate blogs over the course of 15 years. We want to get a process down that turns your blog into a content marketing machine.

Work Management 114

Work Management Marketing Management Tools Guidelines 114