Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Scoop.it

FEBRUARY 22, 2024

But with so much competition and noise out there, it takes work to stand out. That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. The result?

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

KoMarketing Associates

AUGUST 26, 2020

Does your B2B marketing program include LinkedIn video marketing? LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. 87% of LinkedIn video marketers say it’s been an effective channel for them.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

Marketing Insider Group

JUNE 23, 2021

However, more and more often, internet users are turning to video for entertainment, new information, and engagement with brands. That is why having a successful video production strategy is so important in your brand storytelling. Videos can be more engaging and informative than other text formats. . Quick Takeaways.

Storytelling 330

Storytelling Video Marketing Product Tips 330

Webbiquity

APRIL 18, 2023

Getting SEO right requires a combination of technical practices, on-page SEO , strong content development ( don’t rely on ChatGPT ), and link development. You’ll keep people on your site if you create valuable content and an interesting website design. Another way to attract your audience is by utilizing video marketing for B2B.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Webbiquity

APRIL 4, 2023

A scroll through your feed will reveal examples: Learn : If you’re scrolling for how-to videos, articles about vacation destinations, or slow cooker recipes, you’re in learning mode. Explore : If you peruse your friends’ spring break pictures, or watching animal videos, you’re likely taking a mini mental break. They’re showing off.

Social Media 260

Social Media Media Youtube Advertising Mediums 260

Marketing Insider Group

FEBRUARY 3, 2021

In content marketing, we measure effectiveness by the amount of organic search traffic and rankings we deliver for our clients. And that is derived from the value our content brings to a brand’s prospects and current customers. But they often surprisingly not judged on how well the overall content marketing program works.

Marketing Agencies 2 271

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 271

Marketing Insider Group

APRIL 8, 2024

CustomGPT adjusts to your business’s language, tone, and objectives, making it versatile for various tasks like content creation or customer support. The model undergoes a fine-tuning process with your data, enabling it to deliver content that aligns closely with your business’s voice and style.

Work Management 262

Work Management Lead Ranking Marketing Management Training 262

Marketing Insider Group

MARCH 17, 2021

“Is content marketing the right choice for my business?” Content marketing isn’t just one of those trends that come and go in the marketing world. After all, it appears on a content marketing agency’s blog, right? Content marketing checks off all three boxes. Put industry-leading content to work for your brand.

Content Marketing 296

Content Marketing Paid Search Agency Advertising Agencies Business 296

Webbiquity

FEBRUARY 28, 2023

Start by conducting market research to discover what works best for your target audience. Video Content Marketing Video content is important for B2B eCommerce companies looking to better engage with prospects, promote their offerings more effectively, and boost sales.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Contently

FEBRUARY 28, 2023

Audio stories are different from any other medium for this very reason. So how do podcasts fit into your content marketing strategy? From building brand awareness to driving traffic and boosting engagement, content marketing podcasts can be a game-changer for your business. Why Use Podcasts in Your Content Marketing Strategy?

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

seo.co

NOVEMBER 28, 2022

Content marketing is always changing to reflect the latest technologies and the latest trends in consumption. Content is a broad term, referring to anything from simple social media comments to extensively detailed whitepapers, and everything in between. New Mediums For Content Marketing.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

Contently

JULY 26, 2022

Let’s face it: Financial content can be bone-dry. But if you’re not able to make the content engaging, you may be doing your brand a disservice. Fintech brands are smart to ask themselves whether their content could be improved. Fintech brands are smart to ask themselves whether their content could be improved.

Word of Mouth 137

Word of Mouth Marketing & Strategy Paid Search Agency Content 137

Content Standard

NOVEMBER 17, 2021

Are you getting the most out of your video content? You may have produced a solid suite of videos that successfully reach and engage your intended audience, but how many versions of those videos have you created? The value of video content goes beyond just attracting new eyes to your latest product or service.

Video Marketing 139

Video Marketing Content Paid Search Agency Planning 139

Marketing Insider Group

FEBRUARY 10, 2021

You can do it through your online content. In a short block of text paired with a visual element, your copy should describe the core benefits people will gain by working with you – something people can get from your brand only. Convey a consistent message across your website and content marketing. Source: Medium.

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Paid Search Agency 363

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium. 80% of all videos created in 2021 were used-generated.

Social Media 118

Social Media Traffic Top of Funnel Media 118

ClearVoice

MARCH 17, 2023

You know this is good content. No one sees your great content because it is not getting to where your audience is. So, how can you refine your content distribution strategy so your content gets to the right places? Maybe you had an effective content distribution strategy in place before. Check your content.

Distribution 94

Distribution Webinar Metrics Marketing & Strategy Allocation 94

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. We will explore the ins and outs of integrating email marketing into your content distribution strategy.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Adobe Experience Cloud Blog

JANUARY 22, 2020

From print advertisements grew blogging and content marketing. Television spawned the rise of video marketing on social media. Which medium do you choose? Common Misconceptions About Content Diversification. Videos and podcasts aren’t impactful because of the sound quality or the ultra HD camera. People are busy.

Top of Funnel 161

Top of Funnel Lead Scoring Lead Ranking Leads 161

seo.co

FEBRUARY 8, 2022

The impact of your old content will start to wane over time. Your content is still good, but it’s not great. For others, it’s the product of content exhaustion. Update your writing to make your content truly evergreen OR. Reuse and repurpose old content into new mediums OR. Outsource Your Content.

SEO 98

SEO Content Dwell Advertising Mediums 98

Contently

OCTOBER 11, 2022

The search for Chief Content Officer (CCO) on LinkedIn yields over 46,000 people. Where do Chief Content Officers fall in the hierarchy? Many companies diversify their structure by creating content teams under a demand generation function of marketing as well. So, why isn’t Chief Content Officer a more prominent title?

Peer-to-peer 163

Peer-to-peer Budget Programs Content Class 163

B2BMarketing.net

APRIL 18, 2024

In a recent conversation with Dots Oyebolu , Strategy and Marketing Director, Content Allies , a B2B podcast agency, we gained insights into how marketers can strategically harness the potential of podcasts to achieve their business goals. Dots says it’s important to be strategic when it comes to guest selection and content topic alignment.

Ideal Customer Profiles 52

Ideal Customer Profiles Top of Funnel Demand Generation Agencies Ad Building 52

nDash

AUGUST 25, 2022

If you have pondered becoming a content writer, you may have considered taking an online content writing course in order to get a grasp of what content writing involves. There are free online courses specifically for content writing you can start today. These courses are not just for new content writers.

Course 98

Course Content FAQ Long Tail Marketing 98

Contently

APRIL 20, 2021

If the pandemics of the past are any indication, we’re about to witness a decade of flourishing creativity—a content revolution that changes our culture. I believe the forces behind The Creator Economy will also drive the broader content revolution over the next decade. There are signs it’s already begun.

Brand Identity 123

Brand Identity Branding Content Creativity 123

Navigate the Channel

JANUARY 8, 2024

What’s working? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. They’re exploring options and digital marketers can provide valuable content or educational resources to influence their decision-making.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Navigate the Channel

DECEMBER 18, 2023

Video marketing has become a popular platform for marketing because it offers an immersive experience and sends a clear message. Video marketing in B2B offers immersive experiences and diverse visual mediums. Video marketing has over the years been transforming B2B marketing and here is how.

B2B Marketing 65

B2B Marketing Video Marketing B2B Marketing & Strategy 65

Navigate the Channel

OCTOBER 17, 2017

Content marketing trends change often due to advances in technology, search engine preferences and changes in advertising. B2B companies work to find the best practices to reach their leads and prospects and turn them into loyal customers as they move through the marketing funnel. Videos Gain Importance.

Trends 145

Trends Top of Funnel Content Marketing Funnel Advertising 145

ClearVoice

SEPTEMBER 22, 2023

5 Foremost Software and Tech Content Ideas for 2024 Take inspiration from the top five software and tech content ideas below to help drive your content strategy forward in 2024. Optimize your content for voice search Modern users rely on smart assistants and use voice to search topics, products, and solutions online.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

ClearVoice

JUNE 24, 2021

In 2021, content marketing continues to dominate for one simple reason: Your audience doesn’t want the alternative. That’s why an overwhelming 90% of all companies and other organizations use content in their marketing plans, including 91% of B2B marketers and 86% of B2C marketers. Video marketing is still surging with audiences.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

illumin

JANUARY 9, 2024

Before marketers can take full advantage of retail media’s recent growth, they first need to understand what it is and why it works. The discipline of retail media now includes a wide range of creative and engaging content from fleet media (including vehicles decked out with digital out-of-home ads) and onsite videos.

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. Luckily, that’s where videos come in handy as the perfect medium to propel your ideas into the world, making the intangible sound compelling.

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Scoop.it

JUNE 22, 2023

With recent developments in generative AI, the question of ethical content creation and the use of human-made content has come into question. And while the generative AI industry is still in its infancy, many companies must take measures to balance automation with original high-quality content.

Ethics 77

Ethics Automation Allocation Content 77

Scoop.it

JUNE 10, 2021

The human brain is such that an average individual is likely to retain 90% of the visual content that they see. As a communication medium, video caters to the sight and audio senses of an individual at the same time. That way, video is the best possible medium for an individual or brand to get their message across.

Curation 76

Curation Video Marketing Content Advertising Mediums 76

Tiecas

AUGUST 14, 2023

I recently downloaded the report Manufacturing Content Marketing – Insights for 2023. The results are from the survey done and published by the Content Marketing Insititute. Instead, I’ll highlight some of the important findings and share my thoughts based on working with manufacturers every day. They do this survey every year.

Customer Surveys 52

Customer Surveys Content Marketing Marketing Budget Creation Planning 52

Contently

MARCH 6, 2018

You write a lot about how the future of content marketing is technology boosting human creativity. Hell, I just had a nightmare that Contently fired me and replaced me with robot Will Smith, which is probably a sign I need to stop watching I, Robot every time I fly Delta. We just hired a new content strategists (sup, Kema!)

Content 167

Content Linkedin Facebook Analysis 167

Top Rank Marketing

FEBRUARY 12, 2024

Even if you have a general idea of how and why B2B influencer marketing works , you still might wonder how it plays out in practice. Top B2B influencer marketing tactics B2B marketers are using a variety of different channels and mediums to reach audiences with their influencer campaigns.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113