How Services Firms Grow with Online Marketing (Guest Post)


It’s interesting to note how social media platforms, such as LinkedIn and Twitter, account for some of the most used tools by average growth firms. Social media tools, although used widely, did not seem to be as effective and generally tend to be overused.

Four Tips to Guarantee Freelancer Websites Deliver Great Results (Guest Post)


For these companies, the freelance marketplace sites can be a good way to find writers for less-demanding content projects. expert) and Chicago Manual of Style-freak who dabbles in social media, works in. availability of the material or a concurrent social media push? A note from Janice: I know that not every technology company has the budget to hire a freelance technical copywriter with my depth of subject knowledge, writing skill, and marketing savvy.

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Trending Sources

Do You Need a Long-Form or Short-Form Copywriter?


A typical job ad for a copywriter includes a statement like this: "Must be able to write all types of content, from white papers to webpages to tweets.". But that single-source approach may not in fact be the best way to serve your content marketing projects.

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Content Marketing Insights for Technology Companies


A study conducted by the Content Marketing Institute about content marketing efforts in the computing and software industry presents interesting data on how technology marketers use different promotional techniques and their perceptions of the effectiveness for each.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Why helpful, non-promotional content is the key to lead generation success. How email and social media can supercharge your lead generation strategies.

B2B Tech Buyers Like Social Media


Content Marketing. Social Media. Set the Purchasing Agenda with White Papers » B2B Tech Buyers Like Social Media. Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process.

The Value of LTRs with Freelance Copywriters


And perhaps the greatest benefits of a LTR: Cost-effective projects, faster schedules, and easier reviews as the writer needs to spend less time in developing your content and can apply knowledge across multiple documents and media.

Is It a Case Study or Just a Testimonial?


Use the brief story as the sidebar for a brochure or white paper, or as an element in an email campaign or Web content. Pull-out whatever customer quotes you can, even if only one or two, and use these quotes as testimonial statements in a variety of content and social media forms.

White Papers: Too Much Fat, Not Enough Meat


It's easy to overload technology white papers with content that is irrelevant and poorly structured for the reader's interest. According to an Eccolo Media survey of IT buyers, ". The ideas below will help you avoid this problem by trimming the "fat"--unnecessary or excessive content--from your technical white papers. This content may seem like necessary stage-setting or a way to ease into the main text. Segment lengthy content.

Do You Need a Specialty Copywriter?


And this experience makes a difference in producing on-target content quickly and with minimal guidance or management throughout the writing and review processes. Additionally, your content may need a writer with knowledge of the trends and issues in a particular vertical market, such as green energy or healthcare. Writing and managing short-form social media content has become a specialty for some writers.

Decision Makers Like Details


Yet the 2009 Media Consumption Benchmark Report from the media/research firm TechTarget found that these media are ranked lower by IT buyers. I recently participated in a group to evaluate the effectiveness of sales materials produced by an insurance company.

Why NOT to Publish an Audio or Video Transcript


But the primary reason I like text: It allows me to save time by skimming the content for information of interest. Although it is easy and inexpensive to create an audio transcript, that may not be your best choice for a written document to accompany the media file.

New FTC Disclosure Guidelines for Testimonials and Endorsements


These guidelines present a reminder to all marketers, in the United States and elsewhere, about reviewing your practices and disclosures for using case studies, customer quotes, excerpts from analyst reports, and other content that could be considered a testimonial for your product or company.

Buyers Increase Use of New Info Sources


Social media. For marketers, this study confirms the need to create extensive and regularly updated content. How are these changes in information sources and use affecting the materials and media produced by your company? . Content Marketing

Conference Focuses on Making the Most of Customer References


Content Marketing. Social Media. All content on this blog is Copyright (c) 2007-current year by Janice King/WriteSpark, except as noted. WriteSpark Tech Marcom Insights.

Technology PR Sessions at 2008 PRSA Conference


Content Marketing. Social Media. All content on this blog is Copyright (c) 2007-current year by Janice King/WriteSpark, except as noted. WriteSpark Tech Marcom Insights.

How Marketers Can Help Salespeople Succeed with Large Companies


Content Marketing. Social Media. B2B Tech Buyers Like Social Media » How Marketers Can Help Salespeople Succeed with Large Companies. All content on this blog is Copyright (c) 2007-current year by Janice King/WriteSpark, except as noted. WriteSpark Tech Marcom Insights. Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Case Studies.

When the Draft has "Problems"


Content Marketing. Social Media. " Especially if the comments are vague and directed more to the text's presentation than content, ask the reviewer, "Is this actually an error or your preference?" All content on this blog is Copyright (c) 2007-current year by Janice King/WriteSpark, except as noted. WriteSpark Tech Marcom Insights.

Technical Writer or Technical Copywriter? What's the Difference?


Content Marketing. Social Media. Note: Technical copywriters may use different labels, such as technology writer, white paper writer, technical articles writer, case study writer, success story writer, content writer, or technical marketing writer.)   Technical Copywriter. Brochures, Web content, press releases, white papers, customer success stories, blog posts, and other sales material. WriteSpark Tech Marcom Insights.

5 Ways User-Generated Content Amplifies Your Social Media Strategy

Marketing Insider Group

Social media brings online conversations to life. According to a research study, 74% of all Internet users use social media. And with social media, content emerges. Social Media Social Media Campaigns

How to Align Content Marketing & Social Media Strategies for the Most Effective Amplification


Content marketing and social media go hand-in-hand, and sometimes the two disciplines seem interchangeable. For many smaller marketing teams, content and social media marketing are owned and operated by the same person/function, while larger marketing teams separate the two functions entirely. And social media provides content creators with listening capabilities and a delivery mechanism. Below are some tips to unite content and social media.

5 Reasons to Re-share Your Content on Social Media


Want better ROI from your content marketing? Here's a super simple way how: Just re-share your content on social media ― up to a year after publication. Content Marketing Social Media Marketing content marketing social marketing social media social media marketing

Too Much Crappy Social Media Content!

Digital B2B Marketing

Of course, most businesses and professionals don’t share information like this in social media, but another kind of oversharing pervades social media: oversharing content. You may justify this because they are sharing your content and helping to grow your audience.

The 29 Best Social Media Monitoring Tools


Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. ” — Social Media Today.

Social Media Is Not Your Content Marketing Hub

Marketing Insider Group

According to the “Social Media Marketing Survey 2016” from Clutch, 78% of enterprises surveyed say social media is the most important tactic for marketing success compared to other marketing strategies. Content Marketing

Jump-Start Your SEO by Combining Social Media & Content Marketing Strategies

Marketing Insider Group

While Google has yet to affirm social media signals as ranking factors to its search engine algorithm, many search marketers would deem it foolish not leverage social platforms to support SEO strategies.

How to Create Social Media and Content Marketing Synergy


Do you have social media and content marketing synergy? Marketers understand that in today’s digital environment, social media is a must-have for reaching customers. In fact, roughly one in every five minutes (about 19%) of all media time is spent on social sites and apps. There must be a constructive synergy between your content and your social that’s rooted in the strategy that serves your brand. Flip the process … let social drive content creation.

3 Tips for Using Social Media for B2B Marketing


Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. But with the right knowledge and strategy, social media can be an invaluable part of a B2B online marketing plan. Employ Someone Who Knows Social Media, Not Just Your Business.

Social Media is Lowering Our Content Standards

Digital B2B Marketing

Sharing has ceased to be an endorsement of the quality of content. Social media has created the expectation that we share content, and in the drive to meet the content demands social media places on us, our content standards are falling. Filed under: Content.

How to Get More Leads From Social Media


What’s your impression of how hard it is to generate leads on social media? My impression used to be that social media lead generation is unusually hard—much harder than content marketing. But in a recent survey of marketers from Ascend2 , content marketing actually surpassed social media in terms of difficulty. And today even generating leads from social media is no longer impossible. How we track and measure and publish on social media has improved.

Why Every CEO Should Have a Social Media Presence

Onalytica B2B

This social media trend coupled with millennials being deemed the “future” would suggest that every professional looking to target this group should be on social media; a “no brainer”- right? WHY SHOULD I BE ON SOCIAL MEDIA?

Why You Should Reshare Your Social Media Content

KoMarketing Associates

Even if you have your B2B company’s social media strategy pretty much down (or even if you don’t), there’s always room for optimization, from when you schedule your messages to the call-to-action in each post. One such area that can be optimized is your social media content resharing strategy.

Social Media is Complicated [Infographic]

Puzzle Marketer

As introduced to us by Business Insider , Buddy Media’s Social Enterprise Software is a suite of products is “designed to help brands build and maintain relationships with consumers to accelerate their business.”

47 Superb Social Media Marketing Stats and Facts


Social media use isn’t quite universal—but it’s getting close. The number of worldwide social media users is projected to grow from 2.1 And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content.

8 Types of Social Media Content That Your Audience Really Needs

Marketing Insider Group

How are your followers reacting to your content? As a content marketer, the challenge that you face is to create content that isn’t simply viewed, you have to publish things that gets people to […].

23 Outstanding Social Media Marketing Guides


Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

33 Thought-Provoking B2B Social Media and Marketing Stats


But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. 3 B2B Content Marketing Stats and Facts.

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Five social media courses make one social media strategy meal


Most social media marketing strategies are like my mum and me in Genova : we were supremely blissed-out happy with our experience of the authentic, delicious, “to the tooth” spaghetti al pesto.

The 23 Best Content Ideation Tools


Great content—the kind that resonates with your audience—starts with great topic ideas. What are the best tools for finding great content ideas? Here are almost two dozen of the best content ideation tools finding and capturing bursts of inspiration. 16) Content Idea Generator.

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83 Exceptional Social Media and Marketing Statistics for 2014


So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more.