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How a Content Refresh Can Help You Stay Relevant

Modern B2B Marketing

Author: Elaine Ip If you’re a savvy digital marketer, you’ve probably been on the content marketing train for years. Bonus points for you, but is that pile of existing content starting to look a little stale? How is a content marketer supposed to keep up with that kind of change?

12 Marketo Summit 2017 Sessions You Should Attend

bizible

With this many sessions, deciding which to attend can be tough, so we’ve pulled out the ones that are most relevant to B2B marketers who are data driven and focused on optimizing the entire funnel. Who Marketo Summit Is For. We hope you meet you at Marketo Summit!

Trending Sources

How to Create an Amazing Content Resource Center

Modern B2B Marketing

by Jon Miller Creating great content is only part of the content marketer’s challenge. Once you’ve become a frequent publisher of content, you still need people to find it and read it (and ideally share and link to it). And nobody wants that for their beloved content, right?).

Marketo Data Tells Us: Which Type of Emails Have the Highest Conversion Rates?

Modern B2B Marketing

Are these stats relevant or even reliable? Introducing Marketo Institute. Marketo Institute was started in 2014 by Marketo Co-founder Jon Miller. The results were so surprising I decided to take a look at how our (Marketo’s) demand gen team does email campaigns.

Marketo Data Tells Us: What’s the Truth Behind the Two Biggest Email Volume Myths?

Modern B2B Marketing

However, it’s important to note that several other factors such as frequency, content, and relevance do. It’s hard to imagine one email would be relevant to millions of people, at least not relevant enough for them to click through.

Top 10 Demand Generation Resolutions for 2014

The Point

If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for. Make content a part of every campaign planning discussion.

4 Content Promotion Strategies to Increase Engagement

Modern B2B Marketing

The strategy of attracting prospects through content, social media, search engine optimizatio n, and more has taken over the B2B world and for good reason: inbound marketing costs 61% less than traditional advertising and produces 54% more leads than outbound marketing.

Taking a Page from the Marketo Revvie Awards: 4 Steps to Recognizing the Success of Your Customers

Modern B2B Marketing

Author: Katie Pope For those of you who are unaware, Marketo’s Revvie Awards recognize and celebrate customers and partners who are using the Marketo product to push the status quo and break away from the competition.

Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited

Modern B2B Marketing

Author: Jon Miller (@jonmiller) This is the 1,000th post to Marketo’s blog. They will quickly tune out any mass message that’s not immediately relevant to them. The rise of content marketing. When your content is on target, you don’t need to find customers – they’ll find you.

1 Awesome Way To Create Great Content

Modern B2B Marketing

Whether you’re fresh on the job— getting the lay of the land, or you’re a veteran at your organization, as a content marketer you probably face the constant challenge of delivering interesting, valuable, and relevant content at the pace that your organization demands.

How to Use Content Curation to Overcome the Top 5 Content Marketing Challenges

Modern B2B Marketing

Author: Pawan Deshpande Content marketers have a big challenge: continuously filling their content pipeline with fresh, insightful, and relevant information. Whether or not that’s your brand depends on the quality of your content. Producing Engaging Content.

33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. Content Marketing Guides, Tips and Tactics.

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10 Content Marketing Resources for the B2B Marketer

KoMarketing Associates

As the saying goes, “content is king.” This motto points to the importance of content marketing and to its ubiquitous nature. This compilation of B2B content marketing resources is based on a number of factors, including membership, frequency of updates, and validity of content.

22 Noteworthy Content Marketing Guides and Tips

Webbiquity

Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year.

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5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing

KoMarketing Associates

There’s no denying that content is widely considered a critical ingredient to a successful B2B marketing recipe. In fact, we’ve learned that B2B tech buyers typically read between 2 to 5 pieces of a brand’s content before making a purchase. High-Quality Resource Sections.

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Content Strategy Before Technology Acquisition

Sales Engine

Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? Do you have the resources in place to feed the machine? Content Tech

The Top Skills In-Demand for Today’s Hybrid Content Marketer

Modern B2B Marketing

Fueled by the internet boom, content marketing especially has seen explosive growth over the past five years. Last year, job listings for content marketers grew nearly 350% on Indeed.com between 2011 and 2015. Technical Skills and Resources. Creative Skills and Resources.

Content’s Role in an Account-Based Marketing World

bizible

We’re a marketing team of 8, with 4 content ninjas, which is an unusually high ratio. As we’ve moved to be primarily account based, how has our content approach changed to keep the team productive? Content as Part of an Inbound Model. Persona Relevancy.

Less, But Better: 4 Practical Ways to Create Enough Engaging Content

Modern B2B Marketing

Author: Josh Ritchie “Brands need to be pushing out new content all the time. ”. In response to this, and to fill the need of an “always on” content operation, there’s been a push for content teams to function as publishers. More Content Is Not the Answer.

10 Blogs to Bookmark: Content Marketing Edition

Modern B2B Marketing

Content marketing, of course! Here’s a list of 10 must-bookmark content marketing blogs — who makes your top 10? Content Marketing Association. Areas of Expertise : Publishing, content marketing. Check it Out: Content Marketing Association.

How to Create a Lean, Mean Content Creation Machine

Modern B2B Marketing

Author: Ellen Gomes Have you ever thought your content initiatives needed more pizzazz? But ‘more’ content creation can be a challenge in the face of scarce resources. One question I hear often is “How do you create content at scale?”

How to Create Content for Your ABM Strategy [Infographic]

Modern B2B Marketing

And that’s where content comes in. Content is a way (in my opinion, the best way) to offer value to your larger audiences and your targeted audiences, and value is what will break through the noise. When do different types of content work best?

Can Marketing Automation Save Your Content Strategy?

Content Standard

And don’t forget emerging forms of content: motion graphics, interactive content, even augmented and virtual reality. And if you’re a brand marketer, you’re in luck: all these content strategy campaigns are set squarely on your plate.

The Content Standard: How We Transformed from Content Marketers to Editors

Content Standard

As a 24-year-old journalist-turned-marketer, I wanted nothing to do with a technology startup churning out what I thought was the same rhetoric as every other content company in town. Webinar: Learn How the Content Standard Shed its “Just Another Blog” Perception.

How to Convince Your CEO of the Power of B2B Content Marketing

NuSpark

CEOs and marketing leaders often stand on opposite sides of a deep chasm in terms of their belief in the power of B2B content marketing. How can you prove content marketing gets results unless you have a budget to put it to work? Content marketing is like crockpot-marketing.

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5 Ways to Speed Up Your Content Editorial Process

Modern B2B Marketing

Author: Daniel Tolliday If you ever find yourself banging your head on the keyboard wondering why there are so few hours in the day to produce content; don’t worry, you’re not the only one. But content takes time to produce and get out into the world. Content Production.

The Top Takeaways from Marketo Summit to Bring Back to Your Office and Implement

Modern B2B Marketing

The 2,800 of us attending last week’s Marketo Summit all came for various reasons and got the opportunity to attend different agenda tracks. by Dayna Rothman Today we would like to welcome Mason Power as our guest blogger.

The Life of a Content Asset: Tracking Real ROI

Modern B2B Marketing

Author: Dayna Rothman We recently submitted one of our most successful content assets of the year, 2014 Sample Social Media Tactical Plan , for a content award on measurable ROI. OK, so this is a pretty standard measurement, but one that is relevant and that you should be looking at.

New Year, New Audience: 10 Essential Social Media Tactics to Get Your Content Seen

Modern B2B Marketing

Author: Sarah Quinn Do you spend a lot of time crafting the perfect piece of content, only to find that it barely generates any shares, let alone drive leads? As a fellow content marketer at a B2B company, this is hands down one of the most challenging things about my job.

7 Ways to Bring Your Emails Back to Life with Dynamic Content

Modern B2B Marketing

These days, personalization is KING, generating higher transaction rates, open rates, and click-through rates, which means that customizing the content for each and every recipient is absolutely critical to getting—and keeping—their attention.

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Why You Should Shift Your Content Marketing Focus to ROI

Modern B2B Marketing

Author: Michael Gerard Content marketing will be an essential part of leading marketing strategies in 2014, but many marketers are still challenged by its deployment. Marketers identified their top three content challenges as limited staff , limited budget, and creating enough content.

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9 Essential Tips for Researching Your Next Content Campaign

B2B Marketing Insider

Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it.

Can Your Brand Monetize Web Content Without Serving Ads?

Content Standard

A great content marketing strategy requires time, energy, and sometimes significant resources. You know that content is something that generates long-term ROI, but your team has tasked you with coming up with some immediate ideas—and you’re stumped.

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15 Key Facts about Content Curation

Writtent

For many content marketers, curation is something of a silver bullet. Rand Fishkin of SEOMoz has joked that we’re in the midst of a content arms race; companies across all industries have realized the power of custom content , and are actively competing to produce better-quality materials.

How to Develop Great Content that Generates Demand

Modern B2B Marketing

by Dayna Rothman Relevance is the key to creating content for demand generation that impacts lead generation , lead nurturing and lead scoring. Relevance does not only mean writing a paper that is only useful to someone who wants to buy your product or service. Content Mapping.

How (and Why) to Personalize Content on the Web

Modern B2B Marketing

Author: Maggie Jones According to Forrester research, your audience will consume around three pieces of content on your website for every one piece you can realistically complete and deliver. Personalization and Content Marketing. Content Recommendation. Content Attributes.

Solving the Inbound vs. ABM Contest with Content

Kapost

Marketing automation platforms such as Marketo, Eloqua, and Hubspot had burst onto the scene. These tools enabled marketers to share interesting content and collect customer information regarding their interests and interactions—all at a scale that was never before possible.

The Content-Ready Buyer Persona

B2B Marketing Insider

Recently, Cintell was a proud sponsor of a Marketo webinar with Ardath Albee on the topic of content marketing and buyer personas. One strategy is to ensure your foundational targeting strategy, that is, your audience understanding, is up-to-date and highly relevant.

7 Must-Read Tips To Simplify Content Marketing Planning

B2B Marketing Insider

Well, if that is the case then we should stop being stupid with our content marketing planning. Too many brands have an enthusiastic, scattershot and complex approach to their digital and content go-to-market strategy. Sales, marketing and content creation have converged. 7 Ways To Solve The Content Marketing Planning Conundrum. If there is ever a sacred cow in the brand strategy room, it’s content creation – who owns it, who deploys it, who measure it?

6 Rules for Content Marketing

Modern B2B Marketing

Marketers are working hard to create great content that can be used to create sales leads , drive website traffic, promote brand, and educate customers and prospects. Unfortunately, not all content is created equal. Keep business goals in mind when creating content.

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