markempa

JULY 29, 2013

Digital video can help keep your brand top-of-mind when it’s time for a purchase decision – if you create content designed for sharing versus selling. Today’s B2B Lead Roundtable Blog post features three reasons why you should adopt video content into your B2B marketing mix. The digital video audience is growing.

Marketing Mix 120

Marketing Mix B2B Marketing Video Marketing Paid Search Agency 120

Marketing Insider Group

JANUARY 8, 2024

It has made marketing efforts far more manageable in some significant areas. Content Creation From natural language processing to machine learning algorithms, AI enables content creators to generate compelling content and automate and enhance various aspects of the creative process.

Marketing AI 266

Marketing AI B2B Marketing Planning Allocation 266

Marketing Insider Group

APRIL 2, 2018

The rise of video has dominated the content marketing industry for the last couple of years. But there’s increasing evidence that many people still prefer written content. Here we take a look at the many reasons why written content should be an essential part of your content marketing mix in 2018 and beyond.

Content 279

Content Marketing Mix Video Marketing Content Marketing 279

Trade Press Services

MARCH 4, 2024

Whether your goal is to acquire leads, boost sales, or increase conversions, content is vital to moving people through the buyer’s journey. From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Content4Demand

JULY 17, 2020

An ontology organizes all business information into hierarchical categories, allowing AI solutions to prioritize content data, product metadata and account data by relevance, association, etc. The post 5 Easy Tips for Implementing AI into Your Marketing Mix appeared first on Content4Demand.

Marketing AI 73

Marketing AI Marketing Mix Enterprise Management Account Based Marketing 73

KoMarketing Associates

FEBRUARY 11, 2016

Below are some strategies for creating client email newsletters, including when each approach can work best in a specific industry: Share Your Own Content. If your B2B organization has done a good job with your content strategy and creation, sharing your latest articles or pieces of content is a great fit for a client newsletter.

Newsletter 120

Newsletter Marketing Mix B2B Marketing Curation 120

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Contently

NOVEMBER 22, 2021

Very quickly, high-quality, engaging content became an absolute necessity for most businesses. This awoke a sleeping giant: content marketing. The Content Marketing Institute’s 2022 Annual B2B Content Marketing Benchmarks, Budgets, and Trends Report gives an interesting insight into the new post-pandemic landscape. .”

B2B Marketing 174

B2B Marketing Research Content Marketing Marketing Budget Creation 174

Marketing Insider Group

NOVEMBER 1, 2010

So how do you incorporate social media into the marketing mix? It starts with one very important paradox that I also outlined in The 4 Cs of Social Media : social media is both a revolution in the way consumers interact with brands and yet we can approach it like any marketing channel. Allow your content to be shared.

Marketing Mix 100

Marketing Mix Social Media Social Marketing Planning 100

Content Marketing Institute

APRIL 14, 2020

Following the tenets of content marketing can be more than a survival technique in 2020 and beyond. In fact, content marketing is poised to be the shining star of a brand’s marketing mix in this new world. Let me explain.

Content Marketing 145

Content Marketing Marketing Mix Content Paid Search Agency 145

Martech

JULY 18, 2022

It’s time to rethink gating your content. Nor is that the only content problem B2B businesses are having. One-third of companies said content marketing is one of the most valuable demand generators. One-third of companies said content marketing is one of the most valuable demand generators.

Digital Experience Platform 103

Digital Experience Platform Intent Signal Account Based Marketing ABM 103

Marketing Insider Group

NOVEMBER 9, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

DivvyHQ

JULY 21, 2021

Industry data would indicate that most B2B brands are using content marketing in their marketing mix, but much of it is not hitting the mark. Doing content right requires a commitment, the right strategy, and high-level creative execution.

Brand Identity 98

Brand Identity Branding Content Marketing Content 98

Directive Agency

DECEMBER 19, 2018

Efficient and effective marketing strategies are one of the most sought out assets for every company. Terms like “ROI” and “marketing funnel” get thrown around, but truthfully, customers care about the end result: what is making them money? What is the Marketing Mix? The Traditional P’s of Marketing.

Marketing Mix 49

Marketing Mix Work Management Marketing Management Paid Search Agency 49

ClearVoice

DECEMBER 9, 2022

Every year there is a new list of top content marketing trends in the marketing world. From virtual community-building efforts to topical authority and value-driven content, it’s been a busy year of marketing efforts. It’s not one of the top content marketing trends for brands large and small.

Marketing AI 105

Marketing AI Trends Content Marketing Top of Funnel 105

Hinge Marketing

APRIL 20, 2016

In his book, Kotler on Marketing , Kotler describes the 4 Ps of traditional marketing mix: Product (service), Price, Place, and Promotion. Since then, the marketing mix has changed radically and grown in complexity. Key Trends Influencing the Mix. The New Marketing Mix.

Marketing Mix 48

Marketing Mix Work Management Marketing Management Online Marketing 48

DivvyHQ

AUGUST 6, 2020

To be a brand of the people, user-generated content should be part of your content marketing mix. But how can you inspire customers to create content for you? It can drive true connections, turn customers into advocates, and trigger more conversions than any other tactic. Start here.

User-Generated Content 112

User-Generated Content Generation Content Marketing Planning 112

KoMarketing Associates

JUNE 2, 2022

Video marketing (20%), marketing automation (20%), and content creation and design (20%) also made the list. B2B Marketers and Growing Social Media Usage. Although social media has been a struggle for some marketers, previous research indicates that B2B marketers, in particular, have begun to find success in this area.

Social Media 265

Social Media Peer-to-peer Social Marketing Media 265

DivvyHQ

OCTOBER 13, 2020

If you take a close look at the marketing and social media strategies of top thought leaders, you'll likely spot a key tactic that they've implemented: they're amazing content curators. Why is content curation important to include in your content marketing mix? And how do you get started? Read on.

Thought Leadership 92

Thought Leadership Curation Content Marketing Mix 92

KoMarketing Associates

AUGUST 10, 2021

Nearly 48% say they are using it to develop creative content , and 32% claim to use it to analyze trends. B2B Marketers and Social Media Channels. Among the social channels being leveraged, previous research suggested that B2B marketers, in particular, were turning to Instagram more frequently.

Social Media 287

Social Media Marketing Report Social Marketing Organization 287

Marketing Craftmanship

MARCH 21, 2014

Some firms avoid this pain by slapping their logo on boilerplate content purchased from a 3 rd party, but those firms can pay a bigger price, in terms of brand damage. Canned content says to target audiences, “We value our relationship, but we don’t really care enough (or know enough) to produce our own newsletter.”.

Newsletter 100

Newsletter Marketing Mix Word of Mouth B2B Thought Leadership 100

KoMarketing Associates

SEPTEMBER 16, 2014

Two years ago, mobile became the fastest growing media sector for marketing and advertising, a trend that is likely continuing today, due to smartphone use. According to MarketingProfs , out of social media, mobile ad/marketing, and mobile content, the advertising/marketing sector brought in the most revenue for marketers.

Mobile Marketing 120

Mobile Marketing Marketing Mix B2B Marketing Optimization 120

Directive Agency

DECEMBER 19, 2018

Efficient and effective marketing strategies are one of the most sought out assets for every company. Terms like “ROI” and “marketing funnel” get thrown around, but truthfully, customers care about the end result: what is making them money? What is the Marketing Mix? The Traditional P’s of Marketing.

Marketing Mix 40

Marketing Mix Work Management Marketing Management Paid Search Agency 40

Optinmonster

JANUARY 14, 2024

Are you interested in the latest content marketing statistics? In the ever-evolving world of digital marketing , content remains king. But what makes content truly reign supreme? Let’s look at some interesting statistics about content marketing to elevate your content game.

Statistics 52

Statistics Content Marketing Marketing Budget Creation Planning 52

KoMarketing Associates

JULY 27, 2021

This is not the first report as of late to indicate that B2B marketers are showing a growing interest in Instagram. SageFrog conducted its “2021 B2B Marketing Mix Report,” and data indicated that Instagram usage increased about 30% from last year to 60%. This suggests that more B2B marketers are leveraging the platform.

Social Networks 295

Social Networks Network Marketing Facebook B2B Marketing 295

Content Standard

SEPTEMBER 10, 2021

High-quality evergreen content is an essential element of a seasoned marketer’s content ecosystem. However, sustaining traffic long term hinges on not just one but two types of content. A timely content strategy uses a combination of assets to generate a spike of interest at a specific moment in time.

Ad Building 141

Ad Building Brand Identity Branding Thought Leadership 141

Sword and the Script | B2B

MARCH 19, 2024

Much of the content B2B marketing produces overpromises and underdelivers – and that happens when we consider company needs before customers “Caring, when it comes to marketing, is respecting one’s time,” says Gary Vaynerchuk. “I Sword and the Script Media can help with B2B marketing, PR and social media.

B2B Marketing 90

B2B Marketing B2B PR Paid Search Agency 90

Sprout Social

MARCH 4, 2021

And for that, you need content. In fact, according to the Sprout Social Index™ , 40% of consumers believe that memorable content makes a brand’s social best in class. That’s where content curation comes in. It helps you keep your feed fresh and engaging without stressing to create new content every time. sharing content.

Curation 140

Curation Content Social Media Custom Publishing 140

DivvyHQ

FEBRUARY 18, 2021

As the field of content marketing has steadily grown, so have the internal teams within companies who've made the commitment to deploy content marketing as a major part of their marketing mix. What is the ideal team makeup that will fuel a high-powered, content marketing machine?

Content Marketing 72

Content Marketing Content Marketing Mix Paid Search Agency 72

Launch Marketing

OCTOBER 20, 2021

A typical marketing mix consists of a few main elements that fall in either inbound or outbound marketing categories. However, for B2B leaders, the mix of content for thought leadership looks a bit different. Ideas for Thought Leadership Content. Strategies to Make B2B Thought Leadership Content Stand Out.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Marketing & Strategy B2B 83

DivvyHQ

OCTOBER 27, 2021

In today's digital environment, asking the question, "Should we be using video as part of our marketing mix?" The real question for B2B enterprise marketing teams is which kinds of videos to produce. Here are 5 highly effective types of video for B2B teams to maximize the return on their investment in video marketing.

Video Marketing 88

Video Marketing B2B Brand Identity Branding 88

Customer Experience Matrix

JANUARY 3, 2007

Here’s a fine mess: I was all set to review a paper titled “Marketing-Mix Modeling the Right Way”, partly because I found the title annoyingly arrogant and partly because I have doubts regarding the methodology it describes. Problem is, I now have marketing mix modeling on my mind.

Marketing Mix 120

Marketing Mix Marketing Management Advertising Agencies Allocation 120

B2B Marketing Directions

NOVEMBER 19, 2023

"Your content will never provide competitive advantage. But your content strategy just might." Robert Rose, Content Marketing Strategy Source: Kogan Page Content marketing has become a core ingredient of the B2B marketing mix over the past two decades.

Terms and Conditions 54

Terms and Conditions Marketing & Strategy Marketing Strategy Content Marketing 54

Marketing Insider Group

JANUARY 27, 2012

I challenged the group of marketers and business people from companies both large and small to first determine their objectives before starting any social media plans.

Social Media 100

Social Media Marketing Mix Social Marketing Media 100

KoMarketing Associates

JUNE 15, 2021

As B2B marketers look toward social media to reach their primary objectives, new research suggests that Instagram and YouTube are growing in popularity among the list of top channels. That being said, Instagram use rose nearly 30% from last year to 60%, suggesting that more B2B marketers are leveraging this platform.

Social Media 177

Social Media Marketing Report Social Marketing B2B Marketing 177

Litmus

JULY 20, 2022

Using dynamic content to automate the process makes it easy to implement and a quick, painless method for driving purchases. Leverage your CRM data to glean insights into what your customers like, and use that data to inform the content included in the marketing emails you send. Boost engagement with new products. Learn more.

Personalization 82

Personalization Generation Content Loyalty 82

DivvyHQ

FEBRUARY 1, 2021

Ebooks can be a very valuable format for content marketers. But it is worth the time to develop this content? Let's dig into the data and see if ebooks should be part of your content marketing mix. Does anyone really read ebooks?

Marketing Mix 54

Marketing Mix Content Content Marketing Thought Leadership 54