Buzz Marketing for Technology

APRIL 6, 2010

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. Being able to send and receive email to someone in your database and gauge the interest of that person in the content you send them is essential.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Customer Experience Matrix

AUGUST 3, 2010

Enterprise Edition supports these by adding user roles, “lead partitions” to control access to database segments and “workspaces” to make Marketo objects (contents, campaigns, lists, etc.) Market2Lead had something similar but is no longer sold.) available to different user groups.

Enterprise Management 120

Enterprise Management Marketo Marketing Management Marketing Automation Services 120

Tomorrow People

MARCH 5, 2012

Automatic emails, new content notifications, RSS feeds and social media updates can all be automated to deliver valuable information to previously engaged visitors on a regular basis. Test new content, experiment with targeted or segmented promotions, request feedback on services or engage customers in the decision-making process.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Work Management 120

Customer Experience Matrix

JULY 22, 2010

Of course, Oracle has already made its move by purchasing Market2Lead's intellectual assets. These include content management systems ( Autonomy Interwoven , EMC Documentum , OpenText , etc.) A couple of smaller Web content management firms ( Marqui , SiteCore ) have already moved towards marketing automation.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

NOVEMBER 18, 2009

Similarly, functionality is generally comparable although they may be less sophisticated at some tasks such as dynamic content generation (automatically altering an email or Web page based on lead characteristics) and branching campaign flows.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

B2B Marketing Zone Posts

SEPTEMBER 8, 2009

How B2Bs can Improve SEO by Avoiding Duplicate Content - Modern B2B Marketing , August 18, 2009. Need Content? Customer Content vs. Marketing Content - Marketing Interactions , August 23, 2009. The Best Way to Promote Your Offline Business to Online Prospects - Content Marketing Today , August 25, 2009.

Lead Nurturing 40

Lead Nurturing Twitter B2B Marketing Lead Ranking 40

B2B Marketing Zone Posts

OCTOBER 6, 2009

Six Steps to a Successful Small Business Content Marketing Strategy - Content Marketing Today , September 4, 2009. 23 Reasons Why Content Marketing Fails - Marketing Interactions , September 22, 2009. 23 Reasons Why Content Marketing Fails - Marketing Interactions , September 22, 2009. Content (125). Other Sources.

Social Media 40

Social Media B2B Marketing Ideal Customer Profiles Market2Lead 40

Customer Experience Matrix

JUNE 18, 2008

Market2Lead offers the usual list of demand generation functions: outbound email, Web forms and landing pages, automated lead nurturing, integration with sales, and campaign return on investment analysis. This is not to say that Market2Lead is especially hard to use. But Market2Lead does not provide its own email services.

Market2Lead 120

Market2Lead Enterprise Management Demand Generation Agencies Demand Generation 120

Hubspot

FEBRUARY 22, 2011

By presenting different questions or types of content and seeing who responds to what, you can qualify your leads and set yourself up for warmer sales conversations. Automate Nurturing Through the Sales Cycle - Market2Lead found that nurtured leads have a 23% shorter sales cycle. What features or products are they interested in?

Lead Nurturing 28

Lead Nurturing Market2Lead Sales Qualified Leads Leads 28

B2B Marketing Zone Posts

AUGUST 3, 2009

BtoB Content Marketing: Six Places to Find Hidden Content Gems - Savvy B2B Marketing , July 27, 2009. Definitions for marketing leads for use in lead generation - Market2Lead , July 14, 2009. B2B Marketing Content Turn Offs - Marketing Interactions , July 9, 2009. Time to Replace your Online News Room with Facebook!

Social Media 40

Social Media B2B Sales Twitter Market2Lead 40

B2B Marketing Zone Posts

NOVEMBER 3, 2009

Top 10 Lessons Small Businesses Can Takeaway from Smart Content Marketers - Content Marketing Today , October 23, 2009. You Can Afford to Do The Research That Lets You Understand Your Customers - Content Marketing Today , October 22, 2009. Is Content Marketing the New PR? Content (124). Mine’s Bigger than Yours!

Social Media 40

Social Media Demand Generation Agencies B2B Marketing Social Marketing 40

Hubspot

OCTOBER 10, 2012

So let’s say an existing lead downloads a piece of content from your site, and now you want to send this lead to your CRM system because it’s "sales ready." Market2Lead also found that leads that go through automated workflows have a 23% shorter sales cycle. 2) You Can Customize the Content and Timing of Your Workflows.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation Market2Lead 28

B2B Marketing Zone Posts

DECEMBER 9, 2009

Six Steps to a Successful Small Business Content Marketing Strategy - Content Marketing Today , September 4, 2009. 35 Content Ideas for B2B eNewsletters - Proteus B2B Marketing Blog , November 5, 2009. Why Being Visual Can Bring Beautiful Business Results - Content Marketing Today , September 18, 2009. Need Content?

B2B Marketing 40

B2B Marketing B2B Thought Leadership De-duplication B2B 40

WebMarketCentral

SEPTEMBER 9, 2009

The site has also been gradually adding the very best sources of content on B2B Marketing.

B2B Marketing 20

B2B Marketing Market2Lead B2B Blogger 20

Customer Experience Matrix

JUNE 2, 2011

If I were more on the ball, I would have noticed that May 25 marked a full year since Oracle bought the intellectual property* of high-end B2B marketing automation vendor Market2Lead. Except for improved reporting, the features of the new Oracle product are pretty much the same as the old Market2Lead, which I last reviewed two years ago.

Work Management 120

Work Management Marketing Management Marketing Automation Services Market2Lead 120

Customer Experience Matrix

MARCH 4, 2009

Explicitly direct leads from one campaign to another Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 1 0.5 Linear campaigns embedded in larger campaign flows Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 0 1 1 0 0 1 Integrated a/b testing.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

Hubspot

JANUARY 7, 2013

If you use a content manager -- like HubSpot or WordPress, for example -- you can easily create a site from scratch and customize it without touching any code. Personalize and target your content. 3) Personalize with relevant content. By providing useful content to his audience, he saw his sales increase 260% in 2 years.

Top of Funnel 28

Top of Funnel Work Management Sales Qualified Leads Marketing Management 28

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. The content on this Weblog is available for your informational and non-commercial use only.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

SEPTEMBER 23, 2010

We’ve already seen this with Oracle ’s purchase of Market2Lead (now apparently embedded in the Oracle OnDemand CRM system) and, depending on how you look at it, in IBM ’s purchase of Unica. We’ve also seen various Web content management vendors ( Marqui , SiteCore ) add marketing functionality.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Management Marketing Automation 120

SnapApp

JUNE 5, 2018

Marketing teams to stop measuring success by lead volume, and start collaborating more closely with the sales team to ensure they are delivering the right content to generate demand, nurture leads, and enable the sales reps further down the funnel. Marketing can create targeted content to fill gaps at pivotal points in the sales cycle.

Lead Qualification 81

Lead Qualification Lead Ranking Sales Management Lead Scoring 81

LeadSloth

JANUARY 12, 2010

Creation of buyer-centric content. Kevin Joyce , CMO, Market2Lead. Kevin Joyce, CMO, Market2Lead ( @nivenor1 ). Genius.com’s Barbra Gago ( @barbragago ) recently published a great slideshare to help marketers learn how to create great content. Integration of Social Media, Inbound Marketing and Marketing Automation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Hubspot

DECEMBER 30, 2015

Regardless of who you are targeting or the length of your workflow, there are four basic goals you want to accomplish with each nurturing campaign: Create brand awareness and establish a sense of trust through helpful content. Offer a longer, gated piece of content, like an ebook or a guide, that relates specifically to you and your brand.

Top of Funnel 28

Top of Funnel Paid Search Agency Companies Market2Lead 28

Hubspot

DECEMBER 18, 2012

2) What content you’re using to generate leads. Someone came to your website and downloaded a piece of your content; maybe it was an ebook. And more specifically, you know that this person expressed some interest in your content. In fact, according to Market2Lead , nurtured leads have a 23% shorter sales cycle.

Top of Funnel 28

Top of Funnel Work Management Marketing Management Planning 28

B2B Marketing Zone Posts

MAY 3, 2010

Monday Marketing Term: Content Mapping - Marketing Genius Blog , April 26, 2010 Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle. I disagree.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Online Marketing Institute

JULY 31, 2009

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. What about those in your category 4) the online portals - they have content production expertise.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40