Industrial Marketing Today

SEPTEMBER 1, 2011

E-mail marketing to a house list continues to be the top marketing channel for many industrial companies and manufacturers according to Trends in Industrial Marketing 2011 from GlobalSpec. Keeping e-mails relevant has become the key factor in proving their worth in industrial marketing. E-mail List Hygiene.

Relevance 60

Relevance List Brokers Opt-out Marketing Analytics Tools 60

SendX

FEBRUARY 11, 2021

Once you’ve gained your readers’ trust, you can have a conversation with them, gather their opinions, continuously get readers on your new content and sell your products and services. Creating content and setting up automatic processes that convert visitors into leads can be a total game changer for your marketing and sales efforts.

Lead Generation 394

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 394

SendX

FEBRUARY 26, 2021

Email marketing is just as relevant in the finance industry as it is in any other industry. Source: Freepik Is email marketing actually useful for financial services? The answer is a resounding yes. Strengthen your business and stay in contact with your clients by upping your email game. Emails go directly to someone’s inbox.

Work Management 203

Work Management Marketing Management Email Marketing Service 203

SendX

APRIL 16, 2021

The last thing you want to do is to turn off potential customers simply because you send out the wrong sort of mail. Relevance Honesty and consistency are the keys to staying relevant to your subscribers because they would constantly receive other emails asides from yours.

Email Marketing 282

Email Marketing Campaigns Autoresponders CAN-SPAM 282

SendX

MARCH 30, 2020

Email is sent only to legit subscribers (opt-in list). The mailing list is not segmented. Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast.

Blast Campaigns 195

Blast Campaigns Practices Opt-out Best Practices 195

SendX

MARCH 30, 2020

Few characteristics of an email blast: Email is sent only to legit subscribers (opt-in list). The mailing list is not segmented. Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. The email has a universal appeal.

Blast Campaigns 196

Blast Campaigns Opt-out CAN-SPAM Click Rate 196

Martech

MARCH 25, 2024

Lately, I’ve been feeling as if I’m living in 2013 again. But not because it was such a memorable year. No, I’m stuck in 2013 because many of the small, mid-market and enterprise marketers I’ve been speaking with over the past month are fretting over Gmail’s Primary tab, which was the big burning issue that year.

Burn Rate 76

Burn Rate Opt-out Opt-in Ad Frequency 76

Vision6

SEPTEMBER 13, 2023

1) No unsubscribe button According to the Spam Act 2003, you must provide an easy way for subscribers to opt-out of your email communications. Failing to provide an easy opt-out is not only illegal but email servers may think your legitimate subscribers are receiving unsolicited messages from you.

CAN-SPAM 98

CAN-SPAM Deliverability Opt-out Opt-in 98

Salesforce Marketing Cloud

FEBRUARY 13, 2024

It’s an easy way to think about opt-in email marketing. So when you give your customers the chance to sign up, or “opt in,” you’re asking for their consent — a sign of respect. The basics of opt-in email marketing are pretty simple, but as with all inbound email marketing , there are good (and better) ways to go about it.

Opt-in 111

Opt-in Marketing AI Email Marketing Opt-out 111

Convince & Convert

JUNE 3, 2014

Getting traffic to your site through your SEO and content marketing initiatives is only half the story. Which is why Jay here at Convince & Convert, and every other leading content driven blogger, focuses so much energy on the one of the most mundane elements of the web site: The email list. Commitment Dual opt in.

Content Marketing 159

Content Marketing Opt-in Content Open Rate 159

Webbiquity

OCTOBER 29, 2019

It can help you promote specific products or services, announce new launches, or showcase valuable content. You can rent or purchase lists, but if you have built the list of recipients using opt-ins or you follow a permission marketing strategy, the audience targeting is even better. Guest post by Igor Zagradanin. Better metrics.

Marketing Automation Services 188

Marketing Automation Services Marketing Management Budget Programs Marketing AI 188

SmartBug Media

JUNE 2, 2022

This metric can determine whether or not users are interacting with your email content. Content Marketing. Ever hear the commonly used phrase “content is king”? Content marketing is a commonly used inbound marketing tactic that provides useful content to progress a contact through the buyer’s journey.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

B2BMarketing.net

NOVEMBER 28, 2023

There are two main types of permission marketing: Explicit permissions : This form of permission marketing requires the customer to opt in by inputting their contact details such as email address or phone number. If you send things too frequently, or if the content you send is irrelevant to them, then customers will be more likely to opt-out.

Tips 52

Tips Opt-out Opt-in Domain 52

Only B2B

DECEMBER 24, 2020

Any smart marketing tactic even if backed with modern and advanced tools, can cripple down if its content strategy is not planned and focused. So, in this blog, we will shed some light on the strategies of lead generation through content marketing. Keep in mind, whenever you write content (lead bait) it should be a logical one.

Lead Generation 127

Lead Generation Lead Ranking Lead Scoring Marketing & Strategy 127

Only B2B

JULY 7, 2023

In this comprehensive guide, we will explore what a B2B email list entails, give practicable way to build one from scratch, discuss proven strategies for list growth, examine effective lead nurturing methodologies, analyze relevant data and statistics, explore the future of B2B list building , and conclude with crucial insights for success.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

DivvyHQ

MAY 19, 2019

One simple example would be that, in comparison to email mailing lists, which have a 20% open rate, SMS marketing dominates with a 90% open rate in the first 3 minutes of sending the message. Don’t forget to make it easy for people to opt out; for example, this could be done by sending a shortcode to a specific number.

SMS 67

SMS Relevance Campaigns Tips 67

Binary Demand

JUNE 12, 2023

Here is an overview of how email marketing works: Building an Email List: First, develop a list of opt-in subscribers. Website sign-up forms, lead-generating efforts, and email content exchanges may do this. Consider branding, personalization, interesting content, calls-to-action, and mobile responsiveness. Let’s dive in!

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Here is an overview of how email marketing works: Building an Email List: First, develop a list of opt-in subscribers. Website sign-up forms, lead-generating efforts, and email content exchanges may do this. Consider branding, personalization, interesting content, calls-to-action, and mobile responsiveness. Let’s dive in!

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Martech

FEBRUARY 4, 2022

Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need to trust that their message will be delivered and that they’ve optimized those messages to get maximum engagement. This happens when your subscribers Opt-in (In) through a sign-up form. Compliance.

Deliverability 111

Deliverability Work Management Marketing Management Marketing AI 111

Webbiquity

JULY 28, 2022

They provide a sneak peek of the new products introduced in the mail, in this case using four distinct sections. The bulleted email body copy makes the content appear informative. Businesses, particularly smaller companies, frequently focus their resources and efforts on developing and producing new products.

Product 257

Product Effectiveness Template Marketing Automation Services 257

Zoominfo

JUNE 26, 2019

These include recipients who don’t find the message relevant or recipients you haven’t emailed in a long time. You may think that hiding the unsubscribe button will reduce opt-outs. The subject line must accurately align with the content of your email message. Abide by the CAN-SPAM law. Don’t be misleading.

Practices 200

Practices CAN-SPAM Deliverability Best Practices 200

Binary Demand

JUNE 12, 2023

Personalization at scale : Automation enables personalized messaging based on prospect behavior and engagement, allowing B2B marketers to deliver targeted content that resonates with their existing and new audiences. However, managing and enhancing email campaigns can be time-taking.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

Binary Demand

JUNE 12, 2023

Personalization at scale : Automation enables personalized messaging based on prospect behavior and engagement, allowing B2B marketers to deliver targeted content that resonates with their existing and new audiences. However, managing and enhancing email campaigns can be time-taking.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

Outreach

AUGUST 24, 2021

For every 250 deliveries, a great Sequence has a 27% open rate or more, so this data point is a relevant detail in the bigger picture of buyer sentiment. That link might direct them to a relevant blog post, it might activate a coupon code, or it might even invite them to initiate a call, for example. Opt-out rate. Bounce rate.

Open Rate 98

Open Rate Advertising Benchmark Opt-out Top of Funnel 98

Martech

MARCH 6, 2024

Gone are the days of complex opt-outs. Precision and relevance in your emails are now vital. DKIM (Domain Keys Identified Mail) works alongside SPF, ensuring your emails’ integrity hasn’t been tampered with. The aim is to make inboxes safer and less cluttered. Now, it should be hassle-free, with a one-click solution.

Outreach 107

Outreach Effectiveness CAN-SPAM Domain 107

Martech

SEPTEMBER 29, 2021

Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails. The conceit here is that Apple users don’t behave all that differently than other mail client users. What’s the change?

Open Rate 112

Open Rate Marketing Automation Services Peer-to-peer Click Rate 112

SendX

JANUARY 5, 2020

Some may refer to it as a ‘mailing list’, others as a ‘subscriber list’, but the basics are the same– it’s a list of emails gathered, ideally through explicit consent, on a website. You can customize these to suit your intended timing, display page, and match the colors and content tone to your brand to promote brand recall.

Paid Search Agency 196

Paid Search Agency Google Ads Ad Building 196

Marketing Insider Group

SEPTEMBER 20, 2021

This data may seem trivial in relation to virtual programming, but depending on the services, products, and content offered by your organization, these metrics could greatly influence what you offer members and how you go about promoting your own brand. Are they based in a rural or urban area? Demographics.

Work Management 289

Work Management Marketing Management Marketing Automation Services Tips 289

Navigate the Channel

JANUARY 3, 2024

Use opt-in forms on your website, social media and other channels to collect email addresses from individuals genuinely interested in your content or products. Segmentation allows for personalized content, increasing engagement and conversion rates. And, of course, make your emails relevant. Trust us on this one.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Liveintent

OCTOBER 19, 2021

In fact, 59% of consumers say that emails influence their purchase decisions after receiving promotional content. Advertisers can use a range of channels to acquire customers, including email, social media, search, print, and direct mail. With LiveIntent, advertisers can reach 200 million opted-in email newsletter readers in the U.S.

Acquisitions 126

Acquisitions Newsletter Paid Content ROAS 126

ANNUITAS

NOVEMBER 18, 2020

And who can forget when we first gained the ability to slug in a buyer’s first name in the greeting of a direct mail piece? I like to think of personalization as content-led demand ( or as an orchestrated customer journey that aims to provide pipeline lift ). To pull a direct quote from the movie….”If It was like magic for marketers.

Ethics 130

Ethics Personalization B2B Opt-out 130

QuanticMind

OCTOBER 9, 2023

Had you been actively searching for material around its themes? Was it recommended to you by a colleague? Or were you roaming the web and a business ad persuaded you to register or download right there in the moment? Indeed, both look to foster engagement, build brand affinity, and strengthen brand reputation. You get the idea.

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Martech

OCTOBER 31, 2023

Use clear and relevant subject lines. Provide an easy path to opt out. A description of the kind of content you send and the business case for why it should be delivered. For high-priced items, you could also send the confirmation details by mail. So, what do you do when your confirmation emails aren’t being delivered?

Work Management 99

Work Management Marketing Automation Services Marketing Management Deliverability 99

Litmus

MAY 20, 2022

Authenticate any domain that you use with your Sender Policy Framework (SPF) record, DomainKeys Identified Mail (DKIM), and Domain-based Message Authentication, Reporting & Conformance (DMARC). Confirm that subscribers you intend to mail are opted-in and that you’ve got the right permissions in place.

Marketing AI 95

Marketing AI CAN-SPAM Deliverability Webinar Metrics 95

Circle Studio

JUNE 21, 2018

In fact, B2B marketers find that email is the most effective way to distribute content. But without giving proper attention to deliverability, sometimes even relevant, permission-based emails can get filtered out of subscribers’ inboxes. If they opted-in to receive a certain type of email from you (e.g.

Deliverability 112

Deliverability Email Marketing Work Management Marketing Automation Services 112

Litmus

SEPTEMBER 20, 2022

If you’ve determined your KPI to be open rate, you should consider the impacts of Mail Privacy Protection (MPP) inflating opens on Apple devices for those who’ve opted in. Phase #2: Craft your content. After you’ve determined your plan and email strategy, you’ll need to create the content of your email. Preview text.

Deliverability 102

Deliverability CAN-SPAM Privacy Protection Churn Rate 102

Litmus

OCTOBER 3, 2022

Email footers are like bookends—they appear at the end of your email content and keep it neatly contained. . Effective email footers have a lot of moving parts—unsubscribe links, addresses, promotional content, and social media handles. It comes after the body content and your email signature. Your mailing address .

Design 95

Design Practices Best Practices CAN-SPAM 95