Brightedge

JANUARY 25, 2021

New year, new content calendar! What is a content calendar? A content calendar is a valuable content strategy to plan and organize your published content throughout the year. Identify your blog topics’ target keywords. Assign seasonality to your keyword clusters.

Keywords 64

Keywords Long Tail Marketing Research Content 64

ClearVoice

APRIL 12, 2022

You may have heard of a content brief, but did you know there is a version specific to search engine optimization (SEO)? What is a content brief and why is it important? How do you write an SEO content brief? Engagement : Are you wanting people to comment on your article or sign up to join your brand’s database via the content?

SEO 52

SEO Long Tail Marketing Top of Funnel SERP 52

Scoop.it

DECEMBER 29, 2022

So, disseminating one content type across the levels is not advisable. So, top-of-the-funnel content focuses on providing value – informing them without trying to sell to them. The goals of top-of-the-funnel content are to promote sustainable lead generation, organic traffic, and brand awareness.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

ClickZ

OCTOBER 20, 2020

Having a library of email templates available in your CRM streamlines the communication process and shaves so much time off drafting an original email every time a lead or a customer needs to be contacted. Tailored templates. SEO assistance is a game changer in the CRM industry.

Marketing Automation Services 85

Marketing Automation Services CRM Automation Marketing Management 85

Unbounce

JUNE 1, 2021

Since only 2% of web traffic converts , it’s worth seeing if some well-planned and well-placed retargeting ads can help bring those almost-ready-to-buy prospects back into your world. Engage with your social content. The text mentions three long-tail keywords: Portfolio management Property listings Property pipeline.

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

Directive Agency

JULY 15, 2016

To save the day, we have created a list of 10+ actionable SEO traffic hacks to optimize your website for Google (if you’d rather hire us, click on the button below to get a free search assessment.). SEO Traffic Hack #1: Check the On-Page SEO of Core Pages in Your Menu. SEO Traffic Hack #3: Check These 45 Items.

Traffic 76

Traffic SEO Lead Ranking Lead Scoring 76

Sharpspring

NOVEMBER 10, 2020

By incorporating the right internet marketing tools into your digital marketing toolbox, you can increase your brand awareness, attract new leads, generate more website traffic and dramatically boost your revenue. Also, don’t be afraid to use long-tail keywords. 2 – Mobile-Friendliness. People don’t want to wait.

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

Oktopost

MAY 2, 2021

For most B2B marketers in 2021, content is changing. Video content on YouTube has become more essential to successful marketing campaigns than ever before. Ranking higher on YouTube spells more leads for marketers and makes your content production efforts worth it. . 74% of adults in the US enjoy video content on the platform.

Youtube 132

Youtube Budget Programs B2B Marketing SEO 132

EMagine B2B Blog

APRIL 29, 2019

When we work with our clients, we not only help them develop the right SEO strategy to grow their brand, we also work towards building a long-lasting relationship with them by providing ongoing education on the SEO process. Today’s post focuses on best practices for SEO friendly content. Education is Key. Define the Problem.

SEO 88

SEO Practices Best Practices Top of Funnel 88

seo.co

JANUARY 18, 2022

This information is efficiently readable if it is entered in a specific microformatting template, like those found at Schema.org for various categories. The Google Knowledge Graph is an impressive and relatively new feature, but it has many search marketers fearing for the long-term relevance of their jobs. Use Schema.org Markups.

SEO 105

SEO Google Optimization Lead Ranking 105

Sprout Social

MARCH 30, 2020

Write That Down – Take the Best Meeting Minutes with This Template. What’s the goal of content marketing, anyway? Here, almost 200 marketers agree on the 15 content marketing goals every program should set and achieve: [link]. How long your titles should be is situational. See how that works?

Work Management 140

Work Management Content Marketing Management Case Studies 140

Hubspot

OCTOBER 7, 2016

As a marketer, you’re used to leveraging a variety of channels to promote your business, up to and including content marketing. Unfortunately, not every piece of content you create is going to be a winner. There are millions of blog posts being published every day , and many of those posts will never see a lick of traffic.

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

Outbrain

NOVEMBER 26, 2019

Now, down to business: here are three advanced Google Analytics hacks to help you power up your Outbrain Amplify campaigns: Outbrain + Remarketing lists for search ads (RLSA): Increase value from long-tail keyword bids. Hack #1: Outbrain + Remarketing lists for search ads (RLSA) – Increase value from long-tail keyword bids.

Marketing Analytics Tools 38

Marketing Analytics Tools Analytics Long Tail Marketing Google 38

Matchcraft

SEPTEMBER 21, 2018

Look beyond traffic—start tracking conversions. But so many site owners put too much weight on traffic, and too little weight on conversions. Next, you’ll be asked to walk through a template to tell GA what you’re looking to track. Know where your traffic is coming from. Are they signing up for your email newsletter?

Marketing Analytics Tools 92

Marketing Analytics Tools Analytics Google Click Rate 92

Content Standard

AUGUST 23, 2016

Voice search holds major influence over online search traffic, and its upward mobility shows no signs of slowing down. The effects of voice search on content creation are widespread, and video content is no exception. Search Implications on Content. ” versus “Singapore weather.”)

Long Tail Marketing 40

Long Tail Marketing Video Marketing Content Keywords 40

Valasys

NOVEMBER 27, 2019

Having SEO landing pages & sticking to the best practices for Landing Page Optimization (LPO) ensures that even if the marketers prematurely end their campaigns mistaking them to be short-term; their search engine visibility is for long-term. Below is the SEO landing page template for keyword placement: a.

Landing Pages 66

Landing Pages Practices Optimization SEO 66

Single Grain

MAY 6, 2021

It is time-consuming, and this is where SEO report templates are so helpful. I have listed the top SEO report templates that you can use to showcase website SEO health to your clients in a faster and efficient manner than by creating your own reports from scratch. TABLE OF CONTENTS: ↓ What Is an SEO Report? Impressions.

Template 145

Template SEO Lead Ranking Lead Scoring 145

Mailmunch

MARCH 4, 2021

Any business that wants to get more traffic, needs to start working on the quality of voice search results right now, not waiting for the full adoption of this technology. . Google prefers to show answers from detailed content (the average page contains 2312 words). Implement AMP or Turbo Pages technologies to speed up content loading.

Optimization 75

Optimization Long Tail Marketing Amazon Work Management 75

SmartBug Media

JUNE 30, 2020

Outlining what you want this virtual event to achieve will help you establish the foundation of your digital marketing efforts—from what long-tail keywords you’ll target, to the content you’ll need to generate, to the influencers and industry professionals you’ll flag for outreach. Create Phase Two Assets. Launch the Event.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Unbounce

OCTOBER 1, 2019

Drive traffic by becoming a one-stop-shop for the newly engaged. Improve their conversion rates on advertising traffic by anywhere from 5% to 20% over website pages. But it’s one thing to get traffic, and a whole ‘nother thing to convert traffic. It’s worked like a hot damn, too. So we used Unbounce.

Paid Search Agency 111

Paid Search Agency Landing Pages Planning Work Management 111

Moz

FEBRUARY 20, 2019

Both instances can lead to leaky conversion funnels and missed opportunity for long term traffic flows. This analysis was one of our deliverables for a marketing agency client who hired us to inform SEO decisions which we then turned into a report template for you to get inspired by and duplicate. Google Data Studio.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Marketing Insider Group

MARCH 7, 2021

Are you looking for content marketing tools to drive your content marketing plans? One of the content marketing questions I get asked most often is how a small business can get started with content marketing on a limited budget. And finally, I have listed out the content marketing tools I use for sharing content.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Hubspot

FEBRUARY 23, 2016

But what if I were to tell you that, along with writing a few more blog posts per week, optimizing those blog posts and following promotion best practices could increase your blog traffic by over 2,500% in as little as one year? For non-HubSpot users, Google Analytics is a good option for measuring blog traffic over time.).

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

APRIL 4, 2016

No matter how unique your niche is, it's likely that people are searching for the content you'll create. Before focusing on lead conversion, the folks at SmartBug started with the goal of increasing organic traffic to Conversant Bio's website through the blog. Pretty niche, wouldn't you say?

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Long Tail Marketing 28

Single Grain

NOVEMBER 9, 2022

Keep reading to learn the steps you can take to implement a simple ecommerce SEO strategy for your product pages – and watch your traffic and sales skyrocket! As an ecommerce business, optimizing your product pages goes a long way in getting organic traffic from search engines. Get My Free E-commerce SEO Marketing Plan .

eCommerce 115

eCommerce Traffic SEO Product 115

Single Grain

FEBRUARY 3, 2024

Elevate Content Visibility What’s the Big Deal About Meta Descriptions? A meta description is an HTML attribute that provides a brief and concise summary of a webpage’s content, used by search engines to display as a snippet in search results, influencing click-through rates.

Traffic 102

Traffic Work Management Click Rate CTR 102

Hubspot

FEBRUARY 9, 2016

When it comes to success with SEO, long-tail is the name of the game. To understand this difference, take a look at the following examples of long-tail keywords: “keyword research tips for nonprofits”. What you’ll soon realize is that there are numerous directions that you can take with your content.

Keywords 28

Keywords Long Tail Marketing Research Peer-to-peer 28

Outbrain

JUNE 18, 2018

The snippet pulls the most relevant content from the linked page to give users the answer they need without having to navigate away from the Google results page. Because they appear directly below the user’s query and often provide the answer, there’s been a huge drop in traffic for that top spot. What Is a Featured Snippet?

CTR 50

CTR Features Organization SERP 50

NuSpark Consulting

JUNE 8, 2013

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. Ok one Google product; Doubleclick is an ad management platform that allows me to plan display campaigns, research demographics of sites, upload banner ads, traffic banners to websites, networks, and exchanges, and measure clicks and conversions.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. How to Find New Keywords.

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Single Grain

DECEMBER 22, 2023

By automating and scaling SEO efforts, these businesses can ensure that each product page is fully optimized, leading to increased visibility, traffic and potentially higher sales. Ultimately, this leads to increased targeted traffic, better search rankings and a competitive edge in your market.

eCommerce 52

eCommerce SEO Long Tail Marketing CMS Development 52

Single Grain

OCTOBER 25, 2023

In this post, we’ll walk through how to scale your content creation to the next level, illustrated by some programmatic SEO examples. Programmatic SEO is a method of automating the creation of multiple search engine optimized web pages based on templates and keyword research. Work With Us What Is Programmatic SEO?

Long Tail Marketing 52

Long Tail Marketing SEO Examples Top of Funnel 52

Hubspot

MARCH 29, 2013

I was impressed with the content, but more importantly, I thought the angle was spot on -- one of the pain points many marketers and business owners share with me is that it's scary to adopt a new methodology when it might not yield immediate results. Share your blog content with social media followers. Then create content around it.

Paid Content 28

Paid Content Inbound Marketing Long Tail Marketing Landing Pages 28

Hubspot

MAY 14, 2012

1) Create how-to blog content. As most inbound marketers know, success starts with content; so begin by writing blog posts that solve peoples' problems! When writing your how-to blog content, focus on providing actionable advice. There's already a ton of content out there that says a lot without really saying anything at all.

Marketing Prospects 28

Marketing Prospects Long Tail Marketing Planning Lead Gen 28

Optinmonster

FEBRUARY 10, 2024

How To Grow Your Blog Make Your Site Easy to Use Speed Up Your Site Create Crave-Worthy Content Build Engagement Optimize Your Content For Search Engines Build Your Subscribers Get Social Media Savvy Get Networking Submit Your Work to Content Curation Sites 1. Provide a range of content. Don’t forget the search box.

Blogger 93

Blogger Long Tail Marketing Opt-out Opt-in 93

SmartBug Media

AUGUST 24, 2023

HubSpot's content management system (CMS Hub) is not your average CMS. Technical users can customize the theme, templates, and overall structure of the site while marketers have the ability to own small or last-minute changes in addition to page development with drag-and-drop modules.

CMS Development 98

CMS Development Hubspot Marketing Websites Work Management 98

Single Grain

FEBRUARY 13, 2024

If you aren’t already, you should take advantage of pSEO and AI-enhanced content while the iron is hot. We created this playbook to show you how to launch pSEO using a real-life example from Single Grain, in which our team created 5,000 pages and grew our organic traffic by 2X in 6 months using this AI-enhanced approach.

SEO 84

SEO Long Tail Marketing Marketing AI Lead Ranking 84