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Appraising Real Estate Content Consumption [Analysis]

Marketing Insider Group

According to data from Realtor.com, and analysis from Norada , median listing prices are up 12.4% One of the biggest reasons for this is due to the lack of inventory in the market—total listings are down a staggering 39% YOY. Every other trending topic on this list could be something you’d see on any number of Top 10 lists.

Analysis 242
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How to find your best B2B prospects

Biznology

You can research prospects by all kinds of variables—title, function, skills, groups, industry, company—and reach them with ads, sponsored content or email. Attract them with killer content. Develop content that helps them do their jobs and solve their business problems, and that they are likely to be searching for online.

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The Complete Guide to Channel Sales

Salesforce Marketing Cloud

These intermediaries go by many names in different contexts: partners, resellers, dealers, distributors, brokers, agents, affiliates — the list goes on. Independent brokers or agents. Brokers or agents arrange transactions in exchange for a commission. What is the difference between channel sales and direct sales?

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Goodbye Hallucinations, Hello AI Research: Advanced Tactics for Content Teams

Animalz blog

Our in-house innovation lead, Tim Metz, explores new ideas and technologies for our customers and content. In this article, he shows how content teams can use AI tools in their research process. Forget table stakes like using AI to brainstorm headlines or expand a list of SEO keywords.

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Navigating new spam policies: A guide to effective cold email outreach

Martech

Dig deeper: Email marketing 101: The five basics Prioritize your email list hygiene A few dozen bounces from non-existent contacts can kill your domain reputation. Roll up your sleeves to manually refresh your lists, eliminating outdated contacts. At my agency, we prefer a hands-on method to keep our database spot-on.

Outreach 116
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Transform your B2B brand: 7 strategic insights

Martech

Consumers aren’t moved by facts and figures or long lists of features, regardless of how amazing they may be. We worked with executive team members and product management to rewrite all that content to unveil our new look within about 14 weeks — just in time to commemorate the company’s 40th anniversary.

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Most MarTech Spending Won’t Pay Off. Here’s How to Make Yours Count

Zoominfo

The tools are too complex, too inaccurate, don’t integrate well, aren’t used enough, have too much overlap, and the list goes on. When paired with strong data, automation mitigates human error, reduces sales cycles, and results in targeted lists of killer leads. ZoomInfo MarketingOS Finally, ABM with data you can trust.