Remove Content Remove Linkedin Remove Promotion Remove Traffic

How to Get More Blog Traffic – Content Promotion Checklist [Infographic]

Webbiquity

As the amount of online content produced each day has exploded over the past few years, it’s become more challenging to grab attention and stand out. The helpful content promotion checklist infographic below from CleverClicks is an excellent guide.

7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic

The Point

Here are 7 ideas for increasing booth traffic and lead volume at the show: 1. Make the call to action an “add to calendar” link or design a custom landing page promoting all your events at the show and how to sign up.

Trending Sources

Five Ways to Draw Traffic to a Blog Post

Webbiquity

As buyers spend more time with online articles, blog posts and reviews, and rely less on advertising for product information , companies have quickly caught onto the fact that they need great content to attract new customers and retain their current ones. Post user-generated content.

17 Realistic Ways to Get More Website Traffic

Act-On

Traffic is to digital marketing like gasoline is to an engine. So it’s not too surprising that web traffic usually comes in at the top of the list for content marketing goals. Trouble is, traffic can be hard to get. Rework your content. 4) Republish your content.

20 Expert LinkedIn Guides

Webbiquity

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Making LinkedIn Work for You by NoddlePlace.

7 Tips to Supercharge Your Content on LinkedIn Pulse

Act-On

B2B marketers are charged with creating massive amounts of content, primarily to fuel inbound marketing, social media, lead nurturing, and pipeline acceleration. It’s probably no surprise that 76 percent say they are creating more content than they were a year ago.

26 Outstanding LinkedIn Tips and Tactics

Webbiquity

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. How can individuals use LinkedIn most effectively, whether for personal branding, job seeking or networking?

7 Promotion Tactics to Get Your Content Seen

Act-On

There’s a terrible truth about content: Most of it will never be seen. Some companies have figured out a way to get their content in front of their audiences. They know full well that “if you build it, they will come” does not apply to content. And so, we have to promote our content. It becomes easy to see how the act of publication is just the first step of content marketing. In other words, publishing content is not enough. Viral Content Buzz.

How to Get Marketing Results from LinkedIn Group Discussions

B2B Marketing Traction

There is an art to getting followers and engagement on social media platforms like LinkedIn. The social media platform in question is LinkedIn. “I have a LinkedIn question. Last year I started an aggressive LinkedIn campaign. What LinkedIn changed In Groups.

A Quick-Start Guide to Paid Content Promotion

Content Marketing Institute

If you want your #content discovered at scale, amplify its power through paid promotion, says @joderama. Below is an overview of some paid promotion opportunities content marketers should be considering, along with some helpful guidance on how to get the most value from those efforts.

How to Promote Your Content Using Paid, Earned & Owned Media

Hubspot

To read more content like this, subscribe to Insiders. Some people think content promotion isn’t complicated. It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right?

10 Tips for Getting Long-Term Traffic to Your Content

Hubspot

We'll excitedly watch as we see a burst of new traffic to our site. Luckily, there are some things you can do to extend the shelf life of our content. In this post, we’re going to look at 10 essential techniques for making your content thrive beyond the initial publish-date promotion.

How even social media & social selling experts are getting LinkedIn wrong – Part 1

Biznology

In previous posts, I shared how CMOs at Xerox, Lithium, G2Crowd, Wiley, and XOJet are getting LinkedIn wrong as they simply focused on brand awareness, reach, and filling the funnel. Your business value shouldn’t be that you can curate content that would be relevant to them!

Content Syndication: More Than a Traffic Boost

Content Marketing Institute

I learned content distribution, syndication, and SEO very much by accident. We needed traffic and we were new, so generating awareness in a crowded personal finance beat was not easy. See key content distribution terms near end of this post.). Google eyes syndicated content.

43 Bright Ideas for Promoting Your Lead Gen Content

Hubspot

So you just created a piece of content for lead generation -- congrats! . You can''t just put a piece of content up on your website and hope that people will find it -- you''ve got to actively promote it to your audience. . LinkedIn. Internal Promotion.

28 (of the) Best LinkedIn Marketing Guides of 2014

Webbiquity

As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. What type of content works best on LinkedIn? How can you maximize the exposure of your content published there?

8 Clever Ways to Triple Your Content Output (and Traffic)

Hubspot

Too often, our ideal customers don’t find the content we release on our blogs. Publishing content should be like dating. In this post, I’ll show you eight ways you can use your existing content to reach more customers and fans. Thanks LinkedIn!

10 Examples of Highly Impactful LinkedIn Profiles

KoMarketing Associates

Last summer I wrote about the importance LinkedIn can be for executing B2B SEO link building. And the first place to start is through your LinkedIn profile. Why LinkedIn Again? Elements of a LinkedIn Profile to Consider. Involvement in Select LinkedIn Groups.

5 Simple Ways to Harness More Attention from Sharing Content on LinkedIn

Act-On

Many B2B marketers use LinkedIn as part of their content marketing strategy. In fact, 94 percent use it to distribute and share content. But what happens when you’re sharing content on LinkedIn and not getting the results you expect? According to LinkedIn, if you post a status update every weekday during a month, you’ll reach 60 percent of your target audience. But what type of content should you post as updates? Make content easy to skim.

26 Ways to Promote Your Blog Post

Marketing Action

Sure, we might do a few things to promote them (write a Facebook update, tweet a few times, send it to our email list), but often that’s about it. We’ve done a fine job on the content creation , but left most of the content promotion untouched. Linkedin groups.

How to Create a Content Promotion Plan in 3 Steps

SnapApp

So you’ve got a great piece of content. What’s your plan to make sure that your audience sees the content? Without promoting your content, it just sits there on your website looking pretty. Without promoting your content, it doesn’t actually go anywhere.

How To Increase Referral Traffic And Get More Leads

Hubspot

Most marketers have one goal in common: increasing the amount of traffic to their website. The problem is that SEO takes times, PPC is expensive, Google is becoming oversaturated with blog content, and social media has always had a problem proving ROI. What Is Referral Traffic?

Facebook Sees 1000% Jump in LinkedIn Referral Traffic After Twitter Dumps LinkedIn

Hubspot

You may remember that about two months ago, Twitter and LinkedIn announced they were parting ways. What their breakup meant was an end to the ability for marketers to sync updates from the two sites -- so no longer do you see tweets from your company's Twitter stream showing up on LinkedIn.

How We Grew Our Organic Traffic by 43% Without Publishing a Single New Blog Post

Hubspot

Today I’m going to show you how we boosted our organic traffic by 43% over a 3 month period. The best part is, we did it without publishing any new content, spending any more money on marketing or adding any additional resources to our team. Content Updates. Social Promotion.

15 Ways Content Marketers Can Use Pinterest to Drive Traffic

Marketing Action

According to Shareaholic’s Q3 2014 Social Media Traffic Report , the pinning platform brought in more than three times the traffic of Twitter, StumbleUpon, Reddit, Google Plus, YouTube and LinkedIn combined. Do you want traffic to your site?

How to Get Started With LinkedIn's New Website Demographics

Hubspot

I don't know about you, but I have an odd fascination with LinkedIn's "Who's Viewed Your Profile" feature. Regardless of my own profile viewers, the fact remains that LinkedIn has always served as an interesting platform to digitally network, share information, recruit, and advertise.

Social media employee advocacy is the heartbeat of your company

Biznology

You’ll notice a significant difference in your content, tone, and approach. Employees were afraid to take on any side projects that did not directly result in a promotion, and social media was no shortcut to becoming a VP. Employee advocacy is the heartbeat of your company.

Brand 68

14 B2B Blogging Best Practices from Creation to Promotion

KoMarketing Associates

Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. 91% of B2B marketers use content marketing ( source ). 82% of B2B Marketers are increasing content production in the next 12 months ( source ). Blog Post Promotion.

How to Create a Content Promotion Plan in 3 Steps

SnapApp

So you’ve got a great piece of content. What’s your plan to make sure that your audience sees the content? Without promoting your content, it just sits there on your website looking pretty. Without promoting your content, it doesn’t actually go anywhere.

How to Promote an Event with Social Media

Paul Gillin

As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. Create a Twitter hashtag and promote it to your colleagues and registrants.

5 Tips to Get Your Content Shared More Often

Act-On

But with so much “information” inundating target audiences, how can we compete with the noise, ensuring that content not only captures attention, but also drives audiences to share? And are there any best practices or tips to get your content shared? Use interactive content.

Tips 76

The 15 Best LinkedIn Pulse Articles On Marketing

Marketing Insider Group

I am always looking for what kind of content works for others and how to emulate those best practices in content marketing. And now I’m seeing almost as much traffic and engagement there than I receive on my blog. The 15 Best LinkedIn Pulse Articles On Marketing.

7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance

KoMarketing Associates

Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives. As a result, B2B marketers need to reassess how their organizations’ LinkedIn strategies can benefit SEO. LinkedIn Share Buttons. LinkedIn Groups.

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Competition for ‘Sponsored Update’ campaigns is substantially greater vs. ‘LinkedIn Ad’ campaigns.

PPC 83

How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

LinkedIn is a highly valuable tool to network with like-minded professionals. You have enough on your plate -- do you really need to be figuring out yet another way to create targeted content? You have more power at your disposal with LinkedIn than you might realize.

4 Paid Content Promotion Tactics for Manufacturers

Fathom

You spend three hours carefully crafting a piece of content you know your audience will love. Would the manufacturing content have seen much more success with a small monetary push? To set your content up for success, distribution and promotion are key. Here’s a quick list of paid content promotion tactics for the next time you hit ‘publish’. The main purpose of Outbrain is to drive more traffic to your content.

11 Thought-Provoking Guides to Content Marketing for 2014

Webbiquity

The burst of content marketing content (pardon the repetition) produced some interesting results in terms of traffic. Content marketing remains a hot topic, as practitioners continue to ask questions, like: what are the hottest trends in content marketing for 2014?

Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like

Hubspot

Did you know that there is a certain type of blog post that makes up 10% of a blog's repertoire, but are responsible for generating 38% of total blog traffic? If you do the math, that means just one of these special posts brings in the same amount of traffic as six regular posts.

Six Best Practices for Marketing with White Papers

Webbiquity

documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. discussions in relevant LinkedIn groups, trending topics on Twitter).

Paper 126

5 Keys To Creating A B2B Blog That Builds Traffic And Generates Leads

The Forward Observer

Are you struggling to find the right combination of things to unlock the power of a successful blog that builds traffic and generates leads? A blog is by far the most important means of increasing the right kind of traffic to your site and converting visitors to leads. Content is fire.