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8 Powerful Tips for Going Viral on LinkedIn Pulse


Somebody publishes a post on LinkedIn, and nearly overnight it goes viral, soliciting massive amounts of traffic, shares, and comments — and, consequently, a sharp spike in both leads and sales. LinkedIn Pulse is proving to be a valuable place to publish content, especially for B2B marketers.

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26 Outstanding LinkedIn Tips and Tactics


Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. How can individuals use LinkedIn most effectively, whether for personal branding, job seeking or networking?

Trending Sources

Make a Blockbuster: 8 Tips to Promote Your Webinar


Promoting your webinar – so that people learn about it and are inspired to register to attend it – is just as important as creating it to begin with. Make a promotion plan. Here are eight tips to promote your webinar and get the attendance you need to achieve your goals.

The Free Templates You Need for Visual Content Design


Visual content is in high demand. Just about every piece of content you create can be enhanced by some kind of visual element. And if you need any more evidence to convince you visuals are essential to your content marketing, just consider all these stats. Templates, my friends.

How to Write a Case Study: The Ultimate Guide & Template


To help you arm your prospects with information they can trust, we've put together a step-by-step guide on how to create effective case studies for your business -- as well as free case study templates for creating your own. Lead Nurturing Content Marketing featured-1 Daily Weekly

The Social Media Publishing Schedule Every Marketer Needs [Template]


Also LinkedIn. Which is why pre-scheduled content should be your best friend in the world! Here at HubSpot, we've created a templated schedule that we fill in at the same day and time every single week for the following week's social media content. LinkedIn Updates.

How to Run LinkedIn Ad Campaigns: A Beginner's Guide


LinkedIn is a highly valuable tool to network with like-minded professionals. You have enough on your plate -- do you really need to be figuring out yet another way to create targeted content? You have more power at your disposal with LinkedIn than you might realize.

9 Do's and Don'ts for Creating Outstanding Facebook Cover Photos [+Free Templates]


It''s a visual piece of content that sits at the top of your Company Page. Bonus: If you need help creating cover photos for all your social networks, we''ve created free templates you can use for Twitter, Facebook, LinkedIn, YouTube, and Google+.

11 Types of Marketing Emails You Could Be Sending [+ Free Templates!]


We've already built seven sets of five different email templates for you to download for free , so you can get designing in no time! So grab your templates , and check out the following types of emails you could be designing and sending to spice up your email marketing program!

5 Powerful Techniques To Boost Your Content Marketing


Every day, large and small businesses use content marketing to increase their conversions, leads and traffic. To really drive home heavy conversions, you need to branch out of your comfort zone a little and take your content strategy to that next level. Can you scale that content?

8 Steps to a Creating, Producing, and Promoting a Successful Webinar

Marketing Action

Over the past decade, webinars have gone from a productivity tool enabling small collaborative events to an essential content channel for most B2B marketers. Questions asked during a Q&A sessions can be used to spark ideas for even more content. How you will promote it.

How to Create Irresistibly Shareable Content

KoMarketing Associates

Every now and then, a piece of content goes absolutely viral on the internet. And, it’s pretty much every content marketer’s goal to produce that piece of content, the one that gets shared like crazy. What actually encourages people to share content?

5 Tips to Get Your Content Shared More Often


But with so much “information” inundating target audiences, how can we compete with the noise, ensuring that content not only captures attention, but also drives audiences to share? And are there any best practices or tips to get your content shared? Use interactive content.

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The 7 Building Blocks of a Solid Content Marketing Plan


Marketers are creating more content than ever. According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. Step 3: Cater to them with content.

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How to Optimize Your Promotion Channels & Increase Conversion Rates


When it comes to promoting content, using your current channels can be tiring and can become tapped out pretty quickly. We’ll go through where, when, and how you should promote your content for the maximum amount of conversions, what metrics to focus on, and what tools to use.

How To Plan And Build A Successful Content Marketing Strategy

Marketing Insider Group

Billion pieces of content shared. More and more messages are being promoted every day, on more channels, and as a result, consumers are learning to simply tune out the noise. ” I presented: The key factors for content marketing success. Have someone in charge of content.

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14 of the Best Content Marketing Tips, Tactics and Techniques of 2013


Content marketing success starts with developing a strategy and roadmap, but the rubber hits the road with the execution of tactics (and measurement of marketing results to support continual improvement). So it is with Content Marketing Week. Where does visual content fit into the mix?

33 Phenomenal Content Marketing and Copywriting Guides and Tips


Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. Content Marketing Guides, Tips and Tactics.

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A Resource Guide to Marketing Content Success

KoMarketing Associates

Do you want to sharpen your skills in marketing content but aren’t really sure where to start? We’ve compiled some of the best assets in content marketing: everything from white papers, educational videos, and podcasts to other written content. Books About Content Marketing.

How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix


In fact, according to recent research by the Content Marketing Institute , 58% of content marketers said they use webinars as one of their key marketing tactics. Let’s look at some of the free techniques you can leverage to promote your webinar. Webinar promotional video.

8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. Editorial Calendar Templates in Google Docs.

The 3 Goals For Your Content Marketing

Marketing Insider Group

What are the goals for your content marketing efforts? But every content marketing program should have the same goals: Reach. I’ll explain in a little more detail and provide a simple infographic template we use at SAP that you can modify for your own organization.

12 Tips to Optimize Your LinkedIn Profile for Social Selling

Hinge Marketing

And it’s not just advertising, promotion, direct mail and website content that helps you sell. Another critical platform for visibility is LinkedIn. Your challenge is to get found on LinkedIn. So, don’t repeat content. LinkedIn now makes this easier.

5 Hacks for Creating a Successful Law Firm Social Media Marketing Plan

Go Beyond SEO

We created a social media campaign to promote us turning 5 years old by giving one lucky winner 5 months free SEO or social media services. We sent out social media updates, promoted posts and emails to get people to sign up to win! User-generated content is GOLD for social media.

Hacking Tribal Social Instincts with LinkedIn

Hinge Marketing

Creating Tribal Identities So how can an organization achieve better cohesion by promoting tribal-style in-group identity among employees? LinkedIn is something almost all your employees are already voluntarily doing -- symbolically marking themselves as part of your organization.

Why Marketers Abandon Their Content Strategies Too Soon


As the SVP of enterprise content marketing at POP , a digital agency, I often think back to Tyson’s words. Because of all the hype surrounding content marketing, sometimes we expect too much too soon. Finding good content creators is too difficult. Content Marketing

Are You Making the Most of These 6 Critical Campaign Promotion Channels?


You may be thinking, "Of course I use social media to promote my marketing campaign!" The key to strategically using social channels is tailoring your content to what works in each channel," says Shannon Johnson, content strategist at HubSpot. "No

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The Content Marketing Bucket List

Marketing Insider Group

Content marketing is a hot topic of discussion in almost every marketing organization. So here is the content marketing bucket list to help you prioritize where you should start. Calculate the cost of content that never gets used. Establish a content curation strategy.

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What Does A Content Marketing Plan Look Like?

Marketing Insider Group

Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. How do you know if the content you’re producing will reach your target audience and generate more leads or sales for your business? This simple guide can help you overcome the most common problems in content marketing plans and get to a successful and continuous process to deliver successful and rewarding content marketing plans.

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17 Questions On How To Build A Content Marketing Strategy [Q&A]

Marketing Insider Group

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates.

7 Unglamorous, Unpopular Truths About Content Marketing


I used to be a social media/content strategist who put together elaborate strategy documents to try and convince enterprises they needed to adopt social and start creating and sharing tons of valuable content. 1) You don’t need a content marketing strategy. Ebook templates.

How to Use Canva: An 8-Step Guide to Creating Visual Content


Even better, it comes equipped with a collection of templates that can be applied to a number of different industries. 8 Steps for Creating Visual Content With Canva. 1) Begin with a content marketing strategy. 2) Browse the templates library to find and create the right content.

8 Clever Ways to Triple Your Content Output (and Traffic)


Too often, our ideal customers don’t find the content we release on our blogs. Publishing content should be like dating. In this post, I’ll show you eight ways you can use your existing content to reach more customers and fans. Thanks LinkedIn!

Content Marketing Strategy: A Comprehensive Guide for Modern Marketers


I've written my share of blog posts about content marketing. That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. What Is Content Marketing? Visual Content.

54 Content Marketing Stats to Guide Your 2018 Strategy


And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. Content Marketing Stats for 2018 (Broken Down By Category). Content Marketing Budget Statistics.

15 Ways Content Marketers Can Use Pinterest to Drive Traffic

Marketing Action

According to Shareaholic’s Q3 2014 Social Media Traffic Report , the pinning platform brought in more than three times the traffic of Twitter, StumbleUpon, Reddit, Google Plus, YouTube and LinkedIn combined. That’s what the Content Marketing Institute has done: 4.

9 Ways to Recycle Your Blog Posts Into Other Content Formats


Today, marketers are feeling the pressure to pump out more and more content to get noticed -- plus it''s got to be readable, engaging, and shareable. You need to dedicate more time to researching and write the best and most engaging content you can. Create evergreen content.

Planning Social Media Content? Ask Yourself These 9 Questions


1) What are you promoting? Maybe you have a looming product launch to promote, a holiday special, or a particular piece of content to get in front of the public eye. In any case, knowing what you’re promoting should run in tandem with your social media schedule.

Nine Habits of Highly Engaging Content Marketers


Well, I think I'm a content marketer's dream.and maybe most marketers are. Here are some tips (or "habits") for keeping your content relevant, interesting, and engaging so that readers come to know you as a resource and keep returning to devour more information.

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How Content Automation Boosts Social Media Marketing


They are fed up with all the machine-curated content that has taken over their inboxes and newsfeeds! You need to create a well-balanced content plan with relevant and useful information. Writing compelling content. Build an Optimal Content Plan. Promotional Content.