Why content marketing complements (but doesn’t replace) link building

Biznology

Content marketing has often been conflated with link building. In fact, numerous SEOs have declared content marketing to be the new link building. But there’s one problem: Content marketing doesn’t actually secure links without promotion.

Tactical Link Building Strategies For 2016

Act-On

A solid link-building strategy is a must for marketing and growing your business. The practical benefits are clear: more links mean more people are seeing your website (whether that’s your home page or a specific landing page). What is link building?

Trending Sources

19 Excellent Guides to SEO Link Building

Webbiquity

Contrary to articles and blog posts claiming link building is dead , the reality is that it’s not—as even Google’s Matt Cutts has confirmed. The days of getting high search rankings based on high-volume, low-quality, easy-to-get links are long gone.

Top Link Building Techniques for B2B Companies (Infographic)

Webbiquity

Link building has played a crucial role in SEO since the early days of search. But as search ranking algorithms have gotten more sophisticated, both quantity and quality are now essential when building (or earning) links to increase the search competitiveness of a website.

Content marketing is NOT link building

Biznology

It seems that many people are confusing content marketing with link building or portraying content marketing as “the new link building”. However, this belief is misguided, as link building and content marketing are fundamentally different.

Don’t silo link building

Biznology

Link acquisition isn’t meant to be done in a vacuum. In the past, link building was often done separate from other marketing activities, since all links moved the needle. Today, only real links meant for humans will move the needle, both in search and in marketing.

Link Building: Four Types of Backlinks to Pursue (And Three to Avoid)

Webbiquity

Given that more than 90% of both business-to-business and local consumer purchases now begin with online search, search engine optimization (SEO) has become essential for business success. Four Worthwhile Link Sources. Three Links Sources to Avoid. Reciprocal link schemes.

Link building basics: Vetting link prospects

Biznology

Hello, and welcome to the latest edition of my Biznology series on link building basics. Using the methods discussed in the last post we are able to compile a large list of potential link opportunities. Link neighborhood. Link to page. Link Neighborhood.

18 (of the) Best SEO Link Building Guides of 2011

Webbiquity

Links still matter for SEO. Not low-quality links, not reciprocal links, not the kind of links you can buy in bulk for cheap from some sketchy source in the third world, but real, valid, quality links. So—how do you build those high-quality links?

B2B Link Building: Identifying Low-Hanging Fruit

KoMarketing Associates

Link apples just waiting to be picked! Link building campaigns are the #1 cause for search marketer balding in the U.S . In the last five years, link building has evolved from mass directory submissions and paid links, to sophisticated long-term outreach plans.

Link building basics: Niche analysis

Biznology

Link building is a bit of a specialized industry, but it remains important in online marketing campaigns. Search engines can drive highly relevant, qualified traffic. Links remain integral to any SEO initiative, as they are a strong ranking signal to search engines.

The past, present and future of link building

Biznology

This webinar is about how to conduct an effective link building campaign. You know quality links are essential to improve organic search, but link building has you worried. Conducting an effective link building campaign.

What does it take to launch a link building campaign?

Biznology

A great deal of work goes into launching a link building campaign. Before you start pursuing links, there are a number of different processes and steps you must go through to ensure success. Brand building. Link acquisition is a long-term investment that never really ends.

Defining Link Metrics that Impact SEO Link Building Development

KoMarketing Associates

As SEO becomes more involved in the marketing initiatives of the organization, search marketing professionals work in greater coordination with additional team members and departments. Link-Specific Metrics. These scores help evaluate future link opportunities and prioritize strategies.

Is Broken Link Building Right for You?

Marketing Insider Group

Let’s talk link building – broken link building that is. Earning quality links through the production of relevant, value-driven content is one of the best ways to improve your domain’s organic search traffic, while also: Boosting […].

5 Key Preparation Steps in B2B Link Building Outreach

KoMarketing Associates

The same thing applies with link outreach, particularly when considering direct, B2B email link outreach. From the recipient (the link prospect) end, link requests might seem like an unending barrage of unwanted email, social media updates, or even IM messages.

21 Spectacular SEO and Search Marketing Stats and Facts

Webbiquity

Social may be sexy, but search still pays the bills. As reported below, organic search drives 51% of all visitors to both B2B and and B2C Web sites, while paid-search drives 10% (and social 5%, on average). 89% of customers begin their buying process with a search engine.

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Link Building Basics: Outreach

Biznology

Welcome to another edition of my ongoing series here on Biznology – link building basics. Finding link opportunities. Vetting link prospects. In this this post we will cover outreach, one of the most important aspects of link building. link request).

9 Link Building Email Outreach Templates That Actually Work

Hubspot

I'm ambidextrous (I can write with both hands), I'm the adoptive mother of three cats (one of whom is named Kitty), and before coming to HubSpot, I spent a lot of time writing and sending link building outreach emails. >" src="[link]. What Is Link Building?

How To Get Publishers to Open Your Link Building Requests

KoMarketing Associates

Last week I had the good fortune to participate in a content marketing meetup hosted by the team at Curata. But you still have to start conversations and ask for people to link to your material. And don’t just link; explain why each link is valuable or relevant as well.

Link Building and SEO Strategies to Resurrect in 2017, Part 1

Act-On

Websites that earn valuable organic traffic from search engines are often aware of the powers of search engine optimization (SEO). Are Links a Part of Your 2017 SEO Strategy? When used as a tactic, building links can be very hard to execute.

My favorite organic search posts from Biznology

Biznology

Whether you call it SEO or organic search, I’ve sure published a lot of articles on the subject here at Biznology. Below you can find a few of my favorite articles on organic search that still hold up today: Are you using social media for search keyword research?

The 15 Best Special-Purpose SEO Tools

Webbiquity

Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website. 1) Google Search Console. 5) Link Prospector.

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How to Dramatically Improve Organic Search Traffic

Webbiquity

If you want to dramatically improve your organic search traffic , you have to make your website better. To dominate the search engines results, your website must stand out from all the others in your field. Write the best content possible. Get quality links to your website.

Link building basics: site audit

Biznology

Welcome to another edition of link building basics. This is the second installment in a series of posts I am writing here on Biznology that cover link building basics and fundamentals. The post Link building basics: site audit appeared first on Biznology.

Five Steps to Implement a Championship Link Building Strategy

Webbiquity

Unfortunately, the search engine optimization field doesn’t have a shiny silver trophy to display for the top performing SEO specialists. Still, the reward for implementing a championship link building strategy can be just as satisfying as winning hockey’s most coveted prize.

Part 2: Link Building and SEO Strategies to Resurrect in 2017

Act-On

Increasing the number of relevant and authoritative websites that link to your own page is an essential search engine optimization strategy. 3 Pitching including a link to a website that has already talked about your brand. #4 The last thing you want is for links to go unused!

Unconventional ways to find link building opportunities

Biznology

Link building has become a very significant part of search engine optimization (SEO). As more and more people turn to search engines for information on the web, SEO continues to grow in importance and so does link building. (Photo credit: Wikipedia).

26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

Last week we wrote a best practice guideline for a client, on how to acquire quality links in today’s SEO environment. You can use the links below and also after each video to navigate through the videos and sections. Common B2B Link Building Questions.

Red Flags of Deceitful Link Building Firms

Biznology

Business owners, and even webmasters, often do not know what goes into link building and are easy to take advantage of by those in the industry who give the rest of SEOs and link builders a bad name. The fact of the matter is that high quality link building costs a pretty penny.

The Human Approach to Link Building Outreach

Biznology

To be upfront and honest, I have never been an “email marketer,” worked in sales, or have extensively even used emailing as a strategy before link building. Without further ado, here are my main strategies for successful outreach for links – mainly for guest posting.

My unbeatable process for building links

Biznology

Yeah, I have gotten several emails lately trying to sell their unbeatable link-building process or asking me to reveal mine. Because my link-building process is not terribly exciting. Why would Google suddenly be less interested in your links?

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Link Building Basics: Tracking Results

Biznology

Hello, and welcome to the newest edition of my Link Building Basics series here on Biznology. This installment marks the conclusion of my six part series on the basics of building links. Finding link opportunities. Vetting link prospects. Link types.

This One Thing Has Become The New SEO Reputation Management Secret This Year

Webbiquity

What Search Engines Are Looking For? Google and other search engines have different criteria that they look for when they are trying to figure out the rankings for different keywords and phrases. You can do this by linking your website to other authority websites in your niche/industry.

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The Backbone of Link Building: Outreach Strategies

Biznology

Link building has become a vital part of any SEO strategy. The influence that links have on rankings in the search engine results pages (SERPs) continues to be significant–so an effective link building campaign remains important. Reach Out!

Social media becoming increasingly important in regards to link building

Biznology

Much like the SEO industry which encompasses it, link building is also continuously changing and evolving. One recent development within the SEO industry that could certainly impact link building efficacy is the increasing importance of social media.

Link Building Tips: Part 2- Strategies For Your B2B

EMagine B2B Blog

Search engines evaluate the links pointing to your site to determine its trustworthiness, authority, and popularity. Once you understand how search engines evaluate links, the next step is to figure out which link building strategies would work best for your B2B company.

7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond

KoMarketing Associates

Link building remains a critical component of SEO performance. But the mechanisms by which inbound links are acquired and valued in association with Google’s search ranking algorithm are changing rapidly. 404 Inbound Link Cleanup.

Microsites and SEO: Why B2B Link Building Matters

Kapost

So, naturally, we were thrilled when GetApp ranked Kapost #8 on their quarterly ranking report, Top 25 Content Marketing Solutions. The report researches and ranks the top 25 content marketing-focused, cloud-based apps. Called Out: Why Link Building Campaigns Matter for B2B.

Link Building Tips: Part 1- How Does Google Evaluate Links?

EMagine B2B Blog

Sure, you’ve heard about link building before. For your B2B business, a well-rounded link profile is an essential part of your website’s online visibility. So, which factors does Google consider when evaluating your link profile?