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What's it take to generate leads that fuel your forecast?

ViewPoint

What is a lead? Is it the name on a list you bought from a content aggregator for $23? While all of these scenarios have potential, none could be called a lead. At PointClear, we apply agile to what we do for clients to save time, save money, prevent frustration and get better results. It was designed for lead management.

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Good Reads for B2B Marketing - Advantages of LinkedIn in B2B Marketing

ViewPoint

Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. PR Giant to Set Up New Content Marketing Unit. The B2B Marketing Advantage of LinkedIn.

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Does Your Sales Team Know How to Follow-Up on a Lead?

ViewPoint

First and foremost, the acceptance process allows marketing to confirm that sales or partners are acting on all delivered leads. The rates of lead acceptance and rejection reveal lead management and quality problems that can be quickly addressed. Develop a lead hand-off process and follow-up best practices.

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Internet Radio - Its Time Arrived Several Years Ago!

ViewPoint

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. More than 80% of smartphone owners said they listen to some kind of Internet radio on their mobile gadgets.”. SLMA Radio - Since 2010.

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The 10 most fascinating people in B2B Marketing in 2015

Biznology

Jim Obermayer, founder of the Sales Lead Management Association. I’ve known Jim for years as a consultant and author specializing in lead management—a generally under-appreciated subject that Jim uniquely understood to be a critical success factor in business selling. Japan’s foremost lead generation marketing company.

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The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark Consulting

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. Below are a variety of books that I consider the cream of the crop in b2b marketing and lead management. Maximizing Lead Generation: The Complete Guide for B2B Marketers. Content Marketing.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.