Brightedge

JULY 1, 2020

5 min read While SEO and PPC are unique channels that both work well alone, combining insights and data from the two for greater results and more visibility can help your overall digital marketing strategy and help increase your ranks in the SERPs. The auction winners will appear sequentially from first (top of page) to last (bottom of page).

SERP 128

SERP PPC Top of Funnel SEO 128

Marketing Insider Group

AUGUST 15, 2023

This means they reward content that resonates with an audience, demonstrates expertise, and adds tangible value to the lives of readers. As a B2B business, consistently sharing fresh content isn’t just a recommendation; it’s a necessity. But how exactly does fresh content impact your SEO ?

SEO 239

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 239

Top Rank Marketing

APRIL 8, 2024

If you’re wondering how to move the needle on your website’s performance in search, conducting an SEO content audit is an essential first step. There’s a reason why, according to research from Semrush , 61% of marketers conduct content audits two or more times per year. What is the purpose of a content audit?

Lead Scoring 92

Lead Scoring Lead Ranking Paid Search Agency Content 92

Marketing Insider Group

AUGUST 28, 2023

Find relevant keywords, hunt for fresh content opportunities , and consistently publish high quality content to keep users engaged. Keep an eye on competitors’ strategies (keywords, content quality, link building tactics and UX design) to create a unique yet relevant approach for better SERP rankings.

SEO 213

SEO Lead Scoring Lead Ranking SERP 213

Marketing Insider Group

SEPTEMBER 28, 2021

If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. Action words turn consumers from simple readers of your content into engaged potential customers. If you’re publishing content, you probably already are, but maybe not optimally.

Content Marketing 349

Content Marketing Lead Scoring Lead Ranking Content 349

Valasys

NOVEMBER 27, 2019

Optimizing the landing pages isn’t an overnight task. Employing the SEO best practices for Landing Page optimization (LPO) optimizes the landing pages for search engines – assimilating features that make the pages particularly appealing to the algorithms. What is an SEO Landing Page?

Landing Pages 66

Landing Pages Practices Optimization SEO 66

Marketing Insider Group

MARCH 2, 2021

When it comes to content marketing, how do you know what to write about? The answer is simple: conduct a content gap analysis. In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. What is Content Gap Analysis? Why is Content Gap Analysis Important?

Analysis 329

Analysis Top of Funnel Work Management Lead Scoring 329

ClearVoice

APRIL 13, 2024

User feedback and content audits are a match made in heaven. Leveraging user feedback gives you crucial insights and actionable guidance for your content audits to ensure your adjustments lead to meaningful results. Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Brightedge

JULY 1, 2020

5 min read While SEO and PPC are unique channels that both work well alone, combining insights and data from the two for greater results and more visibility can help your overall digital marketing strategy and help increase your ranks in the SERPs. The auction winners will appear sequentially from first (top of page) to last (bottom of page).

SERP 75

SERP PPC Top of Funnel SEO 75

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Marketing Budget 235

Marketing Budget Work Management Marketing Management Marketing Budget Creation 235

Hubspot

AUGUST 30, 2019

In a world where virtually every business has a website, creating a positive first impression when your target audience members click on your site via the search engine results page (SERP) is critical. That’s because your landing page is your site’s “destination page”, or the first page that visitors land on when they open your site.

Landing Pages 77

Landing Pages Design Buyer Personas Paid Search Agency 77

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Here’s how you work it out: Step 1.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? In a post-ChatGPT world, how will content creation change? Do you want a library of personalized content that resonates with your users? What are the risks and benefits?

Marketing AI 127

Marketing AI Generation Content Marketing SERP 127

Brightedge

MAY 7, 2021

SEO (or search engine optimization) is the practice of structuring your website’s pages to make it easier for search engines to crawl your site, making your pages more easily discoverable to users and search spiders, and providing unique information or helpful resources through content planning on topics that searchers are looking for.

SEM 69

SEM SERP SEO Lead Scoring 69

Convert

JANUARY 17, 2024

An abundance of quick answers in Google’s SERPs has been here for a while but most people were still engaging with search results. Collaborate with other (personal) brands on content creation, event hosting, giveaways, etc. But if you needed an additional incentive to start implementing them in your content strategy, here it is.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Contently

MARCH 14, 2023

In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. Find the Sweet Spot Between Content and Context Google and other search engines reward original content.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Convince & Convert

DECEMBER 15, 2023

Gone are the days when SEO was important just for the SERP. It’ll help you create a loyal community of followers and promote your page and business. You rank higher on search engine results, which drives more clicks to your profile and content. What is social media SEO? Tim Hanson is doing the same.

Social Media 154

Social Media SEO Cost Per Click Media 154

KoMarketing Associates

APRIL 19, 2018

Content marketing is about providing the right content at the right time to the right person. When you say it like that it sounds so simple, but as content marketers know, it’s a full-time job (or more!). There are, of course, many different ways to approach a content audit. The top reasons?

SEO 149

SEO Top of Funnel SERP B2B 149

FunnelEnvy

FEBRUARY 5, 2024

In response, the search and web ads giant is revamping its search engine results page (SERP). From this point on, it will be all the more essential to acknowledge Google’s changes and the role of AI in powering on-page search engine optimization (SEO) and Pay-per-click (PPC) ads to boost SaaS website traffic.

Paid Content 62

Paid Content PPC Traffic SEO 62

Marketing Insider Group

OCTOBER 17, 2023

Yet, even with an impressive SEO strategy, top-notch content, and meticulous technical SEO audits, there’s no guaranteed ticket to the spotlight. A whopping 90% of web pages remain ghost towns, receiving zero search traffic from Google. So, if your content isn’t drawing the masses, whose is? On-page elements.

Analysis 262

Analysis SEO Lead Scoring Lead Ranking 262

ClickZ

JUNE 15, 2023

You can utilize your content strategy to provide solutions to multiple problems for your future customers. Having a buyer’s guide on your product pages is great, but sometimes people want to know more. Keyword research is how you can figure out how people are searching for relevant problems and what kind of content can solve them.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Conductor

JULY 18, 2022

When thinking about optimizing content, your top priority should be search intent. Monthly search volume is nice to have, but since it’s impossible to create demand, we need to align our high-quality content and our product landing pages with the customer’s intent. What is search intent? Informational.

Intent 64

Intent SERP Television marketing Content 64

Marketing Insider Group

DECEMBER 29, 2020

Provide educational content through video marketing, pillar pages, podcasts, and blogging to gain traction and build authority online. Keep content current. Follow Google’s E-A-T criteria as you create your content. 54% want more video content moving forward. Connect with followers on a personal level. 55% of U.S.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Go Beyond SEO

JUNE 7, 2023

Search Engine Optimization (SEO) is the process of optimizing your website to rank higher in search engine results pages for specific keywords and phrases. It is a long-game strategy that involves various techniques like optimizing your website’s content, building backlinks, improving site speed, and using targeted keywords.

SEO 78

SEO Google Ads SERP 78

Go Beyond SEO

JUNE 7, 2023

Search Engine Optimization (SEO) is the process of optimizing your website to rank higher in search engine results pages for specific keywords and phrases. It is a long-game strategy that involves various techniques like optimizing your website’s content, building backlinks, improving site speed, and using targeted keywords.

SEO 78

SEO Ads Google SERP 78

Content Standard

MARCH 9, 2022

As Google’s algorithm changes, so do the strategies of SEOs, content creators, and marketers vying for the precious digital real estate that comprises its SERPs. Many of them are finding great utility in what they’re seeing here,” Nayak told Search Engine Land without providing details on timelines or implementation.

Lead Ranking 131

Lead Ranking SERP Content CAN-SPAM 131

Marketing Insider Group

MARCH 1, 2021

Around 92% of people don’t go past the first page of Google results upon making a query. Since Google processes about 40,000 searches every second, you need to invest in the best content marketing, search engine optimization (SEO), and marketing services for your business. On-Page vs Off-Page SEO.

Google 328

Google Mobile Advertising Business Work Management 328

ClearVoice

JUNE 21, 2022

As more brands and companies become aware of the value of inbound marketing, they dedicate more budget to SEO content. However, with the good comes the bad, and if you want to rank well on search results it’s vital to know the best practices of writing content specifically for SEO success. . How to Write an SEO Content Brief.

SEO 111

SEO FAQ Content Work Management 111

Conductor

FEBRUARY 25, 2020

Over the past 12 months or so I’ve shared some content around how, as part of an ongoing struggle effort to learn Python, I have been using this incredibly accessible programming language to analyse language trends in the SERP. According to our study, Google algorithmically rewrites ~84% of content displayed on the SERPs.

POS 93

POS SEO SERP Landing Pages 93

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. And yes, while niche content traffic may be low, conversions can be high. Where can top-of-the-funnel content come in handy?

Top of Funnel 113

Top of Funnel SEO B2B Paid Search Agency 113

Convert

JULY 28, 2021

Back then, SEO was mostly about identifying those keywords, ensuring their high density on the page, and then building backlinks (with those keywords in the link text). Your landing page should reflect that in the most efficient way, from your copy to your CTAs. Well, those days are gone.

SEO 145

SEO SERP Trends Keywords 145

Navigate the Channel

DECEMBER 20, 2023

Expanded SERP Real Estate: Dominating the search engine results page (SERP). The Role of Ad Copy Ad copy is the textual content that accompanies your ads. Consistency: Maintain visual consistency across your ad campaigns and landing pages. Audience Building: Attracting and nurturing potential customers.

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

Brandpoint

DECEMBER 13, 2018

When search engine optimization (SEO) and marketing professionals optimize content, it means they are updating/editing/fixing a web page to boost its organic search performance and bring more traffic to their website. The benefits of creating and optimizing content can be significant for businesses. Off-site SEO.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Brightedge

JUNE 22, 2021

Without successful competitor intelligence, however, it will be a challenge to really succeed in the SERPs. For your brand to have a strong digital presence, ranking well on the SERPs is nonnegotiable. It comprises uncovering your online competitor brands and looking at their keyword targets, rankings, and content strategies.

Analysis 107

Analysis Keywords SEO SERP 107

ClearVoice

JUNE 27, 2022

Moreover, both strategies rely heavily on good content, which is why the three should work seamlessly together to create a bigger impact. To figure out how to make SEO, SEM, and content marketing work together, you must first understand how each one works. Both SEO and SEM rely heavily on good content and keyword targeting to succeed.

SEM 52

SEM Paid Content Lead Scoring Lead Ranking 52

Kevin Indig

OCTOBER 30, 2023

  SERP dynamics.  Watch the  Watch the percentage change in impressions, clicks, CTR, active pages, and ranking in dynamics. To see the number of pages fighting for one query and understand if you are losing the conversions here.  Watch SERP efficiency by countries. 

Brand Identity 106

Brand Identity Branding CTR API 106

ClearVoice

MARCH 31, 2023

This has certainly been the case in the content world. Generative AI, or AI that produces content , is making headlines throughout the world of content creation. On one side, AI creates tons of readable and visual content in seconds. On the other side, content creators fear their livelihoods going up in smoke.

Marketing AI 105

Marketing AI Top of Funnel Copyright Content 105