Unbounce

MARCH 1, 2022

Unless you’re looking over your customer’s shoulder, you’re never going to be able to see exactly how they navigate your page. (OK, It’s also a very useful marketing tool that allows you to gauge the interest in and popularity of your content. Heatmaps, such as the one above, are visualizations that track user activity on a page.

Landing Pages 140

Landing Pages Optimization Click Rate PPC 140

FunnelEnvy

OCTOBER 17, 2022

You already know landing pages matter. The key to a successful landing page is giving page visitors what they want while also having them take desired actions that move them through your funnel. What happens before and after a user visits your landing page?

Landing Pages 76

Landing Pages Optimization B2B Top of Funnel 76

Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. It can also appear on websites that have similar content and keywords to your business. Hop straight to it here :).

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Unbounce

DECEMBER 16, 2021

As you push to get people talking about your brand, an awareness-focused landing page will help you reach your goal. Let’s learn more about brand awareness and four ways to boost it with your landing page. 4 Ways to Optimize Your Landing Page for Brand Awareness. Thinking of building a brand awareness page?

Landing Pages 124

Landing Pages Top of Funnel Brand Identity Branding 124

seo.co

APRIL 21, 2023

Link relevance is incredibly relevant to SEO success. This guide will explain what link relevance is and why it matters for your site SEO. What is Link Relevance in SEO? Link relevance refers to the content similarity and usefulness of the linking website when they link to yours. It’s a bit of both!

Relevance 105

Relevance SEO Domain Link Building 105

Unbounce

FEBRUARY 11, 2021

A marketer’s job isn’t done once a visitor converts on a landing page. Even the landing page itself has more work to do before we can start giving ourselves a high-five for scoring a conversion. There’s no such thing as a one-size-fits-all landing page. Far from it. That’s life.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Unbounce

AUGUST 4, 2020

In the world of pay-per-click (PPC) advertising , there are few misperceptions as rampant as the ones about the effects that landing pages have on Quality Score. Landing pages are often a customer’s first interaction with a brand and set the stage for the relationship going forward. Let’s get into it!

Landing Pages 145

Landing Pages Lead Scoring Lead Ranking Paid Search Agency 145

Unbounce

SEPTEMBER 9, 2021

You research a product through Google and click on a relevant landing page. Before you can even learn more about the product, you get slammed with content trying to pitch you. If you want to create landing pages that encourage your new visitors to click your call to action button, don’t be a pitch-slapper.

Top of Funnel 142

Top of Funnel Landing Pages Marketing Funnels Copywriting 142

Zoominfo

OCTOBER 16, 2019

Your marketing landing pages may receive a ton of traffic – but are you converting those visitors to leads? For marketers, there’s nothing more frustrating than low landing page conversion rates, especially when it’s difficult to determine what the cause is. What is a Good Landing Page Conversion Rate?

Landing Pages 130

Landing Pages Conversion Rate Conversion Peer-to-peer 130

Liveintent

MARCH 23, 2021

” You excitedly click the ad to learn more, but instead of landing on a page with a coupon code, you land on the toy section of their website. The point is that a clear CTA with a relevant and strong landing page (aligned to your campaign objective) is more likely to drive action than one that isn’t.

Landing Pages 127

Landing Pages Lead Scoring Lead Ranking Top of Funnel 127

Anyword

DECEMBER 29, 2021

Nowhere is this more important than on landing pages. What Is Landing Page Copywriting? Visitors reach a landing page directly after clicking an email link or an ad found on Google or a social media channel. A landing page serves one purpose, and that is to convert.

Landing Pages 98

Landing Pages Copywriting Conversion Rate Conversion 98

Unbounce

NOVEMBER 20, 2021

Let’s dig into what geographic segmentation is and what kinda geographic data you can use to spice up your landing pages. Once you understand what makes your audience’s areas unique, you can personalize your landing page content accordingly. What Geographic Data Can You Use to Segment Your Landing Page Audience?

Landing Pages 137

Landing Pages Segmentation Planning Psychographics 137

The Lead Agency

MARCH 17, 2023

But despite your efforts, your landing pages aren’t converting, leaving you with a sinking feeling of disappointment and frustration. To improve your landing page’s loading time, some steps you can take include keeping image sizes small and hosting your site on a fast server. Not optimised for mobile With 60.7%

Landing Pages 62

Landing Pages B2B Marketing Paid Search Agency B2B 62

SmartBug Media

APRIL 18, 2022

One of the core functions of the marketing department is not only to ensure the website is visible, but also to work toward getting more quality traffic to landing pages.There are several ways to increase visibility of the website—through paid, owned, and earned media. What Are Best Practices for Paid Media Landing Pages?

Landing Pages 98

Landing Pages Lead Generation Practices Generation 98

Zoominfo

AUGUST 22, 2018

Your marketing landing pages may receive a ton of traffic– but are you converting those visitors to leads? For marketers, there’s nothing more frustrating than low landing page conversion rates, especially when it’s difficult to determine what the cause is. Your landing page loads slowly. Let’s get into it!

Landing Pages 171

Landing Pages Conversion Rate Conversion Peer-to-peer 171

seo.co

JANUARY 31, 2022

Running an effective search engine optimization ( SEO ) campaign requires creating content and then ranking that content in the search engines. While some of your content probably won’t make it into the search engine results pages (SERPs) for every search term, you can get some powerful SEO leverage by creating location landing pages.

Landing Pages 98

Landing Pages SEO Lead Scoring Lead Ranking 98

Unbounce

JULY 22, 2020

In this article, we’re going to discuss how dedicated Facebook landing pages help you capture more of these near-miss conversions. Along the way, we’ll highlight ways you can optimize your pages to make ’em more impactful and share some examples of digital brands who’re doing it right.

Landing Pages 145

Landing Pages Facebook Examples Marketing Management 145

ConvertKit

JANUARY 27, 2021

Why you need to promote your landing page. How to get free traffic to your landing page. Promote your landing page with ConvertKit. The same is true for your landing page. A tale of two pages: Why you need to promote your landing page. Jump ahead. It’s really demoralizing.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

Mailmunch

FEBRUARY 16, 2021

It’s a common question: What’s the difference between a homepage and a landing page? It’s why landing pages are so effective for sign-ups, conversions and downloads. A landing page is more appropriate for one specific action or campaign – i.e. download an eBook. Why use landing pages for conversion?

Landing Pages 91

Landing Pages Click Rate Conversion Rate Impressions 91

Martech Advisor

APRIL 14, 2020

Landing pages are a crucial component of the digital marketing strategy to improve User experience and, therefore, conversions. Marketers work with conversion rate optimization (CRO) experts, copywriters, and designers to design high-performing landing pages. Table of Contents. What Is Landing Page Design?

Landing Pages 135

Landing Pages Design Examples Work Management 135

seo.co

FEBRUARY 23, 2022

Raise your hand if, after launching your landing page(s): You see conversions flat line or drop. Audience engagement with your landing page is paltry. Your revenues and up-sells as a result of your pages fall. Your search engine rankings for that page fall . Why Landing Pages Matter.

Landing Pages 98

Landing Pages Mobile Advertising Ad Exchange User-Generated Content 98

seo.co

NOVEMBER 1, 2021

Raise your hand if, after setting up your landing page(s): You see conversions flat line or drop. Audience engagement with your landing page is paltry. Your revenues and up-sells as a result of your pages fall. Your search engine rankings for that page fall . Why Landing Pages Matter.

Landing Pages 119

Landing Pages Optimization SEO Tips 119

Marketing Insider Group

SEPTEMBER 12, 2023

But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% In this article, we’re unveiling our tried-and-true formula for harmonizing AI and content marketing.

Marketing AI 276

Marketing AI Distribution Content Marketing Content 276

Hubspot

JANUARY 6, 2021

A landing page is a standalone website page dedicated to a specific marketing campaign that is meant to convert site visitors into leads. Landing pages typically offer visitors something that they may be interested in, like an Ebook or a free trial, in exchange for contact information.

Landing Pages 101

Landing Pages Stats Conversion Rate Lead Scoring 101

Convert

DECEMBER 21, 2020

A Facebook landing page is like a gateway between your Facebook ad and your product. Imagine seeing a Facebook ad about a new Lion King movie… Clicking on it to sign up to see the movie… And then being led to a landing page featuring tens of different movies from Star Wars to the Simpsons…. HubSpot’s custom landing page.

Landing Pages 105

Landing Pages Facebook Effectiveness Top of Funnel 105

ConvertKit

DECEMBER 31, 2019

Have you ever wondered why you’re not getting the kind of conversion rates other bloggers claim to have on their landing pages? Check out ConvertKit's Free landing pages. Landing pages are unique in that they have a single goal: to capture sign ups. Example of a course landing page from Ryan Robinson.

Landing Pages 107

Landing Pages Blogger Examples Digital Asset Management 107

FunnelEnvy

JULY 25, 2022

We all come across landing pages in day-to-day web browsing. From consumer purchases to complex business decisions that affect large organizations, landing pages are often the foundation for commerce on the internet. When it comes to complex components like landing pages, successful execution can seem overwhelming.

Landing Pages 60

Landing Pages Design Top of Funnel Marketing Automation Services 60

BenchmarkONE

JANUARY 8, 2020

Landing pages that are created for long-term campaigns are the ones that best benefit from implementing and SEO strategy. . If your page is going to be active for six months or more, and even if your primary audience is intended to come from ads, it won’t hurt to bring in some extra traffic. .

Landing Pages 88

Landing Pages SEO Practices Best Practices 88

ClearVoice

JULY 20, 2022

Landing pages are a critical part of any online marketing campaign. In order to get the most out of your landing pages, you need to optimize them for SEO. This post will help you hone in on your goals and learn how to get the best results from your landing pages. What is landing page optimization?

Landing Pages 52

Landing Pages Optimization Keywords Paid Search Agency 52

Unbounce

JULY 14, 2020

Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms. Steal Some Lead Gen Landing Page Tips From These Clever Unbounce Customers. Click to see VIU’s “Worth It” landing page in its entirety. Vancouver Island University.

Landing Pages 145

Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 145

SmartBug Media

NOVEMBER 6, 2020

This test-drive metaphor directly applies to the concept of a landing page. This is where a robust landing page comes into play. To ensure you have a successful landing page, here are four recommendations: 1. Offer Worthwhile Content. Create a Frictionless Experience. Last Name (Required Field).

Landing Pages 81

Landing Pages Lead Nurturing Top of Funnel Lead Scoring 81

SmartBug Media

DECEMBER 17, 2019

Converting visitors into leads is the first step in creating a relationship between your company and a potential customer — and everything you need to know about what landing pages are and how they work is right here. What is a Landing Page. A person sees a call-to-action and ends up on a landing page with a form.

Landing Pages 116

Landing Pages Marketing Automation Services Lead Ranking Marketing Qualified Leads 116

Marketing Insider Group

JULY 11, 2023

Have you ever wondered if your paid content is actually doing its job? What you consider valuable content might be seen as worthless by your customers when they’re trying to make a purchase. Gated content filled with handy how-to guides and relevant research can be the fastest route for your clients to make up their minds.

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

ClearVoice

MAY 31, 2022

A carefully designed landing page can give a powerful and compelling first impression. On the other hand, it’s also possible to build a landing page that does little more than take up cyberspace. So, how do you craft a landing page that drives conversions? Do landing pages help with SEO?

Landing Pages 52

Landing Pages SEO Practices Best Practices 52

PathFactory

JUNE 28, 2023

Our customers wanted a way to combine our PathFactory’s tried-and-true bingeable Target and Recommend Content Tracks with no-code, customizable, microsite-style, dynamically personalized templates. This makes creating promotional pages fast and easy for the next partnership announcement. This allows small partner teams be nimble 3.

Landing Pages 52

Landing Pages Template Account Based Marketing ABM 52

Marketing Insider Group

FEBRUARY 10, 2021

You can do it through your online content. When someone lands on your homepage or another primary webpage, they should understand your value proposition immediately. To your target audience, your value proposition should be: Relevant. Convey a consistent message across your website and content marketing. Compelling.

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Paid Search Agency 363

Convert

JANUARY 6, 2021

No matter what digital campaigns you’re planning in 2021, you’re definitely going to need a killer landing page design strategy. As the key element to driving conversions on your website, landing pages need to be highly optimized to influence consumer behavior and purchase decisions.

Landing Pages 116

Landing Pages Work Management Design Conversion 116