landing-page 
Paul Gillin
APRIL 13, 2011
Set up a unique landing page for each event. Use this page to describe and “sell&# the event, not to gather registrations. Send visitors to a different landing page to register. If there are several events in the series, creating unique landing page for each. AcmeForums). AcmeForum ).
Paul Gillin
JUNE 24, 2010
Her response: “When [our target audiences comes] to our site, they watch the videos and they are engaging with the content on the site. We think richer measures such as referring keywords, top content, bounce rate, average time spent on site, pages-per-visit and content analysis yield more actionable insight that will only get better.
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