Navigate the Channel

JANUARY 10, 2024

Whether you’re a business or company with an online presence (read: a website), the content you create defines you. This is where content key performance indicators (KPIs) come out to play. Content KPIs are the metrics and measurements that help you assess the effectiveness of your content strategy. No second page.

Lead Scoring 65

Lead Scoring Lead Ranking Burn Rate Click Rate 65

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DECEMBER 11, 2023

Engage the Reader Creating compelling content is one of the best ways to drive traffic to your site. Engage readers with compelling content and eye-catching design. Engaging the reader is crucial – you have to grab them the minute they land on your page and give them content that makes them stay, hungry for more information.

Design 65

Design Marketing Websites B2B Content 65

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DECEMBER 20, 2023

Expanded SERP Real Estate: Dominating the search engine results page (SERP). These should be the most relevant terms that describe what you offer. Incorporate relevant long-tail keywords into your strategy. This ensures that your ads are shown to the most qualified and relevant audience, reducing wasted ad spend.

Lead Ranking 65

Lead Ranking Lead Scoring Long Tail Marketing Cost Per Click 65

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AUGUST 24, 2023

or estimated the amount of material needed or the cost of a project using a website’s online calculator, you’re probably a fan of interactive content. According to Mediafly, B2B buyers prefer interactive content and presentations in an increasingly digital selling environment. Interactive content can be engaging (yes, please!),

CMS Development 65

CMS Development Content Peer-to-peer Budget Programs 65

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SEPTEMBER 22, 2023

It isn’t hard, as I’m talking about using timely public information and snapshots to ensure that we get ahead and stay ahead in digital marketing, content, and PR efforts. We probably don’t need to go into detail on why it is important to know what content, messaging, and marketing your competitors are doing.

Paid Content 65

Paid Content Ad Frequency PPC Landing Pages 65

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JUNE 17, 2022

This allows you to create content that is highly relevant to this buyer right now, and relevance equals results in marketing. Build an SEO strategy that optimizes your content’s relevance at each stage of the buyers journey – and thus its effectiveness in B2B marketing. Content Type. Content Format.

SEO 65

SEO Effectiveness Marketing & Strategy Buyer's Journey 65

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MARCH 25, 2021

The best place to advertise building work is on the pages where your potential customers already are. A mix of Facebook ads and Google Ads in search results and on relevant websites can put you in front of the customers who are looking for construction services like yours. Pay-per-Click (PPC) Ads. Email Marketing Campaigns.

Paid Content 65

Paid Content Marketing & Strategy Marketing Strategy Ad Building 65