Why Your Company’s Blog Doesn’t Make the Phone Ring
Marketing Craftmanship
AUGUST 29, 2017
All of the hours devoted to blogging, at some of the nation’s largest and smartest companies, does not appear to be time well spent…if the goal of a blog and other forms of content marketing is to generate new business. If you’re selecting blog post topics on a random or opportunistic basis, then you’re lost in Tactic Land.
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