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7-Step DIY Data Segmentation for Account-Based Marketing

DiscoverOrg

AUGUST 14, 2018

When confronted with the details – database management, segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. It’s about getting the right content with the right message to the person in the right role at the right account at the right time. Sound familiar?

Account Based Marketing 136
Account Based Marketing Segmentation Ideal Customer Profiles Work Management 136
article thumbnail

7-Step DIY Data Segmentation for Account-Based Marketing

DiscoverOrg

AUGUST 14, 2018

When confronted with the details – database management, segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. It’s about getting the right content with the right message to the person in the right role at the right account at the right time. Sound familiar?

Account Based Marketing 120
Account Based Marketing Segmentation Ideal Customer Profiles Work Management 120
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