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Digital B2B Marketing

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4 Characteristics of Great Marketing Content

Digital B2B Marketing

Its last decade’s news and isn’t relevant for your business today. Content quality is in the eye of the beholder. ” If someone answers no, your content wasn’t good enough for them. Great Marketing Content. I’m sure you have experienced bad content. Does your content pass?

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5 Steps To Improve B2B Lead Generation Program Results

Digital B2B Marketing

From content to process to branding, here are five steps you can take to improve the results from your publisher lead generation programs. Select Your Content Carefully. The content you should use depends on how the lead generation program is structured. Content For Fixed Promotional Package. Sponsored Content.

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LinkedIn Has Opened the Content Marketing Floodgates

Digital B2B Marketing

LinkedIn has gone Tumblr on us and B2B content marketers are drooling. B2B Content Marketing Will Flood LinkedIn. So what will B2B content marketers do once they have the opportunity to publish on LinkedIn? Hundreds of executives will begin publishing on LinkedIn as part of their company’s content marketing effort.

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