Buzz Marketing for Technology

OCTOBER 18, 2013

By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales. Be relevant, unique and indispensable.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Buzz Marketing for Technology

DECEMBER 19, 2012

Even more compelling would be to have the offer serve as the primary landing page content presented the next time the customer goes online to transfer money or pay a bill. This would present an ideal opportunity to make a timely, customized offer. If this opportunity is lost, the customer will move to a competitor.

Personalization 100

Personalization eCommerce Lead Ranking CRM 100

Buzz Marketing for Technology

OCTOBER 10, 2013

Should each customer see the exact same offers, options, products and pages? This tactic ensures visitors see content relevant only to their loyalty level and behavior. Advanced predictive models can dynamically serve content and offers based on a user’s current and past online behavior.

eCommerce 100

eCommerce Cross-Selling Loyalty Top of Funnel 100

Buzz Marketing for Technology

JANUARY 15, 2014

What CMOs need to do is focus on creating seamless, easy-to-use-and-navigate, relevant and meaningful experiences for customers, regardless of their device or channel. For instance, analyze bounce rates and your average number of page views. Most likely, you have a low single-digit page view of 1.xx xx, which is not uncommon.

Paid Search Agency 100

Paid Search Agency Mobile Advertising Ads PPC 100