Clever Conversion Tricks for Better Landing Pages
JANUARY 19, 2016
That’s what even a little improvement to your landing pages can do. Think about it: We pour so many resources into our landing pages. Months of content planning, strategy, and creation work. Lead generation landing pages. Especially with landing pages.
How to Optimize My Landing Pages
JULY 20, 2015
My guess would be yes, but the real question is what are you doing with those visitors once they land on your homepage (or any page on your site for that matter)? You’ve spent all this time driving traffic to your website… so you don’t want to lose them on your landing page.
Landing Page Fundamentals, Part 3: Landing Page Optimization
MARCH 27, 2015
In Landing Page Fundamentals part 1, we covered the anatomy of a successful landing page and in part 2 we discussed how to boost conversions on your landing with great copy and compelling offers. Then, we’ll discuss different elements to test on your landing page.
How To Build Landing Pages That Convert
JUNE 15, 2016
Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads. Though anyone can create a landing page, not everyone can do it well.
10 Examples of Awesome Landing Pages that Convert
B2B Marketing Insider
AUGUST 11, 2016
To lead more users to your products, you need to create a showstopping landing page. Beautifully-crafted landing pages focus on giving potential clients the down low on your product quickly. Content Marketing
Tips For Landing Page Optimization [Infographic]
SEPTEMBER 16, 2014
You know that landing pages are important for converting web visitors into leads, but are you doing everything you can to optimize your pages? Surprisingly, only 13% of marketers report their landing page optimization strategy is "very successful.".
7 Conventional Landing Page Design Tactics You Should Still Test
MAY 18, 2015
When it comes to optimizing your landing pages, complacency and assumption are your worst enemies. Proven landing page techniques are commonly practiced for a reason, but what works for 90% of websites won’t automatically work for yours. Every landing page is different.
5 Landing Page A/B Tests (And Their Surprising Results)
MARCH 20, 2015
When it comes to designing landing pages, there is a difficult balance to achieve between making data-driven decisions and using your intuition. Rather than making guesses or assumptions to fuel your landing page’s performance, your success is dependent on trial-and-error.
8 Brilliant Landing Page Examples You Need to See
MARCH 18, 2014
Learning how to put together an A+ landing page is tricky. There are so many elements that a top-notch landing page needs, and making those elements the "best" they can be often depends on what your landing page goals are. 6) Contently. Landing Pages
Beginner’s Guide to SEO: Landing Pages and Website Infrastructure (Pt. 2)
SEPTEMBER 10, 2015
Now that you’ve spent some time learning the basic steps of SEO , let’s dive a little deeper and discuss the importance of landing pages and infrastructure on your website. . Landing pages. Look at everything before you create the page. Content.
7 steps to a better B2B landing page
JUNE 27, 2013
Despite years of practice with digital campaigns, B2B marketers still have trouble getting their landing pages to work as hard as they could. You could say it’s the landing page is where your campaign pays off. Mobile-enable your landing page.
3 Reasons You Need Dynamic Landing Pages
JUNE 8, 2016
Here are three compelling reasons you need to stop and take a closer look at how dynamic pages could transform the way you manage and optimize paid: DOUBLE CONVERSION RATES. Personalize landing page headlines by Keyword, Geo, Industry, etc. via dynamic content.
How To Design A Profitable Landing Page
B2B Marketing Insider
FEBRUARY 20, 2016
A landing page (LP) is a page that should force visitor to a target action, whether it is purchase, inviting friends, or any other kind of activity. The post How To Design A Profitable Landing Page appeared first on Marketing Insider Group. Content Marketing
How Many Fields Belong On Your Landing Pages? [Chart]
OCTOBER 2, 2011
We analyzed data from 1,500 forms over the last 3 months and calculated the conversion rate as the number of submissions per unique visitor to that page. You should be matching up the forms on your landing pages to the stage in the buying cycle.
3 Elements For Building Better Landing Pages
JUNE 14, 2016
“A great landing page can make the difference between a successful email marketing campaign and a wasted opportunity,” according to a recent post on building landing pages that convert by Litmus. Why focus on the landing page?
These Landing Page Flaws Could Be Hurting Your Conversion Rates [Infographic]
APRIL 17, 2015
It's an exchange of information: You offer people valuable content, and they offer you valuable information about themselves, like their name, email address, and company. If your landing page is wordy and long, only the truly dedicated are gonna read it.
6 Signs Your Landing Page Needs to Be Redesigned
MAY 29, 2014
So if your landing pages are performing well, it might be better to focus your efforts elsewhere. But how can you know for sure if your landing page are in good shape? 1) Your landing page conversion rate is low. The age of the landing page.
How to Write Ridiculously Persuasive Landing Page Content
DECEMBER 4, 2014
And landing pages are prime real estate. Want to write persuasive landing page content? But social proof isn’t just about attaching the number of shares a page has gotten. Here’s how Unbounce , the landing page builder for marketers, employs this tactic.
Landing Page Techniques that Drive Higher Conversion
Modern B2B Marketing
FEBRUARY 27, 2013
At Search Mojo we’re always looking for new and creative ways to utilize the capabilities of marketing automation software to help drive higher conversion rates for our landing pages and for those of our clients. Is the landing page designed with a clear call to action?
13 Solutions to Your Most Common Landing Page Problems
APRIL 18, 2014
On the surface, landing pages seem simple, right? They''re one page with one form. If you have all the elements of successful landing pages, you should be good to go. Think of this post as the first step of your game plan to optimize your landing pages.
How Much Copy Do I Need On My Landing Page?
MAY 8, 2012
An effective landing page does two things, I would argue: 1) it validates the viewer’s decision to click on whatever ad it was that led him or her to the page in the first place, and 2) it closes the deal.
6 Costly Landing Page Mistakes That Are Easy to Fix
SEPTEMBER 8, 2014
Confession: My Landing Pages Sucked. The truth be told, I didn’t even have a form on my landing page for the first 12 months. I hear some people saying, “But what if users want to browse around the site and not be forced into a landing page form?”
Focus Roundtable Recap: Optimizing Landing Page Conversion Rates
JANUARY 12, 2012
I recently hosted a fantastic roundtable discussion on Focus.com on the topic of Increasing Landing Page Conversion Rates. Among the topics discussed: Linking prospects to a landing page, microsite, or website, and which direction makes sense.
3 Ways to Optimize Your Landing Pages to Better Address Human Behavior
APRIL 13, 2015
A landing page''s layout, the fonts and colors used, image placement, form length, and other design factors can have an impact on how many people actually choose to fill out the form. Want to design a landing page that persuades people to convert?
How to Identify and Fix Friction on Your Landing Pages
JUNE 8, 2015
Often times this comes as a result of landing page friction -- a barrier that prevents your visitors from completing the action you'd like them to take. For example, a commonly stated cause of negative friction on landing pages is long submission forms.
A Go-To Guide to Screwing Up Your Landing Pages
JUNE 4, 2014
Landing pages are the core of the conversion process. But a high-converting landing page isn''t just a random form, a little description, and a kind-of-related image thrown together onto a web page -- you have to build each component thoughtfully and strategically.
Best Practices for Email and Landing Page Templates
JULY 17, 2015
Emails and landing pages are the time-tested champions in the world of digital marketing. A slick email template that drives to a coordinated landing page with pithy copy and a compelling offer is a surefire way to capture that lead and eventually, make that sale.
5 Ways You Can Add Social Proof to Your Landing Pages
SEPTEMBER 16, 2014
So before we get into how to use social proof on your landing pages, let''s make sure we''re on the same page with what social proof is. Using social proof on your landing pages can be a powerful addition to your marketing strategy.
8 Must-Have Tips for Writing Landing Page Copy That Converts
OCTOBER 7, 2014
Conversion copywriters -- the people who write landing page content that converts readers and delivers sales -- are wonderful human beings. 8 Tips for Writing Great Landing Page Copy. GetACopywriter.com leads with benefits in their landing page, pictured below.
The Best Converting Landing Pages for B2B
FEBRUARY 12, 2016
Your landing page is your first impression. The best converting landing pages are all built on similar foundations. Driving traffic to your website is, of course, a priority, and building a landing page is a staple of online professional services marketing.
Bringing Landing Pages to Life With Animation
OCTOBER 9, 2015
Animations are a great way to add an extra layer of personality and polish to your SnapApp content. In this week’s product blog post, we’ll show off a landing page experience we created using the new Animations tool and then detail some best practices for creating similar effects on your own.
The Essential Landing Page Checklist: 16 Things You Need to Double Check
MAY 7, 2014
Whether you''re setting up a landing page for the first time or the billionth time, it''s easy to forget something. Though it''s just one page on your website, there are lots of moving parts you need to juggle. Landing Page Content. Landing Page Layout.
8 Quick Tips to Help Increase Your Landing Page Conversion Rate
DECEMBER 24, 2014
Your business can always benefit from high converting landing pages. The purpose of your landing page is to capture leads and warm them up before sending them further down your sales funnel. Think of your landing page as a work of art.
Landing Page Fundamentals, Part 2: Creating Great Copy and Compelling Offers
MARCH 20, 2015
A landing page is one of the most important tools a company can use for its sales and marketing efforts. It’s also the first page a visitor sees once they engage with your marketing efforts. In Landing Page Fundamentals part 1, we covered the anatomy of a successful landing page.
A Detailed Guide to Creating the Best Landing Page Images Ever
SEPTEMBER 21, 2015
Landing Pages are the spice of life. In addition to writing a great headline and having a great offer, you'll need some great imagery to complete your landing page. Follow these tips to get the best landing page images and increase your conversions!
How to Write Irresistible Landing Page Copy [Free Ebook]
DECEMBER 16, 2014
When converting visitors on your website into leads, copywriting can make or break your landing page conversion rates. The success -- or failure – of each and every landing page you create is riding largely on your copy. Lead Generation Landing Pages Daily
Buzzwords in Marketing Automation: Landing Page
JULY 20, 2016
Landing Pages: its meaning and how to apply it. What is a landing page? As it relates to marketing automation, a landing page is a web page that has two functions: to convert a lead and to serve up information. – Search Engine Land.