How to Create a Content Strategy That Actually Drives Organic Traffic
SEPTEMBER 29, 2014
Content marketing alone won’t deliver organic traffic. Content marketing employed strategically will deliver the organic traffic you want and need. But how do you create that refined content strategy? What kind of person do you want reading your content?
How to Find and Target High-Value Keywords for Your Business
AUGUST 27, 2015
Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. How to Find New Keywords. Top Keyword Research Tools to Try. Always Be Keyword-ing.
15 Ways Content Marketers Can Use Pinterest to Drive Traffic
JANUARY 7, 2015
According to Shareaholic’s Q3 2014 Social Media Traffic Report , the pinning platform brought in more than three times the traffic of Twitter, StumbleUpon, Reddit, Google Plus, YouTube and LinkedIn combined. Do you want traffic to your site? Use keywords in your pin descriptions.
How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year
FEBRUARY 23, 2016
Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Step 2: Rethinking Blog Content.
How to Develop a Website Redesign Strategy That Guarantees Results [+ Free Template]
JANUARY 2, 2013
Top-performing keywords (in terms of rank, traffic, and lead generation). Total number of pages that receive traffic. Enhancing current SEO rankings for important keywords. Does your branding and content align with this audience? Do your keyword research.
How to Create Irresistibly Shareable Content
JULY 2, 2015
Every now and then, a piece of content goes absolutely viral on the internet. And, it’s pretty much every content marketer’s goal to produce that piece of content, the one that gets shared like crazy. What actually encourages people to share content?
Polish up your best content to drive content marketing value
grow - Practical Marketing Solutions
JULY 16, 2015
This post builds on work by Mark Schaefer and his idea of “ content shock ” and Pamela Vaughn who wrote a post on historical optimization for HubSpot. According to Forrester , 50% of content from enterprises is not even being used. Content .
The 7 Building Blocks of a Solid Content Marketing Plan
MAY 8, 2016
Marketers are creating more content than ever. According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. Step 3: Cater to them with content.
33 Phenomenal Content Marketing and Copywriting Guides and Tips
APRIL 23, 2013
Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. Content Marketing Guides, Tips and Tactics.
How to Detect, Repair & Profit From Underperforming Content
OCTOBER 7, 2016
As a marketer, you’re used to leveraging a variety of channels to promote your business, up to and including content marketing. Unfortunately, not every piece of content you create is going to be a winner. Is the Content Really Failing? How to Identify Underperforming Content.
The Content Marketing Bucket List
B2B Marketing Insider
AUGUST 7, 2012
Content marketing is a hot topic of discussion in almost every marketing organization. So here is the content marketing bucket list to help you prioritize where you should start. Identify how much traffic your website gets from “early stage” keywords.
35 SEO Copywriting Tips for Rocking Content
APRIL 23, 2014
It is relatively easy to do (if you have some experience), and it’s an excellent way to gain valuable web traffic without spending thousands of dollars on paid advertising. But it’s not all about rankings and traffic. They also describe your content to search engines.
7 Reasons You're Not Getting ROI From Your Content
JUNE 4, 2015
Content as a marketing strategy is reliable and cost-effective, but only if it generates high-quality leads. To succeed, you must not only create and promote content, but also analyze and optimize the content. 1) You Don’t Know Your Content’s ROI. Content Marketing ROI
27 Must Use SEO Tools for Incredible Content Marketing Results
MAY 28, 2014
Content marketing is about creating, optimizing, and distributing valuable content to grow your web presence and steer the actions of consumers. It involves driving traffic, generating leads, and building authority. How will you research keywords? AdWords Keyword Planner.
Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
JULY 21, 2015
I've written my share of blog posts about content marketing. That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. What Is Content Marketing? Visual Content.
17 Questions On How To Build A Content Marketing Strategy [Q&A]
B2B Marketing Insider
JANUARY 28, 2015
We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates.
How to Build an Unbeatable Content Marketing Plan
JANUARY 6, 2015
Whether you''re just starting out with content marketing or you''ve been using the same content marketing strategies for a while, your content marketing plan needs to be better than ever for 2015. The Content Marketing Plan Basics. Download this goal planning template.).
Nine Habits of Highly Engaging Content Marketers
AUGUST 28, 2012
Well, I think I'm a content marketer's dream.and maybe most marketers are. Here are some tips (or "habits") for keeping your content relevant, interesting, and engaging so that readers come to know you as a resource and keep returning to devour more information.
Want People to Share Your Visual Content? Avoid These 6 Common Mistakes
MAY 14, 2015
In the perpetual race to stand out on social media, visual content is pulling in front and kicking up speed. According to Socially Sorted , the image-focused Instagram is now surpassing Twitter in daily mobile traffic. 6 Visual Content Mistakes People Make on Social.
How Is Video Content Affected By the Rise of Voice Search?
AUGUST 23, 2016
Voice search holds major influence over online search traffic, and its upward mobility shows no signs of slowing down. The effects of voice search on content creation are widespread, and video content is no exception. Search Implications on Content.
The ABCs of Content Marketing: A Glossary of Terms
JANUARY 13, 2014
You probably know what content marketing is by now, but do you know all those little nitty gritty terms you need to know to be fluent in content marketing speak? Having the ability to move quickly in the world of content creation is a necessity for inbound marketers. Keywords.
26 Content Marketing Tools to Use in 2013 | OMI Blog
JANUARY 16, 2013
26 Content Marketing Tools to Use in 2013. On 01.09.13, In Content Marketing , by Kari Rippetoe. Content marketing is so hot right now. Marketers certainly need to focus less on producing more content and turn their attentions towards producing quality content.
In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
JUNE 22, 2015
And a spur-of-the-moment, quick-turnaround-required content push -- while not ideal -- is a situation you ultimately might end up facing. And we need you, [your name], to create and promote some new content pronto so we can generate those leads!". Externalizing Your Internal Content.
The Complete Guide to Updating and Republishing Outdated Blog Content
SEPTEMBER 9, 2013
Unfortunately, your marketing content is no exception. Over time, what once was an accurate, fresh piece of content becomes, well. So sit back, read on, and learn all about how you should approach and execute the process of updating and republishing your outdated blog content.
Is Your SEO Actually Working? 3 Ways to Find Out
Modern B2B Marketing
JUNE 30, 2016
While search engines are always improving (which means that your content must always be improving ), they’re always focused on the same end goal, which means good, modern SEO really is a long-term strategy. Keyword Ranking Are Helpful, Sometimes. Every template can be edited.
The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog
SEPTEMBER 16, 2015
So when I recently joined HubSpot, I decided to use my love of data to help us understand what our "winning formula" is for content that is heavily shared on social media, earns lots of links, and brings in tons of organic traffic. The Effect of Word Count on Organic Traffic.
4 simple truths about content marketing re-imagined
JUNE 25, 2014
Content marketing is still a new field, and it remains dynamic and evolving. These all reveal the importance of content marketing to businesses, and the very management of day to day operations. Content is king. Automating your content marketing can be dehumanizing.
22 Must Know SEO Writing Tips for Higher Rankings
NOVEMBER 19, 2014
Despite all the speculation in the industry, SEO is not dead , and it can still help you rank in SERPs when creating content. Don’t worry, no keyword spamming or black hat tactics. I’m talking about writing optimized content using Google-friendly best practices. Image source.
The Free Growth Tools I Recommend For Modern Businesses to Grow & Scale
NOVEMBER 10, 2016
4) Google Keyword Planner. Search Engine Optimization (SEO) is key to growing traffic, which is a big driver of business growth in the online age. If you want more people to find you on Google, you'll need a keyword tool to help you prioritize which keywords to focus on.
The 15 Best Audio and Video Editing Tools
APRIL 4, 2017
According to networking giant Cisco , online video accounted for 63% of all Internet traffic in 2015, and is projected to consume 79% of all web traffic by 2020. Visual and video content will become increasing important.” 5: The 23 Best Content Ideation Tools. #6:
How Much Content Does Your Marketing Team Actually Need?
OCTOBER 14, 2016
Last month, Steve Rayson, Director of Buzzsumo, published a post that had the content marketing community buzzing. The arguments for producing high-quality content are: It’s of higher value to the reader. More content means more website traffic. Content loading
The Blogging Tactic No One Is Talking About: Optimizing the Past
JUNE 17, 2015
Update old blog content and generate more traffic and leads from it in the process. As a result of HubSpot's ongoing historical optimization, we've been able to generate way more value from content we've published in the past. These days, we have a content overload problem.
5 Small Tweaks to Help You Generate More Leads
AUGUST 7, 2015
97% of marketers see the opportunity that content marketing presents, according to a recent survey from HubSpot and Smart Insights. Considering this statistic, it's likely that you already have your hands full with writing quality content to attract new traffic and leads.
A Scientific Approach to Hitting Your Lead Gen Goals With Content
JANUARY 20, 2014
If you need help determining what your leads goal should be, check out this traffic and leads calculator. Next, perform a content analysis. This post provides an extremely in-depth tutorial on how to perform a content analysis, so I won''t rehash every detail of it.
B2B Content Marketing for Lead Nurturing and Retention
SEPTEMBER 10, 2012
Savvy B2B marketers know that a successful content marketing strategy can generate demand, drive relevant traffic, and establish your brand as a thought leader. Lately it’s been established that content creation is integral to successful SEO.
10 Fantastic Tactics to Fuel Your Content Marketing Strategy: Part 1
Modern B2B Marketing
JUNE 13, 2012
by Jason Miller Content marketing is the new black for B2B marketers and many analysts predict that it’s only going to become more vital as businesses adapt to today’s social savvy buyer. 2: Make Every Employee a Content Creator. Visualize Your Keywords.
5 Types of SEO Audits for B2B Organizations
DECEMBER 1, 2016
The Duplicate Content Audit. As highlighted in recent coverage here at KoMarketing, anonymous data collected from 100,000 websites by SEMrush showed that 50 percent of websites face issues with duplicate content. The term “ SEO Audit ” can be quite nebulous.