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4 Steps to Create Awesome Interactive Content

Modern B2B Marketing

Fortunately, interactive content makes a marketer’s job just a little easier. Interactive content is an experience where individuals can participate with the information they’re consuming, creating an immediate two-way dialogue. Determine Your Content Type and Theme.

The 24 Best Interactive Websites of 2015

ScribbleLive

Everyone’s been raving about the popularity of web video this year, but a less talked-about form of visual contentinteractive websites—can be way more engaging. Use interactivity to create a distinct experience for each viewer. Visual Content

9 Types of Interactive Content for Innovative Lead Gen

Act-On

The trouble is, it’s hard to create content that’s so enticing, so compelling, that it convinces your audience to share their information to get it. Even when we do create a great white paper, case study, or research report, it can be hard to make it stand out in a sea of similar content.

How Personalization Takes Interactive Content to the Next Level

B2B Marketing Insider

When we talk about interactive marketing content, we often use the word dialogue. The post How Personalization Takes Interactive Content to the Next Level appeared first on Marketing Insider Group. Content Marketing

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. B2B Marketing Trends for 2016 3 Stop Trying to Win the Content Marketing War.

45 Engaging Examples of Interactive Storytelling in Content Marketing

Hubspot

As inbound marketers, content plays an important role in attracting attention to our company and building trust with our prospects. Our content can come in many different formats, and the format we choose can speak volumes about the research and ideas within. Content Marketing Daily

The State of Interactive Content

Vidyard

If you read the Vidyard blog you’ve probably heard of interactive content. To understand where interactive content came from, you have to understand where content marketing came from. However, we are currently approaching content critical mass dangerously fast.

How to Use Interactive Quizzes to Make Your Sales Team Smarter

Act-On

We like our pretty interactive content , don’t we? We know why we truly, madly, deeply love our interactive content (and it’s got nothing to do with ourselves – and everything to do with our customers). Interactive Quizzes Deliver the Goods.

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For 2017: Less is More with Interactive Value-Focused Content

The ROI Guy

Examine a typical content strategy and it’s all too often about producing more and more content. You would think that marketers are being “paid by the pound” for their content. They don’t need more content.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. B2B Marketing Trends for 2016 3 Stop Trying to Win the Content Marketing War.

Interactive + Content + Partner = Great Marketing Example

Modern Marketing

We realize the importance of tapping into our own ecosystem, and often team up with our AppCloud partners on events, sponsorships, webinars, co-branded content, and much more. If you haven’t registered yet, there’s a special treat for you at the end of the interactive tool below.

From Awareness to Advocacy: Interactive Content for the Entire Customer Lifecycle

B2B Marketing Insider

The post From Awareness to Advocacy: Interactive Content for the Entire Customer Lifecycle appeared first on Marketing Insider Group. Content MarketingAsk 10 different marketers what the customer lifecycle looks like and you’ll likely get 10 different answers.

Why Your Content Plan Must Include Interactive Content

Modern B2B Marketing

Author: Julie Wingerter From Demand Gen Report to Marketing Profs to Content Marketing Institute, leaders in the content marketing field are touting the benefits of incorporating interactive contentcontent that encourages prospects to engage and respond—into the modern marketing mix.

Plan 59

10 Ways to Engage Your Audience with Interactive Content

Modern B2B Marketing

Author: Katherine McAdoo As an interactive content designer, I like to compare myself to a baker. I am frequently handed pieces of static content in different stages of completion and asked to throw in something special to make it an interactive content experience.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. B2B Marketing Trends for 2016 3 Stop Trying to Win the Content Marketing War.

Interactive video for sales just got a big boost from Apple

Biznology

A type of video experience that is not like watching TV—and is new to most smart phone users— is “interactive” video. With interactive video, the viewer can take charge of the experience by clicking objects on the screen. Interactive video used to be hard.

5 Reasons to Invest in Interactive Content

Modern B2B Marketing

Since then, I’ve consumed more B2B content than I’ve read articles about my favorite sports teams or TV shows. As Mark Schaefer rightfully notes, we live in an age of content shock. So how can you, your company, and your content marketing stand apart? Content Marketing

Brain Games: Discover the Psychology Behind Interactive Content

B2B Marketing Insider

Ever wondered what makes interactive content so effective? The best place to look for an explanation is by studying the psychology behind interactive content – why it works, how it […]. Content Marketing

Video Interactivity and Personalization for Effective Content Engagement

Modern Marketing

In our last post on creating digital 1:1 conversations with video, I explained how combining video with marketing automation and interactivity helps you define the individual person at the other end of the conversation – both who that person is and what that person needs. Interactivity.

Create. Captivate. Engage. The Art of Interactive Experiences

distribion

Businesses are ditching old school marketing and lead-generation strategies for experiential, interactive techniques. Customers have welcomed this change in methods as they are clearly not impressed by the bombardment of directionless, valueless content. Graphic Interactivity.

Using Interactive Content to Capture Attention Early in the Buyer’s Journey

B2B Marketing Insider

The post Using Interactive Content to Capture Attention Early in the Buyer’s Journey appeared first on Marketing Insider Group. Content MarketingIf you’ve been in marketing for more than a hot second, you’ve no doubt heard of the Buyer’s Journey.

The Winner? Interactive Content Ignites Demand and Fuels Engagement

The ROI Guy

Although 67% of your prospects rely on content to conduct research and guide purchasing decisions, 74% indicate they have less time to view content now than they did a year ago (DemandGen Report). Interactive Content delivers results like this when it focuses on value (vs.

Interactive Content Marketing 101

Marketing Action

“We live in an age where we are all being bombarded with more content than we can possibly consume. As a result, if you want your content to stand out and have an impact, you have got to find ways to make it as engaging and interactive as possible. What is Interactive Content?

Improve Your Content: From Passive to Interactive

The ROI Guy

Marketers are investing a substantial portion of their budget on content, consuming 28% of the average marketing budget, with 55% planning to increase this spending over the next year ( CMI / MarketingProfs). So, how can you improve your content mix to market better, stand out and sell more?

3 Interactive Content Hacks to Increase Webinar Attendance Every Time

Modern Marketing

Interactive content gives you the incentives you need to convince your buyers to dial in at the appointed time and soak up all your brilliant content. Running a pre-webinar survey is one of the best ways to ensure your content hits the mark.

10 Amazing Interactive Videos

SnapApp

Marketers continue to rank video as one of the most effective content types. Cisco predicts that 80% of all internet traffic will be streaming video content by 2019. Demand Metric reports that video now converts better than other content types. Content loading

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Announcing Vidyard’s New Interactive Video Player

Vidyard

Last week I snuck into our R&D lab on the second floor of our awesome new office and saw a few TOP SECRET things that I probably shouldn’t have, one of which was something labeled “ New Vidyard Interactive Player ”. The New Interactive Player: The Evolution of Engagement.

Video 67

4 Interactive Video Marketing Examples That Mastered The Medium

B2B Marketing Insider

Visual content is powerful. Some would even say it is even the future of content marketing. It was forecasted that by this year, 74% of all internet traffic would be video content. Content MarketingYou’ve heard it before.

Interactive Storytelling 101: User Experience & Information Architecture

Content Standard

The fundamentals of long-form expository content have remained the same for decades, and they’re not likely to change anytime soon. Interactive storytelling, however, involves a whole new set of best practices. Applying UX Principles to Interactive Storytelling.

Solving the 9 Most Common Marketing Problems With Interactive Content

SnapApp

The good news is that, for the most part, interactive content can help solve these problems across the board. With its versatility and engaging format, an element of interactivity presents a variety of opportunities for marketers to make improvements and reach their goals.

John Legend Coming to Interact 2014

Modern Marketing

About Interact 2014: Customers, regardless of industry, want orchestrated experiences across email, mobile, social, display, and the web. Will we see you at Interact in San Francisco? Content Marketing

Four Ways to Beat Out the Competition With Interactive Content

B2B Marketing Insider

Only about 30 percent of content marketers feel like they’re getting it right, but that hasn’t stopped brands from churning out content at a rate that would have been unfathomable just ten years ago. Content Marketing

Fast Forward: Video Content Goes Interactive and Personal

Modern B2B Marketing

And for good reason: 74% of B2B marketers now say video content produces conversions better than other forms of content. On-demand video content primarily has been used for a one-way dialog with online audiences (much like other forms of content).

The 24 Best Visual Content Creation Tools

Webbiquity

More than 90% of B2B marketers already use content marketing in some form, and spending on content marketing is projected to double by 2019. But content won’t simply be produced in greater volumes, it will also become increasingly visual. HubSpot (Content).

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There’s Never Been a Better Time to Launch Interactive Content (Here’s Why)

B2B Marketing Insider

The post There’s Never Been a Better Time to Launch Interactive Content (Here’s Why) appeared first on Marketing Insider Group. Content MarketingTwenty years ago, settling in with the morning paper and a cup of coffee was part of most adults’ morning routines.

7 Easy-to-Use Interactive Content Tools You Should Explore

Hubspot

To read more content like this, subscribe to Agency Post. Aware that the one-sided approach is less than desirable, why do marketers continue to pump out the content equivalent to this all-too-familiar bad date? 7 Easy-to-Use Tools for Creating More Interactive Content.

5 Ways To Create Interactive Content and Maximize Your Marketing Budget

Modern B2B Marketing

Author: Anna Talerico It’s no secret that content marketers are churning out more whitepapers, ebooks, and online content than ever before, devoting huge portions of their budgets and resources to circulating as much information about their brands as possible. Interactive Infographic.

53 Questions to Help You Choose the Right Interactive Content Creation Platform

Modern Marketing

You may not know much about interactive content , but i t’s changing the way marketers are engaging with prospects across industries and channels. You may already have some great ideas for weaving interactive content into your marketing campaigns and are ready to get started.

15 Clever Examples of Interactive Print Ads

Hubspot

To read more content like this, subscribe to Agency Post. To show off the features of the Ford Explorer, the brand published three print ads with interactive elements. This post originally appeared on Agency Post. Print ads were once the standard format for creative advertising.