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Business Newsletters: Is Your Newsletter Still Relevant?

Writing on the Web

I am frequently asked if business newsletters are still relevant, or if blogs, social media, and videos have replaced them. When done well, a newsletter is very important for staying in touch with clients and prospects and a great way to build credibility and trust.

7 golden steps to creating an effective email newsletter

Vertical Response

Your email newsletter — and there’s research to prove it! Be informative. Being informative and relevant is the be-all, end-all in the newsletter realm. If your email looks like a newsletter, but isn’t full of valuable, interesting, educational content, then it isn’t really a newsletter, nor is it a very good friend. But what do people consider valuable content? Looks like an informative newsletter pays off!

Trending Sources

Email Newsletters Are Experiencing a Renaissance

Content Standard

These days, the rising star of audience engagement is an unlikely candidate: the humble e-newsletter. Despite the competition from apps and social platforms, email newsletters are experiencing a bona fide revival. The Curious Revival of E-Newsletters. The New Newsletter.

Great Newsletters: 5 Must-Haves for Better Design

Writing on the Web

Have you noticed what great business newsletters have in common? They’re easily scannable; that is to say, you can easily scan the newsletter to determine the topic, the key message and what action the writer wants you to take. That’s why newsletter design is so important.

5 Questions to Ask Before Starting a Newsletter

Act-On

Thinking about a B2B newsletter launch? Making a move into any new content marketing channel is a big commitment. The good news is that many have gone before you – there are plenty of B2B newsletters around. You’ll need the content, the design, and the marketing, of course.

Business Newsletter Tips: Don’t be the Grinch this Holiday

Writing on the Web

If I’ve said it once, I’ve said it a thousand times: your business newsletter content must solve problems for your readers or help them meet a need. But once you get your readers to open your email newsletter, make sure they keep reading by offering compelling, relevant information.

How to Create an Email Newsletter People Actually Read

Hubspot

You’re sitting around a conference room, trying to figure out how to best engage your leads and customers, sell more products, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all of those problems at once: an email newsletter!

4 Techniques to Optimize Your Nonprofit Newsletter

Hubspot

The monthly or bimonthly newsletter is a well-known pillar of nonprofit communications. Organizations use this content piece to educate supporters about their latest achievements and projects, keep donors engaged over time, and lead them to deeper levels of support.

E-Newsletter Review: How’s Your Ezine?

Writing on the Web

You may be doing all the right content marketing things (e-newsletter, blog, articles, etc.) If all you’re doing is publishing good information, without personality, without offers, what’s the point? Could it be I don’t know how to sell myself with my newsletter?

5 Reasons Email Marketing is Still Relevant

Puzzle Marketer

When people sign up for your e-mail list, they’re asking for more information and giving you permission to provide it. Unlike with social media updates , you can personalize e-mail newsletters to make each person feel like you’re talking directly to them, creating that all-important connection between business and customer. You can use this information to better target future campaigns and create stronger calls-to-action.

How To Increase Newsletter Subscriptions With Personalized Recommendations

Hubspot

Be Personal, Be Relevant. and attempt to deliver the most relevant article or offer to each and every reader. Relevancy is the name of the game. The quality of the recommendation is important but pales in comparison to the importance of being relevant.

Play Nice in the Inbox: 7 Tips for a Well-Designed Newsletter

Vertical Response

If you’re not already leveraging the benefits of an email newsletter, it’s time to jump on the bandwagon. Successful businesses work to ensure their newsletter designs are visually appealing and engaging to keep customers from immediately clicking the delete button. Create a well-designed email newsletter with these helpful guidelines for newbies: 1. Before you even think about your design, you’ll need to decide on a purpose for your newsletter. Balance your content.

5 Tips for Making the Most of Email Newsletters

Marketing Action

Most email marketers are fully aware of the benefits – and the challenges – of an e-newsletter. I don’t know anyone who has a yearly email newsletter, but I guess it’s possible.) Making sure a regular newsletter goes out regularly, on deadline, every time, is a challenge.

In Praise of the Automaton: How Humans Can Stay Relevant in the Face of Marketing Automation

Content Standard

Want to stay relevant? As MarketingProfs pointed out , conferences and other networking events also provide informal education opportunities. Likewise, connecting with other professionals via social media can be invaluable as a daily source of information and commentary.

The Go-to Guide to Creating Email Newsletters People Actually Read

Hubspot

Even though email newsletters are one of the most common types of emails to send , they are actually some of the hardest to do right. In your industry, are there successful email newsletters that people like to subscribe to? 2) Figure out what kind of newsletter you want to send.

Back to Basics: The ABCs of a Successful E-Newsletter

Act-On

Today we are going to tackle e-newsletters from A to Z, considering key the points, definitions, and strategies associated with these essential pieces of marketing content. Write your e-newsletter accordingly. This may mean selecting unique content or headlines for each audience; or, you may even create multiple newsletters, one per audience bucket. Also consider what you are trying to achieve with your newsletter. Build your newsletter around this CTA.

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The 21 Best Content Curation Tools

Webbiquity

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Store and repurpose content for later reposting.

E-Newsletter Review: Is There Something Wrong?

Writing on the Web

How’s your e-newsletter ? You may be doing all the right content marketing things (e-newsletter, blog, social media, articles, etc.) If all you’re doing is publishing good information, without personality, without offers, what’s the point?

The uncomfortable state of content marketing metrics

grow - Practical Marketing Solutions

In a post titled Content Marketing – It’s About to Get Weird , my friend Joe Pulizzi revealed disappointing findings from an annual research survey. Fixing the content marketing problem. What is creating disillusionment in content marketing? ROI versus relevance.

10 Ways to Generate More Leads from Your Business Blog

The Point

And no, #1 is not “write better content” (because you already knew that.). The best way to convert organic blog visitors to subscribers is to write great content. That way, readers who enjoy your blog posts have a vehicle to request additional, related content.

Lead Nurturing: What it is, and what it is not

B2B Lead Generation Blog

Sending out an e-newsletter on a monthly basis. Blasting your entire database with a new case study that’s unlikely to be relevant to many list members. Sharing content that’s relevant and valuable, even if they never buy from you.

5 Campaign Ideas for When You Have No Content

The Point

For today’s B2B marketer, content is the fuel that feeds the demand generation engine. Here are 5 ideas for campaigns to run when you simply have no more content to give: 1. A survey is the ideal “no content” campaign because it creates its own offer.

The future of content marketing strategy

grow - Practical Marketing Solutions

In this era of complex and overwhelming information density innovation will rule as brands find ways to cut through the clutter. In terms of leading content innovation, there is no better leader to observe than Jay Baer of Convince and Convert. The future of content marketing strategy.

10 Metrics to Track Your Newsletter Content Success

Writtent

Email newsletter marketing definitely isn’t dead. Perhaps most impressively, 8% of companies are directly able to attribute more than half of their total revenue to newsletters. A high percentage of bounces can actually affect the success of your future newsletter content.

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13 Suggestions for Content Marketing Inspiration

KoMarketing Associates

One of the most rewarding parts of planning and writing content is landing on a new idea kernel. The newfound bounty can power content marketing efforts for a few weeks or even longer. Here are some suggestions for finding your content marketing inspiration.

4 Content Promotion Strategies to Increase Engagement

Modern B2B Marketing

The strategy of attracting prospects through content, social media, search engine optimizatio n, and more has taken over the B2B world and for good reason: inbound marketing costs 61% less than traditional advertising and produces 54% more leads than outbound marketing.

Why Your Content Audit Isn’t Actually Helping Your Content Strategy

Content Standard

The term “content strategy” gets thrown around pretty casually at some companies. It’s a phrase that’s come to represent everything from well-documented purpose and operation for a content hub to a vague intention that underlies a collection of blog articles.

Content Marketing Tips for Lead Nurturing

B2B Lead Generation Blog

Lead nurturing is something that’s fairly easy to understand, but for many, it’s become a frustrating thing consistently execute for two reasons: Lack of content. I’ve found that many marketers get stuck on not having enough good and effective lead nurturing content. How do you build your library of relevant lead nurturing content ? Third-party resources and content can also be effectively utilized to bring you an aspect of credibility through the halo effect.

8 Strategies to stand out when you’re late to the content marketing game

grow - Practical Marketing Solutions

You’ve all seen the data and it’s not pretty — the amount of information on the web is certainly overwhelming. Content budgets are soaring, content output is exploding. Vary the content type. Hero — The epic content that goes viral.

How to Breathe Life Into a Boring Email Newsletter

Hubspot

If you've ever been on the receiving end of an email newsletter, you've likely been more bored than that shamelessly cute baby to the right. But there are awesome email newsletters out there. And how do you ensure your email newsletter is successful? Information Overload.

8 Common Ways Most Content Marketers Fail

Modern Marketing

Many of us create amazing campaigns and pieces of content, sometimes even with limited resources. Your Content Lives in Multiple Locations Marketers create a lot of different types of content, from blog posts to videos, and from white papers to eBooks. Content Marketing

3 Tips for Better Aligning B2B Content Marketing & SEO in 2017

KoMarketing Associates

As every search marketer knows, content is critical in driving SEO efforts. Whether you’re looking to improve traffic, drive conversions, or acquire links, you need quality content in place to help get you there. So, what were the 5 ways he outlined for adapting your content in 2017?

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[Chart] How Dynamic Content Drives More Visits

Modern Marketing

Personalization usually means sticking in some piece of static information you know about the lead you are nurturing, like “Open Me, I know you are a CEO!&#. over 1.5%) by those that use dynamic content over those that don’t.

Content On Steroids - Maximize the Value of Your B2B Content (Without Actually Writing More Content)

bizible

With around 27 million pieces of content being published online each day, there is no doubt that pushing your content to your target audience has become an uphill task. One has to devise creative ways of making their content stand out so it can give them positive ROI.

The B2B Content Marketing ROI You Should Care About.

Sales Engine

Measuring content marketing’s return on investment in B2B companies can be a complex calculation, especially if your solution is expensive, requires committee-based decisions, and has long and unpredictable sales cycles. Did they read a newsletter article?

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How to Generate More Opt-ins With Your Email Marketing Campaign

Modern Marketing

She works primarily with financial technology firms to refine their integrated marketing strategy and content marketing programs, helping them facilitate the customer buying process. or “Want to receive more information like this in the future?” ” Offer a Free Newsletter.

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How to Use Content Curation to Overcome the Top 5 Content Marketing Challenges

Modern B2B Marketing

Author: Pawan Deshpande Content marketers have a big challenge: continuously filling their content pipeline with fresh, insightful, and relevant information. Whether or not that’s your brand depends on the quality of your content. Producing Engaging Content.

Am I connecting with my customers enough? 10 tips for customer outreach

Biznology

Correspondence as well as website and social media content should all match the personality and “voice” of your company. Use visual content, and make the story speak to your audience. The great part about social media is you can cross-post content from one forum to another.

The Domino Theory of B2B Content Marketing

B2B Lead Generation Blog

Let me illustrate the answer with a case study where I first learned about what I will refer to as the “domino theory” of content marketing. That’s a perfect metaphor for content marketing in B2B, not just within the buying cycle, but across the lifecycle of a customer.

Best Practices for Content Marketing Strategy

KEO Marketing

Content marketing is a highly effective tactic for drawing in leads and keeping them engaged with your brand throughout the sales journey. Before you start blogging or creating videos, it is important to take the time to develop the content marketing strategy. Content Marketing