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Business Newsletters: Is Your Newsletter Still Relevant?

Writing on the Web

I am frequently asked if business newsletters are still relevant, or if blogs, social media, and videos have replaced them. When done well, a newsletter is very important for staying in touch with clients and prospects and a great way to build credibility and trust.

5 Questions to Ask Before Starting a Newsletter

Act-On

Thinking about a B2B newsletter launch? Making a move into any new content marketing channel is a big commitment. The good news is that many have gone before you – there are plenty of B2B newsletters around. You’ll need the content, the design, and the marketing, of course.

Trending Sources

Great Newsletters: 5 Must-Haves for Better Design

Writing on the Web

Have you noticed what great business newsletters have in common? They’re easily scannable; that is to say, you can easily scan the newsletter to determine the topic, the key message and what action the writer wants you to take. That’s why newsletter design is so important.

Email Newsletters Are Experiencing a Renaissance

Content Standard

These days, the rising star of audience engagement is an unlikely candidate: the humble e-newsletter. Despite the competition from apps and social platforms, email newsletters are experiencing a bona fide revival. The Curious Revival of E-Newsletters. The New Newsletter.

How to Get Subscribers for Your B2B Email Newsletter [And How Not To]

Act-On

If you want a successful B2B email newsletter, it goes without saying that you’ll need subscribers. So in addition to our articles on B2B newsletter strategy and B2B newsletter content ideas, we wanted to give you a toolkit of tactics for how to get more subscribers.

How to Create an Email Newsletter People Actually Read

Hubspot

You’re sitting around a conference room, trying to figure out how to best engage your leads and customers, sell more products, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all of those problems at once: an email newsletter!

4 Techniques to Optimize Your Nonprofit Newsletter

Hubspot

The monthly or bimonthly newsletter is a well-known pillar of nonprofit communications. Organizations use this content piece to educate supporters about their latest achievements and projects, keep donors engaged over time, and lead them to deeper levels of support.

E-Newsletter Review: How’s Your Ezine?

Writing on the Web

You may be doing all the right content marketing things (e-newsletter, blog, articles, etc.) If all you’re doing is publishing good information, without personality, without offers, what’s the point? Could it be I don’t know how to sell myself with my newsletter?

5 Tips for Making the Most of Email Newsletters

Marketing Action

Most email marketers are fully aware of the benefits – and the challenges – of an e-newsletter. I don’t know anyone who has a yearly email newsletter, but I guess it’s possible.) Making sure a regular newsletter goes out regularly, on deadline, every time, is a challenge.

5 Reasons Email Marketing is Still Relevant

Puzzle Marketer

When people sign up for your e-mail list, they’re asking for more information and giving you permission to provide it. Unlike with social media updates , you can personalize e-mail newsletters to make each person feel like you’re talking directly to them, creating that all-important connection between business and customer. You can use this information to better target future campaigns and create stronger calls-to-action.

How To Increase Newsletter Subscriptions With Personalized Recommendations

Hubspot

Be Personal, Be Relevant. and attempt to deliver the most relevant article or offer to each and every reader. Relevancy is the name of the game. The quality of the recommendation is important but pales in comparison to the importance of being relevant.

Back to Basics: The ABCs of a Successful E-Newsletter

Act-On

Today we are going to tackle e-newsletters from A to Z, considering key the points, definitions, and strategies associated with these essential pieces of marketing content. Write your e-newsletter accordingly. This may mean selecting unique content or headlines for each audience; or, you may even create multiple newsletters, one per audience bucket. Also consider what you are trying to achieve with your newsletter. Build your newsletter around this CTA.

The Go-to Guide to Creating Email Newsletters People Actually Read

Hubspot

Even though email newsletters are one of the most common types of emails to send , they are actually some of the hardest to do right. In your industry, are there successful email newsletters that people like to subscribe to? 2) Figure out what kind of newsletter you want to send.

In Praise of the Automaton: How Humans Can Stay Relevant in the Face of Marketing Automation

Content Standard

Want to stay relevant? As MarketingProfs pointed out , conferences and other networking events also provide informal education opportunities. Likewise, connecting with other professionals via social media can be invaluable as a daily source of information and commentary.

Effective email marketing design

Biznology

You want to survive to the desktop where engagement for an email newsletter is more likely. As I said in October, relevance is likely to be the deciding factor between survival and deletion. That is, you should think of email newsletter as either a digest that includes highlights from that week’s (or month’s) content, or as an opportunity to dive deep into one topic.

E-Newsletter Review: Is There Something Wrong?

Writing on the Web

How’s your e-newsletter ? You may be doing all the right content marketing things (e-newsletter, blog, social media, articles, etc.) If all you’re doing is publishing good information, without personality, without offers, what’s the point?

How to Improve Email Newsletter Performance? Here’s the Engagement Opportunity You’re Missing

SnapApp

Including interactive content experiences like polls, quizzes, and interactive video takes you beyond the open and click rates. . Including content calls to action to interactive experience is part of the equation. Integrating Interactive Content and Newsletter Email.

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The 21 Best Content Curation Tools

Webbiquity

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Store and repurpose content for later reposting.

10 Ways to Generate More Leads from Your Business Blog

The Point

And no, #1 is not “write better content” (because you already knew that.). The best way to convert organic blog visitors to subscribers is to write great content. That way, readers who enjoy your blog posts have a vehicle to request additional, related content.

Lead Nurturing: What it is, and what it is not

B2B Lead Generation Blog

Sending out an e-newsletter on a monthly basis. Blasting your entire database with a new case study that’s unlikely to be relevant to many list members. Sharing content that’s relevant and valuable, even if they never buy from you.

5 Campaign Ideas for When You Have No Content

The Point

For today’s B2B marketer, content is the fuel that feeds the demand generation engine. Here are 5 ideas for campaigns to run when you simply have no more content to give: 1. A survey is the ideal “no content” campaign because it creates its own offer.

13 Suggestions for Content Marketing Inspiration

KoMarketing Associates

One of the most rewarding parts of planning and writing content is landing on a new idea kernel. The newfound bounty can power content marketing efforts for a few weeks or even longer. Here are some suggestions for finding your content marketing inspiration.

How to Breathe Life Into a Boring Email Newsletter

Hubspot

If you've ever been on the receiving end of an email newsletter, you've likely been more bored than that shamelessly cute baby to the right. But there are awesome email newsletters out there. And how do you ensure your email newsletter is successful? Information Overload.

Content Marketing Tips for Lead Nurturing

B2B Lead Generation Blog

Lead nurturing is something that’s fairly easy to understand, but for many, it’s become a frustrating thing consistently execute for two reasons: Lack of content. I’ve found that many marketers get stuck on not having enough good and effective lead nurturing content. How do you build your library of relevant lead nurturing content ? Third-party resources and content can also be effectively utilized to bring you an aspect of credibility through the halo effect.

4 Content Promotion Strategies to Increase Engagement

Modern B2B Marketing

The strategy of attracting prospects through content, social media, search engine optimizatio n, and more has taken over the B2B world and for good reason: inbound marketing costs 61% less than traditional advertising and produces 54% more leads than outbound marketing.

[Chart] How Dynamic Content Drives More Visits

Modern Marketing

Personalization usually means sticking in some piece of static information you know about the lead you are nurturing, like “Open Me, I know you are a CEO!&#. over 1.5%) by those that use dynamic content over those that don’t.

Clearing Up Content Confusion

Navigate the Channel

September 2017 was the fifth anniversary of my first visit to the annual Content Marketing World conference in Cleveland. Content. Content isn’t about selling; it isn’t sales collateral, spec sheets, features & benefits, or anything else that drives the audience to buy.

Content On Steroids - Maximize the Value of Your B2B Content (Without Actually Writing More Content)

bizible

With around 27 million pieces of content being published online each day, there is no doubt that pushing your content to your target audience has become an uphill task. One has to devise creative ways of making their content stand out so it can give them positive ROI.

8 Common Ways Most Content Marketers Fail

Modern Marketing

Many of us create amazing campaigns and pieces of content, sometimes even with limited resources. Your Content Lives in Multiple Locations Marketers create a lot of different types of content, from blog posts to videos, and from white papers to eBooks. Content Marketing

How to Generate More Opt-ins With Your Email Marketing Campaign

Modern Marketing

She works primarily with financial technology firms to refine their integrated marketing strategy and content marketing programs, helping them facilitate the customer buying process. or “Want to receive more information like this in the future?” ” Offer a Free Newsletter.

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3 Tips for Better Aligning B2B Content Marketing & SEO in 2017

KoMarketing Associates

As every search marketer knows, content is critical in driving SEO efforts. Whether you’re looking to improve traffic, drive conversions, or acquire links, you need quality content in place to help get you there. So, what were the 5 ways he outlined for adapting your content in 2017?

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The Domino Theory of B2B Content Marketing

B2B Lead Generation Blog

Let me illustrate the answer with a case study where I first learned about what I will refer to as the “domino theory” of content marketing. That’s a perfect metaphor for content marketing in B2B, not just within the buying cycle, but across the lifecycle of a customer.

How to Use Content Curation to Overcome the Top 5 Content Marketing Challenges

Modern B2B Marketing

Author: Pawan Deshpande Content marketers have a big challenge: continuously filling their content pipeline with fresh, insightful, and relevant information. Whether or not that’s your brand depends on the quality of your content. Producing Engaging Content.

11 B2B Content Marketing Mistakes That Can Sabotage Your Strategy

Webbiquity

When implementing a content marketing strategy for your brand, a primary objective is engage prospective customers. However, with B2B content marketing, rather than creating content that will be consumer-facing, your business is creating content for other businesses and the professionals who run them. You must use your B2B content marketing to build up your brand as a leader and as an expert resource in its field. Lack of content diversification.

Am I connecting with my customers enough? 10 tips for customer outreach

Biznology

Correspondence as well as website and social media content should all match the personality and “voice” of your company. Use visual content, and make the story speak to your audience. The great part about social media is you can cross-post content from one forum to another.

5 Content Marketing Trends to Plan Your 2017 Budget

Content Standard

As a content marketer who frequently hangs out with non-content marketers (most people outside my work life), I’m often asked, “What is content marketing?” But in 2016, a more appropriate question may be: what isn’t content marketing? Newsletters.

So You Want to Create Content That Actually Converts?

KoMarketing Associates

Creating content that leads people to a desired action on your website (filling out a form submission, downloading a piece of content, subscribing to a newsletter, etc.) isn’t just a good idea in content marketing – it’s the very essence of content marketing.

Why Your Content Audit Isn’t Actually Helping Your Content Strategy

Content Standard

The term “content strategy” gets thrown around pretty casually at some companies. It’s a phrase that’s come to represent everything from well-documented purpose and operation for a content hub to a vague intention that underlies a collection of blog articles.

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11 Content Curation Tools Every Marketer Needs

Hubspot

For the uninitiated, content curation is finding information relevant to your audience from a variety of sources and sharing it strategically through your communication channels. The need for great content curators has never been more urgent. 3) Newsletters.

How to Take an Audience-First Approach to Your Content

Content Marketing Institute

How do you identify an effective space in the content arena for your brand? We developed the audience journey as a tool for content marketers. Its sole purpose is to align your brand’s content with the needs of your audience. It focuses on “help” content. content).