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Has Content Marketing Saturation Hit Your Industry?

Marketing Insider Group

At this point, there’s no denying that content marketing is being used by most companies. But is your industry saturated? In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. What Is Content Saturation? It describes a phenomenon wherein content is abundant on a topic.

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Creating Industrial Content that Resonates with Engineers and Industrial Professionals

Industrial Marketing Today

As someone who has been creating industrial content and blog posts for engineers and industrial professionals for many years, I understand the difficulties and the importance of creating high-quality content that is informative, engaging, and easy to understand.

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Is Content Marketing Right for My Industry?

Marketing Insider Group

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Their industries range from local firms, established brands, small businesses, and highly technical companies who make stuff many of us would have trouble understanding. And sadly, they’re wrong on both counts. The Local Mainstay.

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Industrial Content Creation for Scalable Manufacturing Content Marketing Needs GenAI + Human Expertise

Tiecas

Is industrial content creation your biggest challenge in manufacturing content marketing? You are not alone, 62% of manufacturing content marketers struggle with the same problem. Engineers expect technical accuracy and industry insights, but GenAI alone cannot meet those expectations.

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Prove ROI and Make the Business Case for Industrial Content Marketing

Speaker: Achinta Mitra, Founder and President, Tiecas Inc.

It's the plight of an industrial marketer: over the course of a 12-18 month long buying cycle, you make contact with a whole host of influencers who read your content.who may or may not actually work in purchasing. How is a marketer supposed to make the business case for better content marketing? and win (or keep!)

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Creating Compelling Social Content in the Finance Industry

Oktopost

Kristina Thomas goes Behind the Post to share her strategy for creating compelling social content in the finance industry. Kristina leads an award-winning global team and reveals the delicacies and challenges of managing a social strategy in the finance industry.

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Creating Engaging Content for Niche B2B Industries: Strategies and Examples

Visitor Queue

Creating content for any industry can be tricky. But, creating engaging content for niche B2B industries can seem impossible. Because niche industries are so specific, a more strategic approach is needed to captivate your audience.

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Are Your Impact Comms Resonating With Stakeholders?

Creating content that speaks to your audience's “love language” can be a tricky dance. 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences. We cover everything from industry cliches to data-based communication to strategy pointers and more.

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6 Proven B2B Marketing Strategies and How to Use Them

What happens when strong partnerships, cross-channel strategies, and compelling content come together in a B2B marketing campaign? Get an in-depth look into six successful B2B marketing campaigns across a wide range of industries. Happier customers. Higher revenue. A healthier bottom line. How to make the most of every campaign.

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Staying Relevant in Sales as AI and Technology Continue to Take Over

Speaker: John Barrows, CEO, JBarrows Sales Training

Technology and Artificial Intelligence are evolving faster than ever and disrupting every industry and role, specifically Sales. If we as sales professionals are not adding any context to the content then we bring no additional value to what marketing and technology are already doing.