The Point

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How to Approach Demand Gen in Challenging Times

The Point

Consider shifting net new investment to inbound strategies: SEM, paid social, content syndication. Inbound marketing increases the chances of reaching the companies who, despite everything, are actively looking for answers to business challenges. How to Approach Demand Gen in Challenging Times #B2B Click To Tweet.

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A Nurture Strategy for Content Syndication Leads

The Point

I posted recently on LinkedIn that, in the current climate, leads from content syndication and other CPL programs may be an ideal replacement for lost trade shows and other events, and indeed can be an effective way to stay engaged in the marketplace at a time when many buyers are laying low. Quality content = quality leads.

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An Accident of Timing: The Case for Always On Marketing

The Point

But then inbound marketing happened. And the pundits said: no, no, the buyer is in control, he or she will decide when to respond, and B2B marketing is about being in the right place at the right time. Well now the pendulum has swung yet again, and the same experts are all waving the flag of outbound marketing.

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6 B2B Demand Gen Predictions for 2020

The Point

. – Anne Angele, Director of Technology & Marketing Automation. “I I see video content taking its seat at the top. I think B2B companies are just beginning to realize that they need to invest in more than just static content and instead build more interactive assets that open the door for new forms of engagement.”.

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Marketo’s Ebook: A Lesson In Content Marketing

The Point

Tags: B2B Marketing Content Syndication Content marketing Demand Generation Inbound marketing Lead Nurturing SEM White Paper Syndication White Papers lead generation b2b demand generation b2b lead generation marketo.

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Key B2B Demand Generation Strategies for 2015

The Point

(HS) Content is everything these days. In our business, demand generation and content marketing are nearly synonymous. Good content is the fuel that feeds demand generation success. Good content is the fuel that feeds demand generation success. It’s a very exciting time to be in the space.

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Content that Works: A Conversation with Michael Cannon

The Point

What defines great marketing content? Now that most marketing departments are tasked with also being content publishers, is it too much to ask that marketing content also persuade customers to buy? In effect, what this means is that messaging and content are two separate deliverables.