Navigate the Channel

FEBRUARY 9, 2021

Artfully weave these words and phrases into your online content ranging from your website to your blog and other components of your online footprint. or greater than 3%, you run the risk that Google will not recognize your content or, alternatively, punish your site for keyword spamming. Be mindful of the optimal keyword density.

Internet Marketing 65

Internet Marketing Marketing & Strategy Marketing Strategy PPC 65

Navigate the Channel

MAY 7, 2021

One of the biggest fallacies about construction marketing is that there’s no reason to pay attention to the content on your website. If you’ve taken time to build an inbound marketing strategy, you should show up fairly high in their search.

B2B Marketing 73

B2B Marketing SEO B2B Paid Search Agency 73

Navigate the Channel

SEPTEMBER 7, 2023

Website owners and marketers relied heavily on keyword stuffing and exact match phrases to rank their pages higher in search results. This approach, however, led to low-quality content and a poor user experience. Instead of merely rewarding keyword density, they placed a premium on the quality of the content itself.

Keywords 65

Keywords SEO Long Tail Marketing Lead Scoring 65

Navigate the Channel

NOVEMBER 14, 2017

As thought leaders in influential markets begin to grow social media followings, they will be able to use inbound marketing techniques like podcasts and live streaming in the same way that commercial companies do. Livestream recently reported that 81% of Internet users watched more content in 2016 than in 2015.

Social Marketing 101

Social Marketing B2B Marketing B2B Banner Ads 101

Navigate the Channel

JANUARY 29, 2021

Online ad retargeting has quickly become an important inbound marketing strategy. The shaping of the specific ad content is centered on what the user did when first visiting your website. Though retargeting sounds complicated, it is actually fairly simple. Let’s take a look at what retargeting is really all about.

Campaigns 65

Campaigns Marketing Budget Urgency Marketing Paid Search Agency 65

Navigate the Channel

SEPTEMBER 21, 2017

MarTech improves a company’s ability to employ inbound marketing, content marketing and social marketing for outreach. This is especially true for materials companies who are doing business overseas, as the EU and Canada are beginning to crack down on solicitations of all kinds.

Marketing AI 73

Marketing AI Trends Ad Building Outreach 73

Navigate the Channel

NOVEMBER 2, 2022

According to inbound marketing and sales software giant HubSpot, “a PR strategy helps a business create, organize, and measure the effectiveness of its public relations tactics over time. It’s separate from a marketing plan but should support marketing efforts.”. Implement your messaging.

Public Relations 65

Public Relations Marketing & Strategy PR Analysis 65

Navigate the Channel

JULY 19, 2018

The inverted pyramid style of writing is a simple guideline to creating content that engages and consistently brings in leads. With all of the different ways you can go about formatting your content, why should you consider the inverted pyramid–and what is the style anyway?

Guidelines 50

Guidelines Leads Lead Marketing Qualified Leads 50

Navigate the Channel

NOVEMBER 28, 2017

Content Marketing. Although content marketing has been used as a staple technique in the B2B landscape for many years, most companies have not truly incorporated inbound marketing into the equation. We now have more opportunity than ever to share social media and blogs with our prospects. Personalization.

B2B Marketing 113

B2B Marketing Top of Funnel Account Based Marketing B2B 113