Marketing Insider Group

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How to Combine Outbound & Inbound Marketing [Examples & Ideas]

Marketing Insider Group

New trends are constantly emerging in attempt to keep up with changing customer preferences, and as marketers, we have creative freedom to satisfy […]. The post How to Combine Outbound & Inbound Marketing [Examples & Ideas] appeared first on Marketing Insider Group.

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Stronger Inbound Marketing With Interactive Content: How to Get Started

Marketing Insider Group

You’re probably already familiar with inbound marketing methodology, as it’s become a popular marketing approach over the past 10 years. The post Stronger Inbound Marketing With Interactive Content: How to Get Started appeared first on Marketing Insider Group.

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4 Tricky Inbound Marketing Mistakes to Watch Out For

Marketing Insider Group

Inbound gets results. 68 percent of inbound marketers believe their organization’s strategy is effective. On the other hand, more than half of outbound-heavy marketers feel their strategy isn’t working. Still, about one-third of those who use inbound are not getting the full impact they want.

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3 Ways to Map Content to The Buyer Journey

Marketing Insider Group

A 2020 Demand Gen Benchmark Study found that 51% of marketers are using data to inform their campaigns. On the surface, this may seem to be positive news until you think about the 49% of marketers that aren’t doing it. This type of content analysis isn’t easy. I do understand though. And YouTube videos can only take you so far.

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Create B2B Content Your Audience Actually Wants to Read

Marketing Insider Group

Content creation is the cornerstone of a successful inbound marketing strategy. This new Checklist: Perfecting Your B2B Brand Identity helps B2B companies hone how their brand looks, feels, and sounds in the marketplace, which is a great first step to creating the voice that will transcend your content. Choose a Theme.

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Get Intelligent with your Inbound Marketing

Marketing Insider Group

Producing good content and enabling prospects to easily find it is a great strategy for building top of the funnel leads. In fact, that is what inbound marketing is all about – bringing the leads in to engage with your content so you can build a relationship over time. You can drive these visitors to […].

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How Inbound Marketing Killed Cold Calling

Marketing Insider Group

Cold calling used to be a great way to get prospects and set up appointments, but with the vast amount of information at consumers finger-tips today, inbound marketing has become a much more efficient way to sell. Inbound […]. The post How Inbound Marketing Killed Cold Calling appeared first on Marketing Insider Group.