Industrial Marketing Today

AUGUST 4, 2020

Manufacturing content marketing has its own challenges and frustrations as many industrial marketers have experienced. Read more The post, %Unique Challenges in Manufacturing Content Marketing% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. This is only a content summary.

Content Marketing 144

Content Marketing Content Marketing Research 144

Industrial Marketing Today

MARCH 12, 2020

Understanding the content preferences of engineers and industrial professionals is crucial to your success with industrial content marketing. That applies to the content for industrial websites too. Compounding the problem is the fact that engineers from all age groups do not respond the same way to your content.

Content 142

Content Marketing Websites Content Marketing Organization 142

Industrial Marketing Today

OCTOBER 26, 2010

While low cost is very important, I think there are other key reasons for the shift towards inbound marketing. Accountability and ROI – inbound marketing coupled with lead nurturing and scoring from marketing automation , optimizes the funnel for marketing to demonstrate contribution to revenues and prove ROI.

Marketing Budget Creation 60

Marketing Budget Creation Marketing Budget Inbound Marketing Tactics 60

Industrial Marketing Today

JANUARY 9, 2015

Content marketing for manufacturers has become a staple of industrial marketing with 61 percent using it as a marketing tactic and 54 percent planning to increase their spending on content creation (Source: IHS GlobalSpec Research Report). This is only a content summary.

Content Marketing 60

Content Marketing Planning Content Inbound Marketing 60

Industrial Marketing Today

MAY 8, 2020

Industrial content marketing strategy needs adjusting and fine-tuning to adapt to changes during this unprecedented time of COVID-19. Read more The post, %Adapting Your Industrial Content Marketing Strategy for COVID-19% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

Marketing & Strategy 136

Marketing & Strategy Marketing Strategy Content Marketing Content 136

Industrial Marketing Today

JULY 7, 2014

Content marketing is proving to be a big challenge for industrial distributors that I have talked to. The problem stems from the fact that distributors have relied heavily in the past on their principal manufacturers to provide them with marketing content and collateral. This is only a content summary.

Content Marketing 60

Content Marketing Content Inbound Marketing Lead Generation 60

Industrial Marketing Today

APRIL 11, 2013

Unless you’ve been living under a rock somewhere for the past couple of years, you’ve surely heard or read about the power and the popularity of content marketing by now. This is only a content summary. Visit my website for more content on industrial marketing.].

Content Marketing 60

Content Marketing Content Inbound Marketing Marketing & Strategy 60

Industrial Marketing Today

AUGUST 26, 2013

If storytelling sounds too “Kumbaya” to you for hardcore industrial marketing and sales, then I suggest you read on for a fresh perspective. This is only a content summary. Visit my website for more content on industrial marketing.]. There is a very good reason centuries [.].

Storytelling 60

Storytelling Content Marketing Content Inbound Marketing 60

Industrial Marketing Today

MAY 12, 2014

Application Notes or App Notes are very effective and can help you jumpstart your industrial content marketing, especially if you are stuck because of lack of content. The post Jumpstart Industrial Content Marketing with Application Notes by Achinta Mitra appeared first on Industrial Marketing Today.

Content Marketing 60

Content Marketing Case Study Case Studies Content 60

Industrial Marketing Today

SEPTEMBER 29, 2013

This is only a content summary. Visit my website for more content on industrial marketing.]. Industrial Blogs Website Design & Development Content Marketing Inbound Marketing Industrial Marketing industrial website redesigns' A welcome change in these discussions [.].

Marketing Websites 60

Marketing Websites Planning Content Marketing Content 60

Industrial Marketing Today

JULY 5, 2013

Manufacturers and industrial companies have been using content marketing for a long time whether they know it or not. This is only a content summary. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing Industrial Marketing'

Content Marketing 60

Content Marketing Content Inbound Marketing Paid Search Agency 60

Industrial Marketing Today

FEBRUARY 17, 2020

The original post %Content Marketing for Manufacturers: Are You Using its Full Power?% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. We’ve read that content marketing is the way to go. Read more The post, %Content Marketing for Manufacturers: Are You Using its Full Power?%

Content Marketing 104

Content Marketing Content Lead Scoring Lead Ranking 104

Industrial Marketing Today

MARCH 18, 2014

In case you aren’t familiar with the content marketing acronym TOFU, let me define it for you. TOFU stands for top of the funnel and relates to content that attracts [.]. This is only a content summary. Visit my website for more content on industrial marketing.].

Top of Funnel 60

Top of Funnel Inbound Marketing Content Marketing Funnels 60

Industrial Marketing Today

APRIL 22, 2013

I am finding industrial content marketing in [.]. This is only a content summary. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing Industrial blogging Industrial Marketing SEO' Please click on the headline to read the full article.

Content Marketing 60

Content Marketing Content Inbound Marketing SEO 60

Industrial Marketing Today

JULY 12, 2013

This is only a content summary. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing Social Media Marketing Customer experience Industrial Marketing' Every company wants it, many talk about it but only a few get it right.

Inbound Marketing 60

Inbound Marketing Content Loyalty Social Media 60

Industrial Marketing Today

MAY 24, 2013

This is only a content summary. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing Industrial Websites engineering videos Industrial Marketing website content' This is my list [.]. Please click on the headline to read the full article.

Marketing Websites 60

Marketing Websites Inbound Marketing Content Video Marketing 60

Industrial Marketing Today

NOVEMBER 10, 2011

Content marketing has become indispensable for addressing this changed buyer behavior. That does not mean that content marketing has reduced the role of industrial salespeople to mere order takers. See my earlier post, “Inbound Marketing Must Set the Table for Industrial Sales.”.

Sales Qualified Leads 60

Sales Qualified Leads Content Marketing Leads Lead 60

Industrial Marketing Today

OCTOBER 25, 2011

That’s why more B2B and industrial marketers are turning to content marketing to lift their lead generation ROI. Several studies have shown that these lead generation challenges hold true across the board in B2B marketing. See my earlier post, “Inbound Marketing Must Set the Table for Industrial Sales.”.

Top of Funnel 60

Top of Funnel Marketing Funnels Content Marketing High Quality Lead 60

Industrial Marketing Today

MAY 7, 2012

In my last post, I talked about using content to convert website traffic into leads and customers. In this post, I want to continue with a similar theme and talk about why your content marketing must have a purpose. See Content Marketing: Think Like a Publisher, Act Like an Investor ). What am I talking about?

Content Marketing 60

Content Marketing Planning Content Sales Qualified Leads 60

Industrial Marketing Today

JULY 7, 2011

You will find little evidence of best practices in content marketing – relevant, valuable and compelling content for customers. In other words, the online content is very product-centric. or better known as just Grainger, is one industrial distributor that has embraced content marketing in a very big way.

Enterprise Management 60

Enterprise Management Effectiveness Content Marketing Marketing Management 60

Industrial Marketing Today

AUGUST 14, 2018

When it comes to effective industrial content marketing, you’ve probably heard the phrase, “One-size-fits-all content” just doesn’t cut it. How do you make your content more relevant to time-challenged engineers, deal with the age gap within your target audience, earn their trust and build stronger relationships?

Content Marketing 67

Content Marketing Content Trust Marketing Marketing 67

Industrial Marketing Today

JUNE 5, 2012

In my daily interactions with manufacturing, engineering and industrial companies, inbound marketing or content marketing is a popular topic of discussion. Not that I’m complaining, this gap means more business opportunities for me as an industrial marketing consultant. Answer – Create higher value content.

Top of Funnel 60

Top of Funnel Content Marketing Planning Buying Cycle 60

Industrial Marketing Today

JANUARY 3, 2012

This is my first post in 2012 and I want to start the New Year by answering a perennial question about content marketing for manufacturers and industrial companies. The answer – create a content series. There are many advantages to this content marketing strategy. Fresh Content = Better SEO.

Long Tail Marketing 60

Long Tail Marketing Thought Leadership Content Marketing & Strategy 60

Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. The old ways of pushing out content is no longer effective. Don’t sell. Don’t interrupt.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

FEBRUARY 20, 2018

Industrial content on websites of most manufacturers and industrial companies tends to be heavy on product specifications. This is only a content summary. This is only a content summary. Visit my website for more content on industrial marketing.]. Please click on the headline to read the full article.

Content 71

Content Course Design Marketing Websites 71

Industrial Marketing Today

JUNE 22, 2011

I’ve heard some of my manufacturing clients call their subscribers free content leads. I’ve also read articles by other industrial marketers where they recommend using free content to generate new leads. That is good advice and it is a proven tactic for inbound marketing. They are prospects by my definition.

Sales Qualified Leads 60

Sales Qualified Leads Lead Scoring Lead Ranking Top of Funnel 60

Industrial Marketing Today

JULY 16, 2012

Upper management and key decision makers are skeptical about inbound marketing with content being able to generate qualified leads and set the table for sales. According to them, that has always been a job done by sales and not marketing. As I’ve written before, just publishing content won’t move the needle.

Lead Ranking 60

Lead Ranking Lead Scoring Marketing Management Paid Search Agency 60

Industrial Marketing Today

APRIL 3, 2011

Customers in turn get 24/7 access via a secure online portal to personalized content such as: Detailed and critical cradle-to-grave records of every valve installed at their plant. Ergo, highly personalized and relevant content will build strong long-term customer relationships. Think again! Help to frame the discussion in their minds.

Planning 60

Planning Work Management Marketing Automation Services Marketing Management 60

Industrial Marketing Today

NOVEMBER 30, 2018

HubSpot is a great “marketing-in-a-box” solution for those getting started with inbound marketing. It is a good fit for companies with a one-person marketing department or a small staff. This is only a content summary. This is only a content summary. Please click on the headline to read the full article.

Hubspot 60

Hubspot Marketing Automation Automation Paid Search Agency 60

Industrial Marketing Today

MAY 22, 2018

Manufacturers want their industrial content marketing for engineers to generate Sales Qualified Leads (SQLs) and not just Marketing Qualified Leads (MQLs) from content downloads. This is only a content summary. This is only a content summary. Visit my website for more content on industrial marketing.].

Sales Qualified Leads 64

Sales Qualified Leads Buy Marketing Qualified Leads Lead Ranking 64

Industrial Marketing Today

FEBRUARY 8, 2016

I have run across […] The post Marketing Engineering Services with Content by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary. Visit my website for more content on industrial marketing.]. Please click on the headline to read the full article.

Service 60

Service Deliverability Content Marketing 60

Industrial Marketing Today

MAY 5, 2010

That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. Ardath Albee, CEO of Marketing Interactions, Inc. Ardath Albee, CEO of Marketing Interactions, Inc. You can’t satisfy all of them with one-size-fits all content.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

JUNE 19, 2010

That is pretty much the mantra of B2B content marketing. Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. What marketing content you serve at each phase of the buying cycle also matters. In other words, it is time to walk the talk!

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

MARCH 9, 2014

This is only a content summary. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Blogs Inbound Marketing industrial lead generation Industrial Marketing' Please click on the headline to read the full article.

Inbound Marketing 60

Inbound Marketing Lead Generation Practices Generation 60

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?)

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

NOVEMBER 24, 2012

It used to be that the biggest challenge faced by B2B content marketers was “What will we write about?” This is only a content summary. Visit my website for more content on industrial marketing.]. At least that was what I heard most often from many [.]. Please click on the headline to read the full article.

Content Marketing 60

Content Marketing Content B2B Marketing Marketing 60