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How to Build a Sales and Marketing Database from Scratch

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FEBRUARY 27, 2019

I’m Brad Johnston, CEO of OutboundView – and I’m here to show you how to build a B2B sales and marketing database – from scratch! Option 4: Inbound marketing. Option 4: Inbound marketing. Inbound marketing is a great add-on to any list-building option, and should always be utilized.

Top of Funnel 120
Top of Funnel Ad Building Planning Inbound Marketing 120
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Mission Impossible: Making Hard Choices as a First-time CMO (Part 2)

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FEBRUARY 21, 2019

Add 1-2 new channels to experiment with – e.g., content syndication, targeted advertising, or webinars – then test and refine quickly. Having a Service-Level Agreement (SLA) in place between sales and marketing teams helps both sides of the house. Quick wins are no substitute for long-term vision.

CMO 176
CMO SWOT Advertising Agencies Budget Programs 176
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