Digital B2B Marketing

NOVEMBER 1, 2012

Inbound marketing has captured the attention of B2B marketers, and no wonder. According to Hubspot, leads from inbound marketing cost 62% less than leads from outbound marketing. However, opinions and knowledge of inbound marketing vary widely among B2B marketers.

Inbound Marketing 100

Inbound Marketing Allocation Opinions Marketing & Strategy 100

Digital B2B Marketing

MAY 1, 2012

You are creating great content and your website delivers a great experience with a strong conversion rate. Your initial inbound marketing results are promising, but you need more. Inbound marketing represents a major investment for B2B marketers. Traditional B2B marketers face a challenge.

Inbound Marketing 100

Inbound Marketing Budget Programs Paid Search Agency Digg 100

Digital B2B Marketing

AUGUST 27, 2013

You don’t need more content. You need old content. Old content is the real king of content marketing. Better content isn’t enough when your competitors have good old content. Better content isn’t enough when your competitors have good old content.

Content Marketing 100

Content Marketing Content Inbound Marketing Search Marketing 100

Digital B2B Marketing

JUNE 14, 2012

You are ready to take your content marketing to the next level. Until now, you have been producing mostly mid and late stage content. Your content supports the sales process and effectively communicates the value of your solutions to prospects. Content that drives overall visibility for your company is different.

Content Marketing 100

Content Marketing Planning Eloqua Marketing Automation Services 100

Digital B2B Marketing

MAY 30, 2013

Inbound marketing may be the hot topic for B2B marketers today, but today’s big B2B inbound marketers are all active outbound marketers as well. So how do you pair your outbound marketing activity with your inbound marketing? Outbound Marketing Seeds Content.

B2B Marketing 100

B2B Marketing Banners Paid Search Agency Inbound Marketing 100

Digital B2B Marketing

JUNE 2, 2011

Current marketing wisdom says content should be mapped to buying cycles. Yet according to a study from MarketingProfs and Junta42 , 78% of B2B marketers say awareness is an objective of content marketing. It is time to step back from planning content for the buying cycle and focus on Stage Zero Content.

Buying Cycle 100

Buying Cycle B2B Thought Leadership Content Hubspot 100

Digital B2B Marketing

DECEMBER 22, 2011

So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012. Content Marketing 1. Flooded with content, audiences will turn to recognized sources. Content will be designed to be easy to consume and share. Inbound Marketing 4.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

Digital B2B Marketing

DECEMBER 2, 2011

So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012. Content Marketing 1. Flooded with content, audiences will turn to recognized sources. Content will be designed to be easy to consume and share. Inbound Marketing 4.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

Digital B2B Marketing

MAY 22, 2012

According to recent research from IDC, lead generation is a top B2B marketing priority , and in the next four years Sirius Decisions predicts 75% of all registrations will be captured online. Sirius Decisions actually labels this as inbound marketing, however I use a more limited definition of inbound marketing.)

Marketing Prospects 100

Marketing Prospects Webcast B2B Marketing Planning 100

Digital B2B Marketing

JUNE 4, 2013

In addition, they need to offer sufficient targeting for the broader marketing efforts of many mid-sized or large enterprise marketers. Inbound or Content Marketing. Time after time, HubSpot’s research shows that inbound leads are both lower cost and higher quality than those from outbound marketing.

Paid Content 100

Paid Content Lead Generation Tactics Paid Search Agency 100

Digital B2B Marketing

MAY 17, 2011

However, the requirement that marketing deliver leads will not change. Marketers need to move beyond today’s content for contact information exchange and embrace new ways to drive demand and capture more interested and qualified contacts. It is no longer content or context. The Marketing Tactics that will Dominate.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Leads 100

Digital B2B Marketing

NOVEMBER 17, 2011

Here are examples of marketing advice I have recently come across (or even written): According to SiriusDecisions, by 2015 71% of all marketing leads will be from inbound marketing. If you are not already, you need to develop an inbound marketing program.

Planning 100

Planning Curation Marketing & Strategy Inbound Marketing 100

Digital B2B Marketing

NOVEMBER 17, 2011

Here are examples of marketing advice I have recently come across (or even written): According to SiriusDecisions, by 2015 71% of all marketing leads will be from inbound marketing. If you are not already, you need to develop an inbound marketing program.

Planning 100

Planning Curation Marketing & Strategy Inbound Marketing 100

Digital B2B Marketing

JULY 31, 2012

If you continually improve each of these areas, it will benefit nearly every facet of your marketing. Delivering Valuable Information Marketers have been blinded by the mandate to create content. However, buyers don’t need content. Short-term planning often leads to reactionary activity and random acts of marketing.

B2B Marketing 100

B2B Marketing Planning B2B Demand Generation 100

Digital B2B Marketing

NOVEMBER 8, 2011

The importance of fresh content increased last week for 35% of all Google searches ( announcement ). This latest algorithm update doesn’t focus on the quality or source of your content, it focuses on the timeliness of it. I often hear marketers say their older content is still relevant.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Barriers Google 100

Digital B2B Marketing

NOVEMBER 8, 2011

The importance of fresh content increased last week for 35% of all Google searches ( announcement ). This latest algorithm update doesn’t focus on the quality or source of your content, it focuses on the timeliness of it. I often hear marketers say their older content is still relevant.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Barriers Google 100

Digital B2B Marketing

MAY 7, 2012

Creating Content Your social media plan likely calls for creating some type of content daily (hopefully), and definitely weekly. When you start, you probably have 20 or 30 pieces of content. Nearly every piece of content is another opportunity for someone to find you. This takes old-fashioned calendar time.

Budget Programs 100

Budget Programs Social Media Curation Case Study 100

Digital B2B Marketing

SEPTEMBER 27, 2011

For B2B marketers, this environment requires a renewed focus on three elements and one major change. Being worth discovering and sharing (content). Making marketing contacts channel agnostic. The first three elements represent inbound marketing with the addition of PR. Being discovered (search and PR).

Paid Search Agency 100

Paid Search Agency Marketing Automation Services PR Demand Generation 100

Digital B2B Marketing

SEPTEMBER 27, 2011

For B2B marketers, this environment requires a renewed focus on three elements and one major change. Being discovered (search and PR) Being recommended (social media) Being worth discovering and sharing (content) Making marketing contacts channel agnostic The first three elements represent inbound marketing with the addition of PR.

Paid Search Agency 100

Paid Search Agency Marketing Automation Services PR Social Media 100

Digital B2B Marketing

OCTOBER 6, 2011

Marketers have a huge blind spot when it comes to nurturing and lead scoring. It does not matter if you have built a sophisticated lead management and nurturing system, driven by content consumption, engagement and response. The problem is, you only see how people respond to your content and your offers.

Lead Scoring 100

Lead Scoring Lead Ranking Peer-to-peer Leads 100

Digital B2B Marketing

JUNE 28, 2012

Marketing’s first stepping stone is getting attention , using advertising, content marketing or any other tools at their disposal. Marketing needs to identify potential prospects that are likely receptive to speaking with sales and beginning to develop a relationship.

Enterprise Management 100

Enterprise Management Paid Search Agency Work Management Marketing Proposals 100

Digital B2B Marketing

OCTOBER 6, 2011

Marketers have a huge blind spot when it comes to nurturing and lead scoring. It does not matter if you have built a sophisticated lead management and nurturing system, driven by content consumption, engagement and response. The problem is, you only see how people respond to your content and your offers. Publishing.

Lead Scoring 100

Lead Scoring Lead Ranking Peer-to-peer Leads 100

Digital B2B Marketing

JANUARY 10, 2012

Centralize management of the corporate database and data acquisition In addition to DemandGen’s recommendations, I would add the following recommendations when buying B2B marketing lists: Purchase marketing lists in small increments so you can test and refine sources and selection criteria over time. Keep an audit trail.

Buy 100

Buy Email Marketing B2B Marketing Jigsaw 100

Digital B2B Marketing

OCTOBER 25, 2012

In order to deliver something more memorable than most advertising, marketers are turning to content that tells a story, engages the audience and delivers value. But how do marketers reach a large audience with their content? Does your content measure up? The bar for quality is higher than ever before.

Advertisements 100

Advertisements Advertising Content Marketing Advertorials 100

Digital B2B Marketing

APRIL 26, 2012

According to research from the Content Marketing Institute , B2B marketers are now spending 26% of their budget on content marketing. What happens when someone downloads or accesses some of the highest value and most in-depth content marketers are offering?

Research 100

Research B2B Paper Content 100

Digital B2B Marketing

FEBRUARY 27, 2013

Here is more info on finding your content sweet spot. Begin sharing content that is relevant to your selected area of focus through each of Jamie’s relevant profiles. Create Short Form Content. This content should reference the current thought leaders you identified as well as your own research projects where possible.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Campaigns Profiling 100

Digital B2B Marketing

JANUARY 10, 2013

B2B marketing organizations in particular seem to be drawn to the newest shiny marketing object. Inbound Marketing ? As you dig into it, you will find trends and insights that will apply across your marketing. Case in Point: Visual Content Visual content was hot in 2012. Native Advertising ?

B2B Marketing 100

B2B Marketing B2B Trends Inbound Marketing 100