Buzz Marketing for Technology

MARCH 2, 2010

Over the last few years of writing this blog I have talked a lot about the virtues of creating a steady stream of content that is consistent in its frequency to bring people back to your site time and time again. Related posts: B2B Marketing Content: Lure or Lasso? Tweet This! Share this on Facebook. Share this on Linkedin.

B2B Marketing 100

B2B Marketing B2B B2B Thought Leadership Digg 100

Buzz Marketing for Technology

JANUARY 23, 2013

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. Unless the new friend has great content to go back to, there’s not much of a reason to go directly to their page very often, if at all. Stagnant page content.

Conversion Rate 100

Conversion Rate Facebook Conversion Ideal Customer Profiles 100

Buzz Marketing for Technology

FEBRUARY 16, 2010

For some reason there is a lot of confusion about the word Content lately. Back in the late 90s when the internet was just heating up we all heard alot about how “Content is King&#. But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media&#. Can you stick to it?

B2B Marketing 100

B2B Marketing Media B2B Digg 100

Buzz Marketing for Technology

MARCH 4, 2009

And their tactics are shifting from more Outbound Marketing like email and direct mail to more Inbound Marketing using SEO, Blogging and Social Media. If you are pursuing a balanced approach of Outbound and Inbound marketing – you will quickly find you have a tremendous need for content! So what can you do?

Digg 100

Digg Blogger Inbound Marketing Stats 100

Buzz Marketing for Technology

JANUARY 19, 2010

This framework is newer, and in my opinion, more applicable to a wider range of today’s marketing challenges. The 4 C’s of B2B Marketing are: Content – the creation of a steady stream of engaging content. If I had a dollar … Last week, I was interviewed by a technology services marketing.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Digg 100

Buzz Marketing for Technology

JANUARY 11, 2011

They spend all of the effort to get the page perfect and have it be in compliance with their corporate guidelines but they have no real plans for how they are going to grow their base of Fans with rich engaging content. It occurs to me my definition of content often differs from their definition of content.

Optimization 100

Optimization Banner Ads SEO Banners 100

Buzz Marketing for Technology

FEBRUARY 9, 2010

But think of it here as an audience that you have built by creating and publishing attractive content that engages them with your thought leaders. Prospects who have been listening to you, watching what you publish and responding to your content are already working their way up the Awareness to Consideration to Purchase cycle.

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Buzz Marketing for Technology

MARCH 9, 2010

But don’t forget one of the most important costs associated with Social Media and that is Content Creation which can be a small incremental cost if you do it right. Take for example your classic white paper. What’s your Social Media diet? I often get asked the question – how do you.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Buzz Marketing for Technology

APRIL 8, 2010

Related posts: Using Content to Build Trust in B2B Marketing In the recent Edelman Trust Barometer report they detail out. Inbound Interaction Management (IIM) It’s no surprise that Direct Marketing response rates have dropped. Share this on del.icio.us. Share this on Reddit. Stumble upon something good?

Advertising Channels 100

Advertising Channels Digg Paid Search Agency Social Media 100

Buzz Marketing for Technology

APRIL 21, 2010

Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly. Tags: Content Marketing Customer Support Inbound Marketing Listening Monitoring. Related posts brought to you by Yet Another Related Posts Plugin.

Social Media 100

Social Media Lead Scoring Lead Ranking Media 100

Buzz Marketing for Technology

APRIL 6, 2010

Being able to send and receive email to someone in your database and gauge the interest of that person in the content you send them is essential. Will Facebook replace your B2B Marketing email system? Element #2 – Email – the most critical element of a lead nurturing platform is email. I want to roll the clock back a few weeks.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Buzz Marketing for Technology

APRIL 13, 2010

The inference of this slide years ago was to remind my teams, my peers and my clients that we need to create forward thinking content. Content that would attract the type of audience that we wanted and develop the SEO that we needed on the major topics we wanted to be known for. What to look for in a Social Media Marketer?

Inbound Marketing 100

Inbound Marketing Peer-to-peer Digg CRM 100

Buzz Marketing for Technology

NOVEMBER 6, 2017

While the industry foresaw change with the DOL fiduciary rule, my marketing team saw opportunity. What if we could prepare our subject matter experts to react quickly, time our content with the news cycle, and launch an advertising campaign that could help demystify the rule for our clients and potential prospects?

Webcast 58

Webcast Microsite Thought Leadership Work Management 58

Buzz Marketing for Technology

MARCH 7, 2012

After last weeks show, guest host Jeff Ogden and B2B marketing expert, Paul Dunay discuss: - Marketing at a small company versus a larger company. Approaches for creating engaging content. - MadMarketingTV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit [link] to learn more.

B2B Marketing 100

B2B Marketing Buyer Personas B2B Marketing Automation Services 100

Buzz Marketing for Technology

APRIL 3, 2011

4) What stand out examples can you give us of Brands using the Microsoft Digital Marketing suite? So one of the best examples we have is Ferrari.com where they used SharePoint as the presentation layer and content management system. 5) Where are Microsoft and Digital Marketing heading next?

Enterprise Management 100

Enterprise Management ROMI Advertising Agencies Work Management 100

Buzz Marketing for Technology

JULY 20, 2011

For the last 2 years we have been building our network of people that “like” the brand by creating content and engaging with them. I certainly hope you have been doing this – and its not an insignificant feat to create all this content. This is the #1 stumbling block I hear from marketers over and over again.

Cost Per Thousand 100

Cost Per Thousand Facebook CPM Network Marketing 100

Buzz Marketing for Technology

DECEMBER 22, 2010

Related posts: 11 B2B Marketing Predictions for 2011 Around this time last year I wrote about the 10. Using Content to Build Trust in B2B Marketing In the recent Edelman Trust Barometer report they detail out. Related posts brought to you by Yet Another Related Posts Plugin.

BtoB 100

BtoB Work Management Advertising Agencies Social Media 100

Buzz Marketing for Technology

APRIL 1, 2010

To me this is the story for any content marketer like myself. Bottom line this is great news for us content marketers. The choice is really yours but at least you know how to plan for the proper amount of content. B2B Marketing Content: Lure or Lasso?

Trust Marketing 100

Trust Marketing B2B Marketing Planning Buzz 100

Buzz Marketing for Technology

MARCH 13, 2014

Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership.

Sales Qualified Leads 100

Sales Qualified Leads Lead Ranking Lead Scoring Ideal Customer Profiles 100

Buzz Marketing for Technology

DECEMBER 2, 2009

And further – that marketing organizations are becoming increasingly focused on Inbound Marketing (credit HubSpot for creating this term) which are a source of much higher response rates. Inbound Interaction Management could mean many things. Tags: Inbound Marketing.

Marketing Management 100

Marketing Management Inbound Marketing Digg Response Rate 100

Buzz Marketing for Technology

DECEMBER 2, 2009

And further - that marketing organizations are becoming increasingly focused on Inbound Marketing (credit HubSpot for creating this term) which are a source of much higher response rates. Inbound Interaction Management could mean many things. Tags: Inbound Marketing.

Marketing Management 100

Marketing Management Inbound Marketing Response Rate Acquisitions 100

Buzz Marketing for Technology

JULY 1, 2015

Here is a great piece on the maturity of a company’s Thought Leadership program by ITSMA. Last year I was asked by ITSMA to collaborate on this piece with them. They also tapped into companies like Deloitte, E&Y, IBM, Coginzant, SAP and more.

Thought Leadership 100

Thought Leadership Lead Ranking SME Paper 100

Buzz Marketing for Technology

JANUARY 3, 2018

Anyone who claims that business is all about logic and data needs to get a reality-check; Marketers are perhaps the worst offenders here, much to their detriment. Of late, Marketers have suffered from a deep alienation from the real essences of their profession and we hope that 2018 will usher in a return to sanity.

Marketing Mix 87

Marketing Mix ROMI Paid Search Agency Enterprise Management 87