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B2B Memes

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Do Personal Passions Make You a Better B2B Blogger?

B2B Memes

AUGUST 31, 2010

Consider, for instance, how these well-known blogs use figures from popular culture to illuminate B2B subjects: Hubspot and sports: “ Why I Would Hire Bode Miller as My Inbound Marketer.”. The key is not to make a comparison just because it’s weird or surprising.

Blogger 100
Blogger Personalization B2B Comparison 100
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Editorial Quality Vs. Revenue: A False Dichotomy

B2B Memes

SEPTEMBER 30, 2011

As an editor myself, my instinct is to say that those sales people just don’t have the brains and creativity to sell good content. As the old advertising model that powered trade magazines for so many decades withers away, it’s getting harder and harder to sell independent, reader-oriented content.

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