B2B Marketing Traction

FEBRUARY 15, 2013

Read my post from yesterday, Valentine’s Day, How to Love Your Customers with Inbound Marketing. Inbound marketing is the art of attracting, engaging and nurturing prospective customers so that they become new customers or buy more of your products and services.

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Marketing Management Inbound Marketing 100

B2B Marketing Traction

FEBRUARY 6, 2013

Marketing could pass a lead on to sales if the lead or prospect had the right Budget, Authority to buy, Need for the product or service and an identifiable Time frame in which they would buy. With today’s inbound marketing, marketers shouldn’t have to establish the prospect’s Need.

B2B Marketing 100

B2B Marketing Lead Qualification B2B Sales Qualified Leads 100

B2B Marketing Traction

DECEMBER 2, 2013

Email a reminder of some existing key content on your website that can help your customers and prospects. inbound marketing b2b content marketing' Launch a new product or service or informational website on Cyber-Monday and provide a special offer.

B2B Marketing 100

B2B Marketing B2B Inbound Marketing B2B Sales 100

B2B Marketing Traction

MARCH 9, 2012

You can use traditional marketing to generate leads, but it is probably more cost-effectively used to build brand awareness or build loyalty after the initial lead generation. With inbound marketing, prospects self-select themselves. ” Traditional marketing alone no longer works.

Inbound Marketing 100

Inbound Marketing Sales Qualified Leads Loyalty High Quality Lead 100

B2B Marketing Traction

JUNE 25, 2014

In your customer marketing you must add value and be there when the customer needs to buy more. You can educate and nurture them through value-add content and information and measured communication. Do you need an effective customer marketing program? inbound marketing content customer marketing'

Loyalty 100

Loyalty Brand Identity Branding Customer Satisfaction 100

B2B Marketing Traction

NOVEMBER 7, 2014

The behavior of today’s B2B buyer means that marketing needs to go far beyond what it did in the past. Marketing must not only attract new prospects but also provide information and content for sales to convert them to customers. The need for marketing to work with sales is more important than ever.

Buyer Personas 100

Buyer Personas B2B Sales B2B Marketing B2B 100

B2B Marketing Traction

OCTOBER 12, 2011

Does your online content make your phone ring? Quality, online content (even if it was written years ago) is the key to getting found online today. Quality, online content (even if it was written years ago) is the key to getting found online today. This means that you need to be strategic when you plan your content.

Online Marketing 100

Online Marketing Planning Paid Search Agency Content 100

B2B Marketing Traction

OCTOBER 4, 2011

Now it’s time to invest in great content and a system for nurturing the qualified leads you get from your website and converting them to customers. What you need are the 3 C’s – Content, Connections, and Conversions. You need great content that they can download, comment on or share with friends or colleagues.

Traffic 100

Traffic Marketing Websites Buying Cycle Urgency Marketing 100

B2B Marketing Traction

DECEMBER 10, 2014

Content marketing. Digital marketing. Inbound marketing. Outbound marketing. In B2B marketing, what tactics you employ won’t matter if you don’t understand your target audience’s pain, speak to it and provide the right solution. Yes, pain is the key to marketing success.

Tactics 100

Tactics B2B Marketing Planning B2B 100

B2B Marketing Traction

MAY 18, 2011

Today quality online content is a good way to attract qualified buyers who need information about certain problems, solutions and products. But a big question B2B marketers have is “What content do I give away, yet not give away the store (and potential sales revenue)?” ” and “What?”

B2B Marketing 100

B2B Marketing Online Marketing High Quality Lead Planning 100

B2B Marketing Traction

MARCH 7, 2014

Inbound marketing specialists optimize content to attract the right leads and convert leads to customers. Your website and Pay Per Click (PPC) ad campaigns need someone who knows Google and other web analytics. You may need someone to create videos for your business.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Marketing Management SMB 100

B2B Marketing Traction

MAY 24, 2013

In our early presentations about social media, marketing and social media consultants focused a lot on how the average marketer could manage to have a presence on social media – in addition to everything else they were doing. The nature of inbound marketing is that buyers find the seller when they need to.

Social Media 100

Social Media Media Curation Broadcasting 100

B2B Marketing Traction

AUGUST 23, 2010

The major search engines are placing more emphasis on content, not so much on tricks and behind-the-scene tactics, to rank web sites higher for keyword searches. It takes time to create all this content. Part of the solution is to have a plan in place that maps out goals and a schedule for online content.

Planning 100

Planning Press Content Tagging 100

B2B Marketing Traction

MARCH 14, 2014

I’ve been a marketing consultant since 1997 and an Inbound Marketing Certified Professional blogging, tweeting and working on social media for my marketing and for clients since 2009. They need good information (content) from your business, not a sales pitch.

Cold Calling 100

Cold Calling Internet Marketing Social Media Inbound Marketing 100

B2B Marketing Traction

APRIL 17, 2013

A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing. Optify , the source of the survey, sells inbound marketing software that helps you track social media and email campaigns.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

APRIL 14, 2011

With traditional marketing, there’s not a lot you can do with just three weeks before a show. But, as a Certified Inbound Marketing Professional, I knew that certain online marketing tactics had a chance. I also pushed out highly optimized content online before the show.

Case Study 100

Case Study Case Studies Linkedin Studies 100

B2B Marketing Traction

MAY 6, 2009

Once you’re in growth mode, we also provide services to help you build marketing infrastructure and hire the right marketing people as your company grows. Outsource Social Media Marketing Services. Outsource Content Creation Services. B2B Inbound Marketing System Development. B2B Marketing Planning.

Planning 100

Planning Work Management Marketing Management CMO 100

B2B Marketing Traction

MARCH 21, 2012

B2B marketers need to invest more in MOFU, or middle of the funnel marketing activities. These include adding great content that helps and engages the buyer as they move through their buying process. But don’t just expect sales to do all the work from here.

Paid Content 100

Paid Content Top of Funnel B2B Marketing Planning 100

B2B Marketing Traction

AUGUST 31, 2011

Today it’s not enough to have a search-engine-optimized website with static content. Search engines like Google rate sites based on the conversations that occur about you on social media.Your social media profiles become the spokes that feed your online marketing hub – your website. You optimize your RSS feed. Life is good!

Social Media 100

Social Media Online Marketing Social Marketing Media 100

B2B Marketing Traction

FEBRUARY 28, 2012

When you post content such as a link to your newsletter, press release, blog entry or an article about your industry or business, that content displays on the newsfeed of the people who clicked on your page to “Like” your company. Generate Leads on Facebook: 1-2 hours per week.

Facebook 100

Facebook Spending B2B Marketing Planning 100

B2B Marketing Traction

FEBRUARY 22, 2012

But does it apply to business-to-business marketing? To be successful on social media platforms and on the Internet in general today means that you have to provide content about the value of your business and services. Just as with consumer marketing , business-to-business marketing starts with the buyer. You bet it does.

B2B Marketing 100

B2B Marketing Internet Marketing B2B Social Media 100

B2B Marketing Traction

SEPTEMBER 15, 2010

That person or company can also provide ongoing research, analysis and content creation that fits your marketing persona and your social media strategy goals. With the Back Office Social Media Support service, we do the behind the scenes research, consulting and content creation and provide it to you for approval.

Social Media 100

Social Media Media Transparency Ideal Customer Profiles 100

B2B Marketing Traction

FEBRUARY 13, 2012

The real way to get results from your website is to have great content that visitors need or want. You heard that SEO is great and it works, you buy the service, but you don’t get the results that were promised. Why is that? Just as certain rules apply to getting dates with quality people, rules apply to getting visitors to your site.

SEO 100

SEO Marketing Websites Rules Transparency 100

B2B Marketing Traction

JANUARY 10, 2012

Looking at a list of popular blog posts by Hubspot (a well-known marketing software company), 15 of 24 of Hubspot’s most popular recent blog posts have headlines that include numbered lists, such as: 5 Awesome Landing Page Lessons From Real Life Examples. 5 Tools to Battle Social Media Content Overload.

Social Media 100

Social Media Hubspot Landing Pages Keywords 100

B2B Marketing Traction

FEBRUARY 22, 2010

I’m slow (about a 12 minute mile), so an hour later I usually have some content that I’ve pondered and sometimes even a good headline. A lot of blogs do a good job when the authors mix in video and interviews with people to create more content. Also ask vendors and alliance partners to submit information.

Blogger 100

Blogger Advertising Agencies Hubspot Press 100

B2B Marketing Traction

OCTOBER 30, 2010

They are more likely to click on links that say something about the content, especially if there might be something on the website or page that adds value for them. ” Remember that visitors to your profile or web site listen to radio station WIIFM – What’s In It For Me?

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Optimization 100

B2B Marketing Traction

FEBRUARY 17, 2011

I linked my blog, my book recommendations, my Tweets, my presentations and other content to my profile. I am a moderator/manager of at least one group; and I answer questions and participate in discussions. I update my status several times a week.

Linkedin 100

Linkedin Web 2.0 Ideal Customer Profiles Blast Campaigns 100

B2B Marketing Traction

APRIL 20, 2010

In the blog entry, My Shoe Fetish & Why Personas Are Invaluable for Marketing, Marketing Sherpa describes the process of creating marketing personas: “You create research-based characters each matching one of the very distinct groups of folks who visit your site or view your marcom. Meet Scott.

Buyer Personas 100

Buyer Personas Rules B2B Marketing Psychographics 100

B2B Marketing Traction

JANUARY 21, 2010

The new marketers are not called “madmen” but “lead nurturers.” ” We fertilize the Internet with valuable content that will help our prospects learn about and become loyal to our products and services and grow into customers.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Paid Search Agency 100

B2B Marketing Traction

AUGUST 1, 2013

The newest marketing approach is lead nurturing , where you bring along or grow leads into customers using great content and marketing technology. Here’s a great infographic from marketing automation company Pardot that shows how lead nurturing works… Embedded from Pardot. Contact New Incite today.

Sales Qualified Leads 100

Sales Qualified Leads B2B Marketing Lead Nurturing Leads 100