ANNUITAS

SEPTEMBER 9, 2015

As I was walking down the hallway to get to the opening keynote at Content Marketing World this morning, I passed rows and rows of amazing movie posters. The theme this year is Bright Lights, Big Content and it pulls directly from the Hollywood storytelling tradition, riffing on the classic images from the movies we all know and love.

Content Marketing 100

Content Marketing Planning Work Management Marketing Management 100

ANNUITAS

NOVEMBER 12, 2013

It’s often the agenda that hurts the purity of content. The role of content marketing is to create leads and help drive revenue. Blog content marketing Content marketing strategy Inbound marketing Jesse Noyes Kapost'

Content Marketing 100

Content Marketing Inbound Marketing Content Marketing & Strategy 100

ANNUITAS

DECEMBER 9, 2014

As the year draws to a close, I am looking back at content that has helped to make me a better marketer in 2014. It seems there is no shortage of great content to help increase marketing effectiveness. Organize a marketing automation workshop to increase proficiency. Additionally, only 7.5% as somewhat skilled.

Planning 100

Planning Gartner Demand Generation Budget Programs 100

ANNUITAS

MARCH 24, 2016

This Does Not Mean the Death of Inbound Marketing. Much of what I read and hear in regards to ABM is that outbound is key and that inbound is largely fading. As has always been the case with demand generation, it is a combination of inbound and outbound that is the most effective. Limits Content Effectiveness.

Demand Generation 100

Demand Generation Account Based Marketing ABM Demand 100

ANNUITAS

MARCH 20, 2014

RT @megheuer When they serve personalized industry content on website, 3x as likely to click thru vs generic content @DocuSign #marketingopssummit. The head of marketing operations is typically the de facto owner of the technology stack today @chiefmartec #marketingopssummit. Why the marketing tech explosion?

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

ANNUITAS

FEBRUARY 9, 2012

AG: Content marketing is a hot topic and like many other hot topics today definitions vary and everyone wants to jump in and give their own spin. As a leader in this space, please define once and for all – what is content marketing? That’s the shift that storytelling can help companies make with their content marketing.

Interactive Marketing 100

Interactive Marketing Work Management Marketing Management Emarketing 100

ANNUITAS

DECEMBER 16, 2016

The more content that you have on your site, the more organized you must be. Here’s a list of some of the things to watch out for when you’re juggling content for your new site: Content version control (or lack-thereof). Wrong content/media in the wrong location on the site. Losing assets.

Marketing Websites 100

Marketing Websites Urgency Marketing Demand Generation Traffic 100