Content and Inbound Marketing - B2B Marketing Zone

B2B Marketing Department Structure: Finding the Right Approach

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OCTOBER 11, 2023

The most common approach to B2B marketing department structure and roles Today’s B2B marketing departments are usually structured into three major buckets: Growth Marketing Product Marketing Brand Marketing Some organizations have a fourth bucket: Content Marketing.

Paid Search Agency

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools

5 Content Strategy Mistakes that Are Killing Your Results

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MARCH 28, 2018

If your content strategy is off, it doesn't matter how much work you do: You'll still get poor results. Read this to fix your strategy mistakes forever.

Marketing & Strategy

Marketing & Strategy Content Inbound Marketing Marketing Strategy

B2B Marketing Zone

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B2B Marketing Department Structure: Finding the Right Approach

5 Content Strategy Mistakes that Are Killing Your Results

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