[Content, Inbound Marketing] Overcoming the Challenge of Marketing to Busy Engineers
    As an industrial marketer, you know it is a challenge marketing to engineers. While engineers do use social media, they tend to be passive participants making it hard to engage with […] The post Overcoming the Challenge of Marketing to Busy Engineers by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary. Visit my website for more content on industrial marketing.].
    [Content, Inbound Marketing] 3 Ways to Spring Clean Your B2B Content
    Taking time to spring clean your content can help wash away some of the film that may have accumulated on it over the last year(s), as well. We’re not talking a deep dive content audit or complete overhaul of existing assets. But, there is no time like the present to refresh your content. Here are three ways to give your content a little spit and polish: Create snackable content from existing assets. For content to be persuasive, it has to be digestible.
    [Content, Inbound Marketing] The Content Marketing Journey, in 3 Stages
    Contently’s mission is still the same as when I joined in 2013. We’ve always wanted to help brands create content by giving them powerful content marketing technology and connecting them with the most talented storytellers on earth. So has the way we help brands reach their marketing goals. Our own content marketing changed right along with it. What Contently was like: We resembled the kind of startup you’d see on Silicon Valley.
    [Content, Inbound Marketing] How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide
    From marketing to recruiting and sales to education, businesses in various industries have realized hosting online events are far cheaper than an in-person event -- making it cheaper to build awareness around a brand. I helped launch Inbound Sales Day here at HubSpot, and I'm here to teach you how it's done. Table of Contents. It’s a simple concept: Get the content you would receive at a conference on your own time, when it’s convenient for you.
  • HUBSPOT  |  FRIDAY, APRIL 14, 2017
    [Content, Inbound Marketing] Easter Eggs: 10 of the Internet's Best Hidden Gems
    A few years ago, HubSpot's VP of Marketing, Meghan Anderson, asked a few of our colleagues for their opinions on the matter. Eric Peters, Senior Growth Marketing Manager at HubSpot Academy. Laura Fitton, Inbound Marketing Evangelist at HubSpot. It's the type of content for which BuzzFeed has earned a reputation, though it does also feature some legitimate news items and narrative journalism.
  • SNAPAPP  |  THURSDAY, APRIL 13, 2017
    [Content, Inbound Marketing] 15 Amazing B2B Examples of Interactive Content
    Whether you agree with Aziz or whether you think salads are delectable flavor bashes, the sentiment he expressed easily applies to B2B marketing: Most B2B content isn’t bringing it hard enough. . Due to the nature of a lot of B2B products, services, and industry spaces, bringing the content to life in a way that pops and appeals can be a tricky task, no doubt. Fortunately, a few marketing teams are already a step ahead for us to take a look at. Content loading
    [Content, Inbound Marketing] Why I Chose Vidyard: A Story of a CMO, The Video-Enabled Business, and Culture
    As a chief marketing officer, one of my core tasks is to communicate stories that engage people. Inbound. Then came inbound marketing. As the power of inbound marketing became a proven way to cost-effectively attract, engage, and convert prospects, companies realized they needed to become publishers and create lots of content to feed the inbound beast.
    [Content, Inbound Marketing] THE HACKIES: 6 areas to make your martech stack work with people, processes and data
    During the last few years, many vendors and companies had published their marketing technology stacks in the chiefmartec.com contest. We see day after day the need to integrate marketing with CRM, and now we see the need to make advertising technologies, feedback management, e-commerce and call centers be part of the stack. In our marketing technology Stack, we have put the customer at the center of our ecosystem.
  • ACT-ON  |  WEDNESDAY, APRIL 12, 2017
    [Content, Inbound Marketing] Part 2: Link Building and SEO Strategies to Resurrect in 2017
    Although this somewhat challenging methodology contains several potential pitfalls, if you heed best practices and take a thoughtful, educated approach, growing the number of germane links to your site will help take your marketing to the next level. Consider adding a few internal links within popular content to pages that need a ranking boost. 8 Links from Client Sites, Sites You Own, Widgets, and Embedded Content. 10 Create a Marketing Campaign Around Evergreen Content.
    [Content, Inbound Marketing] If you’re not embracing native advertising, your content marketing strategy is obsolete
    We have a serious problem in content marketing and I’m going to point fingers today. For the last several years, there’s been a steady drum beat in our industry to be more strategic and to embrace content distribution. In fact, a major reason was highlighted on this very blog in January of 2014 – Content Shock. That may or may not be true regarding technology, but when it comes to native advertising acceptance and execution for content distribution it’s far from true.
  • HUBSPOT  |  FRIDAY, APRIL 7, 2017
    [Content, Inbound Marketing] The Facebook Ad Types: How to Choose the Best Ad Type for Your Goals
    With so many active users, Facebook Ads are a no-brainer for any marketer looking to reach new audiences in a place where people are already spending a significant amount of time. Special note: One ad type, Facebook Lead Ads, is increasingly useful for inbound marketers because it allows Facebook users to fill out lead generation forms directly within the Facebook app. Once they do, they'll be able to see your organic content when you post it.
    [Content, Inbound Marketing] The Martech Stack Powering Bizible's Rocket Ship [MarTech Stackies Submission]
    The Stackies competition for the 2017 MarTech Conference is well underway, and Bizible has entered our marketing technology stack into the mix. Designed to reflect the features and capabilities of a NASA space shuttle, our marketing tech stack has proven to be an effective launchpad for our data-driven marketing strategies. BOOSTERS (Marketing Channels). WINGS (Inbound Operations). Slack drives our marketing team’s inter office communication.
    [Content, Inbound Marketing] Creating Killer Content: An Interview with Michael Colon, TD Ameritrade Institutional
    We’re not talking Oscars; we’re talking about the best in B2B marketing. One of the award-winning campaigns, a series of videos highlighting real customers, recently won a Killer Content Award for best video content. . We sat down with Michael Colon, TD Ameritrade Institutional’s Senior Manager of Acquisition Marketing, to hear more about the strategy around this winning campaign. The content is also from the perspectives of advisors who have been in prospects’ shoes.
  • HUBSPOT  |  TUESDAY, APRIL 4, 2017
    [Content, Inbound Marketing] How to Analyze The Performance of Your Display Ads [Free Guide]
    Contrary to what you might think, display ads and inbound marketing aren't inherently incompatible. In fact, applying inbound marketing principals to your display ad strategy can help maximize your potential reach and attract more qualified leads. The key to creating "inbound-y" display ad campaigns is proper planning and positioning. The following is an excerpt from Display Ads & Inbound Marketing , a free guide we created with our friends at AdRoll.
  • SNAPAPP  |  MONDAY, APRIL 3, 2017
    [Content, Inbound Marketing] The Ultimate Guide to Interactive Marketing
    Content marketing is all the rage today. Ok that one may be a bit of a stretch, but the awareness of content marketing is at a fever pitch. The market is so saturated it's becoming harder and harder to break through the noise and engaged readers. . So, the million dollar question: How do you create content that cuts through the noise, drives higher engagement and converts more readers? Truth is: Content marketing needs a makeover.
    [Content, Inbound Marketing] What is the Number One Strategy for Effective B2B Lead Generation?
    When we examine the results from companies that make their living selling Inbound Marketing services , then the answer is that inbound marketing generates the most leads. When we study the results from businesses that create email marketing programs, the answer is that email marketing draws the most leads. Content marketing. Email marketing is still a top-converting method of effective lead generation. Content Marketing.
  • HG DATA  |  THURSDAY, MARCH 30, 2017
    [Content, Inbound Marketing] Build an ABM Strategy that Works with Your Business
    Outbound marketing. Inbound marketing. Viral marketing. Content marketing. Email marketing. Drip marketing. Niche marketing. It’s easy to come under the spell of what most of us eventually come to recognize as flavor-of-the-month marketing. And now seemingly it’s Account Based Marketing (ABM). Before you toss the baby out with the bathwater, you need to take a closer look at Account Based Marketing.
  • HG DATA  |  THURSDAY, MARCH 30, 2017
    [Content, Inbound Marketing] Build an ABM Strategy That Works with Your Business
    Outbound marketing. Inbound marketing. Viral marketing. Content marketing. Email marketing. Drip marketing. Niche marketing. It’s easy to come under the spell of what most of us eventually come to recognize as flavor-of-the-month marketing. And now seemingly it’s Account Based Marketing (ABM). Before you toss the baby out with the bathwater, you need to take a closer look at Account Based Marketing.
  • HUBSPOT  |  THURSDAY, MARCH 30, 2017
    [Content, Inbound Marketing] 6 Steps to Transform Your Agency Leaders Into Consistent Content Creators
    You know your audience would benefit from her knowledge, and you know she should be creating content. Here’s what you need to do to transform your internal expert into a consistent content creator. If you’re active in your industry, involved in your company, and leading your team forward in such a way that you’re a great candidate for thought leadership, do you think you’ll have extra time to get into the weeds with any one area of your agency -- especially inbound marketing?
    [Content, Inbound Marketing] How to Re-Manufacture Your Marketing: An Inbound Marketing Guide for Manufacturers
    Manufacturers have the chance to reach a wide audience, improve their sales, and increase their revenue with the help of inbound marketing and automation. While older marketing techniques such as cold calling, print ads, and trade shows remain effective to a degree, supplementing these strategies with effective online marketing can help you get better results. Why is Inbound Marketing Important for Manufacturers? Take Full Control Over Your Marketing.
    [Content, Inbound Marketing] 5 Reasons Your Sales Reps Aren’t Getting Enough Qualified Leads
    Earlier this year, I talked to a CMO at a B2B tech company whose sales counterpart was lobbying strongly for the company to adopt Account-Based Marketing (ABM) as part of their demand generation strategy. Though the marketing team was doing a great job generating raw inquiries at the top of the funnel, the sales reps weren’t receiving the number of “sales ready” leads they needed to hit their pipeline targets. Inbound marketing doesn’t work, or at best is grossly inefficient.
    [Content, Inbound Marketing] 4 Content Promotion Strategies to Increase Engagement
    Author: Alan Cassinelli There’s no doubt that inbound marketing has fundamentally changed demand generation. The strategy of attracting prospects through content, social media, search engine optimizatio n, and more has taken over the B2B world and for good reason: inbound marketing costs 61% less than traditional advertising and produces 54% more leads than outbound marketing. Promote Content Across Your Website.
    [Content, Inbound Marketing] Is Broken Link Building Right for You?
    Is it a magnificent and creative inbound marketing technique, or a waste of time? Earning quality links through the production of relevant, value-driven content is one of the best ways to improve your domain’s organic search traffic, while also: Boosting […]. appeared first on Marketing Insider Group. Content MarketingLet’s talk link building – broken link building that is. Should you be doing it?
    [Content, Inbound Marketing] The 17 Best Social Media Management Tools
    And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25. The tools here can help marketers and social media managers monitor brand mentions, schedule posts across multiple social networks, manage multiple social media accounts, redirect posts for customer service followup, track performance metrics, and more. Now part of Salesforce.com Marketing Cloud.
    [Content, Inbound Marketing] 4 Ways to Use Audio in B2B Marketing
    Whether it’s a new Spotify playlist or the latest episode of a podcast, I use pretty much every opportunity to consume audible content. According to the 2016 Edison Research Infinite Dial report, despite our content consumption becoming increasingly digital, we still love sound and sound alone. We believe that this listening behavior creates a tremendous opportunity for marketers -- especially those in the B2B sector -- to create branded, audible content.
    [Content, Inbound Marketing] Local Female Tech Leaders to Discuss Strategies for Success In Male-Dominated Industries
    Panel Moderated by KEO Marketing CEO, Sheila Kloefkorn. Sheila Kloefkorn, CEO of B2B marketing agency KEO Marketing, will be moderating the panel. About KEO Marketing. KEO Marketing, an award-winning business to business (B2B) marketing agency, creates and implements innovative strategies to help clients dramatically increase leads and sales.
  • HUBSPOT  |  MONDAY, MARCH 20, 2017
    [Content, Inbound Marketing] What Is Guerrilla Marketing? 7 Examples to Inspire Your Brand
    Put it next to the word "marketing," and it makes a lot of people ask, "Huh?". But guerrilla marketing isn't some sort of combative form of communication. After all, that would be highly disruptive, which violates the inbound methodology. In fact, it's actually a very unconventional form of inbound marketing, in that it raises brand awareness among large audiences, without interrupting them. What Is Guerrilla Marketing? Types of Guerrilla Marketing.
  • HUBSPOT  |  FRIDAY, MARCH 17, 2017
    [Content, Inbound Marketing] The Best 2017 Networking Events for Marketers
    Some draw people from around the globe and provide content that makes the journey worthwhile. Whether you're a content marketer looking to enhance what you're creating, or want to learn SEO on a borderline-obsessive level, there's an event out there for you. 15 Networking Events for Marketers in 2017. Adobe Summit boasts being one of the largest digital marketing conferences in the U.S. 2) Social Media Marketing World. 5) Content Marketing Conference.
    [Content, Inbound Marketing] Good Bots vs. Bad Bots: How to Tell the Difference
    These bots search the web for content that’s potentially been plagiarized. Think: Illegal uploads, copying someone else’s work without proper attribution, or other improper use of proprietary content. According to the Electronic Frontier Foundation , these bots are commonly used within the realm of social media, especially where original content creation is a major part of the platform’s use. What other bots should marketers be aware of?
    [Content, Inbound Marketing] The 17 Best Photo Editing Tools
    Images add color, visual appeal, and life to online content. SlideShare is one of the most underrated content platforms in existence for B2B marketers, according to Jay Baer. And pictures really draw us in when they are optimized, modified, and combined with other content. Enter Internet Marketing Ninja’s Image Resizer Tool. It’s a super-simple-to-use tool that allows marketers to quickly crop and resize images to fit most common social media formats.
  • PUREB2B  |  MONDAY, MARCH 13, 2017
    [Content, Inbound Marketing] Why Your Business Needs Outbound Lead Generation
    This is why inbound marketing strategies are so effective. Since the use of inbound marketing has flourished, a lot of marketers have been taking outbound marketing tactics out of the equation. But contrary to what many believe, outbound marketing is not dead. The old school strategy of disrupting channels with marketing communications still works. In 1999, Seth Godin coined the term Permission Marketing. Attracts a New Market.
  • HUBSPOT  |  TUESDAY, MARCH 7, 2017
    [Content, Inbound Marketing] How ADHD Gave This Tech Founder a Creative Advantage
    I think that the way Peter describes ADD as " fast brain" is perfectly suited to the world of marketing, i.e. having multiple clients; multiple marketing platforms; an array of immediate challenges and decisions; a mass of data and a cohort comprised of other fast thinkers. I bet there is a very good chance that you, as an online marketer, recognize yourself as a "fast brain.". Peter Shankman Discusses ADHD & Marketing. Marketing Agency
  • HUBSPOT  |  MONDAY, MARCH 6, 2017
    [Content, Inbound Marketing] The Beginner's Guide to Small Business Marketing Online
    Small business owners looking for a way to track ROI and brand awareness need digital marketing. Not only is digital marketing a must-have for promoting your products or services, but optimizing your online assets is also critical to your business' overall success. If you're a small business owner with little experience in online marketing, this might all sound like a foreign language to you. The Core Elements of Small Business Marketing. SEO Small Business Marketing
    [Content, Inbound Marketing] Marketing Research to Bookmark for Your Next Blog Post
    If you create any kind of content as part of your role, your arguments should be well-supported with data. It makes your claims credible, your content authoritative, and helps you earn more social shares and backlinks. In fact, an analysis of over one million articles from Moz and BuzzSumo revealed that research-backed content generates more shares and more backlinks than other content types. 19 Marketing Research Websites to Bookmark. 17) Contently.
    [Content, Inbound Marketing] The Demise of the White Paper is Greatly Exaggerated
    If you can say anything about marketers, it’s that we love obituaries. Inbound Marketing? Outside the rarified air of marketing punditry, however – i.e. in the land of marketing practitioners – all three of these concepts are still alive and well. Aaron Dun wrote a great article last month for CMSWire in which he detailed strategies that he believes B2B Marketers need to adopt to stay current in “a highly digital, connected world.”
  • PUREB2B  |  MONDAY, FEBRUARY 27, 2017
    [Content, Inbound Marketing] Do Prospects Still Appreciate Downloadable Content?
    Without data, content marketing can feel a bit like a high-stakes game of roulette. However, even though engagement rates are generally down , content marketers can take heart that prospects still appreciate useful and targeted content, including downloadables such as whitepapers, ebooks, checklists, guides, toolkits, SlideShare presentations, and the like. You can do this by gating your content. Downloadable Content is Relevant.
    [Content, Inbound Marketing] How to Create Content for a Winning Account-Based Marketing Strategy
    You’ve finally honed your content strategy for inbound marketing. But now a new strategy is on your doorstep — account-based marketing — and you have to create content to fulfill the vision. Content marketing works best when you get the right content to the right people at the right accounts at the right time and in the right format. The Forces Behind the Rise of Account-Based Marketing. Say goodbye to mass marketing. Content
    [Content, Inbound Marketing] The New Era of Phone Marketing in Professional Services
    Sometimes market research can reveal real surprises. Over 1,100 firms with combined revenues of over $200 billion participated in Hinge’s second annual study of marketing and growth for professional services firms. Participants were asked about a variety of topics including financial performance, strategy and marketing. to be precise) of high-growth firms reported that phone marketing had a significant impact on their marketing.
    [Content, Inbound Marketing] How to Build a Growth-Minded Design Process at Your Agency
    Non-essential elements, features, or content are omitted. A More Grounded Approach for Marketing and Sales. Strategic planning, market research, and conversion rate optimization are among the components of GDD that marketing and sales people will embrace right from the start. Your agency is now delivering value to clients and users faster and more accurately than ever -- why not make this the cornerstone of your company’s own marketing and sales strategy?
    [Content, Inbound Marketing] Integrated: Modern Marketing’s Latest Buzzword
    In the realm of business marketing, there are many words and phrases that are so overused that their meanings have become obscured. So exactly what does integrated marketing mean? If you’re a content marketer, your answer would probably suggest an outside-looking-in view. You might associate integrated marketing with customers and their journey. That is, it would shift from content to tactics or technologies. Inbound Marketing
    [Content, Inbound Marketing] Integrated: Modern Marketing’s Latest Buzzword
    In the realm of business marketing, there are many words and phrases that are so overused that their meanings have become obscured. So exactly what does integrated marketing mean? If you’re a content marketer, your answer would probably suggest an outside-looking-in view. You might associate integrated marketing with customers and their journey. That is, it would shift from content to tactics or technologies. Inbound Marketing
    [Content, Inbound Marketing] A Complete Guide To The Buyer Journey
    The buyer journey is often described in terms of content needs or customer needs. While these are important, there lacks a clear description of the buyer journey in terms of the goals and role of the marketer. The job the marketer is create revenue, and in order to get there they must succeed at each of the four stages of the buyer journey. In this post we explain how marketers can fully succeed at converting prospects at every stage of the buyer journey.
    [Content, Inbound Marketing] KEO Marketing’s Sheila Kloefkorn Re-Appointed President of Business Marketing Association’s Phoenix Chapter
    Local Marketing Expert to Help Guide Phoenix’s Only Association Devoted Exclusively to B2B Marketing Professionals. February 22, 2017 – KEO Marketing ( https://keomarketing.com/ ), a full-service business-to-business (B2B) marketing agency, has announced the Phoenix Chapter of the Business Marketing Association (BMA) has named Sheila Kloefkorn as chapter board president for another year. Kloefkorn is founder and president of KEO Marketing.
    [Content, Inbound Marketing] KEO Marketing Sponsors Annual Gala for the Human Rights Campaign Arizona
    February 21, 2017 – KEO Marketing , a full-service business-to-business (B2B) marketing agency, has announced it is a local sponsor for the Human Rights Campaign (HRC) Arizona’s upcoming Annual Gala. KEO Marketing is honored to sponsor this year’s Annual Gala for HRC Arizona,” said Sheila Kloefkorn, founder, and president of KEO Marketing. About KEO Marketing. Event Recognizes Local Heroes Who Move Equality Forward. PHOENIX, Ariz.,
    [Content, Inbound Marketing] 9 Marketing Books to Read Before Q1 Ends
    Simply put, marketers comprise an impressively busy population. Even better, there's a veritable plethora of books available on marketing, specifically, and some of them can be quite influential. Well, you're in luck -- here at HubSpot, we've got an entire team of marketers to make recommendations. To answer that question, I surveyed my colleagues for their favorite marketing books, and selected the five most influential ones to read this quarter.
    [Content, Inbound Marketing] Apply Yourself: 28 Marketing Awards Worth Going For
    That's why there are formal marketing awards -- official ways of recognizing some of the most remarkable work done in the area, usually presented with some sort of trophy or plaque, as well as public proclamation as that year's "best of" something. And as it turns out, there are tons of these programs dedicated to the marketing field -- so many, in fact, that narrowing it down to this list of 28 was quite the task. The Ultimate Directory of Marketing Awards.
    [Content, Inbound Marketing] Sheila Kloefkorn of KEO Marketing Delivers “Top Technology Trends for 2017”
    KEO Marketing to Host “Lunch & Learn” for the Arizona Technology Council on February 28, 2017. February 14, 2017 – KEO Marketing , a full-service business-to-business (B2B) marketing agency, has announced that CEO and president Sheila Kloefkorn will lead a session at the Arizona Technology Council’s Lunch & Learn event on Tuesday, February 28, 2017. A business growth and marketing expert, Kloefkorn founded KEO Marketing in 2000. About KEO Marketing.
    [Content, Inbound Marketing] B2B Analytics: Accessing And Using Advanced B2B Marketing Metrics
    Ok, maybe not exactly, but still rewarding if you love numbers and marketing. How do we gather, analyze and implement improvements based on B2B analytics in marketing? How Much Do You Undervalue Marketing? Marketing attribution provides an effective way to understand what is happening and what is likely to happen. Marketing attribution reports provide two important pieces of information: 1) The high level of view of how much influence marketing has on revenue.
    [Content, Inbound Marketing] THE HACKIES: How to use your unique dataset to create valuable content
    Whenever we look back at our best performing content, a clear trend appears: content where we share our data consistently performs well. In general, we’ve found that the most effective marketing is when we can create win-win situations — we provide value to our target audience, and in return, they give us a little more trust. We can teach prospects how to get better at their jobs with educational content. This article is a guest post by Jordan Con of Bizible.
    [Content, Inbound Marketing] Interesting Infographics: Influencer Marketing Drives 11x more ROI
    Influencer marketing is a lot more sophisticated than just buying banner ad space. It means getting your message out to your influencers, who will in turn create genuine, quality content that other consumers can relate to. This infographic created by TapInfluence in collaboration with White Wave and Nielsen Catalina Solutions is based on results from their ground-breaking study, which connects influencer marketing to its impact on sales.
    [Content, Inbound Marketing] Leveraging Unique Data For Powerful Content Marketing
    As a content marketer, I’m always trying to deepen my understanding of our audience. What are people -- specifically our target contacts and accounts -- engaging with and what content is moving them down the funnel? Whenever we look back at our best performing content, the data is pretty clear: when we leverage our unique data, our audience responds. Taking a step back, for long term success, marketers have to create win-win situations.
    [Content, Inbound Marketing] Interesting content marketing trends to watch for in 2017
    Strategic content marketing is an integral part of successful businesses, both local and globally. With CopyPress reporting that 84% of digital agencies expect content to become more important in 2017 , now is the time to jump on the bandwagon, if you haven’t already. A new year is upon us and growth is evident with the many changes in content marketing. CMI reports that roughly 37% of B2B marketers and 40% of B2C marketers have a documented content plan.
    [Content, Inbound Marketing] How Experiential Marketing Works: 7 Enlightening Tips
    As marketers, we love good stories. We seek to tell them through the messages and content we put out there. And that's where experiential marketing comes in. It's not that experiential marketing is anything new. There are entire summits and programs dedicated to it, and the majority of marketers that use it say it yields significant results. Here's what we found, and the tips that you can take into account as you plan your own experiential marketing initiatives.
    [Content, Inbound Marketing] Why You Need Inbound Marketing Experts vs. Doing it Yourself
    Inbound marketing is one of the most effective means of lead generation in the online world. It is a strategic method of drawing customers to a company’s products and services through providing content where and when the prospects want it and then nurturing them through the sales process. percent of the companies that adopted an inbound marketing strategy showed an increase in website traffic and 40 percent of them saw an increase of at least 75 percent.
    [Content, Inbound Marketing] How to Choose the Right Predictive Analytics Tool for Account-Based Marketing
    As account-based marketing (ABM) gains momentum, companies clearly see the value of identifying high-value prospects and targeting them with customized content. In the B2B marketing environment, successful ABM is the gold standard companies aim for. Deploying online content effectively to support account-based marketing is just the tip of the iceberg. Evaluating new market opportunities. Account Based Marketing B2B Lead to Sale Process
    [Content, Inbound Marketing] Increase LinkedIn Engagement by 386%
    While Facebook may have the highest profile of the current crop of social networking sites, smart marketers know that LinkedIn is an important part of their online marketing strategy. When: Post your content in the morning, Monday through Friday. What: Shape your content to match what people want. 60% of LinkedIn members prefer content related to industry insights. You can expect 75% more shares if your content includes a video.
    [Content, Inbound Marketing] Ask a Content Guy: How Do I Stand Out From My Competitors?
    This insane supergraphic ( via Scott Brinker ) classifies nearly 4,000 marketing technology solutions available today. When Contently launched in 2011, there were only 150. That means there are about 25 times more companies creating content about marketing and competing for my target audience’s attention. It was also one of the dozens of inquiries I got during our content strategy webinar last week. Contently is a content marketing technology solution.
    [Content, Inbound Marketing] How to Start ABM and Create a Custom Scoring for Account Selection
    Traditionally the company has focused on inbound marketing with great success achieving five figure new trials each month, ranking in the top 3K US websites per Alexa rankings , and growing at 300% YOY. So why did Auth0 invest in Account Based Marketing ? Auth0 wanted to complement their successful inbound programs with a strong ABM program. Account Based Everything Account Based Marketing
    [Content, Inbound Marketing] Blast From the Past: 7 Websites That Were One Thing, But Now They're Another
    As it turns out, many of our most beloved destination sites -- some of which we frequently write about and are essential to marketers -- were borderline unrecognizable when they first launched. And what can marketers stand to learn from it? It's the internet, and it allows for progressive changes to design, product, and the way they're marketed. Content is personalized, with algorithms designed to make recommendations based on viewing behavior and history.
    [Content, Inbound Marketing] How to Find a Local Inbound Marketing Agency
    Hiring an inbound marketing agency is a serious commitment to increasing your business. A good inbound marketing agency can create campaigns that will significantly increase leads, conversions and revenue. When you are beginning the search for an agency you may encounter both local and national marketing agencies and the question will come up: “should I hire a local agency?” This is where a local inbound marketing agency has an advantage.
    [Content, Inbound Marketing] 7 Myths about Account-Based Marketing for the Unconvinced
    While account-based marketing has generated a lot of buzz recently, it’s also surrounded by a fair amount of skepticism. We’re big fans of account-based marketing, but we understand that it’s not a walk in the park to make the switch from demand generation to ABM. Here are seven myths surrounding account-based marketing, and we’ll be candid in our analysis. MYTH 1 -- Account-based marketing is a new concept. In the State of Pipeline Marketing report 2016, 35.4%
    [Content, Inbound Marketing] 50+ of the Best B2B Content Marketing Resources: Articles, Guides and E-books for Beginner and Advanced Levels
    We all know that Content Marketing will continue to be a big deal in 2017. It integrates to various marketing disciplines, being the fuel that keeps SEO , inbound marketing and social media running. Content Marketing B2B marketing
    [Content, Inbound Marketing] The Essential Artificial Intelligence Glossary for Marketers
    And if AI is already transforming the way we want customer service, how else could it change our jobs as marketers? Why Artificial Intelligence Matters for Marketers. When it comes to marketing, AI is positioned to change nearly every part of marketing -- from our personal productivity to our business’s operations -- over the next few years. These examples are just the beginning of how AI will affect the way marketers work. Thank goodness for live chat.
    [Content, Inbound Marketing] Why Design and Coding Academies Need to Get in on Inbound Marketing
    If you want your academy's message to shout out and reach your prospective students, you need to be using inbound and content marketing. Fortunately, your creative natures and enterprises are great fits to achieve great results with content marketing and inbound. You're Already Flush with Content. For a lot of marketing teams, creating quality content on a consistent basis is a big challenge. Your Content Will Build Your Reputation.
  • HUBSPOT  |  MONDAY, JANUARY 30, 2017
    [Content, Inbound Marketing] Fact or Fiction: The SEO Edition [Quiz]
    As inbound marketers, it's our job to stay informed of these changes, while continuously questioning the status quo. Today, successful inbound marketers turn their attention to a long overdue focus on high-quality content. Marketers and SEO agencies worldwide have halted their obsession with link building and keywords and re-prioritized for this specifically. >" src="https://no-cache.hubspot.com/cta/default/53/bd685600-02f9-40f3-a4e7-18488a8d79ba.png">.
    [Content, Inbound Marketing] What We Learned from 300 Content Marketers
    When you think about marketing, what’s the first thing that comes into your head? Content marketing, which includes things like blogging and infographics, is a hot trend in digital marketing and with good reason: it costs 62% less than traditional marketing and can generate up to 3x as many leads. Most marketing agencies (84%) predict content marketing will be even more important in the future.
    [Content, Inbound Marketing] Branded content just another shade of fake news?
    A great deal of what we now call “content marketing” can be traced back to basic business blogging where a brand built audiences by attracting informed search to valuable, relevant content. It created a limited, but specialized and highly-engaged inbound market where relationships were built based on trust and shared interest. Much of it is nothing more than thinly-veiled traditional market messaging delivered through a new channel.
  • HUBSPOT  |  FRIDAY, JANUARY 27, 2017
    [Content, Inbound Marketing] The Goldfish Conundrum: How to Create Content for Short Attention Spans
    It’s clear that people aren’t reading as much as they used to, and content creators need to adapt their strategy to that reality. In this post, we’ll discuss strategies and resources marketers can use to create content that will generate clicks, shares, and most importantly, more readers. The Current State of Content Marketing. However, while content production continues to rise year over year, content engagement saw a 17% drop in 2016, according to TrackMaven.
    [Content, Inbound Marketing] 4 Smart Ways to Keep Up With Google in 2017
    Over the past few years, Google has made a lot of changes that can be challenging for modern marketers and SEO experts to keep up with. At last year’s INBOUND event, Moz Co-founder and former CEO Rand Fishkin unpacked the ways Google is changing and what marketers and SEO pros can do to improve their results in 2017. 4 Ways Marketers Can Strengthen Their SEO Strategy in 2017. Video marketing is an engaging content format that can diversify traffic.
    [Content, Inbound Marketing] TOPO Summit, Craig Rosenberg and Account Based Everything
    The sales and marketing industry is flooded with events, conferences, web events, you name it. These two guys know sales and marketing and I figured I’d most likely come back with something valuable. The attendance was way beyond expectations, the speakers were phenomenal and the content was brilliant. The principal focus is on driving the full lifecycle revenue chain from marketing through sales and into customer success/account management.
    [Content, Inbound Marketing] What to Expect When Hiring an Inbound Marketing Agency
    Hiring an inbound marketing agency is a serious commitment to increasing your business. An inbound marketing campaign can extend for many months and can require significant resources as well as tight collaboration between the sales and marketing teams, so it is imperative that the choice of an inbound agency is made with a clear understanding of what to expect. Here are some things to expect when you hire an inbound marketing agency.
    [Content, Inbound Marketing] 30 SEO Best Practices for B2B Organizations in 2017
    Buyers Want Personalized Content. It’s important to think about buyers’ needs throughout the keyword research process, as well as during content creation. This means that your SEO team needs to guide content marketing strategies that focus on content which speaks directly to your buyer’s pain points. The key is to think beyond specific keyword targets and focus on targeting relevant topics or themes to develop content around.
  • HUBSPOT  |  MONDAY, JANUARY 23, 2017
    [Content, Inbound Marketing] 5 CSR Tips So You Can Start Giving Back This New Year
    This new year, we’ll talk about how it ties in with your overall 2017 marketing strategy. In the spirit of Chinese New Year, here are a few tips to integrate your CSR into the overall marketing plan. For example, at HubSpot, we place heavy focus on customer education and spreading the good word of Inbound Marketing. Pay attention to the various channels and content types that would appeal to someone further up in the funnel. Here’s where marketing can help too.
  • ACT-ON  |  MONDAY, JANUARY 23, 2017
    [Content, Inbound Marketing] Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight
    According to Marketing Automation Trends Report 2014 from Pepper Global, B2B marketers indicate that the most important benefit of marketing automation is the ability to generate more and better leads. Quickly turning anonymous visitors into qualified leads is one of the many great benefits of marketing automation, especially since the process can be streamlined and automated. Questions to ask at this stage include: How many content consumers became known visitors?
    [Content, Inbound Marketing] The 26 Best All-in-One SEO Tool Suites
    Successfully getting your content to rank highly and stand out from the vast ocean of blog posts, articles, website content, videos, infographics, and other types of informative and persuasive marketing pieces being produced requires making sure no component is missing and everything is working together. Add your own branding to these reports and share with customers and prospects.” — Modern Marketing Partners. Marketing Insider Group.
    [Content, Inbound Marketing] 5 Insane Advantages of an Inbound Website Redesign
    My website isn't really benefiting my marketing/lead generation strategy. We call it an "inbound website," and it’s a great partner to an inbound marketing strategy. Your website must now be an online sales platform for your business — an integral part of marketing to prospects. The inbound website is a new way to think about your online presence. Here's how it works: Your inbound strategy and marketing funnel are baked right into your website.
    [Content, Inbound Marketing] New Guide Delivers 2017 Digital Marketing Trends
    Leading B2B Marketing Agency KEO Marketing Releases Marketer’s Guide for Creating an effective 2017 Marketing Strategy. Leading business to business (B2B) marketing agency KEO Marketing understands that many businesses are planning their marketing strategies for 2017. As online technology continues to advance, more B2B companies are embracing the digital future of marketing. About KEO Marketing. KEO Marketing Inc.,
  • THE POINT  |  FRIDAY, JANUARY 13, 2017
    [Content, Inbound Marketing] Expand your Offer Strategy to Increase SEM Performance
    This is especially true for technology marketers, and doubly true for those in nascent or emerging categories, when much of the marketing challenge may consist of convincing buyers that they have a problem to solve in the first place. Smart technology marketers look to capture buyers early on in the sales cycle, then engage them in a consistent nurture campaign to build credibility, trust, and to position their solution favorably for when the buyers are ready to engage with sales.
    [Content, Inbound Marketing] KEO Marketing Presented “Big Heart Award” from Big Brothers Big Sisters of Central Arizona
    Community Organization Honors Partner KEO Marketing for Exceptional Engagement. January 2017 – KEO Marketing , a full-service business-to-business (B2B) marketing agency, has been awarded the “Big Heart Award” from the Big Brothers Big Sisters of Central Arizona (BBBSAZ). As a partner, KEO Marketing offers our continued support in helping this worthy charity achieve its mission of changing children’s lives for the better. About KEO Marketing.
    [Content, Inbound Marketing] Sales and Marketing Strategy for Professional Services: What Every Firm Needs to Know
    And nothing is more central to the success of that endeavor than an effective sales and marketing strategy. Let’s begin by clearing up some basic confusion: what is the difference between sales and marketing? Sales vs. Marketing in Professional Services. Marketing is about offering the right services with the right benefits to the right prospects. There are some functions within professional services settings that may be a part of either marketing or sales.
    [Content, Inbound Marketing] 13 Things to Start, Stop & Keep Doing With Your Email Marketing in 2017
    Email marketing is a powerful tool to encourage your audience to engage with content and to nurture leads in your database along the buyer’s journey. And despite what you may think, email marketing is still growing: Gmail alone has 1 billion users worldwide, and The Radicati Group predicts that there will be 3 billion email users worldwide by 2020 (that’s almost half of the world’s population). How to Improve Your Email Marketing in 2017.
    [Content, Inbound Marketing] 7 Resolutions Your School's Marketing Department Should Make
    It's once again that time of year for taking a good look at the lessons we've learned from our marketing efforts and resolving what we will, or won't, do again in 2017: 1) Less Bulk Email. When you collect information through their digital behavior and optimized online forms , put that intel to use when customizing the content you email individuals. The stronger the relationship between Marketing and Admissions, the more effective both departments are.
    [Content, Inbound Marketing] 5 Reasons Why Account-Based Marketing is Here to Stay
    For as long as I’ve been a Marketer, Marketing Automation has been my trusty sidekick. Now, Account-based Marketing (ABM) is the new kid on the block and everyone in the neighborhood is taking notice. Jon Miller, the co-founder of Marketo, grew the Marketing Automation community from glorified email marketing to professional Marketers who deserved a spot at the Revenue table. Marketing Automation can handle the inbound, and ABM can do the outbound.
    [Content, Inbound Marketing] Inbound Marketing: What is its Major Difference to Content Marketing and Relevance to the B2B Industry
    Although Inbound Marketing is not a new term, there are still companies both local and abroad who don't understand the whole concept of inbound and how it can help them in growing and establishing profitable business. Inbound Marketing
    [Content, Inbound Marketing] 10 Marketing Insights for 2017 From Gary Vaynerchuk, Ann Handley & More [Infographic]
    Looking for a marketing strategy that'll give you that extra leg up in 2017? While it’s always helpful and entertaining to spend hours absorbed in the blog posts, webinars, and podcasts from your favorite marketing influencers, there’s not always time for that. So in addition to all that content, why not look at what your favorite influencers are actually doing themselves ? When I went to HubSpot's INBOUND event last month, that was my goal.
    [Content, Inbound Marketing] How to Launch & Manage a Successful Blog in 2017 [Free Planner]
    According to our 2016 State of Inbound report, B2B marketers who blog receive 67% more leads than those who don’t, and marketers who have prioritized blogging are 13X more likely to enjoy positive ROI. Blogging is a crucial part of inbound marketing because it allows you to quickly disseminate helpful information to your followers and new site visitors, which, in turn, helps build credibility, SEO juice, and helps you become more of a thought leader in your industry.
    [Content, Inbound Marketing] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. With so much noise online these days, finding sources of consistent high quality content can seem like searching for a needle in hay stack. To help make it less overwhelming, our team scoured the web to identify the top content marketing blogs (by category) you should be reading in 2017. Frequency (Do they consistently publish great content?). Email Marketing. Over 2.5
    [Content, Inbound Marketing] How HubSpot Customers Grow: The Key Technologies Used by 19,000 Marketers
    Here at HubSpot, we've been giving a lot of thought to the concept of a growth stack -- the set of tools that marketers and sales teams use to drive growth. Among HubSpot customers, we saw a widespread adoption of technologies that, when it comes to marketing and sales, are pretty standard -- things like analytics, email, social sharing, and CMS, to name a few. Note: The Leadin product has since been rolled into HubSpot Marketing Free.).
    [Content, Inbound Marketing] Best Practices for Content Marketing in 2017
    Content marketing is a key component of business-to-business marketing. By maintaining a steady outbound stream of high-quality content, businesses improve the chances of the company website ranking high in search engine results as well as building the brand in the mind of the customer. If handled well, content marketing can build familiarity, increase affinity and deepen trust with both existing and future clients. Create a strategic content map.
    [Content, Inbound Marketing] B2B Content Marketing: Will Video Kill eBooks?
    “With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). A Shift in Customer Behavior in Content Marketing. For example, Aberdeen noted that marketers using video are growing revenue 49% faster than those who don’t use video.
    [Content, Inbound Marketing] 3 Core Elements to Stay On Top of When Launching a Website
    Content. The more content that you have on your site, the more organized you must be. Here’s a list of some of the things to watch out for when you’re juggling content for your new site: Content version control (or lack-thereof). Wrong content/media in the wrong location on the site. This way, there’s a 1:1 match between the content and where it should reside on the site, minimizing the chance that the wrong content ends up in the wrong locations.
    [Content, Inbound Marketing] B2B ABM: Seven Sales & Marketing Tips for 2017 - Tip #3 Should Marketing Be All In On Inbound?
    Should your company be all in on inbound marketing. On average, inbound leads drive smaller deals with lower level decision makers. If you are selling an enterprise solution with a complex sales process going all in with inbound will drive your average deal size down and you will be missing out on bigger more profitable deals. Heinz Marketing – “Inbound marketing can be both highly effective and highly inefficient.
    [Content, Inbound Marketing] 3 Steps to Grow a Successful Live Chat Program
    The ability to connect directly with your visitor, at the moment they have questions about your product is an incredible driver of marketing-qualified leads and sales. However, you only get out of live chat, what you put in: It’s difficult to realize the kind of results above without joint investment from your marketing and sales organizations. Below are the steps to getting leadership, sales, and marketing, on the live chat train.
    [Content, Inbound Marketing] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. What trends should B2B marketers be leveraging to break through the noise and create more compelling experiences for their audiences?
    [Content, Inbound Marketing] Inbound Marketing’s Second Act: 4 Things Every Inbound Marketer Should Do in 2017
    When my co-founder Dharmesh Shah and I first started talking about the concept of inbound marketing, it wasn’t an evolution -- it was a revolution. Instead of big brands beating small companies with expensive TV commercials, massive billboards, and other types of outbound campaigns as a foregone conclusion, content and search marketing equalized the playing field. Marketing became much more about the width of your brain than the width of your wallet.
    [Content, Inbound Marketing] 6 Account-Based Marketing Insights from #FlipMyFunnel
    It was a great gathering of B2B thought leaders, innovators, and account-based marketing practitioners that highlighted how marketing and sales professionals are winning with ABM. The conference was full of good content, presentations, and booths from companies like Invoca, Vidyard, Engagio, Apttus, Sirius Decisions, TOPO, Marketo , G2 Crowd, Synthesio, and many others. Here are some helpful tips from Julia’s presentation: Establish a sales and marketing work group.
    [Content, Inbound Marketing] 10 of the Best Infographic Examples of 2016
    This infographic does a nice job of balancing two different color sets -- a best practice, according to Marketing Consultant Brian Downard's infographic design playbook. As for the rest, it seems like learning typography is like learning a second language for many marketers. User preferences change, as do brands themselves -- that should be reflected in your public-facing content. According to this infographic from VWO, many marketers aren't.
    [Content, Inbound Marketing] 10 Most Popular B2B Lead Blog Posts of 2016
    I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. For the majority of B2B companies with complex sales, marketing-generated leads rarely account for 50% of revenue and often it’s often much less. How Empathy Will Grow Your Sales and Marketing Pipeline. Read How Empathy Will Grow Your Sales and Marketing Pipeline. So how do you humanize your marketing?
  • KAPOST  |  MONDAY, DECEMBER 12, 2016
    [Content, Inbound Marketing] Solving the Inbound vs. ABM Contest with Content
    We are marketers, so we’re used to ever-changing marketing “buzzwords.” ” However, one buzzword popped up in 2016—Account-based marketing (ABM)—and I believe, it’s here to stay. The Age of Inbound. Three years ago, when I joined Kapost we were out educating the marketplace on inbound marketing. Marketing automation platforms such as Marketo, Eloqua, and Hubspot had burst onto the scene. ABS + Marketing Content = ABM.
    [Content, Inbound Marketing] What it’s like to be hugged by a brand. Literally.
    Despite the amazing new technology we have to connect with people directly, most brands have fallen into the same bad habits of using social media content to advertise, sell, and promote. What are some of the biggest digital marketing trends right now? Marketing automation. Bot-produced content. Lead generation through inbound marketing. Sponsored content. ’ Marketing has been about the over-promise. By Mark Schaefer.
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