• HEINZ MARKETING  |  MONDAY, JANUARY 15, 2018
    [Content, Inbound Marketing] Sales Pipeline Radio, Episode 99: Q&A with Jen Spencer
    By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’ve already featured some great guests and have a line up of awesome content and special guests into 2016. We were thrilled this last time to be able to talk to Jen Spencer , Vice President, Sales & Marketing for SmartBug Media. Some Highlights: Intelligent Inbound.
  • STRATEGIC-IC  |  FRIDAY, JANUARY 12, 2018
    [Content, Inbound Marketing] Account-Based Marketing - New Concept or Not?
    As Account-Based Marketing (ABM) is increasingly adopted by B2B marketing and sales teams, you may wonder how ABM differs from a traditional sales process. Unlike a persona-focussed, inbound approach, ABM is highly specific, allowing you to treat an account as a market of one. Although not entirely a new concept, ABM is less labour-and-cost intensive than it used to be, especially when combined with an inbound strategy. inbound marketing
  • MARSDEN MARKETING  |  FRIDAY, JANUARY 5, 2018
    [Content, Inbound Marketing] 11 B2B Marketing Learnings You Might Have Missed in 2017
    It's tough competing with continent-discovery-level achievements, but we've done our best and put together 11 learnings we believe will shape marketing strategies and tactics in 2018. B2B Marketing Inbound Marketing Content Marketing Digital Marketing Sales and Marketing SEO Demand Generation
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 3, 2018
    [Content, Inbound Marketing] The Return of the “Marketing Mix”
    Anyone who claims that business is all about logic and data needs to get a reality-check; Marketers are perhaps the worst offenders here, much to their detriment. Of late, Marketers have suffered from a deep alienation from the real essences of their profession and we hope that 2018 will usher in a return to sanity. This alienation – or departure from sanity in Marketing- stems from the over-indexing on Data and Measurement. They only knew Digital Marketing.
  • HUBSPOT  |  WEDNESDAY, JANUARY 3, 2018
    [Content, Inbound Marketing] The 6 Biggest Marketing Lessons HubSpot Learned in 2017
    One of the big themes for me in 2017 was what it means for marketers to do the right thing. Outbound marketing that relies on spamming, irrelevant advertising, and other tactics that are almost as bad for the business as they are for the customer is obviously not the right thing. Better analytics has brought a lot of focus and measurability to marketing, but creates the tendency to do what’s best for the business versus what’s best for the customer.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 29, 2017
    [Content, Inbound Marketing] Content Marketing Budget Under Fire? Sell Leadership on the Long-Term Value of Brand Storytelling
    In a perfect world, every business grows from one year to the next, and marketing budgets follow suit. Every marketer hopes that their efforts from the previous year will bear the fruits of a slightly larger budget in the year to come. If you’ve been in the marketing business long enough, you’ve likely come face-to-face with one of the industry’s toughest challenges: a marketing budget that gets cut from one year to the next. ROI Marketing
  • ALTITUDE BRANDING  |  TUESDAY, DECEMBER 26, 2017
    [Content, Inbound Marketing] 30+ Best Marketing And Tech Blogs To Follow In 2017 – Part 3
    Datalink SEO blog is a great resource for those who are data-driven and want to learn more about digital marketing. V8Media is a web development and online marketing agency with a human touch. Our team of web solutions experts and internet marketing specialists provide a balanced approach to your project, which always delivers the best possible results. Do you want actionable integrated marketing strategies and tactics to grow your business?
  • STRATEGIC-IC  |  FRIDAY, DECEMBER 22, 2017
    [Content, Inbound Marketing] 10 Account-Based Marketing Blogs to Kick-Start 2018
    Considering or continuing an Account-Based Marketing strategy in 2018? 10 Account-Based Marketing Blogs to Kick Start 2018. Whether you’re new to account-based marketing or are already running a campaign, ABM is only set to grow in 2018. Understand Inbound To Account-Based Marketing For True Customer-Centricity?. If you’re already running an inbound campaign, that can be the perfect foundation on which to build ABM. Related: inbound marketing
  • LEADFEEDER  |  MONDAY, DECEMBER 18, 2017
    [Content, Inbound Marketing] Cost Per Lead Calculator: Easily Calculate Paid, Inbound, and Blended CPL
    Generally they are: Advertising costs Inbound marketing costs Other marketing costs But most CPL calculators and formulas only think about advertising costs. Limiting CPL analysis to only one channel (advertising) also stops you from properly understanding your business and marketing. Inbound Costs We’ll consider inbound costs everything from organic traffic to the main marketing site as well as content marketing via the company blog.
  • STRATEGIC-IC  |  WEDNESDAY, DECEMBER 13, 2017
    [Content, Inbound Marketing] 5 Account-Based Marketing Challenges (and How to Solve Them)
    We explore common account-based marketing challenges and look at how to solve them. Account-Based Marketing (ABM) is an increasingly considered B2B tactic; designed to drive growth and awareness with specific high-value, high-propensity accounts. Many marketers are already using ABM to some success - yet still face a few challenges. Related: Common Account-Based Marketing Challenges and How To Solve Them. Aligning Sales and Marketing. inbound marketing
  • MARKETING ENVY  |  TUESDAY, DECEMBER 12, 2017
    [Content, Inbound Marketing] Inbound Marketing Vs. Growth Hacking; Choosing the Right Strategy
    The terms “Growth Hacking” and “Inbound Marketing” have become an inherent part of marketing jargon, and yet the confusion about the concepts persists. Marketers often feel that they are faced with exclusive choice between two very different techniques, KPIs and channels to choose from. In fact, inbound marketing and growth hacking are not just fancy buzzwords to throw around. Justin Lambert for SPROUT Content. Growth Hacking Inbound Marketing
  • LEADFEEDER  |  MONDAY, DECEMBER 11, 2017
    [Content, Inbound Marketing] Mode Analytics Has a Microsite That Drives 500+ Leads a Month. Here’s How They Did It
    Mode Analytics, a SaaS company with an SQL-based analytics platform, has found a “non-traditional” path to success with content marketing. Their team does plenty of what we could call “traditional” content marketing. But the blog is not the biggest driver of inbound leads. We sat down with Emily Ritter, Mode’s Director of Marketing, to get the full story. How you can do something similar, regardless of your product, market, or competition.
  • LEAD LIAISON  |  FRIDAY, DECEMBER 8, 2017
    [Content, Inbound Marketing] Marketing Automation with Squarespace
    Marketing automation with Squarespace is easy to do when you connect two systems together, specifically – your website and marketing automation platform. However, without connecting it to a marketing automation platform you won’t be able to take advantage of data you collect on your website and run effective marketing campaigns with that data. Lead Liaison provides a marketing automation platform that integrates these two areas, among others, with Squarespace.
  • NUDGE.AI  |  FRIDAY, DECEMBER 8, 2017
    [Content, Inbound Marketing] The Ultimate 126 B2B Sales Tools Rankings For 2018
    Nimble: The #1 Rated Social Sales & Marketing CRM. Salesforce.com: Sell, service, and market smarter with the world’s #1 CRM platform. Mozenda: Quickly turn web page content into structured data. Drift: Conversational marketing platform that qualifies leads for you. Intercom: Help sales, marketing, and support teams better communicate with customers. Top 11 B2B Marketing Automation Tools. Drift: conversation-driven marketing and sales platform.
  • ACT-ON  |  WEDNESDAY, DECEMBER 6, 2017
    [Content, Inbound Marketing] 3 Reasons Why AI Won’t Steal Your Marketing Job
    Don’t fear – artificial intelligence isn’t going to steal your marketing job ― develop your skills and learn to stay flexible and AI might even help! Adaptive Marketing AI B2B Marketing Content Marketing Digital Marketing Inbound Marketing
  • LEAD LIAISON  |  TUESDAY, DECEMBER 5, 2017
    [Content, Inbound Marketing] 3 Awesome Results from Visitor Tracking
    If you’ve been in marketing for any amount of time, you know that Inbound Marketing is all the rage and visitor tracking is a must. That great content on your website doesn’t mean much if you don’t know who’s engaging with it. When you use a visitor tracking platform like Lead Liaison’s ProspectVision™ , you’ll be surprised what you can learn about your prospects, your content, and your campaigns. Marketers Can Evaluate the Value of the Campaigns.
  • KEO MARKETING  |  TUESDAY, DECEMBER 5, 2017
    [Content, Inbound Marketing] B2B Marketing Trends for 2018
    As the New Year quickly approaches, most marketers are turning their attention to 2018. Here are the B2B marketing trends for 2018 that savvy businesses need to follow. The following B2B marketing trends will have the greatest commercial impact on B2B companies in 2018: Content marketing. Content is still king in 2018, but busy customers only have time for quality content. Social media and mobile marketing. Search marketing.
  • ACT-ON  |  TUESDAY, DECEMBER 5, 2017
    [Content, Inbound Marketing] 5 Key Questions To Help You Decide When To Gate Content
    It is an ongoing debate by marketers, but these five questions will help decide when to gate content so you can make more money. Content Marketing Demand & Lead Generation Digital Marketing Digital Marketing Strategies Inbound Marketing Marketing Automation Mobile Marketing
  • STRATEGIC-IC  |  MONDAY, DECEMBER 4, 2017
    [Content, Inbound Marketing] 9 Core Components of an Inbound Marketing Campaign
    What components need to combine to create a successful inbound campaign? Regardless of the varied goals and KPIs you’ve set for your inbound campaigns, there are a number of building blocks that underpin every strategy. 9 Core Components of Successful Inbound Marketing Campaigns. This information will influence everything from the direction of the content you create, to the platforms you engage on, even to aspects such as the way you design your site.
  • ACT-ON  |  WEDNESDAY, NOVEMBER 29, 2017
    [Content, Inbound Marketing] Plan for the Future: How to Engineer B2B Content for Bots & AI
    Artificial intelligence has a direct impact on content and SEO strategy. Plan for the future and start to successfully engineer content for bots and AI! Adaptive Marketing Content Marketing Inbound Marketing SEO
  • TERMINUS  |  TUESDAY, NOVEMBER 28, 2017
    [Content, Inbound Marketing] 5 HubSpot Workflow Recipes for Inbound + Account-Based Marketing
    In August 2017, we announced the Terminus integration with HubSpot to bring together, for the first time, inbound and account-based marketing strategies. HubSpot’s VP of Product, Christopher O’Donnell, unveiled the integration during the product keynote at INBOUND , calling it “legitimately extremely cool.” Learn more about the integration and how it can help B2B marketers drive more pipeline and revenue for their organizations. Account-Based Marketing
  • NAVIGATE THE CHANNEL  |  TUESDAY, NOVEMBER 28, 2017
    [Content, Inbound Marketing] The Insights You Should Be Following in the 2017 B2B Market
    You do not have to wait on the new year to give an assessment of your marketing and business strategies. Marketing Automation. The concept of automation was made for B2B marketing. The idea of being able to apply personalized concepts at scale gives business marketers the ability to nurture an entirely new level of leads and track those leads confidently down the sales funnel. Content Marketing. Account-Based Marketing. Mobile Marketing.
  • CHAMPION COMMUNICATIONS  |  TUESDAY, NOVEMBER 28, 2017
    [Content, Inbound Marketing] How B2B brands can make sure their content marketing hits the mark
    Producing customer-focused content is a foundational stone for successful inbound marketing. The golden content creation rule to increase B2B lead generation is to ensure the content is specifically attracting customers and helping close sales. Fill in the form now to download the Content Mapping Template. B2B Tech PR Content Marketing b2b brands
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 21, 2017
    [Content, Inbound Marketing] 11 Tactics B2B Marketers Should Be Thankful for
    It’s the perfect time for B2B marketers to reflect on successful tactics (and even failed ones) to help guide more effective strategies for the year to come. For marketers looking ahead to 2018, here’s a list of B2B marketing tactics that have proven to be the most powerful over the past year. Mapping out the basics of the buyer journey can be one of the most difficult elements of strategic marketing. Account-Based Marketing. Increased Video Content.
  • KEO MARKETING  |  TUESDAY, NOVEMBER 21, 2017
    [Content, Inbound Marketing] Top Outbound Marketing Services for 2018
    Outbound marketing refers to activities that target an audience directly. Examples include traditional channels such as magazine and newspaper print advertising, radio commercials, billboards, and email marketing. Inbound marketing pulls the target audience to your brand using content marketing, search engine optimization, and other strategies. The most successful marketing campaigns often use a combination of outbound and inbound marketing activities.
  • HUBSPOT  |  TUESDAY, NOVEMBER 21, 2017
    [Content, Inbound Marketing] What is the GDPR? And What Does it Mean for the Marketing Industry?
    If you’re a marketer, we expect you’ve heard about the General Data Privacy Regulation (GDPR) coming into force on 25 May 2018. The legislation will have a big impact on the way marketers approach their work and how organizations obtain, store, manage or process the personal data of EU citizens. Just 36% of marketers have heard of GDPR, while 15% of companies have done nothing, and are at risk of non-compliance. What impact will the GDPR have on my marketing activities?
  • TERMINUS  |  MONDAY, NOVEMBER 20, 2017
    [Content, Inbound Marketing] How Uberflip Uses Terminus for Account-Based Marketing
    Editor’s Note: This is a guest blog post from Heidi Vandermeer , the Account-Based Marketing Manager at Uberflip , a cloud-based platform that allows B2B marketers to create personalized content experiences at scale. As an Account-Based Marketer, Heidi develops marketing strategies to drive interest, engagement, and revenue acceleration from top tier accounts at Uberflip. Getting Started with Account-Based Marketing (ABM). Account-Based Marketing
  • MARKETING ENVY  |  WEDNESDAY, NOVEMBER 15, 2017
    [Content, Inbound Marketing] The Holy Trinity: Inbound, PPC and Social Media Marketing
    Marketing has come a long way since the “old days” of cold pitching, interruptive messaging and “hard-sell” persuasion techniques. There’s little doubt that a softer approach to lead generation and pulling in the crowds has proven its powers, but does, inbound marketing rule the roost? Content might be King, but it should be working together with the Queen (social marketing) and the Prince (PPC) as a family to bring about a fully-effective B2B marketing strategy.
  • NAVIGATE THE CHANNEL  |  TUESDAY, NOVEMBER 14, 2017
    [Content, Inbound Marketing] The New Market for B2B Social Influencers
    Influencer marketing has long been a staple in the B2C marketplace. As thought leaders in influential markets begin to grow social media followings, they will be able to use inbound marketing techniques like podcasts and live streaming in the same way that commercial companies do. Livestream recently reported that 81% of Internet users watched more content in 2016 than in 2015. Virtually any marketing campaign can be bolstered with an influencer campaign.
  • KEO MARKETING  |  TUESDAY, NOVEMBER 14, 2017
    [Content, Inbound Marketing] Top Inbound Marketing Services for 2018
    HubSpot coined the term “inbound marketing” in 2006. Around for over a decade, inbound marketing refers to an approach used to attract customers through relevant content and interactions. Inbound marketing services are designed to attract visitors to your content or site naturally. Used in one form or another by marketers today, HubSpot’s inbound methodology involves attracting, converting, closing, and delighting customers.
  • STRATEGIC-IC  |  MONDAY, NOVEMBER 13, 2017
    [Content, Inbound Marketing] Are You Making These Account-Based Marketing Errors?
    Whether you're new to Account-Based Marketing (ABM) or already running campaigns, it's crucial to avoid these common errors if you're to stay on track. As Matt Heinz of Heinz Marketing points out, ‘account-based marketing is simply instead of fishing with nets, we’re fishing with spears.’. 5 Account-Based Marketing Mistakes and How to Avoid Them. In our previous post, we touched on how misalignment between sales and marketing can be damaging to ABM strategies.
  • CONTENT STANDARD  |  FRIDAY, NOVEMBER 10, 2017
    [Content, Inbound Marketing] Generational Marketing Segmentation Is Broken: Have We Forgotten Baby Boomers in Our Race to Lure Millennials?
    Everywhere we turn today, marketers are clamoring for millennials. Every piece of advice, every “how-to” article, every case study, every conference features marketing segmentation and the much-feared younger generation, with experts showing how they’ve reached—and kept—that all-important millennial audience. Over in the UK, the over-50 market has a whopping £173 billion in collective spending power. Why are we not marketing to baby boomers more?
  • HUBSPOT  |  FRIDAY, NOVEMBER 10, 2017
    [Content, Inbound Marketing] 5 Departments of Your Company That Need a Content Strategy
    As many of the nearly 20,000 attendees at HubSpot’s annual INBOUND event would probably attest, a major highlight of this year’s event was Michelle Obama’s powerful keynote address. I really did speak at the same event as she did, and I was fortunate enough to interact with a roomful of forward-thinking marketers during my talk about one of my favorite topics in content marketing: using content as a tool. 1) Marketing. Daily Content Planning
  • BLEND MARKETING  |  THURSDAY, NOVEMBER 9, 2017
    [Content, Inbound Marketing] Which videos boost B2B lead generation the most?
    Every marketer knows the importance of relevant and engaging content for improving B2B lead generation – but it can be tricky with video. Inbound Marketing Video Marketing
  • GOLDEN SPIRAL  |  WEDNESDAY, NOVEMBER 8, 2017
    [Content, Inbound Marketing] 7 Ways to Brainstorm Content Ideas for Your B2B Tech Brand
    You already have your inbound marketing strategy in place. You’ve been putting out content for a while and recognize that creating new blog posts, videos, ebooks or other content pieces is a major source of new traffic and leads. However, constantly coming up with new content can be overwhelming. To handle the demands of content creation, use these tips for creating an efficient, effective and scalable editorial process. Content Strategy
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 7, 2017
    [Content, Inbound Marketing] Enterprise Marketing Best Practices for 2018
    20% of all market leaders will lose their dominant position to a company founded after the year 2000, due to a lack of digital business advantage. If your company is in the precarious position between market leader and losing ground to a competitor, it’s time to push forward. Engagement marketing is the use of strategic, resourceful content to engage your audience and deliver on their expectations. Inbound Marketing: Scaling Content for the Enterprise.
  • CHAMPION COMMUNICATIONS  |  TUESDAY, NOVEMBER 7, 2017
    [Content, Inbound Marketing] Earned media helps B2B lead generation take off
    It’s clearly not a B2B tech brand or in the business of B2B lead generation but its use of inbound marketing is a case study in how to leverage value from earned media, digital PR and content marketing for all types of businesses. B2B Tech PR earned media B2B inbound marketing and PRSouthwest Airlines is a major US airline based in Texas.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, NOVEMBER 6, 2017
    [Content, Inbound Marketing] Enabling Sales for New Growth Opportunities
    While the industry foresaw change with the DOL fiduciary rule, my marketing team saw opportunity. What if we could prepare our subject matter experts to react quickly, time our content with the news cycle, and launch an advertising campaign that could help demystify the rule for our clients and potential prospects? Throughout the first added our DOL-focused publications, webcasts and videos, as well as other related content.
  • STRATEGIC-IC  |  MONDAY, NOVEMBER 6, 2017
    [Content, Inbound Marketing] Best Practice Tips For HubSpot Sequences
    When you consider lead nurture, you’re likely used to automating activities on the marketing side. Workflows are often used by marketers to nurture prospects, often at an earlier stage in the sales cycle. For example, an initial email workflow may be triggered by a lead downloading content/ converting on a landing page. HubSpot Sequences helps your marketing and sales teams to do exactly that. inbound marketing
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 2, 2017
    [Content, Inbound Marketing] 3 Tech Trends Shaping the Future of Account-Based Marketing (ABM)
    It’s easy to see why the technology-fueled resurgence of account-based marketing (ABM) is taking hold. B2B marketers are: Driving bigger deals, higher close rates, and more revenue. Getting higher ROI vs. other marketing strategies. The 2017 State of Account-Based Marketing Study by SiriusDecisions validates this trend in ABM results and adoption: 91% of the B2B companies surveyed are realizing higher deal sizes through ABM. How Marketers Can Harness This Potential.
  • TERMINUS  |  MONDAY, OCTOBER 30, 2017
    [Content, Inbound Marketing] How ABM Masters Do Account-Based Marketing
    The ABM Masters is an alliance of account-based marketing partners dedicated to bringing you the best ABM content and experiences and helping you, too, become a master. Recently, we joined six other ABM Masters for a webinar to discuss how our B2B marketing and sale teams execute account-based strategies. The experts featured on the webinar were: Tyler Lessard , VP of Marketing at Vidyard. Kristi Bjornaas , Marketing Manager at Reachforce. Meet the ABM Masters.
  • KEO MARKETING  |  MONDAY, OCTOBER 30, 2017
    [Content, Inbound Marketing] Persona Based Marketing
    Successful marketing depends on personalization. Persona based marketing helps you provide structure and insight to your company’s inbound marketing campaigns. Using market research and existing customer data, you can define your ideal customer in a very detailed manner. Leveraging persona based marketing also helps with product development and functional alignment within your company. Making a Case for Persona Based Marketing. About KEO Marketing.
  • STRATEGIC-IC  |  MONDAY, OCTOBER 30, 2017
    [Content, Inbound Marketing] Should You Prioritise Long Form Content Creation?
    Recent insight indicates long form content performs better with readers & search engines. We look at whether long form content creation should be a priority. However, there’s growing insight that long-form content is both popular with readers and beneficial for SEO. Good Content Delivers Good Results. Whatever the length of your content, to be successful it must remain relevant to your reader ; addressing a topic / challenge / solution that offers value.
  • MARKETING ENVY  |  SUNDAY, OCTOBER 29, 2017
    [Content, Inbound Marketing] Heatmaps: B2B marketers’ secret weapon for conversion optimization
    B2B marketing is tough: leads are expensive and traffic is (let's admit it) low. To really make the most of your company’s inbound marketing efforts and ensure the success of your B2B marketing campaigns, each page on your website needs to be fully-optimized to help you maximize lead conversions and increase revenue. Our jobs as marketers are to understand how the customer wants to buy and help them do so.” – Bryan Eisenberg.
  • HUBSPOT  |  FRIDAY, OCTOBER 27, 2017
    [Content, Inbound Marketing] We Analyzed HubSpot's 39 Most-Shared Posts in 2017. Here's What We Found.
    It offers excellent insights and data points on not only headlines and their importance, but also, on content marketing and social media in general. Couple this new zeal for writing a data-backed piece with our goal of getting published on the HubSpot Marketing Blog, and here we are: analyzing the 39 most-shared HubSpot Blog posts over the last year, and sharing what we found. Marketing Reigns Supreme. First and foremost, I need to give credit where credit is due.
  • TOMORROW PEOPLE  |  THURSDAY, OCTOBER 26, 2017
    [Content, Inbound Marketing] The Marketing Graveyard: 6 Victims of Inbound Marketing
    Take a stroll through our inbound marketing graveyard and see which marketing mainstays we’ve killed off in cold blood over the years…. RIP EMAIL MARKETING. In November 2011 we killed email marketing. Unless it’s part of a carefully considered inbound marketing strategy, untargeted email marketing is just a pile of bones - so we stand by our principles (Sorry, EmailisnotDead.com.). Inbound Marketing
  • THE POINT  |  WEDNESDAY, OCTOBER 25, 2017
    [Content, Inbound Marketing] An Accident of Timing: The Case for Always On Marketing
    But then inbound marketing happened. And the pundits said: no, no, the buyer is in control, he or she will decide when to respond, and B2B marketing is about being in the right place at the right time. Cue the advent of search marketing and Google AdWords.). Well now the pendulum has swung yet again, and the same experts are all waving the flag of outbound marketing. Who has time for inbound marketing, they say. So, is inbound marketing dead?
  • VIDYARD  |  TUESDAY, OCTOBER 24, 2017
    [Content, Inbound Marketing] Vidyard Helps Top B2B Sales Teams 3x Customer Engagement with Personalized Prospecting Videos
    High-growth B2B technology organizations including HubSpot, Terminus, League and PostBeyond use Vidyard to connect with more buyers and close bigger deals, faster: HubSpot , the inbound marketing and sales software leader, found that sales reps using personalized video generated 4x more sales opportunities. It’s now part of the equation to building a strong sales and marketing engine,” says Hunter Madeley, Chief Sales Officer at HubSpot.
  • STRATEGIC-IC  |  MONDAY, OCTOBER 23, 2017
    [Content, Inbound Marketing] The Benefits of Growth Driven Design For Your Website
    However, as sales, marketing and SEO evolve, websites are subject to constant change. According to Luke Summerfield’s State of Inbound presentation 2016, when asked “How often do you make impactful improvements to your website?” GDD shares user insight with marketing and sales. Close communication between marketing and sales will be required to ensure your wish list, content and goals are met.?. Make Your Website Your Most Effective Marketing Tool.
  • SCHUBERT B2B  |  MONDAY, OCTOBER 23, 2017
    [Content, Inbound Marketing] 3 Examples of B2B Video Marketing Done Right
    There’s no denying the benefits of video marketing for businesses of all shapes and sizes. Yet, for B2B marketers, video can be a new and uncharted territory. Yes, it’s true that B2B video marketing can be tricky, but it’s all about finding the right approach. With a little creativity, even technical and complex messaging can be transformed into clear, compelling video content. Key takeaway: The best B2B marketing videos address customers’ pain points.
  • SCHUBERT B2B  |  MONDAY, OCTOBER 23, 2017
    [Content, Inbound Marketing] 3 Examples of B2B Video Marketing Done Right
    There’s no denying the benefits of video marketing for businesses of all shapes and sizes. Yet, for B2B marketers, video can be a new and uncharted territory. Yes, it’s true that B2B video marketing can be tricky, but it’s all about finding the right approach. With a little creativity, even technical and complex messaging can be transformed into clear, compelling video content. Key takeaway: The best B2B marketing videos address customers’ pain points.
  • STRATEGIC-IC  |  FRIDAY, OCTOBER 20, 2017
    [Content, Inbound Marketing] 3 Sales Process Hacks from Top SaaS Companies
    Building trust is a lot about familiarity and context, and trust is vitally important in enterprise sales and marketing. Even marketing emails (which usually aimed to give a compelling pitch why the reader should attend a webinar or read a blog post), only averaged 133 words. Benjamin Brandall is a content marketer at Process Street, where he writes on startups, SaaS, and workflows. inbound marketing
  • HUBSPOT  |  FRIDAY, OCTOBER 20, 2017
    [Content, Inbound Marketing] Which Social Media Network Makes Us Feel the Worst? [New Data]
    It began last fall, where much of social media was full of contention and -- as it was later revealed -- dripping with promoted political content with links to Russia. And for marketers who rely on Facebook to maintain and build an audience, what are you supposed to do with this information? Rather, they were created to keep friends and family connected, and eventually evolved as platforms to promote shareable content. But what does that content look like?
  • LEAD LIAISON  |  THURSDAY, OCTOBER 19, 2017
    [Content, Inbound Marketing] 5 Reasons Marketing Teams Benefit from Microsoft Dynamics CRM and Marketing Automation Integration
    What are the 5 ways marketing teams benefit from Microsoft Dynamics CRM and Marketing Automation integration? In this article we’ll discuss 5 ways marketing marketing teams benefit from integrating Microsoft Dynamics CRM with marketing automation. Besides a need for pulling reports, marketers never had the need to access the CRM. Marketing automation is a suite of software services that help marketers do their job better and more efficiently.
  • CONTENT MARKETING INSTITUTE  |  THURSDAY, OCTOBER 19, 2017
    [Content, Inbound Marketing] Why Savvy Marketers Close the Pre- and Post-Sale Content Gap
    Do your company’s pre- and post-sales content teams coordinate their efforts, reaping all the benefits that can come of doing so? When I do, as happened at the Intelligent Content Conference, my technical writer’s heart goes pitter-pat. In her case, the gap takes the form of marketing on one side and tech communication on the other. Get out of your content silo. In theory, when content teams work together, everybody wins. They reuse each other’s content.
  • MODERN MARKETING  |  WEDNESDAY, OCTOBER 18, 2017
    [Content, Inbound Marketing] What Is The Meaning Of Pipeline in Sales and Marketing?
    Perhaps the most important of these is the process that goes into your marketing and sales pipeline. Your marketing and sales pipeline refers to the stages that your sales rep goes through to convert a lead into a customer. Lead qualification as marketing-qualified or sales-qualified. A thorough examination of your sales pipeline can reveal areas in your sales and marketing that need improvement. Why Focus on Pipeline Marketing. Modern Marketing in Action
  • TOMORROW PEOPLE  |  TUESDAY, OCTOBER 17, 2017
    [Content, Inbound Marketing] It’s time to introduce search engine optimisation topics into your content marketing strategy
    Why your content marketing strategy should focus on search engine optimisation (SEO) topics — not just keywords — to differentiate your B2B marketing. Brands are reorganising their webpages and rearranging their content to adjust to the changing landscape. The topic cluster model consists of a single central ‘pillar’ page linking to multiple items of cluster content that all link back in turn to the main pillar page. SEO Content Marketing Differentiation
  • KEO MARKETING  |  TUESDAY, OCTOBER 17, 2017
    [Content, Inbound Marketing] Creating a B2B Digital Marketing Plan
    Business-to-business (B2B) companies use a variety of digital marketing tactics to achieve their goals. Although activities such as content marketing, SEO, and social media can produce meaningful results, you will get the most from your marketing if you develop an integrated inbound marketing plan first. It also helps you prioritize your marketing activities based on analyzing your strengths, weaknesses, opportunities, and threats.
  • MARKETING INSIDER GROUP  |  TUESDAY, OCTOBER 17, 2017
    [Content, Inbound Marketing] 4 Tricky Inbound Marketing Mistakes to Watch Out For
    Inbound gets results. 68 percent of inbound marketers believe their organization’s strategy is effective. On the other hand, more than half of outbound-heavy marketers feel their strategy isn’t working. Still, about one-third of those who use inbound are not getting the full impact they want. This could be because there are so many potential mistakes marketers can […]. Content Marketing
  • CHAMPION COMMUNICATIONS  |  MONDAY, OCTOBER 16, 2017
    [Content, Inbound Marketing] How to adapt to the increasing role of social in B2B tech buying
    Marketing Think says 74% of B2B decision makers use LinkedIn to help make purchasing decisions while in the US 64% of B2B marketers use Google+ to distribute content, according to InfinitDatum. Why outsource inbound marketting? B2B buyers are increasingly making use of social networks for research ahead of final buying decisions.
  • CIRCLE STUDIO  |  THURSDAY, OCTOBER 12, 2017
    [Content, Inbound Marketing] Important Marketing Terms that Every B2B Executive Should Know
    Marketing is no exception, with an ever-expanding vocabulary of terms and jargon that may at times sound like a foreign language to business executives in non-marketing roles. Understanding the meaning of marketing terms is not only helpful for working alongside your firm’s internal marketing team, but also vital in conversing with your marketing agency. It coordinates personalized marketing and sales efforts targeted at specific, named accounts.
  • LEAD LIAISON  |  TUESDAY, OCTOBER 10, 2017
    [Content, Inbound Marketing] Leads, Contacts, Accounts, and Prospects – Making Sense of It All When Using CRM and Marketing automation
    But then look at marketing automation like Lead Liaison and you’ll see one object: Prospects. This is where Account Based Marketing (ABM) meets Inbound Marketing. You probably use ABM marketing when you’re bringing in new accounts. We use Inbound Marketing to connect with those people and build a personal experience. Now, let’s look at those CRM objects and learn about marketing to the people behind them. .
  • STRATEGIC-IC  |  TUESDAY, OCTOBER 10, 2017
    [Content, Inbound Marketing] How Inbound Marketing & PR Can Work Together
    There’s an obvious synergy between Inbound and PR. But what is the difference between the two - and how can Inbound and PR form a perfect partnership? Firstly, let’s define the differences between PR and Inbound Marketing. To determine whether and where there is a difference between PR and inbound, it helps to define each strategy. What is Inbound Marketing? Related: What’s the Difference Between Inbound and PR? inbound marketing
  • NUSPARK  |  MONDAY, OCTOBER 9, 2017
    [Content, Inbound Marketing] How to Create Quality Blog Posts Surprisingly Rapidly
    And your website is the center of your online marketing universe. The truth is, blog posts feed your inbound marketing program’s success. You can’t afford to have it fall flat on its face because it’s starved of content. Finally, to make sure you’ve put the right words into the blanks, plug your headline into this handy headline analyzer , courtesy of the Advanced Marketing Institute. It measures the emotional content of your headline. Content
  • SCRIBBLELIVE  |  MONDAY, OCTOBER 9, 2017
    [Content, Inbound Marketing] How To Optimize For Non-Traditional Search Engines Like Amazon And YouTube
    And that means there are plenty of opportunities for brands and marketers therein. Some of the SEO basics remain despite the platform, like finding the best keywords and creating good content to establish relevance. What’s more, Laura Simis of inbound marketing and website design agency Coalmarch Productions, said most of her firm’s clients are small businesses and she has found non-traditional search engines sometimes provide an opportunity to gain an edge over competitors.
  • VIEWPOINT  |  SATURDAY, OCTOBER 7, 2017
    [Content, Inbound Marketing] Prevent Defense or Permit Offense? What a Football Argument Has to Do with B2B Sales Lead Generation
    I can’t mediate those in the world of football, but I can weigh in on three areas of argument in our industry that are dramatically impacting sales and marketing spending and results that I feel are important to understand: There are some who say that Inbound/Content marketing is king and Outbound is dead. I don’t agree with those folks, but I do agree with contrarian Marketo’s response: “Inbound, Outbound? B2B Marketing
  • KEO MARKETING  |  FRIDAY, OCTOBER 6, 2017
    [Content, Inbound Marketing] Tools This Successful Marketing Agency Uses to Dominate
    KEO Marketing Inc is a successful digital marketing agency serving clients around the globe, who rely on our team of experts to provide marketing services that deliver results. We rely on KEO Marketing branded Gmail to connect not only our team members but our clients as well. Teamwork – Teamwork is the project management software application that helps us deliver our marketing programs to the client on time. Technology Marketing Agency
  • SCHUBERT B2B  |  FRIDAY, OCTOBER 6, 2017
    [Content, Inbound Marketing] 4 Ways to Get the Most Out of B2B Blogs
    A B2B blog can be a great way to attract customers in your market searching for solutions to the challenges that keep them from operating at top efficiency. But if your company is producing blogs, and you feel like they are being ignored in the vast pool of cyberspace, then it’s time to organize your blogging efforts as part of an integrated marketing plan. In addition, blog articles are the perfect opportunity to create keyword-focused content.
  • SCHUBERT B2B  |  FRIDAY, OCTOBER 6, 2017
    [Content, Inbound Marketing] 4 Ways to Get the Most Out of B2B Blogs
    A B2B blog can be a great way to attract customers in your market searching for solutions to the challenges that keep them from operating at top efficiency. But if your company is producing blogs, and you feel like they are being ignored in the vast pool of cyberspace, then it’s time to organize your blogging efforts as part of an integrated marketing plan. In addition, blog articles are the perfect opportunity to create keyword-focused content.
  • KEO MARKETING  |  TUESDAY, OCTOBER 3, 2017
    [Content, Inbound Marketing] Account Based Marketing vs. Lead Generation: Which Generates Better Results?
    What exactly is account based marketing (ABM) and how does it stack up to traditional lead generation efforts? ITSMA, the Information Technology Services Marketing Association, introduced ABM in 2003 as an innovative and strategic way to target high-value accounts. ABM requires tight alignment between your sales and marketing teams to identify specific opportunities, develop personalized messaging, coordinate sales activities, and measure progress. About KEO Marketing.
  • BIZIBLE  |  MONDAY, OCTOBER 2, 2017
    [Content, Inbound Marketing] How to Do ABM at Scale with Account-Based Demand
    As B2B marketers, we look for frameworks and models to help improve how we run marketing. Frameworks usually come in two flavors, they are either based purely on inbound strategies, or they are based purely on outbound strategies. But most companies use both inbound and outbound. If you're doing some outbound activity, you probably think account-based marketing makes a lot of sense. However, pure account-based marketing can be limiting.
  • MARKETING ENVY  |  SUNDAY, OCTOBER 1, 2017
    [Content, Inbound Marketing] Account Based Marketing vs Inbound Approach: Everything B2B Marketers Need To Know
    Account-based marketing (ABM) or inbound marketing, which way should you go? With all the confusion surrounding account-based marketing and its somewhat complicated relationship with the inbound approach, we thought this explainer article was way overdue. ABM vs. the Inbound Marketing Approach. Traditional B2B marketing tends to take a broad approach to lead generation, with the goal of capturing as many leads as possible. Content.
  • COMPUTER MARKET RESEARCH  |  FRIDAY, SEPTEMBER 29, 2017
    [Content, Inbound Marketing] How to Create a Successful Performance-Based MDF Program
    Computer Market Research. Performance-based MDF Program provides your company with the flexibility and workforce to reach end-customers in geographical locations and market segments that your direct sales cannot reach while validating their performance. In terms of accelerating revenue and your bottom line growth potential, putting dollars into channel marketing is one of the best investments a company can make. Channel Marketing Market Development Fund Programs-MDF Program
  • HUBSPOT  |  THURSDAY, SEPTEMBER 28, 2017
    [Content, Inbound Marketing] Your Content Strategy Needs More Consistency
    If I told you that content creation is a vital part of every company’s marketing strategy, your response would probably be a sarcastic “Well, duh. That’s because most of us know how important content is to our inbound marketing and our brands — both our respective company brands, as well as our personal brands as a thought leader. But how you address that might depend on what your goals are for your content and who your audience is.
  • AVITAGE  |  WEDNESDAY, SEPTEMBER 27, 2017
    [Content, Inbound Marketing] Objectives-Based Content Strategy Framework
    With guidance from SiriusDecisions and other analysts firms, many B2B organizations have evolved their go-to-market, messaging and content strategy. They have shifted from a product-based to a persona-based content framework. “As b-to-b organizations place greater focus on both inbound marketing, and optimizing content for the sales force, the skills and behaviors required for content ideation, writing and delivery are rapidly changing.
  • AVITAGE  |  WEDNESDAY, SEPTEMBER 27, 2017
    [Content, Inbound Marketing] Objectives-Based Extension to SiriusDecisions Persona-Based Content Framework
    With guidance from SiriusDecisions and other analysts firms, many B2B organizations have evolved their go-to-market, messaging and content strategy. They have shifted from a product-based to a persona-based content framework. “As b-to-b organizations place greater focus on both inbound marketing, and optimizing content for the sales force, the skills and behaviors required for content ideation, writing and delivery are rapidly changing.
  • TERMINUS  |  SUNDAY, SEPTEMBER 24, 2017
    [Content, Inbound Marketing] Unite Inbound & Account-Based Marketing Strategies with Terminus’ HubSpot Integration
    Integration with HubSpot Marketing Delivers Expanded Reach and Orchestration to B2B Marketers. This partnership is groundbreaking for B2B marketers because it brings inbound and account-based marketing together for the first time. Brad Coffey, Chief Strategy Officer at HubSpot, asked in his Medium post , “Why would a company known for inbound marketing decide to invest in one known for account-based marketing?” Event Marketing.
  • VIDYARD  |  FRIDAY, SEPTEMBER 22, 2017
    [Content, Inbound Marketing] The 6 Things You Won’t Want to Miss at INBOUND 2017
    Us folks at Vidyard are always at the forefront of everything happening in the sales and (video) marketing world. That’s why there’s no question we’ll be seeing you at INBOUND 2017 in Boston, September 25th-28th, 2017. If you’re like us and you really, really, really, ❤️ video marketing , you’ll want to pay attention to the events and session we’re about to tell you about. Not an official INBOUND event.
  • NAVIGATE THE CHANNEL  |  THURSDAY, SEPTEMBER 21, 2017
    [Content, Inbound Marketing] New MarTech Trends for the Building Materials Industry
    Marketing technology continues to grow as a dynamic hybrid discipline that is highly relevant to the building materials industry. As a niche industry that nonetheless moves billions of dollars every year, successful companies in building materials must take advantage of the new marketing technique that technology provides. Modern CRM and marketing automation systems now come equipped with artificial intelligence (AI), machine learning capabilities and predictive analysis functions.
  • LEADCRUNCH  |  TUESDAY, SEPTEMBER 19, 2017
    [Content, Inbound Marketing] How To Construct the Perfect B2B Marketing Stack
    A solid marketing stack is what separates the goods from the great. After all, this is one of the powerful arsenals of tools that a marketer can have, giving them access to customer outreach techniques at an unprecedented level. And whether you’re running an eCommerce shop or a b2b service company, a marketing stack could be what takes your business to the next point of success. Inbound or Outbound? We generally define our marketing based on outbound or inbound.
  • BOP DESIGN  |  MONDAY, SEPTEMBER 18, 2017
    [Content, Inbound Marketing] Why Your Website Must Be an Effective Content Marketing Platform
    Content marketing shows up in a variety of places and in a range of media, including everything from blog posts, to articles published on third-party sites, to infographics, to mobile apps, to printed guides, and videos. Regardless of the different media channels employed in B2B content marketing , it’s critical that your website acts as the centerpiece, where content is created and traffic is directed. Again, make all the content on your website easy to find.
  • TERMINUS  |  MONDAY, SEPTEMBER 18, 2017
    [Content, Inbound Marketing] How to Plan Account-Based Marketing Campaigns for Demand Generation [Templates]
    Leads are only as good as the companies they work for, which is why account-based marketing is the new normal in B2B. but rather that not all leads are created equal, and inbound marketing alone doesn’t cut it when it comes to surfacing the best-fit accounts for your business. In this post, we’ll look at different approaches to demand generation and how account-based marketing fits in. Demand Generation with Account-Based Marketing. Account-Based Marketing
  • SCRIBBLELIVE  |  MONDAY, SEPTEMBER 18, 2017
    [Content, Inbound Marketing] Why Brands Need to Stop Chasing Marketing Hype and Start Pursuing Audience Intent
    Brands waste too much time and effort chasing the next, shiny marketing strategy or buzzword, thinking it’s a silver bullet. Leading with “intent” lets brands put their audience first, and leaves the tactical marketing implementation as a detail, not a key focus. There are a lot of buzzwords in marketinginbound, outbound, native and the list goes on. Research shows that high-performing marketers emphasize people over data, technology and even strategy.
  • HUBSPOT  |  MONDAY, SEPTEMBER 18, 2017
    [Content, Inbound Marketing] 13 Things You Should Never Say in a Job Interview
    Instead, Say: "I like what I'm working on, but I'm ready to learn more about inbound marketing by taking on a new challenge in a content creation role.". Instead, Say: "I'm not certain of the answer, I'd need to dig into more data from the email marketing team to know for sure.". I never used to understand what people mean when they say that they "interview well.". How was that possible?
  • SCHUBERT B2B  |  THURSDAY, SEPTEMBER 14, 2017
    [Content, Inbound Marketing] The Waves of Digital Marketing
    We recognize that integrated digital marketing is one of the biggest B2B advances in the last 40 years. The addition of “digital” puts B2B integrated marketing on steroids. That’s a powerful tool, especially if all your marketing communications elements are working together as one team…with one shared mission. The most successful companies are able to integrate all their marketing tactics. Currently, about 51% of companies are using marketing automation.
  • KEO MARKETING  |  THURSDAY, SEPTEMBER 14, 2017
    [Content, Inbound Marketing] What to Look For in SEO Consulting Services
    For starters, a smart SEO consultant should exhibit strategic, tactical, and analytical skills, as well as have a firm grasp on content marketing and social media. In many cases, strategy development involves significant website architecture work to figure out where each piece of content will fit best on your site. Content Marketing and Social Media. KEO Marketing is a leading B2B and inbound marketing agency that provides award winning SEO consulting services.
  • HG DATA  |  WEDNESDAY, SEPTEMBER 13, 2017
    [Content, Inbound Marketing] Better ABM from Better Data: Using Data to Build a Propensity to Buy Model
    While Ideal Customer Profile (ICP) identification is usually Step 1 in building out an account-based marketing program, it quickly raises the question of which ICP’s among your Total Addressable Market (TAM) truly have a propensity to buy. For Marketing, this smaller group means you can create more targeted messaging. To capture real purchase intent, TechTarget maintains a network of 140+ websites focused exclusively on enterprise technology content that they create.
  • MARKETING ENVY  |  WEDNESDAY, SEPTEMBER 13, 2017
    [Content, Inbound Marketing] The Impact Of GDPR on B2B Marketing
    The GDPR is upon us and marketers should take notice if they haven’t already. The General Data Protection Regulation will come into force in May 2018, applies to practically everyone, but digital marketers whose bread and butter is collecting and storing digital data should really pay attention. What is GDPR and how will marketers be affected? By May 2018, any marketer who is targeting the EU must be compliant, or risk heavy fines or sanctions. B2B Marketing GDPR
  • G2M SOLUTIONS  |  TUESDAY, SEPTEMBER 12, 2017
    [Content, Inbound Marketing] What is a Pillar Page? (and why it matters for your SEO strategy)
    And this time its a big change which has some significant implications for B2B Marketers. The way you design your site, your content and the keywords you chose will all need to change. Optimising blog content to rank for long-tail keywords is no longer the best way to rank in search engine results -- and your blog architecture has something to do with that. seo strategy Inbound Marketing strategy
  • KEO MARKETING  |  TUESDAY, SEPTEMBER 12, 2017
    [Content, Inbound Marketing] Trends in Professional SEO Services
    As one of the most cost effective inbound marketing strategies available, you may already know that search engine optimization (SEO) boosts search engine rankings, website traffic, leads, and sales, and brings greater overall brand visibility. Our team of experts at KEO Marketing has compiled several trends we have observed in the professional SEO services space since the start of the year. Rich Media Content Is Becoming the New King.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 12, 2017
    [Content, Inbound Marketing] Three Secrets to Creating More Sharable Content
    Some business owners and bloggers are under the assumption that if they consistently post content, they will automatically start to boost traffic (“If you build it, they will come”). Though consistency is important, the truth is that your content has to have an audience to be effective. One of the best ways to build this audience is by getting users to share your content regularly. Create content that’s easy to digest. Guest post by Andy Beohar.
  • SCRIBBLELIVE  |  THURSDAY, SEPTEMBER 7, 2017
    [Content, Inbound Marketing] How to Know When to Ignore a Best Practice in Content Marketing Strategy
    Let’s look at some of the areas that have some of the most commonly debated best practices in content marketing. Of course, creating highly useful content that people find helpful will only work for an organization when the content either gets found (SEO) or gets distributed to the right people. Search engine algorithms change frequently but tend to favor frequent, educational and well-written content. How long should content be?
  • LEADFEEDER  |  WEDNESDAY, SEPTEMBER 6, 2017
    [Content, Inbound Marketing] How Campaign Creators Built a Lead Management Process to Close More Sales with Fewer Leads
    We had the pleasure of speaking with Nicole Pereira, Co-founder and Chief Marketing Technologist of Campaign Creators to share their 3-phase approach to lead management that has helped their clients shorten sales cycles and win more customers. You should empower sales and marketing to micro-test new processes to move leads faster through the sales pipeline. Time-stamped Notes: [0:26 - 1:34] For a long time we were an inbound marketing agency, “do everything you need us to do”.
  • SNAPAPP  |  THURSDAY, AUGUST 31, 2017
    [Content, Inbound Marketing] 43 Execs Explain How Millennials Impact B2B Buying Committees
    Though this shift might seem minor, it greatly impacts how marketing teams operate, sales teams engage, and how purchase decisions are ultimately made. . For B2B marketing and sales teams to continue finding success, they must be able to identify, acknowledge, and respond to the generational differences of today’s new buying committees. . Millennials dislike it when marketing is product-heavy, inauthentic, or lazy. Content from peers over content from companies.
  • MARKETING ENVY  |  THURSDAY, AUGUST 31, 2017
    [Content, Inbound Marketing] Inbound vs. Outbound Marketing for B2B: The Showdown
    If you haven’t heard about inbound marketing, you have probably been living in a cave. But how do you decide whether to focus your efforts on bringing prospects in with the inbound approach or on reaching out proactively using outbound marketing techniques? When it comes to B2B marketing , every marketer has different budgets to work with and various priorities to consider. As you can see, marketing is changing, so what is a marketer to do?
  • MODERN MARKETING  |  TUESDAY, AUGUST 29, 2017
    [Content, Inbound Marketing] The Role of the CMO: Obsolete or Reinvented?
    Since that time, there’s been no shortage of experts opining on the changing phenomenon of marketing and, more specifically, the impact these changes have on the C-suite marketing role. Puri makes the case for digital CMOs to become more inbound-focused, leveraging compelling pull mechanisms that make brands irresistible to consumers. In 2015, AdWeek ran an article outlining four trends that will make the CMO obsolete, including: The end of single-channel marketing.
  • MODERN MARKETING  |  TUESDAY, AUGUST 29, 2017
    [Content, Inbound Marketing] The Role of the CMO: Obsolete or Reinvented?
    Since that time, there’s been no shortage of experts opining on the changing phenomenon of marketing and, more specifically, the impact these changes have on the C-suite marketing role. Puri makes the case for digital CMOs to become more inbound-focused, leveraging compelling pull mechanisms that make brands irresistible to consumers. In 2015, AdWeek ran an article outlining four trends that will make the CMO obsolete, including: The end of single-channel marketing.
  • HUBSPOT  |  TUESDAY, AUGUST 29, 2017
    [Content, Inbound Marketing] Here Are the Top Employer Branding Challenges [New Report]
    And upon the release of a new report that combines the two, we gleefully geek out and immediately devour the results -- always keeping in mind what they mean for marketers. In this post, we’ll dive into the report’s findings, and what marketers need to know when it comes to building a brand as an employer. Specialized marketing content. The Top Employer Branding Challenges for Marketers. What is marketing’s role in employer branding?
  • SCHUBERT B2B  |  MONDAY, AUGUST 28, 2017
    [Content, Inbound Marketing] Boost Your Company’s Personality Through B2B Social Media
    In addition, it can drive prospects to your website, which, if properly optimized with content offerings to capture their contact information, can send them down the path to becoming a sales-qualified lead. Focus on filling that need through direct social interaction and your own posts — which ultimately lead to content on your website. Include a visual element with your posts that is relevant to the content and eye-catching. Part of an integrated marketing strategy.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 28, 2017
    [Content, Inbound Marketing] How to Create Quality Blog Posts Surprisingly Rapidly
    Like it or not, the more you blog, the more visitors your website will attract, and your website is the center of your online marketing universe. The truth is, blog posts feed your inbound marketing program’s success. You can’t afford to have it fall flat on its face because it’s starved of content. In this blog, I’ll give you 7 easy ways to beat writer’s block and become a content creation machine. It measures the emotional content of your headline.
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