• SNAPAPP  |  MONDAY, JULY 24, 2017
    [Content, Inbound Marketing] 28 Amazing B2B Examples of Interactive Content
    Whether you agree with Aziz or whether you think salads are delectable flavor bashes, the sentiment he expressed easily applies to B2B marketing: Most B2B content isn’t bringing it hard enough. . Due to the nature of a lot of B2B products, services, and industry spaces, bringing the content to life in a way that pops and appeals can be a tricky task, no doubt. Fortunately, a few marketing teams are already a step ahead for us to take a look at. . Content loading
  • PUREB2B  |  SUNDAY, JULY 23, 2017
    [Content, Inbound Marketing] 20 Signup Form Optimization Techniques for More Sales Leads
    Marketers and entrepreneurs focus much of their time and energy on growing their email list and generating leads. For any email marketer, the success of this strategy is determined by the number of subscribers and how well these subscribers are converted into actual sales. There’s a lot of emphasis placed on crafting seamless email sequences, valuable content, and a great landing page. Blog Conversion Optimization Inbound Marketing Lead-Generation Signup Form
    [Content, Inbound Marketing] Inbound Marketing vs. Outbound Marketing: Which Should You Choose
    Business-to-business (B2B) focused companies use a variety of marketing programs in their attempts to generate sales leads. However, 51% of them do not have a marketing strategy in place. A defined strategy will help you understand how best to allocate marketing resources. They must determine how best to utilize both inbound and outbound marketing tactics. What is Inbound Marketing vs Outbound Marketing ? .
    [Content, Inbound Marketing] The Marketing Automation Terms You Need to Know
    Well, we’re not your mom, but we’ve got the same advice when it comes to learning about marketing automation. That’s why we’ve created The Ultimate Marketing Automation Glossary. Whether you’re a marketing newbie or a certified expert, our glossary goes back to the basics and breaks down some of the essential terms* and lingo every marketer should be able to comfortably toss around. We even have a special section with terms specific to marketing agencies.
    [Content, Inbound Marketing] Outbound vs. Inbound Marketing? What You Should Know
    When a company’s prospects are not experiencing their ads and content, the company will miss out on valuable sales. If companies want to stand out from their competition and reach prospects, they must use the right form of marketing at the right time for their unique goals and needs. That is where inbound and outbound marketing can work together to generate sales leads and drive sales conversions. What are Outbound Marketing and Inbound Marketing?
    [Content, Inbound Marketing] What is a Complimentary Marketing Audit?
    Have you ever had a marketing audit performed? An audit is a comprehensive, systematic analysis and evaluation of your marketing strategies. If your response is “not in a while” or “never,” it is time to schedule a complimentary marketing audit. How is a marketing audit designed? KEO Marketing performs complimentary marketing audits that include the following key components: Comprehensive. Digital Marketing.
    [Content, Inbound Marketing] Trends in Outbound and Inbound Marketing for 2017
    The most successful companies today are utilizing outbound and inbound marketing to generate higher quality sales leads and faster sales results. The following trends highlight the latest developments in outbound and inbound marketing: Outbound Marketing Trends . If you own a B2B company, you are familiar with outbound marketing , or the process of pushing your sales messages out to as many prospects as possible. decrease in marketing overhead.
    [Content, Inbound Marketing] How to build your social selling system with LinkedIn and Twitter
    It’s no longer enough to do social media marketing and hope that your company’s inbound marketing strategy generates leads, which turn into qualified prospects and eventual buyers. Whether you are in sales or marketing, you must stand out against competitors. Begin regularly sharing and engaging with content that is relevant to prospects and customers.
  • HUBSPOT  |  TUESDAY, JULY 18, 2017
    [Content, Inbound Marketing] Marketers: This Is Why We Can’t Have Nice Things
    The next evolution of marketing is upon us. The sharp uptake in consumer use of messaging apps, the shift in content consumption from text to video and audio, and the finally consumer-ready advancements in artificial intelligence, augmented reality, and voice recognition all signal that marketers and consumers alike are in radically new times. Everytime consumer behavior evolves, marketers have new opportunities that were never before available.
    [Content, Inbound Marketing] What is Outbound Marketing?
    Outbound marketing is the process of pushing marketing messages to people where they are, as opposed to Inbound marketing which is about creating content to pull prospects towards you. Why do you need an outbound marketing strategy? . Targeted outbound marketing to key prospect companies through Account Based Marketing combined with a robust inbound marketing program will typically generate a greater number of sales opportunities at a faster rate.
    [Content, Inbound Marketing] Top 5 Inbound Marketing Trends of 2017
    Marketers chase trends like surfers chase waves. Like the best surfers, the leading marketers have developed an eye for big movements in their space. Today, we’ll dive into the largest inbound marketing trends taking shape in 2017. Being agile in a shifting industry like marketing means you’re always positioned to move full speed ahead. 1) Interactive Content. When surveyed, 75% of marketers said they were increasing their investment in content marketing.
    [Content, Inbound Marketing] The ultimate list of 20 worthy social media rants
    I always urge people to bring their own story into their social media content. I’m embarrassed that this is still a discussion point among online marketers. Here is the message you send when you use clip art on your content: “Even I don’t care.” If anybody uses “easy” and “marketing” in the same sentence, run away. I always ask them: How many have heard of content marketing? By Mark Schaefer.
  • HUBSPOT  |  THURSDAY, JULY 13, 2017
    [Content, Inbound Marketing] How to Write a Video Script [Template + Video]
    Movie producers and inbound marketers aren't that different when it comes to creating and editing video content. While movie directors might want viewers to come away from their work feeling or thinking something, inbound marketers want viewers to come away from it planning to do something -- whether that's subscribing to a blog, filling out a lead form, or signing up for a product trial. Video Content Marketing Daily
  • HUBSPOT  |  THURSDAY, JULY 13, 2017
    [Content, Inbound Marketing] How to Do ABM Without Selling Your Soul
    As a marketer, the same concept applies to everything you do. If you're not providing them with quality content that their mom, friend, or coworker could have sent them , you're just another brand in the crowd. It’s virtually every tactic in today’s marketing playbook. Account Based Marketing fits squarely into this thread. Done right in a customer-centric and human-friendly way it can play an impactful role in an effective marketing strategy.
  • HUBSPOT  |  TUESDAY, JULY 11, 2017
    [Content, Inbound Marketing] Speakers | Grow with HubSpot Sydney 2017
    With speakers from HubSpot, Canva, LinkedIn and more, we're covering everything from how marketing and sales has changed, to in-depth workshops on improving your SEO strategy, and talks on how to turn your web traffic into leads and customers. Head of APAC Marketing. James Gilbert is HubSpot's Head of Marketing for the APAC region. He leads HubSpot's team of regional marketers to bring inbound marketing and sales to ANZ and Asia.
    [Content, Inbound Marketing] 14 Video Production Tips to Enhance Quality and Drive Views
    Video content can be a valuable asset in your inbound marketing content mix. In fact, by the end of this year, video content is expected to represent nearly three-quarters of all internet traffic. Your video is being judged on its content, presentation, production quality, style, and the valuable information it provides. Your content must be truly remarkable to maintain your audience's attention. Video Content Marketing Daily
    [Content, Inbound Marketing] How We Increased Sales Opportunities 4X With Video: A HubSpot Experiment
    And if so, you’re not alone -- right now, there’s a big demand for more video content all around. But that demand -- like the fact that marketers who use it grow revenue 49% faster than non-video users -- gave us an idea. After all, given the aforementioned content consumption preferences, it seemed like people might not want to read tons of sales emails -- but they might be interested in watching a video from a rep. Let’s talk about a trend, shall we?
  • EXO B2B  |  WEDNESDAY, JUNE 28, 2017
    [Content, Inbound Marketing] How to build an editorial line
    Content marketing is really at the crux of setting up an inbound marketing strategy with the objective of “attracting” your customer. For example, a company that works in the food sector will focus its content on subjects that affect its field: new food standards, novelties in packaging, figures and trends, etc. Ask yourself the following questions: Who is your content for? HOW]: Define the content and the editorial framework.
    [Content, Inbound Marketing] Naked Content? Consider the Bigger Mix.
    Content marketing ” is one of the most important, yet overused, B2B marketing terms in the last 5–7 years. On the other hand, the very fact that content marketing is in vogue and surging in terms of popularity over the last few years speaks to the reality that marketing needed (and needs) to evolve. Often, however, what we observe is what resembles the first generation of content marketing. Enter Team Content.
    [Content, Inbound Marketing] How to Qualify Opportunities with Lead Scoring
    Perhaps your inbound marketing strategy has helped generate a database full of leads, through varying campaigns. Otherwise, sales and marketing would be quite frustrated. Start with marketing automation. In order to quickly and efficiently process leads, you need to deploy marketing automation. Moreover, you can integrate your campaigns with your inbound efforts. Marketing automation helps to eliminate human error.
  • HUBSPOT  |  FRIDAY, JUNE 23, 2017
    [Content, Inbound Marketing] We Asked Our Audience What They Really Think of PDF Ebooks: A HubSpot Experiment
    In 2017 -- during the era of self-driving cars, augmented and virtual reality, and artificial intelligence -- our team here at HubSpot is constantly striving to test and implement the most modern techniques for content creation to provide cool, useful resources for our audience. But as it turns out, our perceptions of what our audience actually values when they download out content were a little. People viewing our content want to be able to download it and come back to it later.
  • HUBSPOT  |  THURSDAY, JUNE 22, 2017
    [Content, Inbound Marketing] What We Learned From Spending $100k On Facebook Ads
    For a three-person digital marketing team like ours, the prospect of having a big ad budget seemed like a distant dream. As a lean SaaS startup, we have to be very wise with our marketing investments. So, naturally, we made a pitch to our company's executive team to increase our digital marketing budget so we could prove that Facebook was a viable avenue for growth. In fact, we created 5 new ads to push into market. This is textbook digital marketing, true.
  • HUBSPOT  |  TUESDAY, JUNE 20, 2017
    [Content, Inbound Marketing] Important Lead Generation Lessons Learned from Over 1/4 Million SlideShare Views
    And it’s one of the most underutilized lead generation tools we marketers have in our quiver. As content marketers it is our duty to provide our content consumers with what to do next. If someone is going to take the time to read, watch or listen to our content we owe them the next step. Here’s the thing -- If someone is going to trudge through 30, 50, 100 slides and get to the end, they clearly liked the content and found it helpful.
    [Content, Inbound Marketing] KEO Marketing Inc Featured In Forbes CEO, Sheila Kloefkorn, Profiled as a Forbes’ Top Western U.S. Women Business Leader for Second Year in a Row
    June 20, 2017 — KEO Marketing Inc, a full-service business-to-business (B2B) marketing agency , shared today that Forbes profiled, CEO, Sheila Kloefkorn, as a Forbes’ Top Western U.S. The profile highlights KEO Marketing’s awards, which include: Phoenix Business Journal’s Top 10 Social Media and Top Web Design Firms Award, 2013-2017. Phoenix Business Journal’s Top 25 Interactive Marketing Firms, 2013-2017 Award. About KEO Marketing Inc. PHOENIX, Ariz.,
    [Content, Inbound Marketing] Three Steps to Creating a Culture That Embraces Metrics That Suck
    There’s a disconnect between what we say as B2B executives and marketing leaders and how we lead and act on the metrics we ask for and celebrate. We love to use inspirational quotes, like the ones above, as we talk about topics like agile, digital marketing or being customer-led. Are we looking at our content and being honest about what’s not working and then seeking to understand why before we abandon it altogether?
  • HUBSPOT  |  FRIDAY, JUNE 16, 2017
    [Content, Inbound Marketing] The Greatest Marketing Growth Hack of All Time (Hint: Cupcakes)
    So we decided to make cupcakes a bigger part of some other marketing initiatives. So there it is, the greatest marketing growth hack of all time. In marketing, all strategies erode over time. And we see this play out again and again in marketing. The more content that gets produced, the harder it is to capture attention. We’re just not used to seeing cupcakes show up in marketing. And attention, after all, is what marketers are always chasing.
    KEO Marketing presented with Award for Interactive/Online Search Engine Optimization Campaign of the Year for their ComRent Website and Results. June 15, 2017 — KEO Marketing , a full-service business-to-business (B2B) marketing agency, won an American Marketing Association Phoenix (AMA) Spectrum Award for the development of a new industrial website, ComRent.com, and search engine optimization campaign results. To learn more, read KEO Marketing’s case study.
  • PUREB2B  |  WEDNESDAY, JUNE 14, 2017
    [Content, Inbound Marketing] 5 Account-Based Marketing Misconceptions Clarified
    Account-based marketing has been generating a lot of buzz over the last few years. And despite the fact that 90% of B2B marketers acknowledge the advantages of ABM, only 20% of companies are actively using this tactic. Even if ABM proponents and influencers are spreading the good news about it, it’s not that easy for companies to make the switch from mass or segmented marketing to account-based marketing. This has been going on even before marketing went digital.
    [Content, Inbound Marketing] Who should own lead generation for a complex sale?
    So, who should own B2B lead generation: sales, marketing or both? Sales and marketing aren’t doing a great job of executing lead generation because they both believe it’s the others job. Even with the increase of content marketing and inbound marketing, I find salespeople get stuck carrying the load of prospecting for their leads. Marketing rarely generates a sufficient volume of qualified leads.
    [Content, Inbound Marketing] How to Create an Infographic From Start to Finish in 5 Steps
    And, according to the Content Marketing Institute’s (CMI) “B2B Content Marketing 2017: Benchmarks, Budgets, and Trends—North America” report , they’re not alone when it comes to having an affinity for infographics in the B2B marketing space. CMI data shows us that B2B marketers use an average of eight different content marketing tactics as a part of their overall content strategies, and 58 percent of them regularly use infographics.
  • PUREB2B  |  TUESDAY, JUNE 13, 2017
    [Content, Inbound Marketing] 5 Types of Marketing Automation for Businesses to Consider
    Marketing has been around for a very long time. When we look at marketing technology, we can see that it’s enabled various channels such as print media, radio, and television for marketers to reach their audiences. Fast forward to now, these channels have become common contributors to many, many marketing strategies. Since the early 90’s the internet has evolved into the most flexible marketing channel we’ve ever seen. Email Marketing Software.
  • ACT-ON  |  MONDAY, JUNE 12, 2017
    [Content, Inbound Marketing] How to Maximize Your Inbound Strategy
    Marketers are pressed for time. That’s why an inbound strategy is so appealing. Maybe this isn’t true for you and your B2B marketing team. At Act-On, we believe in a balanced marketing approach that includes both inbound and outbound tactics. We’ve also built best-in-class inbound features in our platform, according to Forrester , to help marketers do the best work of their careers. We’ll cover: What is inbound marketing?
  • HUBSPOT  |  THURSDAY, JUNE 8, 2017
    [Content, Inbound Marketing] Rethinking Subscriptions: Lessons Learned During the HubSpot Marketing Blog's Email Overhaul
    A few months ago, I took on the task of evaluating and reinventing the HubSpot Marketing Blog's email subscription. Step 2: HubSpot generates an RSS email of our latest content. When we took a closer look at exactly how long subscribers were staying engaged with our subscription emails for, we found: On average, 16% of new Marketing Blog subscribers unsubscribe of their own volition before the six-month mark. Email Marketing Daily Canonical
  • ACT-ON  |  MONDAY, JUNE 5, 2017
    [Content, Inbound Marketing] Optimize Success by Balancing Inbound and Outbound Marketing
    We’re wondering if you’re more of an inbound marketer or an outbound marketer. Inbound marketing is about attracting and enticing the likeliest customers, luring them to come to you. In the more traditional – outbound marketing – you’re proactively driving information to existing or prospective customers. Both types of marketing offer distinct advantages, and both should have a role in your marketing program.
  • HUBSPOT  |  WEDNESDAY, MAY 31, 2017
    [Content, Inbound Marketing] YouTube SEO: How to Optimize Videos for YouTube Search
    When I was just a wee lass and HubSpot was first starting to make a name for itself, inbound marketing was a brand new idea. Marketers were learning that they couldn't just publish a high volume of content -- it also had to be high-quality and optimized in ways that made it as discoverable as possible through search engines. And once upon a time, that content was largely limited to the written word.
  • HUBSPOT  |  FRIDAY, MAY 26, 2017
    [Content, Inbound Marketing] 8 of the Top Marketing Challenges Marketers Face Today [New Data]
    Every marketer faces different challenges. In other words, there’s always room to optimize the various components of your strategy and turn your marketing into an even more effective revenue generator. Curious about what kinds of obstacles other marketers are up against? We polled thousands of marketers on the challenges they face, as well as the tactics they’ve used to meet those challenges head-on. And, do you know the type of content your audience actually wants?
    [Content, Inbound Marketing] MarTech 2017: Managed Machines, ABM and Other Tech Trends
    Scott Brinker kicked off the event by showing the 2017 Marketing Technology Landscape Supergraphic , a staple in the martech space. The 2017 Marketing Technology Landscape Supergraphic, which grew 40% since last year. Organizations are leveraging marketing technology suites like Adobe Marketing Cloud and Oracle Marketing Cloud while continuing to leverage specialized solutions (predictive, social, work management) to fill in the gaps.
  • TERMINUS  |  WEDNESDAY, MAY 24, 2017
    [Content, Inbound Marketing] The Buck Stops at the CEO for Account-Based Marketing
    When it comes to generating leads vs. account-based marketing, the buck stop at the CEO. Innovative B2B marketers and CMOs are rallying behind the idea of account-based marketing (ABM) because it’s a proven strategy to grow revenue. ABM is a new way of getting aligned with sales teams to engage best-fit accounts instead of being focused on BS metrics like marketing qualified leads (MQLs) or the number of people’s badges you scanned at a trade show booth.
  • THE POINT  |  TUESDAY, MAY 23, 2017
    [Content, Inbound Marketing] Beware the Siren Call of Pre-Qualified Leads
    There is a growing trend in the content syndication space, and among Cost Per Lead (CPL) programs in general, for media vendors to offer B2B clients the option of pre-qualified leads. Whereas typically, content syndication has meant acquiring leads, at a fixed cost, that are filtered by criteria such as job title, geography, and company size, now many publishers and other lead generation companies are adding the option of BANT criteria such as purchase timeframe.
  • TERMINUS  |  TUESDAY, MAY 23, 2017
    [Content, Inbound Marketing] Top 10 Account-Based Marketing Moments at SiriusDecisions 2017 Summit
    Account-based marketing was the name of the game at SiriusDecisions 2017 Summit. From May 16th to 19th, the industry’s brightest B2B marketing and sales professionals gathered in Las Vegas for #SDSummit. One of the biggest topics of conversation at the conference was account-based marketing (ABM). Here are our Top 10 Account-Based Marketing Moments from #SDSummit 2017. Account-Based Marketing Superheroes. Marketing Cloud (@OracleMktgCloud) May 16, 2017.
  • HUBSPOT  |  TUESDAY, MAY 23, 2017
    [Content, Inbound Marketing] 9 Reasons Your Marketing Agency's Retainers Aren't Bigger
    I've seen the inside of hundreds of marketing agencies over more than a decade, including my own. Most marketing agencies struggle to generate recurring revenue. When I met Stream Creative (now a Platinum HubSpot Partner) in 2010 at HubSpot's INBOUND event, they told me they had no recurring revenue. 1) Your Own Marketing Sucks. So why the hell would a company hire an agency that doesn't prioritize their own marketing? Marketing technology is a given these days.
  • ENGAGIO  |  MONDAY, MAY 22, 2017
    [Content, Inbound Marketing] SiriusDecisions’ New Waterfall and How to Operationalize it to Drive Demand at Key Accounts
    As the market evolved, so too did the thinking about how to go to market. Inbound marketing was just taking off, and SiriusDecisions was among the first to recognize that sales can also generate leads, and first to stress the importance of teleprospecting. Over the next five years, the market continued to evolve. Target Demand – This your total addressable market (TAM) for your product or solution defined by firmographics, like size, industry, location, etc.
    [Content, Inbound Marketing] SEO and Customer Base Marketing: Deepen Relationships for More Repeat Sales
    SEO is powerful for more than just inbound marketing. The tools of SEO, and the insights SEO strategies generate, are also highly effective in delighting and retaining customers in the post-sale enablement, adoption, and retention phases of customer marketing. For example, a Marketo marketer might notice on BloomBerry that people are asking questions about integrating with third-party tools. Adopting SEO as Part of a Customer Marketing Strategy.
  • HUBSPOT  |  MONDAY, MAY 22, 2017
    [Content, Inbound Marketing] The Top 8 Ways B2B Brands Are Reaching Customers in 2017 [Infographic]
    "Being a B2B marketer is a piece of cake," said no one, ever. "A The truth is, no marketer has it easy -- but sometimes, it seems like B2B marketers have it especially tough. Their work doesn't always get the same kind of spotlight that B2C marketing might, especially when it comes to things like word-of-mouth. Industry figures reflect this: Only 30% of B2B marketers say their organizations are effective at content marketing , for example.
  • CONTENTLY  |  THURSDAY, MAY 18, 2017
    [Content, Inbound Marketing] The New Demand Waterfall, and Other Next-Level Marketing Insights You Need to Know
    To the crowd of marketers at Day 2 of the Sirius Decisions Summit in Las Vegas, it was something far more exciting: a new SiriusDecisions Demand Waterfall. It set the theme for the day: next-level marketing frameworks that have the potential to transform the way you work. Ever since it was introduced in 2006, the Sirius Decisions Demand Waterfall has been the bible for thousands of B2B marketers. christine_mktg : Content mark software is now a prerequisite.
  • HUBSPOT  |  WEDNESDAY, MAY 17, 2017
    [Content, Inbound Marketing] How to Transform Your Blog Content into Compelling Videos
    Here at HubSpot, we've told fellow marketers about the importance of creating compelling video content to engage your busy audience. And for the most part, video content lives on social media channels -- like Facebook, Instagram, and YouTube. But we wondered if video content had a place on our blog as well. Changing content preferences are an opportunity to innovate, not a reason to be afraid. The State of Video Content.
  • HUBSPOT  |  TUESDAY, MAY 16, 2017
    [Content, Inbound Marketing] State of Inbound 2017: Your Go-To Business Report for Marketing and Sales Research [New Data]
    That's always been the purpose of marketing and sales. People don't want to just read content anymore. That's why we produce the State of Inbound research report each year: to help you stay up-to-date on all the marketing and sales changes that matter for your business. While last year's State of Inbound report introduced the growing disconnect between businesses and their customers, this year we look at what causes this divide in the first place.
    [Content, Inbound Marketing] Does corporate storytelling work? Some mega-brands say no.
    With much flourish, Coca-Cola announced in 2011 that it would be moving from “ creative excellence to content excellence.” ” It made an epic, two-part animated video on their strategy, explaining that they would be creating such amazing content that it could not be contained. This content site was populated by professional journalists and Coca-Cola Journey represented bold and unconventional corporate storytelling at its best. Think like a marketer.
  • HUBSPOT  |  MONDAY, MAY 15, 2017
    [Content, Inbound Marketing] Account-Based Marketing vs. Inbound Marketing: 4 Common Questions Answered
    Account-based marketing or inbound marketing? With all the confusion between account-based marketing and inbound marketing, we thought we would clear the air -- and hopefully help show you how the two work together. What Is Account-Based Marketing? Account-based marketing (ABM) is a targeted approach to marketing based on an account, or a company, rather than an individual buyer. Highly targeted, personalized content.
  • ACT-ON  |  MONDAY, MAY 15, 2017
    [Content, Inbound Marketing] Optimize Your Content for Inbound Marketing: Part 2
    Welcome to Part Deux of our two-part series about how to optimize your content for inbound, in which we continue to share insights from Arnie Kuenn, CEO of Vertical Measures (and bestower of the above quote), about getting found and getting known. In Part 1 , we focused on what searchers and search spiders are looking for, and building content that aligns with those queries. Because if you create content nobody is searching for … nobody is exactly who will find you.).
  • EXO B2B  |  TUESDAY, MAY 9, 2017
    [Content, Inbound Marketing] Snapchat in B2B marketing: is it possible?
    As B2B marketing professionals and social media specialists, we obviously had to write about it. Many marketers are asking the following questions: Is Snapchat suitable for the B2B sector? Can it be integrated into a B2B marketing strategy ? In B2C, many companies have already taken the plunge and made Snapchat a powerful marketing tool! Ephemeral contents. Shared content (photo or video) can only be viewed for 10 seconds (maximum) or 24 hours if sent via story.
  • ACT-ON  |  MONDAY, MAY 8, 2017
    [Content, Inbound Marketing] Optimize Your Content for Inbound Marketing: Part 1
    Getting found by your target audience is the prime directive of inbound marketing. Strategically and tactically, that means you must optimize your content for discovery via search engines. So what’s the best way to optimize content for search … and searchers? The question was addressed by Arnie Kuenn, CEO of content-marketing agency Vertical Measures , in a whirlwind webinar hosted by CMI and sponsored by Act-On. Setting the Stage for Inbound Success.
    [Content, Inbound Marketing] Do you have the patience for content and inbound marketing?
    There are many good reasons to embrace content and inbound marketing as a strategy for building website traffic and generating sales leads. The post Do you have the patience for content and inbound marketing? appeared first on McCarthy and King Marketing. Copywriting Direct Marketing General Lead Generation Online Advertising Web Marketing
  • HUBSPOT  |  WEDNESDAY, MAY 3, 2017
    [Content, Inbound Marketing] 32 Free Online Marketing Classes to Master Your Marketing Skills
    I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification. We'll fill you in on the details below, or you can also skip ahead to check out classes in the following categories: Content Marketing. Email Marketing. 32 Free Marketing Courses to Take in 2017. Inbound Marketing Certification " by HubSpot Academy. Content Marketing.
  • HUBSPOT  |  MONDAY, MAY 1, 2017
    [Content, Inbound Marketing] 58 Best Marketing Tools to Build Your Strategy in 2017
    In the world of marketing, it seems like there are always new tools, tips, tricks, and trends to discover and incorporate into your marketing strategy. As a marketer myself, I often wish I had a better sense of all of the tools available to me -- and what sets each of them apart -- so I can make more informed decisions on how to create and optimize content. Automation is nothing new to marketers. Content Creation. Other Content Creation Tools: Venngage.
  • NUSPARK  |  SATURDAY, APRIL 29, 2017
    [Content, Inbound Marketing] How to Implement an Account-Based Marketing Program in Your Firm
    For many years now, B2B marketers have spent time and effort carefully crafting buyer personas based on demographic profiles, needs analyses and former sales results, among other criteria. The burgeoning trend towards account-based marketing (ABM) takes that a step further, by customizing activities to enable a laser-sharp focus on each specific target account. It requires a direct, highly personalized sales and marketing program that targets each organization individually.
    [Content, Inbound Marketing] Understanding The Difference Between a CRM and MAP
    This is relevant to modern day marketing, since among some of the most noteworthy ‘confused-as-being-the-same’ examples are the concepts of CRM (Customer Relationship Management) software and MAP (Marketing Automation Platform) software. At a high level, Marketing Automation Platforms allow marketers to engage with prospects to convert visitors to leads. Another way of visualizing the processes is as follows: Deeper Into MAP – The Marketing Tool.
    [Content, Inbound Marketing] Top 5 Demand Generation Strategies
    Here are five demand generation strategies that will help: Email Marketing. Email marketing is an essential part of a business’s marketing campaigns. Research repeatedly shows that an email marketing campaign always has a better return-on-investment (ROI) than any other method of digital marketing. According to CampaignMonitor.com, email is the channel that generates the highest ROI for marketers; for every $1 spent, email marketing returns $38.
    [Content, Inbound Marketing] How to Check The Quality of Backlinks
    The post How to Check The Quality of Backlinks appeared first on Marketing Insider Group. Content Marketing Search Marketing Uncategorized Inbound Marketing search engine optimization SEOSearch engines around the clock are watching the manipulation at the websites and sometimes hit with the penalty even the fairest sites. If this is happening, even Google webmasters can’t give the exact answer why.
  • HUBSPOT  |  FRIDAY, APRIL 28, 2017
    [Content, Inbound Marketing] 9 Link Building Email Outreach Templates That Actually Work
    Thanks for joining me here on the HubSpot Marketing Blog today. Inbound links back to your website play an important role in achieving your inbound marketing goals. I would know -- I worked very hard to earn inbound links for a long time. Whether you're just starting out with inbound link building or you're getting fatigued by nobody replying to your outreach emails, I wanted to help you out. Inbound links drive traffic to your website.
    [Content, Inbound Marketing] 3 Components of Measuring Reach in Account Based Everything
    After all, measuring Account Based Everything requires us to look at marketing metrics in a new light. In the recent past, we’ve gotten drunk on inbound. Content shock” has caused declining return. Don’t get me wrong – inbound marketing should still be part of your revenue machine. This was so effective that inbound sourced nearly 80% of the sales pipeline. Every marketer wants to know which programs are working.
    [Content, Inbound Marketing] 45 Engaging Examples of Interactive Storytelling in Content Marketing
    As inbound marketers, content plays an important role in attracting attention to our company and building trust with our prospects. Our content can come in many different formats, and the format we choose can speak volumes about the research and ideas within. Interactive content has become increasingly more popular as brands try to cut through the noise and keep prospects' attention long enough to deliver a message. Content Marketing Daily
  • TERMINUS  |  TUESDAY, APRIL 25, 2017
    [Content, Inbound Marketing] Account-Based Marketing Worksheet: How to Map Content to Your B2B Buyer’s Journey
    For a lot of marketers today, it’s hard to remember a time before content became the calling card of B2B marketing. We’ve heard over and over that “content is king.” ” That we need to create more content to drive inbound leads. but wait, not that much content. It’s quality over quantity, after all, and our audience has content fatigue. All this content about content is a little overwhelming.
  • BIZIBLE  |  TUESDAY, APRIL 25, 2017
    [Content, Inbound Marketing] 5 Signs the Gap Between Sales and Marketing is Closing
    The celebrated co-founder of HP, David Packard, once said: “marketing is too important to be left to the marketing department.” Many marketers will jump immediately from their seats and label this as an utter blasphemy. Marketing is way too important to be left ONLY to the marketing department. So, who else should handle the marketing activities of a company? How about marketing’s other half, sales. Online Marketing: Much more Than Just Marketing.
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Content, Inbound Marketing] 6 Business Challenges Every Small Business Struggles With (And How to Fix Them)
    The marketers at well-known companies like Apple and Toyota and McDonald's don't just sit around waiting for the leads to come in: Even the biggest, most successful companies have people working hard every single day to find new customers. Once you've built your buyer personas, you can start creating content and getting in front of your target customers in the places they spend time online and with the messages that they care about.
    [Content, Inbound Marketing] Overcoming the Challenge of Marketing to Busy Engineers
    As an industrial marketer, you know it is a challenge marketing to engineers. While engineers do use social media, they tend to be passive participants making it hard to engage with […] The post Overcoming the Challenge of Marketing to Busy Engineers by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary. Visit my website for more content on industrial marketing.].
    [Content, Inbound Marketing] 3 Ways to Spring Clean Your B2B Content
    Taking time to spring clean your content can help wash away some of the film that may have accumulated on it over the last year(s), as well. We’re not talking a deep dive content audit or complete overhaul of existing assets. But, there is no time like the present to refresh your content. Here are three ways to give your content a little spit and polish: Create snackable content from existing assets. For content to be persuasive, it has to be digestible.
    [Content, Inbound Marketing] The Content Marketing Journey, in 3 Stages
    Contently’s mission is still the same as when I joined in 2013. We’ve always wanted to help brands create content by giving them powerful content marketing technology and connecting them with the most talented storytellers on earth. So has the way we help brands reach their marketing goals. Our own content marketing changed right along with it. What Contently was like: We resembled the kind of startup you’d see on Silicon Valley.
    [Content, Inbound Marketing] How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide
    From marketing to recruiting and sales to education, businesses in various industries have realized hosting online events are far cheaper than an in-person event -- making it cheaper to build awareness around a brand. I helped launch Inbound Sales Day here at HubSpot, and I'm here to teach you how it's done. Table of Contents. It’s a simple concept: Get the content you would receive at a conference on your own time, when it’s convenient for you.
  • HUBSPOT  |  FRIDAY, APRIL 14, 2017
    [Content, Inbound Marketing] Easter Eggs: 10 of the Internet's Best Hidden Gems
    A few years ago, HubSpot's VP of Marketing, Meghan Anderson, asked a few of our colleagues for their opinions on the matter. Eric Peters, Senior Growth Marketing Manager at HubSpot Academy. Laura Fitton, Inbound Marketing Evangelist at HubSpot. It's the type of content for which BuzzFeed has earned a reputation, though it does also feature some legitimate news items and narrative journalism.
  • SNAPAPP  |  THURSDAY, APRIL 13, 2017
    [Content, Inbound Marketing] 15 Amazing B2B Examples of Interactive Content
    Whether you agree with Aziz or whether you think salads are delectable flavor bashes, the sentiment he expressed easily applies to B2B marketing: Most B2B content isn’t bringing it hard enough. . Due to the nature of a lot of B2B products, services, and industry spaces, bringing the content to life in a way that pops and appeals can be a tricky task, no doubt. Fortunately, a few marketing teams are already a step ahead for us to take a look at. Content loading
    [Content, Inbound Marketing] Why I Chose Vidyard: A Story of a CMO, The Video-Enabled Business, and Culture
    As a chief marketing officer, one of my core tasks is to communicate stories that engage people. Inbound. Then came inbound marketing. As the power of inbound marketing became a proven way to cost-effectively attract, engage, and convert prospects, companies realized they needed to become publishers and create lots of content to feed the inbound beast.
    [Content, Inbound Marketing] THE HACKIES: 6 areas to make your martech stack work with people, processes and data
    During the last few years, many vendors and companies had published their marketing technology stacks in the chiefmartec.com contest. We see day after day the need to integrate marketing with CRM, and now we see the need to make advertising technologies, feedback management, e-commerce and call centers be part of the stack. In our marketing technology Stack, we have put the customer at the center of our ecosystem.
  • ACT-ON  |  WEDNESDAY, APRIL 12, 2017
    [Content, Inbound Marketing] Part 2: Link Building and SEO Strategies to Resurrect in 2017
    Although this somewhat challenging methodology contains several potential pitfalls, if you heed best practices and take a thoughtful, educated approach, growing the number of germane links to your site will help take your marketing to the next level. Consider adding a few internal links within popular content to pages that need a ranking boost. 8 Links from Client Sites, Sites You Own, Widgets, and Embedded Content. 10 Create a Marketing Campaign Around Evergreen Content.
  • EXO B2B  |  TUESDAY, APRIL 11, 2017
    [Content, Inbound Marketing] What type of landing page should be used to generate leads?
    In our previous post, you discovered what a landing page was, what its objectives were and how to integrate it into your B2B marketing strategy. In the field of B2B marketing, lead generation involves gathering prospect information through inbound marketing strategies. In this second of a three-part series, you’ll learn about several types of landing pages. You’ll also learn how to choose the one that will correspond to your lead generation objectives.
    [Content, Inbound Marketing] If you’re not embracing native advertising, your content marketing strategy is obsolete
    We have a serious problem in content marketing and I’m going to point fingers today. For the last several years, there’s been a steady drum beat in our industry to be more strategic and to embrace content distribution. In fact, a major reason was highlighted on this very blog in January of 2014 – Content Shock. That may or may not be true regarding technology, but when it comes to native advertising acceptance and execution for content distribution it’s far from true.
  • HUBSPOT  |  FRIDAY, APRIL 7, 2017
    [Content, Inbound Marketing] The Facebook Ad Types: How to Choose the Best Ad Type for Your Goals
    With so many active users, Facebook Ads are a no-brainer for any marketer looking to reach new audiences in a place where people are already spending a significant amount of time. Special note: One ad type, Facebook Lead Ads, is increasingly useful for inbound marketers because it allows Facebook users to fill out lead generation forms directly within the Facebook app. Once they do, they'll be able to see your organic content when you post it.
    [Content, Inbound Marketing] The Martech Stack Powering Bizible's Rocket Ship [MarTech Stackies Submission]
    The Stackies competition for the 2017 MarTech Conference is well underway, and Bizible has entered our marketing technology stack into the mix. Designed to reflect the features and capabilities of a NASA space shuttle, our marketing tech stack has proven to be an effective launchpad for our data-driven marketing strategies. BOOSTERS (Marketing Channels). WINGS (Inbound Operations). Slack drives our marketing team’s inter office communication.
  • EXO B2B  |  TUESDAY, APRIL 4, 2017
    [Content, Inbound Marketing] Landing page and lead generation in B2B marketing: best practices
    A landing page is the basis of any B2B inbound marketing strategy. It mustn’t be a copy-past of content from your website, and it should be specific and autonomous. In this series, we’ll see landing page objectives, the different types of page, and finally, good practices for a successful marketing strategy. Contact our B2B marketing experts! Cet article Landing page and lead generation in B2B marketing: best practices est apparu en premier sur Exo B2B.
    [Content, Inbound Marketing] Creating Killer Content: An Interview with Michael Colon, TD Ameritrade Institutional
    We’re not talking Oscars; we’re talking about the best in B2B marketing. One of the award-winning campaigns, a series of videos highlighting real customers, recently won a Killer Content Award for best video content. . We sat down with Michael Colon, TD Ameritrade Institutional’s Senior Manager of Acquisition Marketing, to hear more about the strategy around this winning campaign. The content is also from the perspectives of advisors who have been in prospects’ shoes.
  • HUBSPOT  |  TUESDAY, APRIL 4, 2017
    [Content, Inbound Marketing] How to Analyze The Performance of Your Display Ads [Free Guide]
    Contrary to what you might think, display ads and inbound marketing aren't inherently incompatible. In fact, applying inbound marketing principals to your display ad strategy can help maximize your potential reach and attract more qualified leads. The key to creating "inbound-y" display ad campaigns is proper planning and positioning. The following is an excerpt from Display Ads & Inbound Marketing , a free guide we created with our friends at AdRoll.
  • SNAPAPP  |  MONDAY, APRIL 3, 2017
    [Content, Inbound Marketing] The Ultimate Guide to Interactive Marketing
    Content marketing is all the rage today. Ok that one may be a bit of a stretch, but the awareness of content marketing is at a fever pitch. The market is so saturated it's becoming harder and harder to break through the noise and engaged readers. . So, the million dollar question: How do you create content that cuts through the noise, drives higher engagement and converts more readers? Truth is: Content marketing needs a makeover.
    [Content, Inbound Marketing] What is the Number One Strategy for Effective B2B Lead Generation?
    When we examine the results from companies that make their living selling Inbound Marketing services , then the answer is that inbound marketing generates the most leads. When we study the results from businesses that create email marketing programs, the answer is that email marketing draws the most leads. Content marketing. Email marketing is still a top-converting method of effective lead generation. Content Marketing.
  • HG DATA  |  THURSDAY, MARCH 30, 2017
    [Content, Inbound Marketing] Build an ABM Strategy that Works with Your Business
    Outbound marketing. Inbound marketing. Viral marketing. Content marketing. Email marketing. Drip marketing. Niche marketing. It’s easy to come under the spell of what most of us eventually come to recognize as flavor-of-the-month marketing. And now seemingly it’s Account Based Marketing (ABM). Before you toss the baby out with the bathwater, you need to take a closer look at Account Based Marketing.
  • HG DATA  |  THURSDAY, MARCH 30, 2017
    [Content, Inbound Marketing] Build an ABM Strategy That Works with Your Business
    Outbound marketing. Inbound marketing. Viral marketing. Content marketing. Email marketing. Drip marketing. Niche marketing. It’s easy to come under the spell of what most of us eventually come to recognize as flavor-of-the-month marketing. And now seemingly it’s Account Based Marketing (ABM). Before you toss the baby out with the bathwater, you need to take a closer look at Account Based Marketing.
  • HUBSPOT  |  THURSDAY, MARCH 30, 2017
    [Content, Inbound Marketing] 6 Steps to Transform Your Agency Leaders Into Consistent Content Creators
    You know your audience would benefit from her knowledge, and you know she should be creating content. Here’s what you need to do to transform your internal expert into a consistent content creator. If you’re active in your industry, involved in your company, and leading your team forward in such a way that you’re a great candidate for thought leadership, do you think you’ll have extra time to get into the weeds with any one area of your agency -- especially inbound marketing?
    [Content, Inbound Marketing] How to Re-Manufacture Your Marketing: An Inbound Marketing Guide for Manufacturers
    Manufacturers have the chance to reach a wide audience, improve their sales, and increase their revenue with the help of inbound marketing and automation. While older marketing techniques such as cold calling, print ads, and trade shows remain effective to a degree, supplementing these strategies with effective online marketing can help you get better results. Why is Inbound Marketing Important for Manufacturers? Take Full Control Over Your Marketing.
    [Content, Inbound Marketing] 5 Reasons Your Sales Reps Aren’t Getting Enough Qualified Leads
    Earlier this year, I talked to a CMO at a B2B tech company whose sales counterpart was lobbying strongly for the company to adopt Account-Based Marketing (ABM) as part of their demand generation strategy. Though the marketing team was doing a great job generating raw inquiries at the top of the funnel, the sales reps weren’t receiving the number of “sales ready” leads they needed to hit their pipeline targets. Inbound marketing doesn’t work, or at best is grossly inefficient.
    [Content, Inbound Marketing] 4 Content Promotion Strategies to Increase Engagement
    Author: Alan Cassinelli There’s no doubt that inbound marketing has fundamentally changed demand generation. The strategy of attracting prospects through content, social media, search engine optimizatio n, and more has taken over the B2B world and for good reason: inbound marketing costs 61% less than traditional advertising and produces 54% more leads than outbound marketing. Promote Content Across Your Website.
    [Content, Inbound Marketing] Is Broken Link Building Right for You?
    Is it a magnificent and creative inbound marketing technique, or a waste of time? Earning quality links through the production of relevant, value-driven content is one of the best ways to improve your domain’s organic search traffic, while also: Boosting […]. appeared first on Marketing Insider Group. Content MarketingLet’s talk link building – broken link building that is. Should you be doing it?
    [Content, Inbound Marketing] The 17 Best Social Media Management Tools
    And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25. The tools here can help marketers and social media managers monitor brand mentions, schedule posts across multiple social networks, manage multiple social media accounts, redirect posts for customer service followup, track performance metrics, and more. Now part of Salesforce.com Marketing Cloud.
    [Content, Inbound Marketing] 4 Ways to Use Audio in B2B Marketing
    Whether it’s a new Spotify playlist or the latest episode of a podcast, I use pretty much every opportunity to consume audible content. According to the 2016 Edison Research Infinite Dial report, despite our content consumption becoming increasingly digital, we still love sound and sound alone. We believe that this listening behavior creates a tremendous opportunity for marketers -- especially those in the B2B sector -- to create branded, audible content.
    [Content, Inbound Marketing] Local Female Tech Leaders to Discuss Strategies for Success In Male-Dominated Industries
    Panel Moderated by KEO Marketing CEO, Sheila Kloefkorn. Sheila Kloefkorn, CEO of B2B marketing agency KEO Marketing, will be moderating the panel. About KEO Marketing. KEO Marketing, an award-winning business to business (B2B) marketing agency, creates and implements innovative strategies to help clients dramatically increase leads and sales.
  • HUBSPOT  |  MONDAY, MARCH 20, 2017
    [Content, Inbound Marketing] What Is Guerrilla Marketing? 7 Examples to Inspire Your Brand
    Put it next to the word "marketing," and it makes a lot of people ask, "Huh?". But guerrilla marketing isn't some sort of combative form of communication. After all, that would be highly disruptive, which violates the inbound methodology. In fact, it's actually a very unconventional form of inbound marketing, in that it raises brand awareness among large audiences, without interrupting them. What Is Guerrilla Marketing? Types of Guerrilla Marketing.
  • HUBSPOT  |  FRIDAY, MARCH 17, 2017
    [Content, Inbound Marketing] The Best 2017 Networking Events for Marketers
    Some draw people from around the globe and provide content that makes the journey worthwhile. Whether you're a content marketer looking to enhance what you're creating, or want to learn SEO on a borderline-obsessive level, there's an event out there for you. 15 Networking Events for Marketers in 2017. Adobe Summit boasts being one of the largest digital marketing conferences in the U.S. 2) Social Media Marketing World. 5) Content Marketing Conference.
  • EXO B2B  |  THURSDAY, MARCH 16, 2017
    [Content, Inbound Marketing] Influence in Marketing: our top 30
    For more than ten years, I’ve been working closely (and sometimes from afar), with many of the main Web marketing players in Quebec, but also from elsewhere. Marketing is now overflowing with them. And one of them, Lee Odden , a bona fide Marketing star, has done an excellent job defining the subject with an absolutely must-read blog post. To create action, you need content and relationships.”
    [Content, Inbound Marketing] Good Bots vs. Bad Bots: How to Tell the Difference
    These bots search the web for content that’s potentially been plagiarized. Think: Illegal uploads, copying someone else’s work without proper attribution, or other improper use of proprietary content. According to the Electronic Frontier Foundation , these bots are commonly used within the realm of social media, especially where original content creation is a major part of the platform’s use. What other bots should marketers be aware of?
    [Content, Inbound Marketing] The 17 Best Photo Editing Tools
    Images add color, visual appeal, and life to online content. SlideShare is one of the most underrated content platforms in existence for B2B marketers, according to Jay Baer. And pictures really draw us in when they are optimized, modified, and combined with other content. Enter Internet Marketing Ninja’s Image Resizer Tool. It’s a super-simple-to-use tool that allows marketers to quickly crop and resize images to fit most common social media formats.
  • PUREB2B  |  MONDAY, MARCH 13, 2017
    [Content, Inbound Marketing] Why Your Business Needs Outbound Lead Generation
    This is why inbound marketing strategies are so effective. Since the use of inbound marketing has flourished, a lot of marketers have been taking outbound marketing tactics out of the equation. But contrary to what many believe, outbound marketing is not dead. The old school strategy of disrupting channels with marketing communications still works. In 1999, Seth Godin coined the term Permission Marketing. Attracts a New Market.
  • HUBSPOT  |  TUESDAY, MARCH 7, 2017
    [Content, Inbound Marketing] How ADHD Gave This Tech Founder a Creative Advantage
    I think that the way Peter describes ADD as " fast brain" is perfectly suited to the world of marketing, i.e. having multiple clients; multiple marketing platforms; an array of immediate challenges and decisions; a mass of data and a cohort comprised of other fast thinkers. I bet there is a very good chance that you, as an online marketer, recognize yourself as a "fast brain.". Peter Shankman Discusses ADHD & Marketing. Marketing Agency
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