It’s time to introduce search engine optimisation topics into your content marketing strategy

Tomorrow People

Why your content marketing strategy should focus on search engine optimisation (SEO) topics — not just keywords — to differentiate your B2B marketing. A great shift is taking place in the world of search engine optimisation (SEO) results.

The 15 Best Special-Purpose SEO Tools

Webbiquity

Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website. 1) Google Search Console. HubSpot.

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Trending Sources

HubSpot Launches New Version to Deliver Better-Targeted Content

Customer Experience Matrix

HubSpot yesterday launched a “completely re-envisioned and rebuilt” version of its marketing system at its Inbound 2012 user conference. This is a major expansion beyond HubSpot’s original focus on “inbound marketing” to attract leads.

Twitter Proven to Impact Search Engine Rankings

Hubspot

I know, there are so many things to do, and it’s hard to step away from focusing on the tasks that get visitors to your site from search sngines. However, an article yesterday from Search Engine Land explains how Twitter directly affects your SEO efforts.

48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

Search engine algorithms are constantly being updated. What needs to be done to recover from search engine penalties? Infographic: Search Ranking Made Simple by Sword and the Script. Google image search only gets a half a percent of Google’s overall traffic.

OMG it’s HubSpot 3!

Tomorrow People

The new version of HubSpot is released in the UK this month; here are the features we’re most looking forward to getting our greasy mitts on. As I’m sure you’ll already know, Tomorrow People is proud to be a HubSpot gold partner. (In

Anyone with a New Idea is a Crank Until the Idea Succeeds

Webbiquity

While “search plus social plus content” is inarguably inelegant, it was suggested that other terms such as “online marketing” or “inbound marketing” already covered the concept of web presence optimization (WPO). Content Marketing.

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7 Real Marketing Interview Questions From HubSpot's CMO

Hubspot

For someone with a more specific role on a larger inbound marketing team -- a blogger , perhaps -- you could focus only on the questions about blogging and content creation. there is a lot of potential content we should produce for inbound marketing.

6 Reasons a Blog Should be the Center of Any Social Content Strategy

Webbiquity

Here are six compelling reasons for organizations of all sizes to make blogging the center of their social media and content marketing efforts. Search engine optimization (SEO). Fresh content. There’s no easy way to find or search old tweets.

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The Top 10 Best Resources to Learn About SEO

Vertical Response

Most of us pull out our smartphone or laptop and head to Google, or a similar search engine to find answers. Of course, as a business owner, you want your own website to come up when people are searching for your product or service. Search Engine Land.

3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts

KoMarketing Associates

The typical B2B organization has many unique web pages and content assets. Referral Traffic to Content Marketing Campaign. Referral Traffic to Content Marketing Campaign. A bigger piece of content tends to take more time and effort to create, maybe even an entire quarter.

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Best Cool SEO Tools of 2011

Webbiquity

Evaluate the impact of social media activities on search results? Create XML sitemaps for multiple search engines? 2 Free Tools to Find and Analyze SERP Dominators (for Competitor Research) by Search Engine Journal. SEO is a blend of art and science.

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20 (More of the) Best SEO Guides, Tips and Insights of 2011

Webbiquity

B2B websites often receive anywhere from 30%-60% from organic search, with 50% or more sometimes coming from Google alone. 7 Sure-Fire Signs Your SEO Sucks by HubSpot Blog. Content sounds like it was written by an SEO expert from 1999. page load speed) and content freshness.

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6 B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile

KoMarketing Associates

Hubspot’s infographic outlines 6 key steps for inbound marketing success, including strategy, generating traffic across channels, conversion, and measurement. Visualizing the Marketing Value of Search Engine Optimization: 6 Examples.

37 facts on the future of Social Selling vs. Cold Calling

Biznology

Social Selling is the use of social media to interact directly with prospects, answer questions, and offer thoughtful content until the prospect is ready to buy. 89% of customers begin their buying process with a search engine (source: Fleishman-Hillard ).

24 reasons SEO and social media are inextricably linked

Biznology

Search Engine Optimization (SEO) is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. 93% of online experiences begin with a search engine (source: Search Engine Journal ).

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The Evolution of Search Engine Marketing [Dreamforce 2010]

Hubspot

Yesterday, HubSpot's Vice President of Marketing Mike Volpe took the stage at Dreamforce 2010 , Salesforce.com's user conference in San Fransisco, to share insights about gaining visibility in search engine results pages for businesses. Connect with HubSpot

6 Broader Business Questions to Inform Your SEO Strategy

KoMarketing Associates

Online marketers are talking a lot about buyer personas and attributing each piece of content to a respective persona (HubSpot walks you through how to do that here ). We turned around and used the insights generated to build content and link building assets.

Top online marketers on Twitter

Biznology

I included content marketing, social media marketing, influencer marketing, inbound marketing, email marketing, acquisition marketing, B2B marketing, network marketing, and search engine marketing. CMIContent — Content Marketing. contentlyContently.

7 Reasons Why Your Website Isn’t Performing

Hubspot

A website can be optimized to perfection and have all the right content in the world but that means nothing if it can’t be found through search engines. Before you make any crazy changes to your site or content strategy, consider the people currently coming to your site.

15 Examples of B2B Google+ Pages & Why They Stand Out From The Rest

KoMarketing Associates

The page’s interaction rates (thumbs up and comments) show that their content resonates well with the target audience following their page. Hubspot. Google+ Page: https://plus.google.com/u/0/+hubspot/about. Search Engine Land.

The 14 Best Content Planning and Research Tools

Webbiquity

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. There are also a number of tools that can be helpful with both content ideation and research.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

52% of CEOs who are active in social media say that it helps their companies rise in search rankings, and 48% say that social media has generated qualified sales leads. ( 41 Stories ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ).

32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility.

Genoo Adds SEO To Web Site Management and Marketing Automation

Customer Experience Matrix

This approach extends beyond most marketing automation products to incorporate full Web content management and marketing services. The most interesting recent enhancements are products for search engine optimization (SEO): “competitive intelligence” runs a multivariate analysis to identify factors that contribute to competitive pages’ ranking; and “content relevancy analyzer” scans high-ranking pages find theme words that search engines will use to determine relevance.

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HubSpot's Strategy for Winning the Marketing Automation Horserace

Customer Experience Matrix

Back on September 20, I posted various tips from the Inbound Marketing Summit and HubSpot User Group. Naturally, the conference also included public and private discussions of HubSpot itself, but I thought those were best shared in a separate post. The conference yielded a clear picture of HubSpot’s business strategy for the coming year. HubSpot originally focused on “top of funnel” or “inbound” marketing, which boils down to helping marketers to attract Web traffic.

3 Ways to Use Google Webmaster Tools to Increase Search Engine Traffic

Hubspot

Is it being crawled by search engines ? Submit a Sitemap: This is not the public sitemap that you use as an index for your content, but rather a dynamically built sitemap which updates on a regular basis to include your most current pages of your website as you create them.

28 (of the) Best SEO Guides, Resources and Infographics of 2013

Webbiquity

Personal / universal / local / mobile search. These are indeed “interesting times” for SEO professionals, with rapid and wide-ranging changes to the search landscape being announced at an accelerating pace. ” 2013 Search Engine Ranking Factors by Moz.

The 6 Step Inbound Marketing Process [Infographic]

Puzzle Marketer

Marketing is an investment in the growth of your business, not an expense – Impact Branding & Design Step 2: Create & maintain a powerful website A website is a tool for your customers and prospects to interact with your brand and content. Basic website principles go a long way: Easy to navigate, professional appearance, search engine friendly, mobile ready, easy to update.

How SEO's Future Affects Inbound, Seth Godin Talks Google, and More in HubSpot Content This Week

Hubspot

With some expert analysis, we delved into just how much SEO has shifted in the last decade (and even the past few years) and predicted what will change in the world of search -- from mobile, to social, to context. How to Generate Click-to-Tweet Links for Your Content [Quick Tip].

32 Influential B2B Social Media Profiles (People) to Follow on Twitter

KoMarketing Associates

Ardeth Albee (@ardath421) : “B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale” Follow Ardeth at https://twitter.com/ardath421. Kipp Bodnar (@kippbodnar) : “Inbound Marketing @HubSpot. Director of #Marketing and #Content #Strategy @SAP. Content Marketer of the Year winner. “Senior Marketing Manager driving content creation @Neolane. “Head of Content here at ‘Profs.

22 Free Content Marketing Tools To Drive Your Content Marketing Plans

Marketing Insider Group

One of the content marketing questions I get asked most often is how a small business or even a large business can get started with content marketing with very little or no funding. And finally, I have listed out the free content marketing tools I use for sharing content.

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Search Has Changed. Here’s How Your Content Needs to Evolve.

Hubspot

When inbound marketing was on the rise in 2006, search engines were the primary way readers discovered new content. Social, video, and messaging apps now occupy a fair share of the content landscape -- but with over 3.5 Search has changed, and it's time content did too.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? ” Nearly a quarter prefer video content to text.

The 24 Best Online Writing Tools and Apps

Webbiquity

The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” And though video and other video content forms are growing in importance, text remains the dominant for of content for marketing and sales. HubSpot.

Dear HubSpot: I Have to Market My New Business. Where Do I Start?

Hubspot

Dear HubSpot is a weekly column that we do to answer people''s most burning questions about inbound. Dear HubSpot, I''ve got an excellent business idea for a career consulting service. What would they search for on Google, Bing, or Yelp that would bring them to your website?

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11 tips and tools to jump-start your SEO

Biznology

Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. Marketing Grader from HubSpot can tell you.

12 Quick Content Marketing Tips and Trends

What Works - What Doesn't

The frigid cold along Route 128 the other morning didn’t keep a standing-room-only crowd from Schwartz Communications’ Breakfast Roundtable on content marketing (using information shared on the Web to drive sales.)

25 of the Very Best Content Marketing Resources in 2016 … So Far

Vidyard

Content marketers are always open to consuming more content. Well … good content. As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. 25 amazing content marketing resources so far in 2016. – Hubspot.

Sometimes More Is Better – Hubspot Research Shows Impact Of Volume On Reach And Conversion

Marketing Insider Group

If an amazing piece of content falls in the woods and no one is there to hear it, it does not make an impact. But how often should you publish new content for your business? How many pieces of content do you need to publish to meet your traffic and lead gen goals? But if you’re looking for more solid proof, we can look to the annual study by Hubspot on article volume and frequency. In their study, Hubspot found that 90% of their leads came from old blog posts.