accelerate agency

MAY 9, 2020

Worthwhile results can only come through hard work over a long period of time. Content Tips. Rethink your use of long tail keywords. We all know that long tail keywords are important. They are especially useful for building and directing an effective content marketing strategy. Metadata Tips.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

Hubspot

JANUARY 29, 2024

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. It positions a salesperson as an external force that pushes a prospect through a sales process. Haven't you seen Glengarry Glen Ross? Always be closing, baby!” The Bad Advice “No way.

Blast Campaigns 54

Blast Campaigns Impressions Custom Publishing Software 54

Hubspot

DECEMBER 22, 2020

SEOs will habitually review SERP signals to make sure the content they publish matches with Google's organic search results, and ultimately delivers a high degree of satisfaction with regard to searcher task accomplishment. Is your content helping searchers accomplish the task they need to complete? What's the bottom line?

PPC 101

PPC Work Management SEO Top of Funnel 101

Hubspot

MARCH 3, 2020

You do everything in your power to get your website in the top search engine ranking positions! Source: HubSpot via Google ). Invest in content, content, content. If you're having trouble coming up with geo-targeted content, consider highlighting customer success stories and case studies. Source: comScore ).

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Hubspot

OCTOBER 7, 2016

As a marketer, you’re used to leveraging a variety of channels to promote your business, up to and including content marketing. Unfortunately, not every piece of content you create is going to be a winner. Is the Content Really Failing? How to Identify Underperforming Content. Entertaining. Solutions based. Source: CMI.

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

Hubspot

MAY 31, 2018

Google’s system knows — and seeks data on whether that visit was positive for you. If it looks to have been a good fit, the AI may decide to push an answer from that same website higher in the stack hoping to replicate your positive experience for others.”. Forrester at Yext says to look at your “content and its context.”

Marketing AI 71

Marketing AI Forrester Long Tail Marketing Act-On 71

Hubspot

NOVEMBER 9, 2016

Content marketing has seen a lot of changes over the past few years, in particular around the way that marketers have went about actually developing their content. A lot of this has come down to the rapidly evolving search engine landscape, as well as a huge shift in the way that people are discovering content. Now what?".

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

Moz

FEBRUARY 24, 2021

Pew Social Trends noted in a recent essay that much like Millennials, who faced the Great Recession during their coming-of-age years, Gen Z will be affected by the pandemic for a long time to come. This is especially true when it comes to video content on sites like YouTube and TikTok. How does Gen Z use search? Conclusion.

SEO 73

SEO CMS Development Marketing Analytics Tools Mobile Advertising 73

Hubspot

NOVEMBER 6, 2019

With paid advertising, you want to enhance your marketing campaign by showing up in the right place, at the right time, with the right content. In fact, 64% of respondents in a HubSpot study said ads are annoying and intrusive. This makes it more likely that they will respond positively to your ad. Pizza Cutter Example.

Ads 81

Ads PPC Long Tail Marketing Keywords 81

Lake One

APRIL 23, 2019

If ‘Content is king’, SEO is most definitely queen. The Long and Short of It. Long Tail Keywords: Long tail keywords are longer searches and can often contain more intent. Long Tail Keyword: How do I identify keywords for B2B SEO? And do you know what goes hand-in-hand with SEO?

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

Valasys

NOVEMBER 23, 2022

Search engine optimization is the process of optimizing the content in a way that it ranks better on the search engine. Sources like Moz, Bright Local, and HubSpot are great places to read informative blogs and sign up for educational resources dedicated to local SEO. Long tail keywords account for more than 70% of global searches.

SEO 40

SEO Lead Ranking Lead Scoring Long Tail Marketing 40

Hinge Marketing

SEPTEMBER 30, 2015

Content marketing is red-hot. In Hubspot's recent State of Inbound marketing report , 41 percent of marketers confirmed content marketing's positive ROI. If you can't quantify the value of content marketing, they won't see it as a worthwhile investment. So how do you get your C-suite to buy in?

Work Management 48

Work Management Buy Analytics Marketing Management 48

Biznology

FEBRUARY 24, 2014

34% click on the website in the 1st position; 95% click on search results from the 1st page (source: Prokell SEO ). This refers to “long-tail” vs. “short tail” keywords. So, strong content is equally important to the placement of keywords. Marketing Grader from HubSpot can tell you.

SEO 80

SEO Tools Tips Long Tail Marketing 80

SmartBug Media

SEPTEMBER 6, 2019

Provides a snapshot of the huge digital footprint they leave behind as they consume content across the internet. Customize content marketing and improve current content to address specific subjects and topic areas as well as pain points that the buyer is demonstrating through their research.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Hubspot

DECEMBER 22, 2016

Did you know that the search result in #1 position on Google gets 33% of search traffic ? If you want to climb to the top of search engine results pages (SERPs), well-written, engaging content alone won’t cut it. How else will they find your content and website? Numbers don’t lie. But, how do I get started?”.

Lead Scoring 36

Lead Scoring Lead Ranking Long Tail Marketing SEO 36

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. Content marketing is also associated with the on & off-page optimization of a business’ website , with diverse Email Marketing Campaigns for reputation building & enhancing brand resonance.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. Trickery is a fool’s game!

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Ledger Bennett

MARCH 25, 2020

While this change has been met with a lot of criticism, there are several positive takeaways. The highest value is optimizing your site around long-tail, high volume, high intent keywords without leaning on your brand name. What Can B2B Companies Do To Adapt? Shift Towards Search Engine Optimization (SEO). Key Takeaways.

Paid Content 40

Paid Content Paid Search Agency Enterprise Management Google 40

Webbiquity

APRIL 2, 2019

So what are these SEO factors, and why should content creators and marketers pay attention to them if they want to increase their digital presence and performance? Content Length. Long-Tail Keywords Perform Best. Video Content Is Growing. Content Length. Long-Tail Keywords Dominate Searches.

Lead Scoring 265

Lead Scoring Lead Ranking Long Tail Marketing SEO 265

Hubspot

NOVEMBER 24, 2017

Copy and paste the contents of this spreadsheet into a tab on the first spreadsheet. Action item: Update the post with additional content, more recent links, etc. Position: Average ranking for all the different queries this page shows up for. Does the content on the page reflect what they’re looking for?

Lead Ranking 77

Lead Ranking Lead Scoring CTR SEO 77

Outbrain

JUNE 18, 2018

The snippet pulls the most relevant content from the linked page to give users the answer they need without having to navigate away from the Google results page. When HubSpot ran a test, a page that achieved the No. For inspiration, check out the latest SEO training released by HubSpot Academy. What Is a Featured Snippet?

CTR 50

CTR Features Organization SERP 50

Hubspot

MARCH 22, 2012

And whether you're just starting out with SEO or it's been a part of your internet marketing strategy for a while, you're probably familiar with the need to conduct keyword research to inform the content and SEO strategies that help achieve that rocking organic presence. It drops to a CTR of 12% in position 2 , and a 9.5% The thing is.

Keywords 28

Keywords Research Long Tail Marketing SEO 28

Hubspot

MARCH 11, 2018

That's because we once lived in an era when, not even that long ago, that was the purpose of pages like these. As a company, we’re not just trying to promote passive consumption of content," she explained. That raises the question, Taygerly said, of when social media can add positivity to a user's life, and when it "becomes too much.".

Social Media 78

Social Media Media Peer-to-peer Privacy 78

Hubspot

MARCH 29, 2013

I was impressed with the content, but more importantly, I thought the angle was spot on -- one of the pain points many marketers and business owners share with me is that it's scary to adopt a new methodology when it might not yield immediate results. Share your blog content with social media followers. Then create content around it.

Paid Content 28

Paid Content Inbound Marketing Long Tail Marketing Landing Pages 28

Hubspot

APRIL 10, 2012

For this post, I'm going to show you how we do it using HubSpot's software. If you want to follow along and you're not a HubSpot customer, you can try out the software for free and track your keywords and SEO performance. From here on out, we'll refer to this as your listing position in the search engine results pages (SERPs).

SEO 28

SEO SERP Lead Ranking Long Tail Marketing 28

Hubspot

JANUARY 26, 2017

Fishkin encourages a distributed content strategy designed to help you earn traffic from a variety of different sources. Video marketing is an engaging content format that can diversify traffic. In the same vein, written content can be published on blogs, LinkedIn Pulse, and Medium publications. The solution?

Google 28

Google Contingency Planning Clickthrough SERP 28

chiefmartech

DECEMBER 6, 2015

Al Ries and Jack Trout, who essentially invented the concept of “positioning” in marketing, wrote a terrific book in 1993 called The 22 Immutable Laws of Marketing. 8 The Law of Duality : In the long run, every market becomes a two horse race. #10 Maybe a third contender. Is this the future of marketing technology?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Hubspot

FEBRUARY 28, 2016

This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. One of the lessons from the book touches on the concept of leadership, particularly as it relates to those in leadership positions. Use positive language and have a positive attitude.

Efficiency 28

Efficiency Work Management Lead Ranking Lead Scoring 28

Hubspot

NOVEMBER 4, 2016

More specifically, infographics are shared three times more than other types of content. There’s a reason infographics are such a popular form of content: Viewers love them. According to a survey by BuzzStream and Fractl, images are the second most popular type of content among viewers of all ages. 2) Do your keyword research.

Research 28

Research Terms and Conditions Long Tail Marketing Statistics 28

Hubspot

DECEMBER 2, 2011

You do everything in your power to get your website in the top search engine ranking positions! Source: HubSpot via Google ) Tweet This Stat! If you're having trouble coming up with geo-targeted content, consider highlighting customer success stories and case studies. Target long-tail keyword variations for your geographic area.

Long Tail Marketing 28

Long Tail Marketing SERP Stats Keywords 28

Hubspot

JANUARY 13, 2012

As it turns out, one of the easiest methods of doing all this is through content creation. If you're trying to build your online authority -- like most smart marketers are -- these are the ways you can use content to get the job done. Create Niche Content. The smartest content creators don't care about sounding smart.

Ad Building 28

Ad Building Long Tail Marketing Content Thought Leadership 28

Single Grain

MAY 26, 2023

In this guide, we’ve curated 37 important B2B SEO statistics about essential topics like keywords, backlinks, search rankings and content optimization. HubSpot State of Marketing Report 2023 ) 88% of online marketers who already invest in SEO plan to increase or maintain their investment through 2023. HubSpot ) 3.2-3.5

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

Hubspot

JUNE 10, 2011

To learn more about Kevin, register for his upcoming webinar with HubSpot entitled "B2B eCommerce: The Next Frontier of Inbound Marketing". Hinging on the creation and deployment of relevant, dynamic content, inbound marketing: 1. Positions your company as the resource for robust industry-related information.

Inbound Marketing 28

Inbound Marketing eCommerce B2B Marketing B2B Thought Leadership 28

Hubspot

APRIL 10, 2013

Keyword research has long been heralded as a pillar of a proper SEO strategy. I say unfortunately , because it’s the key to improving the very foundation of SEO campaigns, while driving content strategies that yield better conversion rates, clicks, leads, and sales. User Intent: The Art of Detecting and Fulfilling a Need.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Hubspot

FEBRUARY 1, 2011

But because of a few web projects I'm currently working on, it also got me thinking about how effective the pig-bludgeoning attitudes and tactics of the Birds are when it comes to building out effective web content. 5 Things Angry Birds Can Teach You About Online Content. How are they positioned? How many pigs are there?

Long Tail Marketing 28

Long Tail Marketing Lead Ranking Content Custom Publishing 28

Hubspot

JULY 1, 2013

We''ll describe how a marketer can implement each tip, as well as how a current HubSpot customer could do it using our new social media monitoring tool, Social Inbox. 1) Monitor and thank your current sales opportunities who are reacting to your content on Twitter. 10 Social Media Tips to Get More Business Value From Twitter.

Twitter 28

Twitter Lead Scoring Lead Ranking Tips 28

Hubspot

DECEMBER 8, 2011

If you're handling your SEO in-house, you know how many factors affect your ability to bring your website pages to the top of search ranking positions. A loss or gain of a couple positions is pretty natural in the SERPs (in fact, you may even have different rankings depending on which device you use!),

SEO 28

SEO Long Tail Marketing Lead Ranking Lead Scoring 28