5 Ways You Can Add Social Proof to Your Landing Pages
SEPTEMBER 16, 2014
So before we get into how to use social proof on your landing pages, let''s make sure we''re on the same page with what social proof is. Using social proof on your landing pages can be a powerful addition to your marketing strategy.
The 7-Point Checklist for Powerful Landing Page Copy
MARCH 6, 2012
Whether writing blog posts, drafting lead nurturing emails, or shooting videos for their YouTube channel, successful inbound marketers are master content creators. But when you think about landing pages, most people jump to conversions. What's the page's bounce rate? How good all these metrics look, however, boils down to what you already do well: writing remarkable content. of your landing page copy. Connect with HubSpot
16 Reasons Why People Leave Your Website
MAY 25, 2015
You can download HubSpot's ultimate guide to redesignin your website here.). 2) Your content is difficult to read. The fonts you use, as well as the colors of your text and background, can determine how easily people can read and digest the content on your website.
The 17 Best Social Media Management Tools
MARCH 27, 2017
Listen and engage more than 650 million sources, including Facebook, Twitter, and YouTube.” Listen and engage more than 650 million sources, including Facebook, Twitter, and YouTube.” Add content manually, in bulk, or through an RSS feed to Edgar.
The 15 Best Content Distribution and Amplification Tools
MARCH 23, 2017
Creating awesome content won’t do your business any good if no one sees it. So how much time should you spend on content promotion versus content production? Content Publishing Tools. ” Standing out from the mass of other content there is a different matter.
The Best Content Analytics Tools: A Beginner's Guide
AUGUST 18, 2014
Content marketing is here to stay. The only way to evaluate customers' interactions with your marketing materials and to adapt accordingly is to measure engagement with the pieces most central to your content marketing strategy. Signals by HubSpot. Hubspot Blog Tools.
8 Clever Ways to Triple Your Content Output (and Traffic)
AUGUST 26, 2014
Too often, our ideal customers don’t find the content we release on our blogs. Publishing content should be like dating. In this post, I’ll show you eight ways you can use your existing content to reach more customers and fans. Content Creation Social Media
Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
JULY 21, 2015
I've written my share of blog posts about content marketing. That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. What Is Content Marketing? Visual Content.
18 (of the) Best Web Analytics Guides of 2011
APRIL 3, 2012
if your goal is just to get visitors to call an 800 number to learn more—not to have them browse your site), how to determine bounce rate by page, and what steps to take to reduce bounce rate and make your site “stickier.” The measurability of the web can be a double-edged sword.
Best Twitter Guides, Tips and Tools of 2010
JANUARY 31, 2011
Based on research, Courtney Wiley reveals what type of content to tweet, when to tweet it, and the ideal frequency of tweeting to use in order to grow a Twitter following. Get More Twitter Followers by Treating Your Profile Like a Landing Page by Social Times.
57 Notable and Unique Content Marketing Ideas
FEBRUARY 20, 2014
The average marketer today uses 12 different content marketing tactics. Ten years ago, only a handful of us had even heard of content marketing. You need to consistently come up with more content marketing ideas to publish even more engaging content. image credit: hubspot.
The ABCs of Content Marketing: A Glossary of Terms
JANUARY 13, 2014
You probably know what content marketing is by now, but do you know all those little nitty gritty terms you need to know to be fluent in content marketing speak? Having the ability to move quickly in the world of content creation is a necessity for inbound marketers. YouTube.
139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
DECEMBER 22, 2016
And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. With so much noise online these days, finding sources of consistent high quality content can seem like searching for a needle in hay stack. Frequency (Do they consistently publish great content?).
8 Ways to Improve Your Online Content Marketing
JANUARY 20, 2016
It’s 2016, and the digital tsunami rages on, drenching us all in a virtual deluge of online content and forcing companies of all sizes and industry segments to contribute to the endless content flow or be mercilessly drowned out by the competition. In the midst of such a content cataract, the question on everyone’s mind is numbingly simple but profoundly important: how do I improve my online content marketing? Snackable Content. Less Content, More Sharing.
B2B Experts: The Difference Between Social Media and Content Marketing
Social Media B2B
DECEMBER 2, 2013
Many B2B marketing conversations have been focused on content marketing lately, rather than social media and I wanted to understand if this was a real trend and what it might mean. The graph below shows worldwide Google searches for the terms social media and content marketing.
This Week in Content: July 4 - July 10
JULY 10, 2015
If you can't make it here every week, just subscribe to our newsletter to receive all the content marketing news you love, right in your inbox. From around the web: How to Generate 30 New Content Ideas in 30 Minutes [Shutterstock]. Discover new ideas for content in 30 minutes with these easily laid out steps. 7 Steps to Leverage Your Content and Boost Website Traffic : [Business 2 Community]. 7 Reasons Why Your Website Isn't Performing [Hubspot].
17 Brilliant Sources of Content Hiding Right Under Your Nose
SEPTEMBER 21, 2012
Creating content is a pain in the puppy. That's coming from someone whose entire job is to create content. Needless to say, we've gotten mighty creative at finding solutions to content creation shortages -- solutions that are usually right under your nose!
33 Inspiring B2B digital marketing case studies
grow - Practical Marketing Solutions
MAY 21, 2015
In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. Content tactics included: executive briefs, case studies, infographics, checklists, Q and A, and Brainshark video.
The 15 Best Audio and Video Editing Tools
APRIL 4, 2017
Visual and video content will become increasing important.” Showcase reviews: HubSpot, RazorSocial (Video). ” — HubSpot. Showcase reviews: HubSpot. Sample review: “An animated video and presentations creator that can be easily exported to YouTube.”
47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack
APRIL 7, 2016
It’s hard to deny the advantages to having a solid marketing technology stack to enhance your content campaigns. To make the resource browsing experience a bit more practical, we’ve whittled the content marketing technology stack down to a select, but powerful, bunch.
Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
JULY 11, 2014
We handpicked some of our best HubSpot articles to get you familiar with inbound marketing and a few key concepts, themes, and methodologies that will help you strategically tackle your marketing goals. Take classes from HubSpot Academy''s Inbound Marketing Certification.
Paid Advertising 101: Understanding Search and Display Advertising
NOVEMBER 4, 2015
Bing Network) gives your business an efficient means to scale your brand message and content by tapping into their massive networks to show relevant ads to the people who are most likely to be interested in your products and services.
10 Marketing Techniques for Content Marketers from Traditional Advertising
OCTOBER 1, 2013
As HubSpot blogger Dan Lyons points out, it’s not like the situation is going to improve next quarter, either. Inbound and content marketers are most definitely here to stay. According to the experts, there’s one major area where content marketers consistently fail.
50+ Video Marketing Stats that Prove You’re Doing it Right
MARCH 16, 2017
Video may be all the rage, but for data-driven businesses, it’s hard to justify spending resources on a new content type without… well… data, right? North Americans ranked video as the #1 content asset they would like to see from brands – HubSpot ( Tweet This ). The human brain processes visuals 60,000 times faster than text – HubSpot ( Tweet This ). Optimizing Video Content.
How to Live Stream Successfully: A Preparation Checklist for Marketers
AUGUST 30, 2016
Here at HubSpot, we’ve used it for things like interviews with thought leaders. HubSpot’s Social Media Marketing Manager, Chelsea Hunersen, stresses the importance of thoroughly researching the topic of your live stream in advance. YouTube Live.
You Should Be in Pictures; Tips for Integrating Visual Content into the Marketing Mix
MAY 15, 2012
This article explores the trend of visual content marketing. So what does this mean for websites and landing pages seeking to sell a product or service? Forbes tells how to do this for Facebook in the article Turning the Facebook Timeline into Content Marketing Gold.
How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide
APRIL 19, 2017
I helped launch Inbound Sales Day here at HubSpot, and I'm here to teach you how it's done. Table of Contents. 3) A Virtual Conference by HubSpot 4) How to plan a virtual conference Set the vision Speaker outreach Creation of assets Promotion Go Live Analysis 5) Learning Lessons.
How to Breathe New Life Into Your Marketing With Visual Content
JUNE 18, 2012
Visual content is awesome. Most people don't have any trouble coming up with ways to integrate visual content into, say, their social strategy (or maybe they do, which is why we're covering it in this post for good measure). Integrating Visual Content Into Your Social Media Marketing.
Top Internet strategy, marketing and technology links for the week of November 12, 2011
NOVEMBER 12, 2011
6 Best Practices For Small Business YouTube Marketing (Mashable!). 5 Genius Ways to Leverage Exclusive Video Content (HubSpot). 5 Simple Steps to an Awesome LinkedIn Company Page (HubSpot). 5 Hidden Tricks for Better B2B Lead Generation (HubSpot).
24 Growth Hacks to Try Today
APRIL 20, 2017
What’s something I can try today , for example, with content that I already have? That’s why we compiled this list of 24 growth hacks that you can put into practice with your current content assets. 1) Repurpose blog content. 2) Build social sharing links directly into content.
22 Expert Guides and Reviews of 200+ Social Media Tools
SEPTEMBER 22, 2015
Jessica Davis provides compact reviews of half a dozen helpful free tools for building a presence on social media, including DrumUp (“a smart content discovery tool that scours the web for relevant content based on the keywords you input.
Choosing a Video Platform: What to Evaluate for Marketing and Sales
FEBRUARY 16, 2017
For marketers, for example, the tool would need to not only help you manage your growing library of video content, but also enable you to measure that video content’s effectiveness, generate more and better qualified leads, and allow video to fit seamlessly with the rest of your digital activities.
20 Ways to Increase Content Visibility on the Top 4 Social Networks
NOVEMBER 16, 2011
With all the content and information cluttering the web, it's a constant struggle to get people's attention online. And with so many different social media channels available to marketers, it's difficult to make your content truly stand out. Leverage your Google+ business page.
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. 18) Content. 98) YouTube.
Movies in Your Customer’s Minds: Video Marketing Trends, Take 10
FEBRUARY 24, 2017
Video Content Is Taking Over. Some pundits predict that within just a couple of years, 80 percent of online content will be video. In a 2016 HubSpot survey, users said their overall content consumption was up. What was the content they consumed most thoroughly ?
How to Find the Right Co-Marketing Partner
DECEMBER 29, 2015
Do you follow any brands on social media that make lovable content that also speaks to your buyer persona's needs? While I'm there, I don't just look at the number of followers -- I also look at engagement, replies, and the type of content their social team is posting.
Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2
MARCH 6, 2012
Facebook Custom Landing Tabs + Measurement = Best Practice by Beth’s Blog. The 7 Biggest Fan Page Marketing Mistakes by All Facebook. For example, “Fan Page Mistake #1: Assuming People Go To Your Fan Page (Versus Seeing Your Posts In Their News Feed).”