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5 Ways You Can Add Social Proof to Your Landing Pages

Hubspot

So before we get into how to use social proof on your landing pages, let''s make sure we''re on the same page with what social proof is. Using social proof on your landing pages can be a powerful addition to your marketing strategy.

The 7-Point Checklist for Powerful Landing Page Copy

Hubspot

Whether writing blog posts, drafting lead nurturing emails, or shooting videos for their YouTube channel, successful inbound marketers are master content creators. But when you think about landing pages, most people jump to conversions. What's the page's bounce rate? How good all these metrics look, however, boils down to what you already do well: writing remarkable content. of your landing page copy. Connect with HubSpot

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16 Reasons Why People Leave Your Website

Hubspot

You can download HubSpot's ultimate guide to redesignin your website here.). 2) Your content is difficult to read. The fonts you use, as well as the colors of your text and background, can determine how easily people can read and digest the content on your website.

How to Annotate a YouTube Video [Quick Tip]

Hubspot

Ever wondered how to make those clickable buttons that show up on some YouTube videos? And, as it turns out, annotating YouTube videos is actually really simple. We annotated one of HubSpot''s YouTube videos to show you how the process is done.

Content Marketing Is A Strategic Solution To A Strategic Problem

Marketing Insider Group

One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Many so-called approaches to content marketing are merely just content. An e-book is not content marketing. More content is not the answer.

54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. Content Marketing Stats for 2018 (Broken Down By Category). Content Marketing Budget Statistics.

8 Clever Ways to Triple Your Content Output (and Traffic)

Hubspot

Too often, our ideal customers don’t find the content we release on our blogs. Publishing content should be like dating. In this post, I’ll show you eight ways you can use your existing content to reach more customers and fans. Content Creation Social Media

Content Marketing Strategy: A Comprehensive Guide for Modern Marketers

Hubspot

I've written my share of blog posts about content marketing. That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. What Is Content Marketing? Visual Content.

A Quick-Start Guide to Paid Content Promotion

Content Marketing Institute

If you want your #content discovered at scale, amplify its power through paid promotion, says @joderama. Below is an overview of some paid promotion opportunities content marketers should be considering, along with some helpful guidance on how to get the most value from those efforts.

Best Twitter Guides, Tips and Tools of 2010

Webbiquity

Based on research, Courtney Wiley reveals what type of content to tweet, when to tweet it, and the ideal frequency of tweeting to use in order to grow a Twitter following. Get More Twitter Followers by Treating Your Profile Like a Landing Page by Social Times.

The 15 Best Content Distribution and Amplification Tools

Webbiquity

Creating awesome content won’t do your business any good if no one sees it. So how much time should you spend on content promotion versus content production? Content Publishing Tools. ” Standing out from the mass of other content there is a different matter.

The ABCs of Content Marketing: A Glossary of Terms

Hubspot

You probably know what content marketing is by now, but do you know all those little nitty gritty terms you need to know to be fluent in content marketing speak? Having the ability to move quickly in the world of content creation is a necessity for inbound marketers. YouTube.

42 Experts Explain How to Get Better Qualified Leads with Interactive Content

SnapApp

In a world where attention spans are getting shorter, and users are being bombarded with more static content and opt-in forms, it’s becoming harder for marketing teams to cut through the noise. Interactive content. However, the content types listed above were most popular. .

139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)

SnapApp

And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. With so much noise online these days, finding sources of consistent high quality content can seem like searching for a needle in hay stack. Frequency (Do they consistently publish great content?).

28 Amazing B2B Examples of Interactive Content

SnapApp

Whether you agree with Aziz or whether you think salads are delectable flavor bashes, the sentiment he expressed easily applies to B2B marketing: Most B2B content isn’t bringing it hard enough. . 28 Visual and Innovative Examples of B2B Interactive Content. . HubSpot ROI Calculator.

The 15 Best Audio and Video Editing Tools

Webbiquity

Visual and video content will become increasing important.” Showcase reviews: HubSpot, RazorSocial (Video). ” — HubSpot. Showcase reviews: HubSpot. Sample review: “An animated video and presentations creator that can be easily exported to YouTube.”

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50+ Video Marketing Stats that Prove You’re Doing it Right

Vidyard

Video may be all the rage, but for data-driven businesses, it’s hard to justify spending resources on a new content type without… well… data, right? North Americans ranked video as the #1 content asset they would like to see from brands – HubSpot ( Tweet This ). The human brain processes visuals 60,000 times faster than text – HubSpot ( Tweet This ). Optimizing Video Content.

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58 Best Marketing Tools to Build Your Strategy in 2017

Hubspot

As a marketer myself, I often wish I had a better sense of all of the tools available to me -- and what sets each of them apart -- so I can make more informed decisions on how to create and optimize content. That's why the HubSpot CRM is completely free. Check out the HubSpot CRM Now.

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This Week in Content: July 4 - July 10

Opentopic

If you can't make it here every week, just subscribe to our newsletter to receive all the content marketing news you love, right in your inbox. From around the web: How to Generate 30 New Content Ideas in 30 Minutes [Shutterstock]. Discover new ideas for content in 30 minutes with these easily laid out steps. 7 Steps to Leverage Your Content and Boost Website Traffic : [Business 2 Community]. 7 Reasons Why Your Website Isn't Performing [Hubspot].

47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack

SnapApp

It’s hard to deny the advantages to having a solid marketing technology stack to enhance your content campaigns. To make the resource browsing experience a bit more practical, we’ve whittled the content marketing technology stack down to a select, but powerful, bunch.

17 Brilliant Sources of Content Hiding Right Under Your Nose

Hubspot

Creating content is a pain in the puppy. That's coming from someone whose entire job is to create content. Needless to say, we've gotten mighty creative at finding solutions to content creation shortages -- solutions that are usually right under your nose!

Just Getting Started With Video Marketing? Here’s the First Video You Should Make

Hubspot

Luckily, our research has shown that audiences still want to read blog and news content. But the fact remains: People want more video content, too. This is helpful for generating awareness of HubSpot, but it helps make a case for why people should choose us over another product, too.

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Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer

Hubspot

We handpicked some of our best HubSpot articles to get you familiar with inbound marketing and a few key concepts, themes, and methodologies that will help you strategically tackle your marketing goals. Take classes from HubSpot Academy''s Inbound Marketing Certification.

How to Live Stream Successfully: A Preparation Checklist for Marketers

Hubspot

Here at HubSpot, we’ve used it for things like interviews with thought leaders. HubSpot’s Social Media Marketing Manager, Chelsea Hunersen, stresses the importance of thoroughly researching the topic of your live stream in advance. YouTube Live.

Choosing a Video Platform: What to Evaluate for Marketing and Sales

Vidyard

For marketers, for example, the tool would need to not only help you manage your growing library of video content, but also enable you to measure that video content’s effectiveness, generate more and better qualified leads, and allow video to fit seamlessly with the rest of your digital activities.

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How to Breathe New Life Into Your Marketing With Visual Content

Hubspot

Visual content is awesome. Most people don't have any trouble coming up with ways to integrate visual content into, say, their social strategy (or maybe they do, which is why we're covering it in this post for good measure). Integrating Visual Content Into Your Social Media Marketing.

20 Ways to Increase Content Visibility on the Top 4 Social Networks

Hubspot

With all the content and information cluttering the web, it's a constant struggle to get people's attention online. And with so many different social media channels available to marketers, it's difficult to make your content truly stand out. Leverage your Google+ business page.

24 Growth Hacks to Try Today

Hubspot

What’s something I can try today , for example, with content that I already have? That’s why we compiled this list of 24 growth hacks that you can put into practice with your current content assets. 1) Repurpose blog content. 2) Build social sharing links directly into content.

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity

Jessica Davis provides compact reviews of half a dozen helpful free tools for building a presence on social media, including DrumUp (“a smart content discovery tool that scours the web for relevant content based on the keywords you input.

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. 18) Content. 98) YouTube.

How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide

Hubspot

I helped launch Inbound Sales Day here at HubSpot, and I'm here to teach you how it's done. Table of Contents. 3) A Virtual Conference by HubSpot 4) How to plan a virtual conference Set the vision Speaker outreach Creation of assets Promotion Go Live Analysis 5) Learning Lessons.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity

Facebook Custom Landing Tabs + Measurement = Best Practice by Beth’s Blog. The 7 Biggest Fan Page Marketing Mistakes by All Facebook. For example, “Fan Page Mistake #1: Assuming People Go To Your Fan Page (Versus Seeing Your Posts In Their News Feed).”

How to Find the Right Co-Marketing Partner

Hubspot

Do you follow any brands on social media that make lovable content that also speaks to your buyer persona's needs? While I'm there, I don't just look at the number of followers -- I also look at engagement, replies, and the type of content their social team is posting.

Facebook Home Opens Up Mobile Ad Targeting Opportunities, and Other Marketing Stories of the Week

Hubspot

When it comes to sharing content in social media, every character counts. This has become increasingly more difficult for YouTube’s 1 billion monthly users who share tons of videos on the web. On Twitter alone, almost 700 YouTube videos are shared every minute.

25 Clever Ways to Grow Your Email Marketing List

Hubspot

1) Create remarkable email content. Your content needs to be amazing if you want people to stay subscribed -- and if you want them to forward it to their friends, family, and colleagues that aren't already on your email list. 19) Leverage your company's YouTube channel.

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Movies in Your Customer’s Minds: Video Marketing Trends, Take 10

Content Standard

Video Content Is Taking Over. Some pundits predict that within just a couple of years, 80 percent of online content will be video. In a 2016 HubSpot survey, users said their overall content consumption was up. What was the content they consumed most thoroughly ?

Tips on Using Twitter to Boost Your Marketing Efforts

Anything Goes Marketing

If you want some basic tips on Twitter, check out Twitter 101 or Hubspot’s How To guide. If you go to Radian6’s home page , they’ve included a banner that says “ See what they are saying about us on Twitter ”. What they’ve done is used the Twitter “favorite” feature to mark the posts where people have made positive comments about them and then featured this prominently on their home page as well as on confirmation pages. Socializing Your Landing Pages.

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A Handy Guide to Optimizing Your Social Media Channels

Hubspot

If you''re looking for help taking your blog, landing pages, SEO, email, and social to the next level, download the full guide here. Here’s a list of dimensions for Facebook, Twitter, LinkedIn, Google+, Pinterest, and YouTube. YouTube.

Why the "Pivot to Video" Is Misguided

Hubspot

When I read that the average American spends five-and-a-half hours per day watching video content, I scoffed -- because between video explainers on Facebook, Game of Thrones , and Netflix, that average is closer to my daily minimum time spent watching videos.

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28 of the Best Chrome Extensions for SEO, Productivity & More

Hubspot

We can’t guarantee that they will make YouTube videos less tempting to watch, but we recommend them for busy marketers who want to make their time online more efficient. BuzzSumo provides insight into how content is performing. Content Sourcing. 12) HubSpot Collect.