SmartBug Media

JUNE 3, 2021

Is content marketing worth it? However, calculating your content ROI can also be challenging if you’re not sure how to measure it or if you haven’t set up key performance indicators or goals for your content. Monetary Content Marketing ROI Reports in HubSpot. Campaign Revenue. Revenue by Interaction Source.

Hubspot 94

Hubspot ROI Marketing Attribution Content 94

Marketing Insider Group

MAY 18, 2021

Employee content marketing just might be the missing link to meet all these demands – and many more. 54% of customers say they’d like to see more video content from brands – more than any other type of content. That’s why employee content marketing is so important. What is Employee Content Marketing?

Content Marketing 280

Content Marketing Planning Webinar Metrics Content 280

SmartBug Media

FEBRUARY 11, 2021

Whether you are just getting started with HubSpot (as your first CRM platform), or you’re migrating from your current marketing automation platform into HubSpot, there are four defined phases that will help you run a smooth setup. Keep in mind that HubSpot does not provide SSL certificates for domains that exceed 64 characters.

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

Marketing Insider Group

SEPTEMBER 28, 2021

If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. Action words turn consumers from simple readers of your content into engaged potential customers. If you’re publishing content, you probably already are, but maybe not optimally.

Content Marketing 349

Content Marketing Lead Scoring Lead Ranking Content 349

SmartBug Media

SEPTEMBER 1, 2021

As a marketer, if you want your content to grab a lead’s attention on any device, you need to fine-tune it for mobile. Now, HubSpot’s mobile drag-and-drop editing feature gives you the tools to boost the mobile experience without having to rely on a dev or advanced user. Ready to start crafting content that mobile users love?

Hubspot 98

Hubspot CMS Development Mobile Marketing Webinar Metrics 98

SmartBug Media

OCTOBER 13, 2020

This is what exactly makes contextual marketing in HubSpot such a powerful tool to utilize within your inbound marketing strategy. Getting started with contextual marketing is fairly easy, but we recommend you take the first step by getting certified through HubSpot Academy to fully understand all of the opportunities for your business.

Hubspot 111

Hubspot Features Planning Landing Pages 111

SmartBug Media

SEPTEMBER 29, 2022

HubSpot workflows are a thing of beauty. Workflows are the backbone of the marketing and automation capabilities that made HubSpot so famous. Premium Content Downloads. As for building out the strategy, once the user completes the form, they are redirected to the thank you page with the PDF guide.

Hubspot 81

Hubspot Top of Funnel Ad Building Lead Nurturing 81

FunnelEnvy

DECEMBER 26, 2023

Not knowing who you are trying to reach with your content marketing, social media, and other efforts can lead to inefficiencies and wasted resources. Each phase requires different marketing approaches and content types. Webinars can nudge prospects into decision mode, too. And that’s not all.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Webbiquity

AUGUST 18, 2020

Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. As noted previously in this list of top webinar tools, what separates compelling must-attend events from ho-hum gatherings is the quality of the content, promotion, presenters, and—increasingly—the underlying technology platform.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Hubspot

APRIL 13, 2021

If you’re looking to attract highly engaged leads, interact with your audience, get real-time feedback, and capitalize on exciting guest speakers, the live webinar format is for you. In a blind test run by the team at Business2Community it was discovered that a live webinar not only got 2.3x The Best Live Webinar Software.

Webinar Metrics 87

Webinar Metrics Enterprise Management Budget Programs Work Management 87

Webbiquity

NOVEMBER 28, 2023

The marketing team may generate leads with an enticing webinar, but if their sales reps aren’t briefed properly, they might approach prospects without context. Pushy” Sales Experience According to a survey by HubSpot, buyers are looking for sales reps who listen to them and are not “pushy.” Think about an IT services firm.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

KoMarketing Associates

JUNE 5, 2018

Long-form content is essentially the technique of developing articles and blog posts in excess of 1,000 words. This type of content marketing initiative can be important for SEO because long-form content typically generates a higher number of page views, inbound links, and social media shares. Strategic Keyword Targets.

B2B Marketing 197

B2B Marketing Content Marketing Lead Scoring Lead Ranking 197

SnapApp

OCTOBER 24, 2018

As you queue up programs each quarter, how many landing pages are involved? Where will your audience go when you promote a new ebook or webinar? Landing pages are a key part of your marketing strategy and a big part of lead qualification. Of course, design plays a major role in landing pages.

Landing Pages 54

Landing Pages Sales Qualified Leads Advertising Channels Lead Qualification 54

ConvertKit

MARCH 25, 2020

What are video landing pages? Why use video landing pages? Video landing page best practices. It's no wonder, then, that so many online creators are turning to video content for their marketing. Video landing pages. What are video landing pages? Jump ahead.

Landing Pages 46

Landing Pages Video Marketing Conversion Marketing Automation Services 46

SpotMe Blog

JULY 27, 2021

You already know that webinars are among the greatest ways to reach and educate your target audience. Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. How to Evaluate the Success of Your Webinars.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

SmartBug Media

FEBRUARY 27, 2023

HubSpot SEO and CMS are two of the most popular tools used by businesses today. SEO stands for search engine optimization , which is the process of optimizing webpages, content, and links to help businesses rank higher in search engine results pages (SERPs). HubSpot’s CMS is first and foremost marketing-focused.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Vidyard

FEBRUARY 4, 2020

Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. You can use webinars for anything from walking prospects through a new product feature, to hosting a panel discussion with industry experts. Contents 1. What is a Webinar? Panel Webinars 3.2

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

SmartBug Media

SEPTEMBER 25, 2020

Webinars are such a great tool to provide information to your audience. In order to successfully create an effective webinar strategy for your senior care company , you need to ensure that you are taking care of the following items. Choose a Webinar Platform. There are options for Q&A, chat, and polling during the webinar.

Webinar Metrics 81

Webinar Metrics Effectiveness Paid Search Agency Companies 81

Zoominfo

JANUARY 8, 2021

Your content marketing — think blog posts, email sequences, and whitepapers — nurtures the target lead, getting them interested in your product or service. Here’s the thing, in a HubSpot survey, only 7% of salespeople said leads they received from marketing were very high quality. Did they: Visit a product page multiple times?

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

Convince & Convert

MAY 7, 2013

Following is a step-by-step list of how to host a memorable, interesting, and useful webinar. Of course, this list may change, depending on your business and your industry, but it provides a good place to begin thinking about how to generate good, qualified leads from content. For instance, we did a webinar about Google analytics.

Webinar Metrics 160

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 160

Webbiquity

AUGUST 1, 2019

HubSpot helps in this realm with HubSpot sales. Valuable content: Offer something of value to your sales prospects before expecting something in return (other than their basic contact information). At mid-funnel, invite prospects to register for a webinar or a free trial.

Marketing Automation Services 203

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 203

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Vidyard

FEBRUARY 4, 2020

Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. You can use webinars for anything from walking prospects through a new product feature, to hosting a panel discussion with industry experts. Contents 1. What is a Webinar? Panel Webinars 3.2

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65

Unbounce

NOVEMBER 21, 2021

So, you’ve set up an email sign-up landing page. Email marketing uses the same types of audience segmentation as landing page marketing, including: Demographic segmentation : Segmenting based on attributes like age and gender. Time to pat yourself on the back and let the leads come in, right? You’re just getting started.

Email Marketing 127

Email Marketing Sales Qualified Leads Lead Ranking Generation 127

SmartBug Media

APRIL 16, 2021

Just like the chicken or the egg argument, there is an age-old debate among marketers about whether to gate or not gate content. When you gate something on your website or landing page, you are literally adding a barrier to entry for a visitor to access that piece of content. When to Gate Content.

Top of Funnel 69

Top of Funnel Lead Ranking Barriers Lead Scoring 69

ClearVoice

NOVEMBER 25, 2022

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023. AI-assisted content.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

SmartBug Media

MARCH 11, 2021

In the inbound marketing world, you likely understand the importance of a landing page to help convert visitors into leads. But perhaps you haven’t thought about how a thank you page could be considered a landing page’s partner in crime. Here’s how to use thank you pages to increase your lead conversions.

Conversion 98

Conversion Landing Pages Lead Scoring Lead Ranking 98

Only B2B

MARCH 6, 2024

Methods: Lead generation utilizes various marketing strategies, including content marketing (blogs, ebooks, white papers), social media marketing, advertising campaigns, events (webinars, conferences), and partnerships with complementary businesses. downloading white papers, visiting product pages, attending webinars).

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Martech

JULY 21, 2023

HubSpot has been rolling out new generative AI features. The company has introduced two AI-powered tools, Content Assistant and ChatSpot, to “help customers save time while creating better connections with their audiences.” Here we take a deeper dive into Content Assistant and explain how to get the most out of ChatSpot.

Marketing AI 92

Marketing AI Tools Paid Search Agency Work Management 92

SmartBug Media

MARCH 25, 2020

Webinars are one of the best ways to generate quality leads , according to 73 percent of marketing and sales leaders polled by InsideSales.com. From thought leadership panels that boost awareness to live demos that inspire during the decision phase, webinars work at various points along the Buyer’s Journey. Deciding on Webinar Content.

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

Only B2B

JULY 7, 2023

Create compelling lead magnets: Offer valuable resources such as eBooks, whitepapers, industry reports, or exclusive content that your target audience finds enticing. In exchange, ask for their contact information, including email addresses, when they download or access the content.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Hubspot

AUGUST 5, 2020

A few short months ago, I discovered the beauty of webinars. Every chance I get, I'm on LinkedIn searching for engaging content that teaches me something new about social media or content creation. And my favorite way to learn is by watching a webinar. The only downside to webinars is that a lot of them are live events.

Webinar Metrics 65

Webinar Metrics Work Management Landing Pages Marketing Management 65

Hubspot

OCTOBER 15, 2020

And you might have the perfect agenda for your webinar, but if it isn't easy for your customers to sign up, it'll all be for nothing. That's why you need an effective landing page builder. Landing pages allow you to turn the traffic generated by your marketing campaigns into leads for your business.

Landing Pages 85

Landing Pages Best Practices Top of Funnel Marketing Automation Services 85

SmartBug Media

MARCH 24, 2022

With so much of the work we do focused on the early stages of the buyer’s journey, it’s critical to not simply create content and calls to action hoping that our customers will find their way through our journey. This can be a content offer like a guide, e-book, checklist, webinar recording, interactive quiz, or something else entirely.

Conversion 98

Conversion Landing Pages Top of Funnel Ad Building 98

Hubspot

JANUARY 20, 2020

To do so, you've probably created a lead magnet or content offer. One tactic is a squeeze page. Below, let's review what a squeeze page is, some examples, and how to build one. While squeeze pages are a type of landing page, it's important to note that not all landing pages are a squeeze page.

Sales Qualified Leads 98

Sales Qualified Leads Lead Scoring Lead Ranking Landing Pages 98

Hubspot

MAY 11, 2020

But underpinning all of them is a much simpler question that gets to the very heart of what content marketing has always been about. Entire industries have been forced into hibernation in recent weeks, but this does not mean audiences' appetites for helpful content has gone away. Creating New Content in Times of Crisis.

CMS Development 101

CMS Development Paid Search Agency Planning Content Marketing 101

Optinmonster

SEPTEMBER 18, 2020

Do you want to use gated content to boost engagement and conversions? Gated content is one of the best ways to make people more interested in what you have to offer. In this guide, we’ll show you how to gate content for more engagement and conversions. What Is Gated Content? Let’s get started!

Lock-In 95

Lock-In Top of Funnel Conversion Marketing Automation Services 95