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The New Type of Landing Page That Increased Our Contacts by 69%


If you're just tuning in, allow me to catch you up: This post is the second in a two-part series on our experiment to move gated offer content onto a site page, and test different conversion methods. In Part I, we hypothesized that by partially gating the content on our newly-created HTML offer pages, we could provide a better user experience and still generate leads from it. Standing landing page/form. Can Google crawl and index that hidden content?”.

What Happens When You Make Gated Content Free?


But truth be told, the "Should we gate our content?" question has been flying around HubSpot for a few years now. But at the same time, it turned out that we had a lot of landing pages for our offers -- the gates, if you will, that weren’t getting much organic search traffic.

Trending Sources

Why You Should Create More "Boring" Content


I started my content journey the same way many other marketers do: Trying to "go viral.". Some of the posts I created were “72 Content Ideas for Fill Your Pipeline” and “50% of Searches Have Never Been Made Before.” We landed our first paying customer through that article.

A Quick-Start Guide to Paid Content Promotion

Content Marketing Institute

If you want your #content discovered at scale, amplify its power through paid promotion, says @joderama. Below is an overview of some paid promotion opportunities content marketers should be considering, along with some helpful guidance on how to get the most value from those efforts.

The ABCs of Content Marketing: A Glossary of Terms


You probably know what content marketing is by now, but do you know all those little nitty gritty terms you need to know to be fluent in content marketing speak? Having the ability to move quickly in the world of content creation is a necessity for inbound marketers.

Discover Where Your Competitors Are Beating You Online


This is where you want to attract them with relevant content for their challenge through blog articles, web pages, and social media. You need to have valuable content offers with premium content that proves your expertise in solving their problems. Content Evaluation.


The Blogging Tactic No One Is Talking About: Optimizing the Past


Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. Update old blog content and generate more traffic and leads from it in the process. These days, we have a content overload problem.

The Sophisticated Marketer's Guide to Generating More Leads With SlideShare


Titles are arguably the most important part your SlideShare -- it’s the only part of the presentation most people will see before they decide to view it, particularly in social media and the SERPs, so you better make sure it’s a good one. HubSpot customers, you’re covered.).

20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

SERP Snippet Optimization Tool. This tool allows users to input the title, meta description, and URL of a web page before returning a virtual search result listing based on the completed fields. Content Marketing Tools. HubSpot Sidekick.

The Ultimate Online Editing and Proofreading Checklist


As we all know, content creation isn't as simple as just stringing together a few words and hitting "publish." At least all high-quality content creators know this. The Content Editor's Online Proofreading, Editing, and Copyediting Checklist. Is the flow of the content logical?

How To Get A Positive Return On Your Marketing Investment

Marketing Insider Group

If you’re lucky, a prospect will convert after several, meaningful encounters with your brand across multiple channels (email, social, SERP, mobile). Publish Keyword-Driven Content. Create better content assets; make your emails more personalized; design a better site UX.

How to Tell Google Not to Index a Page in Search Results [Quick Tip]


Indexing as many pages on your website as possible is tempting for marketers who are trying to boost their search engine authority. This post will walk you through why you might want to remove certain web pages from the SERPS (search engine results pages), and exactly how to go about doing it.

A Handy Guide to Optimizing Your Social Media Channels


If you''re looking for help taking your blog, landing pages, SEO, email, and social to the next level, download the full guide here. your name, profile image, and the number of circles you’re in) next to your posts when they appear in search engine results pages (SERPs).

How to Generate Leads From the Most Popular Pages on Your Website


From blog posts to landing pages to job postings, your website may be made up of tens, hundreds; even thousands of individual pages. Trust me: Optimizing these pages can pay off big time in the long run. Which Pages Get the Most Traffic?

30 Careless Mistakes That Will Totally Muck Up Your Marketing


In fact, many of these were crowdsourced from my marketing colleagues at HubSpot, many of whom I know were speaking from experience. 4) Prematurely Publishing Content. This one applies to any piece of content you can "schedule." That image you're using in your content?

18 Ways to Guarantee Nobody Misses Your Next Webinar


Here at HubSpot, we know a thing or two about webinars. But no matter how great the content of your webinar is, it doesn't mean much if there's nobody there to hear it. HubSpot typically runs webinars at 1 p.m. 8) Create an informative landing page.

How to Get More Targeted Leads (a B2B Playbook)


In fact, CMI’s 2017 B2B content marketing trends report shows lead generation as the number one goal for 80% of marketers working to boost customer acquisition: . . To improve B2B lead generation , your organization needs a strategy for producing and promoting content. Create content.

How to Track, Analyze, and Improve Your SEO Strategy


For this post, I'm going to show you how we do it using HubSpot's software. If you want to follow along and you're not a HubSpot customer, you can try out the software for free and track your keywords and SEO performance. Adjust Your Content and SEO Strategy Accordingly.


6 SEO Tools to Analyze Your Site Like Google Does


For example, the Google Friendly Site is a great starting point for anyone needing a primer on how Google views pages. If you’re not seeing the keywords you anticipated, you know to start creating more quality content around the keywords you're targeting.

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Confessions of a Content Marketer


During my time as a content marketer, that’s what I touted. If you write great content consistently, you will get more customers. The problem is thinking of content marketing as a replacement for inbound marketing , rather than a subset of it. Connect with HubSpot

The Top 8 Priorities for Any One-Man Marketing Team


HubSpot customers can easily do that with our closed-loop software, but if you’re not using HubSpot software, see how your marketing tools work to measure this and other goals you set. Wouldn’t it be frustrating to spend a ton of time creating content that falls on deaf ears?

10 Places You Can't Afford to Publish Mediocre Marketing Copy


While meta descriptions have no impact on your search engine rankings in and of themselves -- Google's figured out how to determine the subject matter of your content in other ways -- they do impact conversion rates. It's what readers will see in the SERPs, social media, and their inboxes.

12 Places Businesses Should Be Collecting Online Reviews


If you have a page under Google+ Local, anyone can leave a review for your business. If you click into "Read more info," you'll go to the 'Local' tab of the business' Google+ Page, where more reviews can be seen and posted. Insider Pages.

Lessons From the Best Marketers of the 2012 Inc. 5000


HubSpot is honored to have been included for the past two years, and this year our CEO Brian Halligan will be highlighted as a speaker at the Inc. HubSpot wanted to find the marketing rock stars within the top ranking companies in the Inc. They have a Twitter account and Facebook page.


8 Excellent Reasons to Redesign Your Website


Do your landing pages inspire people to learn more by digging deeper, or are they simply aesthetically pleasing pages that convey little value? Is your important content hidden? 6) You want to incorporate a better content strategy.

Demand Generation: An A-Z Guide for B2B Marketers (with Strategies & Examples)


Ramping up with interactive content. . Demand gen typically gives away content freely in order to drive awareness. Lead gen typically places content behind a “gate” to motivate form submissions (Think: “Want this awesome asset? Deliver valuable content. Content loading

The Ultimate Facebook Marketing Cheat Sheet


Create a Business Page, Not a Profile: First things first. To maximize Facebook's business potential, you need to create a Business Page, not a Personal Profile, to represent your brand. Setting up a Page is simple. Think of these like landing pages within your Facebook Page.

How Inbound Marketing Can Fuel Native Advertising


While there are many varied definitions of the term, it can best be described as a form of advertising that consists of relevant, valuable content that's part of a media outlet's editorial offering. The Role of Content in Inbound Marketing. For the most part, it all starts with content.

11 Ways to Totally Screw Up Your Inbound Marketing


Identify who these prospects are together so content can be created to address their needs. Spending more time and money on design than content creation. Sure, visual cohesion is an aspect of establishing your brand, but it’s not anywhere near as important as great content.

You???re Taking These Marketing Maxims Way Too Literally


So we’re scouring blogs and any other content we can get our retinas on, hoping to stay tuned into what’s up in digital. If yours is a visual-first or visual-only content strategy, you will struggle to generate highly qualified traffic and convert prospects.


New Research Finds Use of Video Accelerating in B2B with 71 Percent Reporting that Video Converts Better than Other Content Types


Today, 90 Percent Report that Video is Becoming a More Important Content Type for Driving Business Results. For the fourth consecutive year, over 90 percent of study participants report that video is becoming more important as a form of marketing content within their businesses.

7 Silly Google+ Business Page Mistakes to Fix NOW


As marketers and business owners are getting more comfortable using Google+ and integrating it into their overall social media strategy, it's time to start considering some of the finer points of managing a Google+ business page. 7 Silly Google+ Page Mistakes to Avoid.


Deconstructing the Qualities of High Quality SEO Links


And how do we know that, when we receive an inbound link, give an outbound link, or internal link our own content, that we're doing it the most effective way? And so we don't offend anyone, we'll use HubSpot as an example. An internal link is a link to another page on your own website.


The Ultimate Guide for Mastering Long Tail Search


When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. Long tail keywords are more specific, which means visitors that land on your website from a long tail search term are more qualified.

How B2B Marketers Can Succeed on the 6 Big Social Networks


You already have tons of great content living in your various slide decks, and you don't have a lot of time to create new lead gen content. Why not add a call-to-action in those slides, repurpose them as lead generation content, and share it on LinkedIn? LinkedIn has a SlideShare app called SlideShare Presentations that lets you easily import presentations from your SlideShare account and share the content with LinkedIn members! 2) Ask employees to tweet your content.

A Marketer's Guide to Accumulating Awesome Online Reviews


The results of the Local Consumer Review Survey (2012) are in, and Search Engine Land pulled out some interesting pieces of data around the impact of online reviews on consumers' purchasing decisions. Leverage Your Lead Generation Content. Connect with HubSpot

A Simple Guide for Setting Up Your First Google AdWords Campaign


Or if you're a HubSpot customer, you can utilize our Keyword tool that exists within the software. A keyword with higher competition would be more difficult to rank for on the first page of Google. An ad position of 1 is the highest on page one of the SERPs.

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Your Topmost Misguided Myths About PPC. BUSTED


Myth #1: The More You Spend on PPC, the Higher You Rank in SERPs. But this savvy use of paid search is only effective when combined with an SEO strategy that gets you that top organic listing in the SERPs -- and PPC alone just plain can't do that. Connect with HubSpot